The Business of Wellness

David Guttman

Welcome to The Business of Wellness Podcast—where health, wellness, biohacking, and business collide. In partnership with CryoCon, this podcast explores how entrepreneurs and business owners can integrate health and wellness strategies to thrive in life and business. We’re diving into the intersection between optimizing mental and physical performance and scaling your business for success. David Guttman, a seasoned entrepreneur, invites guests from the world of wellness and business to share practical insights on elevating your health, boosting productivity, and creating a thriving business culture. Whether you’re looking to dive into biohacking or simply want to live a more balanced life while growing your business, this podcast will guide you on your journey. New Episodes Every Thursday Business Growth | Health Optimization | Wellness Insights This is the podcast that blends entrepreneurial insights with the latest in health and wellness. If you’re ready to take control of your well-being and your business, tune in and let’s get started.

  1. FEB 5

    The Truth About Red Light, Cryotherapy & Hyperbaric Chambers | Robin Kuehne

    The wellness industry started with a lie, and Robin Kuehne isn’t afraid to say it. As someone who brought one of the first cryotherapy chambers to the US over 15 years ago, opens his talks at CryoCon with a slide that says “our industry started with a lie.” This conversation explores why the absence of regulation allows companies to make claims nobody verifies. He shares why franchises became his unexpected growth driver, how NeoScience tripled revenue by January, and his philosophy that integrity and transparency create the only sustainable competitive advantage when anyone can claim anything without consequence.​​​​​​​​​​​​​​​​ Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Robin Kuehne Website: https://bit.ly/45Q0l02 YouTube: https://bit.ly/4tjbWyJ Instagram: https://bit.ly/4tfn4g0 LinkedIn: https://bit.ly/4tn8Z0c Timestamps 00:00 Intro of Show 01:35 – Robin Kuehne’s Entrepreneurial Journey & Early Cryotherapy Origins 03:57 – Competition, Misinformation & Lack of Regulation in the Cryotherapy / Wellness Industry 10:14 – From Service Provider to Distributor to Manufacturer 12:23 – Evolution of Cryotherapy Technology & Early Adoption in the U.S. 15:31 – Deciding Which Wellness Protocol Is Right for a Patient 23:40 – Frequency, Dosage & Safety of Red Light Therapy 26:33 – Tests (and Limitations) for Measuring Mitochondrial Performance 29:59 – Robin’s Personal Wellness & Recovery Protocol 33:01 – What’s Next in the Wellness & Longevity Industry 34:54 – Cryo Sauna vs. Cryo Chamber vs. Cold Plunge 39:41 – Business Philosophy, Customer Service & Equipment Model 43:47 – Cryotherapy Modality That Didn’t Perform as Expected 45:16 – Business Growth, Franchises & Global Expansion 50:51 Connect with Robin Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

    52 min
  2. JAN 22

    How to Manage Anxiety, the Loneliness Epidemic & Climbing the Corporate Ladder | Jitesh Vaswani

    Can you be both ambitious and content simultaneously, or does chasing success inevitably sacrifice inner peace? After 12 years climbing the corporate ladder at leading semi-conductor companies with four patents to his name, Jitesh Vaswani made a decision that terrifies most professionals: he walked away without a safety net. This discussion unpacks the suffocating reality of corporate constraints, the moment a family health crisis forced a complete life reassessment, and how volunteering for a global meditation movement while maintaining technical excellence created an unexpected path to entrepreneurship. What would you need to believe about yourself to make a similar leap? Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS   Listen to "Beyond the Known Podcast" on all your favorite platforms! YouTube: https://bit.ly/4pRDdp4 Spotify: https://bit.ly/45lW5Fj Apple Podcasts: https://bit.ly/3Zv7fnD Connect with Jitesh Vaswani Website: https://bit.ly/49z41pl YouTube:https://bit.ly/4a7brjC  Instagram: https://bit.ly/4ta35Q3 Facebook: https://bit.ly/3NviJVD X.com: https://bit.ly/4quWqhl LinkedIn: https://bit.ly/4qBUC6m Timestamps 00:00 Intro of Show 01:12 Jitesh Vaswani’s Back Story 03:56 Meditation and Breath Work Program Journey 09:22 Mindfulness in the Indian Culture 11:44 Moving to Arizona  17:48 The Motivation to Get into Meditation and Breath Work 30:27 David’s Brother’s Uplifting Experience 32:50 What Drives Loneliness? 35:11 Decision to Leave the Corporate World 43:05 Launching His Podcast 46:53 Living Out Happiness, Contentment, and Peace 50:34 Alternate Nostril Breathing Technique 52:57 Perspective on Relationships 54:57 Gurus as Givers of Light 1:02:16 Connect with Jitesh Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

    1h 1m
  3. JAN 15

    Kevin O’Leary’s Business Partner Reveals His Comeback Formula | Shawn Finnegan

    Entrepreneurs celebrate their wins, but the real education happens when you’re staring at a payroll you can’t cover with $2,500 left from a $1.5 million raise. Shawn Finnegan lost everything in 12 months, then rebuilt it all within a year by swallowing his pride and reaching out to partner with the right people with the right sales skillset. This conversation reveals the specific mindset shifts that transformed catastrophic failure into a decade of success and a current partnership with Kevin O’Leary.  Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Shawn Finnegan Instagram: https://bit.ly/4sE6A0E TikTok: https://bit.ly/49HwuIp Facebook: https://bit.ly/3YGaMzd X.com: https://bit.ly/4qRQEWK LinkedIn: https://bit.ly/3YBO9vU Timestamps 00:00 Intro of Show 01:30 Shawn Finnegan’s Back Story 05:28 Entrepreneurial Journey 13:06 Overcoming Struggles in the Business 18:51 Partnering with Highly-Skilled People 20:27 Shawn’s Family Life 28:54 Parenting Styles 32:57 Importance of Ego, Humility, and Persistence 35:54 Navigating Personal Relationships  44:36 Fatherhood and Legacy-Building 51:39 Connect with Shawn Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

    53 min
  4. JAN 8

    Can Hypnosis Rewire Your Brain for Success? Live Session! | Ebrahim Turner

    You can build the penthouse, achieve the external markers of success, and still feel completely hollow inside. Ebrahim Turner discovered this at 23, standing on his London balcony surrounded by everything he thought he wanted, asking himself if his existence would even matter if he disappeared tomorrow. That emptiness became the catalyst for a decade-long journey from investment banking to the power of hypnosis and subconscious reprogramming. Watch how I undergo a live hypnosis session with Ebrahim that bridges the gap between intellectual confidence and emotional certainty.  Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Ebrahim Turner Website: https://bit.ly/3LpMciX YouTube: https://bit.ly/3LufD3o Instagram: https://bit.ly/3Yt3Fdy TikTok: https://bit.ly/4qc1jMk Facebook: https://bit.ly/3NghNnS X.com: https://bit.ly/4qm90iM LinkedIn: https://bit.ly/4svNhGE Timestamps 00:00 Intro of Show 00:44 Ebrahim Turner’s Back Story 12:01 How Can Identity Work For and Against You? 17:22 Beliefs Shaping Your Identity 19:48 Chosen vs. Unchosen Suffering 23:12 Defining and Measuring Success 26:55 Is Gratitude Me-Centric? 30:48 Fear vs. Hope: Which is a Better Driver? 33:24 Perspective on Life and Legacy 35:31 Live Hypnosis Session 57:23 Realisation After the Procedure 1:00:14 Common Struggles of Entrepreneurs 1:06:05 Romantic Relationships as Blind Spots of Successful People 1:12:22 Is Being Loved Unconditionally Possible? 1:17:03 Connect with Ebrahim Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

    1h 18m
  5. JAN 1

    Menu Fit Founder Shares Marketing Secrets and Insights For App Growth | Cole Kosco

    Join me as I sit down with Cole Kosco to uncover the gritty reality of pivoting from influencer to tech founder, revealing how he scaled Menu Fit to over 200,000 downloads despite facing 25 App Store rejections. We discuss his "signal to noise" leadership philosophy and the insane engagement metrics that prove his "overnight success" was actually years of relentless work in the making. You won't want to miss this raw look at the resilience and "no plan B" mindset required to turn a simple idea into a top-ranking health app. Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Cole Kosco Website: https://bit.ly/3GYBZrS YouTube: https://bit.ly/46L0YJv Instagram: https://bit.ly/3UV3Egl TikTok: https://bit.ly/3HnDzDA Facebook: https://bit.ly/41tSbIk LinkedIn: https://bit.ly/4m3R9en Timestamps 00:00 Intro 00:51 Milestones & Growth 01:43 Career Transition 02:54 Learning the Technical Side 04:32 Hiring with AI Tools 08:03 Team Building Signals 11:05 Equity & Incentives 14:33 Financial Planning 18:03 Focus vs. Noise 21:36 Avoiding Complacency 24:13 Product Launch & Ads 27:11 Taking Big Risks 31:09 Relentless Mindset 34:10 App Store Setbacks 38:57 User-First Strategy 41:36 Paywall Optimization 43:49 Finding Advisors 51:55 Long-Term Grind 54:31 Optimizing Your Environment 01:00:15 Where to Find Menu Fit Watch the “The CryoCON Podcast: Business of Wellness” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

    1h 1m
  6. 12/25/2025

    Why I Left Big Pharma for Boutique Fitness | Janeen McCormick

    True physical resilience is built in the stabilizer muscles, the "unsung heroes" that protect the body during high-impact activities like skiing and mountain climbing. Janeen McCormick explains the unique "time under tension" philosophy of Btone Fitness, a workout designed to push beyond the "glass ceiling" of traditional Pilates. She highlights why functional movement is the ultimate cross-training tool for athletes and beginners alike. Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Janeen McCormick Website: https://bit.ly/3MSEnTt Instagram: https://bit.ly/49qsTzf   https://bit.ly/4qtZlGW Facebook:  https://bit.ly/44GPZPu  https://bit.ly/4qsMpB5 TikTok:https://bit.ly/49r4AkL X: https://bit.ly/4qotDKU LinkedIn: https://bit.ly/3MSw2z5 Timestamps 00:00 Intro 00:53 Early influences and entrepreneurial roots 02:46 Ivy League debate and alternative success paths 03:54 Youth sports, horses, and discipline 06:21 College choices and nursing pivot 08:21 ICU nursing to medical sales 09:26 Corporate life vs startups 11:15 Fitness, cycling, and lifestyle change 13:05 Btone Pilates origins and science 15:00 Importance of stabilizer muscles 18:15 Moving to Utah and studio location 20:43 Scaling the Btone franchise 22:00 Construction, SBA loans, and launch 24:06 Building community and studio culture 28:15 Hiring instructors and fitness careers 31:40 Balancing corporate work and entrepreneurship 33:32 Sobriety, health, and clarity 41:48 Market awareness and branding lessons 45:34 Vision for growth and expansion 48:08 Local partnerships and community impact 51:17 Connect with Janeen McCormick Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

    53 min
  7. 12/18/2025

    88% of People Are Doing Fitness Wrong | Rob Darnbrough

    Only 8% of the population gets the minimum effective dose of exercise, and the fitness industry’s response has been to make workouts more fun rather than more effective. Rob Darnbrough argues this approach is broken; we’ve embraced technology in every aspect of life except how we train our bodies, still using dumbbells and barbells that would look perfectly familiar to someone from the 1960s. With this, he and his son Connor built the Smart Fit Method technology with a radical premise that exercise should be treated like medicine, with testing, personalized dosing, and measurable outcomes. Why are we still measuring fitness by hours spent instead of biological age reversed? Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Rob Darnbrough Website: https://bit.ly/4anSMAK YouTube: https://bit.ly/3KRDv0Q Instagram: https://bit.ly/490JXdM Facebook: https://bit.ly/4qfK9Np LinkedIn: https://bit.ly/4pOLNpm Timestamps 00:00 Intro of Show 00:35 Rob Darnbrough’s Back Story 10:01 Choosing Entrepreneurship over Professional Athleticism 16:29 Learning Humility from Martial Arts 16:57 Perspective on Identity and Value Creation 21:06 Health Challenges after Business Exit 28:09 Effects after Using Vasper & ARX Machines 40:04 Creating the Smart Fit Method Technology 50:52 Efficiency of Workouts in the Smart Fit Method 1:10:22 Analyzing Health Metrics  1:16:01 Longevity with the Smart Fit Method 1:18:21 What do you want your sons to say to you in the future? 1:19:17 What’s Next for Rob? 1:23:13 Connect with Rob Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

    1h 24m
  8. 12/11/2025

    The First Woman to Climb the 7 Summit in 7 Continents | Jenn Drummond

    A near-fatal car accident at 38 forced Jenn Drummond to confront an uncomfortable question: How many dreams had she pushed to “someday” that might never come? What emerged was a complete reorientation around choosing how to live rather than defaulting to external expectations, ultimately leading her to become the first woman to summit the second highest peak on every continent. Her journey reveals that significant achievements aren’t about removing fear, they’re about finding challenges scary enough to reveal our truest selves.  Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Get Jenn Drummond’s book, “BreakProof: 7 Strategies to Build Resilience and Achieve Your Life Goals“ here: https://bit.ly/48xpL4r   Listen to "Seek Your Summit with Jenn" on all your favorite platforms! YouTube: https://bit.ly/3KSCc1y Spotify: https://bit.ly/4puC9YG  Apple Podcasts: https://bit.ly/3MwRLMO Connect with Jenn Drummond Website: https://bit.ly/44P2IQ8 YouTube: https://bit.ly/4oJlzU1 Instagram: https://bit.ly/3MtgMZm TikTok: https://bit.ly/4rNvZEC Facebook: https://bit.ly/44HEZl5 X.com: https://bit.ly/3MFlaV7 LinkedIn: https://bit.ly/4oQW6YG Timestamps 00:00 Intro of Show 01:03 Jenn Drummond’s Back Story 05:48 Being a Mom of 7 10:15 Risks of Mountain Climbing 14:05 Finding Purpose in Mountaineering 18:06 Risk Management in Finance and in the Mountains 23:01 Financing and Sponsorships 24:55 Jenn’s Next Frontier 26:15 Ego and Humility 30:24 Balancing Her Life while Having 7 Children 33:48 Duration of the Mountain Expeditions 37:10 Public Speaking Events 39:33 Seven Different Parenting Styles 46:18 Exploring Various Educational Systems  50:10 Connect with Jenn Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

    51 min

About

Welcome to The Business of Wellness Podcast—where health, wellness, biohacking, and business collide. In partnership with CryoCon, this podcast explores how entrepreneurs and business owners can integrate health and wellness strategies to thrive in life and business. We’re diving into the intersection between optimizing mental and physical performance and scaling your business for success. David Guttman, a seasoned entrepreneur, invites guests from the world of wellness and business to share practical insights on elevating your health, boosting productivity, and creating a thriving business culture. Whether you’re looking to dive into biohacking or simply want to live a more balanced life while growing your business, this podcast will guide you on your journey. New Episodes Every Thursday Business Growth | Health Optimization | Wellness Insights This is the podcast that blends entrepreneurial insights with the latest in health and wellness. If you’re ready to take control of your well-being and your business, tune in and let’s get started.