Never Not Building by Andrew Raso

Andrew Raso

What does it really take to scale a business? Hosted by entrepreneur and Online Marketing Gurus founder Andrew Raso, ‘Never Not Building’ dives into the raw, behind-the-scenes moments that shape brands, businesses, and the people building them. From early risks and team struggles to reinvention and profitability, Andrew sits down with Australia’s top founders and operators to unpack what it really takes to build a successful business. Whether you're in marketing, operations, or leadership, this is where founders and builders get real about scaling smarter.

  1. Jul 29

    The Coffee Expert Who Built Australia's Most Innovative Brand | Sasa Sestic

    What does it take to go from an eleven-year-old kid in a Bosnian war zone with no electricity for eight months, to the Sydney Olympics, to the World Barista Championship title, to building one of Australia's most influential coffee empires? In this episode of Never Not Building, I sit down with Sasa Sestic, founder of Ona Coffee. Sasa's family fled three wars before landing in Australia in 1997. He grew up moving house twenty times in seven years, dodging tanks and sleeping through nights with no power. Handball got him to the Sydney 2000 Olympics, and when sport ended at twenty-three, he was lost. What came next was seven straight years of losing the Australian Barista Championship, with judges telling him his English was too poor, his accent too thick, that he didn't belong. He kept going. On the seventh attempt he won Australia, then he won the world. Today, Ona Coffee employs 160 people and Sasa owns three coffee farms across Central America. He pioneered a fermentation technique borrowed from wine that changed how coffee is processed globally, and through Project Origin he works with more than 200 farmers, funding wells that give over 7,000 people clean drinking water every day. This is a story about refusing to quit when everyone tells you to, about building a team that stays for a decade, and about what happens when you stop chasing the perfect cup and start chasing something bigger. What we get into: - How a war-zone childhood built the resilience that carried him through the #Olympics and running a business - Why he never once thought about quitting after six championship losses - The 2006 night his own team walked out on him, and how he sold every cafe he owned except one - Why he bought a coffee farm by accident on a trip meant to buy beans, and named it after his wife - The "bus analogy" that lets him keep World Champions on staff for years - Why the most expensive coffee on his menu earns the smallest margin, and why that's the point - Whether Australia still has the best coffee in the world, and where the crown is going next - The truth about the $5.50 flat white and why so many cafes are closing - How AI is changing coffee operations without touching the craft If you've ever been told to quit, watched people around you win while you kept losing, or wondered whether obsession alone is enough to build something that lasts, this one's for you.

  2. Jun 19

    The Truth About Crime, Justice & Redemption | Tom Zreika

    What does it take to go from a two-year-old refugee with nothing to the Order of Australia, a respected Sydney law firm, and a charity feeding over a million people? In this episode of Never Not Building, I sit down with Tom Zreika OAM, Managing Partner of Sterling Legal and Co-Founder of AusRelief. Tom's family fled war-torn Lebanon when he was two years old, arriving in Australia with nothing. He grew up in Western Sydney as the only Lebanese kid at his school, where the daily reality was a quadrangle full of fights and a detention centre across the road. Today, he runs one of Sydney's most aggressive law firms, takes on the biggest names on the Eastern seaboard and wins, and has been awarded the Order of Australia Medal for services to law, community, and local government. Alongside the firm, he co-founded AusRelief. The charity now operates in 17 countries and has fed over a million people. 50 years on, he'll still tell you straight that he doesn't fully feel accepted in this country. This is a story about disadvantage as advantage, building twice - once for yourself, once for everyone else and what 24 years of fighting for the people the system forgets actually buys you. What we get into: How a refugee kid from disadvantaged Western Sydney schools ended up at Harvard Law Why Tom believes a tough start isn't a wound, it's a weapon The defining case where Sterling Legal took on one of the biggest firms on the Eastern seaboard and won The €380 million Picasso family / Louvre Abu Dhabi deal Why he describes Sterling Legal's litigation style as "carrying a baseball bat even in family law" The truth about how the legal industry actually operates How AusRelief went from a backyard BBQ to feeding a million people across 17 countries The submarine expedition for Sons of Lebanon. Recovering the bodies of 44 people who drowned fleeing Lebanon What being awarded the OAM does and doesn't change about how you feel in your own country Why AI is coming for half the legal industry, and what it can never replace His advice to any kid being told they started too far behind If you've ever been told you started too far behind, or wondered whether you can build a serious business and give something real back, this one's for you. Follow Never Not Building so you don't miss what's next.

  3. Feb 10

    They Laughed Until She Sold $39 Million Homes

    Belonging is rarely instant; it’s built slowly through consistency, credibility, and trust.In this episode, we sit down with Monika Tu, one of Australia’s leading figures in luxury real estate and a standout agent on Luxe Listings Sydney.As the founder and CEO of Black Diamonds Group, Monika specialises in representing ultra-high-net-worth individuals, with a strong focus on the Asian luxury property market, including Chinese buyers, and international high-net-worth clients seeking prestige Sydney real estate.Her work spans off-market luxury homes, trophy properties, and high-value transactions across Sydney’s most exclusive suburbs, where discretion, cultural fluency, and long-term trust are essential. Monika’s deep understanding of cross-border property investment, Asian buyer expectations, and global wealth migration has positioned her as a trusted advisor in the international luxury real estate space.But her journey wasn’t linear. After starting over in a new country, Monika navigated identity, culture, and leadership in an industry where credibility isn’t given, it’s earned.In this episode, we cover:- How Monica positioned Black Diamonds Group in the luxury market- Building authority and credibility without an existing network- How trust is earned with ultra high net worth clients- Managing growth while protecting brand standards- Staying disciplined as visibility and opportunity increaseWorth watching if you’re in a season of growth or reset. Listen now on Spotify, Apple Podcasts, and YouTube.

About

What does it really take to scale a business? Hosted by entrepreneur and Online Marketing Gurus founder Andrew Raso, ‘Never Not Building’ dives into the raw, behind-the-scenes moments that shape brands, businesses, and the people building them. From early risks and team struggles to reinvention and profitability, Andrew sits down with Australia’s top founders and operators to unpack what it really takes to build a successful business. Whether you're in marketing, operations, or leadership, this is where founders and builders get real about scaling smarter.

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