Mastering Business Growth

Paul Fernandez & Joe Graves
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  • BUSINESS

Mastering Business Growth is the podcast for founders, marketers, and business leaders who want to think sharper, market smarter, and grow faster. Hosted by Paul Fernandez—entrepreneur, performance marketer, and co-founder of The Growth Guys—this show cuts through the noise to unpack what actually drives growth today.

  1. 10/07/2025

    From refugee roots to CEO: How Adversity Helped to Build a Global Business | Ketan Dattani

    From refugee roots to CEO — this is the story of how adversity built a global business. In this episode of Mastering Business Growth, Paul Fernandez is joined by Ketan Dattani, founder and CEO of Buckingham Futures, to share his remarkable journey from humble beginnings to building one of the UK’s leading environmental recruitment companies. Ketan opens up about how his early life experiences shaped his resilience, the lessons he learned from failure, and how his personal story became the foundation for a business built on purpose, inclusion, and social impact. Key Highlights: How adversity and resilience built the foundation for success The challenges of growing a purpose-driven business Why representation and inclusion matter in leadership How to turn personal experience into professional strength Lessons from building a global environmental recruitment brand If you’ve ever wondered how to turn struggle into strength — this episode is a masterclass in purpose-driven leadership and perseverance. 📢 Enjoyed this episode? LIKE, SUBSCRIBE, and hit the 🔔 for more no-fluff conversations on growth, leadership, and performance. At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK. 🎧 Book your FREE podcast pilot episode today: 👉 www.innersound.media The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies. 👉 www.thegrowthguys.co.uk

    48 min

  2. 10/01/2025

    The Money Skills Every Entrepreneur Needs | Gareth Shears

    They don’t teach you this at school. In this episode of Mastering Business Growth, Paul Fernandez sits down with Gareth Shears—financial planner, entrepreneur, and co-founder of Sanctuary Financial Planning—to talk about the money lessons every entrepreneur needs but most never learn. From why so many business owners end up paying themselves last, to the truth about savings, pensions, and risk, Gareth shares the raw realities of financial planning for entrepreneurs. With over 100,000 followers built through consistent content, he also explains how visibility and education can transform the way business owners think about money. Key Highlights: The financial mistakes most entrepreneurs make early on Why “playing it safe” with money keeps you broke How to pay yourself first without starving the business Why business ownership can be less risky than employment The content strategy that built Gareth’s 100k following The money skills no one teaches you (but you need to know) 📢 Enjoyed this episode? LIKE, SUBSCRIBE, and hit the 🔔 for more no-fluff conversations on growth, money, and performance. At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK. 🎧 Book your FREE podcast pilot episode today: 👉 www.innersound.media The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies. 👉 www.thegrowthguys.co.uk

    1h 5m

  3. 09/24/2025

    The Real Reason Digital Transformations Fail (It’s Not the Software) | Dawn Coupe

    Most digital transformations don’t fail because of the software. They fail because of the people. In this episode of Mastering Business Growth, Paul Fernandez is joined by Dawn Coupe — ERP specialist, consultant, and business change expert—to unpack why so many digital projects collapse despite having the right technology in place. Drawing on years of experience helping organisations implement ERP systems and manage complex change, Dawn explains why human behaviour, culture, and leadership are the real success factors. From corporate resistance to small business agility, she shares the truth about what it really takes to make transformation work. 🎙 Key Highlights: Why technology isn’t the problem in digital transformation The human behaviours that cause projects to fail How to manage change in both small and large businesses Why corporate culture often blocks innovation The truth about AI and why it won’t “save” a failing project How to put people first and make transformation succeed 📢 Enjoyed this episode? LIKE, SUBSCRIBE, and hit the 🔔 for more no-fluff conversations on growth, leadership, and transformation. At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK. 🎧 Book your FREE podcast pilot episode today: 👉 www.innersound.media The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies. 👉 www.thegrowthguys.co.uk #MasteringBusinessGrowth #DawnCoup #DigitalTransformation #ERP #BusinessChange #Leadership

    55 min

  4. 09/17/2025

    What’s Really Stopping Your Sales Team Hitting Targets | Nick Bramley

    65% of sales time is wasted. So what’s really stopping teams from hitting their targets? In this episode of Mastering Business Growth, Paul Fernandez is joined by Nick Bramley—sales strategist, speaker, and coach—to uncover the hidden reasons most sales teams underperform. From order-taking disguised as selling, to the lack of structured sales plans, Nick shares why so many businesses are leaving money on the table—and how to turn wasted effort into consistent revenue growth. 🎙 Key Highlights: Why 65% of sales time is wasted on the wrong activities The difference between order processing and real selling Why most businesses don’t have a sales plan (and how to fix it) The simple change that makes sales teams more productive Why asking for the order is still the #1 skill in sales How to build accountability and resilience into your sales culture 📢 Enjoyed this episode? LIKE, SUBSCRIBE, and hit the 🔔 for more no-fluff conversations on sales, growth, and leadership. At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK. 🎧 Book your FREE podcast pilot episode today: 👉 www.innersound.media The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies. 👉 www.thegrowthguys.co.uk #MasteringBusinessGrowth #NickBramley #SalesTraining #BusinessGrowth #SalesTargets #Leadership #PodcastingForBusiness

    58 min

  5. 09/09/2025

    The Sports Lessons That Build Better Recruiters and Stronger Sales Teams | Adam Holt

    Recruitment isn’t just sales — it’s a sport. And like any sport, you can’t win without training. In this episode of Mastering Business Growth, Paul Fernandez sits down with Adam Holt, recruitment leader and sales strategist, to explore the lessons business can learn from sport. From resilience under pressure to the discipline of daily practice, Adam shares why talent alone isn’t enough in recruitment or sales — and how the best teams are built on coaching, preparation, and the ability to bounce back after setbacks. 🎙️ Key Highlights: Why recruitment is more like sport than traditional sales The role of resilience in building a successful sales career Why discipline and consistency beat talent over time Lessons from coaching and training that apply to business growth How to build stronger recruiters and sales teams in 2025 📢 Enjoyed this episode? LIKE, SUBSCRIBE, and hit the 🔔 for more no-fluff conversations on growth, leadership, and performance. At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK. 🎧 Book your FREE podcast pilot episode today: 👉 www.innersound.media The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies. 👉 www.thegrowthguys.co.uk

    56 min

  6. 09/02/2025

    From Fast Food to CEO: The Business Systems Lesson That Changed Everything | Diane Thomas

    What can McDonald’s teach you about scaling a business? More than you think. In this episode of Mastering Business Growth, Paul Fernandez sits down with Diane Thomas—CEO, business leader, and former McDonald’s manager—to unpack the surprising lessons she carried from the fast-food giant into building and leading her own companies. From mastering systems and processes to hiring the right people and creating a culture that lasts, Diane reveals why simple rules learned on the restaurant floor can transform how you run and scale any business. 🎙️ Key Highlights: - The business rule Diane learned at McDonald’s that changed everything - Why systems and processes are the backbone of growth - The truth about hiring (and how to avoid costly mistakes) - Why culture isn’t about perks—it’s about people - How to grow from employee to CEO with confidence and clarity 📢 Enjoyed this episode? LIKE, SUBSCRIBE, and hit the 🔔 for more conversations on growth, leadership, and business strategy. At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK. 🎧 Book your FREE podcast pilot episode today: 👉 www.innersound.media The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies. 👉 www.thegrowthguys.co.uk

    44 min

  7. 08/26/2025

    Why Your Clients Are Really Buying YOU (And How to Use That to Grow) | Helen Tudor

    They’re not buying your service — they’re buying YOU. Helen Tudor, business coach and strategist, joins Paul Fernandez on Mastering Business Growth to share why most entrepreneurs are going wrong when it comes to attracting clients. In a world where everyone is fighting for attention, Helen reveals why chasing more clients is often a trap — and how focusing on the right ones can completely transform your business. With years of experience helping founders clarify their positioning, align their energy, and build authentic relationships, Helen explains why your personality, values, and visibility matter more than a perfectly polished pitch. This episode dives into the myths of “serving everyone,” how to avoid energy-draining clients, and the surprising reason authenticity is your biggest sales tool. 🎙 Key Highlights: Why your ideal clients aren’t buying your service (and what they’re buying instead) The danger of saying yes to the wrong clients How authenticity and energy alignment attract the right people Why “more clients” doesn’t always mean more growth The practical steps to build a business that fits YOU 📢 Enjoyed this episode? LIKE, SUBSCRIBE, and hit the 🔔 to stay updated with more expert insights on growth, leadership, and modern marketing. At Innersound, we help businesses grow through strategic podcasting — building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK. 🎧 Book your FREE podcast pilot episode today: 👉 www.innersound.media The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies. 👉 www.thegrowthguys.co.uk

    1h 10m

  8. 08/19/2025

    The Bold Decision That Turned Struggle Into Success | Holly Price

    From battling through the toughest challenges in her career to making a leap that changed everything— this is the story of how one bold decision turned struggle into success. In this episode of Mastering Business Growth, Paul Fernandez sits down with Holly Price, a top-performing estate agent, to talk about taking risks, backing yourself, and building a career you love. Holly opens up about the pressures of working in a competitive industry, the moments of doubt she faced, and the pivotal decision that set her on the path to long-term success. Whether you’re in property, business, or any high-pressure role, her lessons are relevant for anyone ready to make a change. 🎙️ Key Highlights: The pivotal career risk that changed everythingHow to push through challenges when success feels far awayWhy mindset matters more than perfect planningLessons from working in a competitive, high-stakes industryHow to recognise when it’s time to make your move 📢 Enjoyed this episode? LIKE, SUBSCRIBE, and hit the 🔔 for more conversations on growth, leadership, and business strategy. At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK. 🎧 Book your FREE podcast pilot episode today: 👉 www.innersound.media The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies. 👉 www.thegrowthguys.co.uk

    54 min
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About

Mastering Business Growth is the podcast for founders, marketers, and business leaders who want to think sharper, market smarter, and grow faster. Hosted by Paul Fernandez—entrepreneur, performance marketer, and co-founder of The Growth Guys—this show cuts through the noise to unpack what actually drives growth today.

Information

  • Creator
    Paul Fernandez & Joe Graves
  • Years Active
    2K
  • Episodes
    17
  • Rating
    Explicit
  • Copyright
    © 2025 Mastering Business Growth
  • Show Website
    Mastering Business Growth