Non Fiction Book Club

John Bradshaw
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On the Non Fiction Book Club we interview leaders about the books that shaped them. Find your next great read here.

  1. Bronwyn Williams talks CULTURAL AMNESIA by Clive James

    Jun 11

    Bronwyn Williams talks CULTURAL AMNESIA by Clive James

    Author and futurist Bronwyn Williams takes us through the incredible CULTURAL AMNESIA by Clive James, touching on why purpose has to cost something, and what liberalism needs to do to stay relevant. Also we talk about solutionists and her great book SURVIVE THE AI APOCOLYPSE

    36 min
  2. Pepe Marais talks HEART OF BUSINESS by Hubert Joly

    May 17

    Pepe Marais talks HEART OF BUSINESS by Hubert Joly

    In this episode of the Non Fiction book club, we discuss Hubert Joly’s excellent story of the turnaround at Best Buy THE HEART OF BUSINESS.  We are joined by the excellent Pepe Marias, respected creative and agency leader, and researcher and practitioner of purpose in business.

    35 min
  3. Rich Mulholland talks SELLING THE INVISIBLE by Harry Beckwith

    Apr 7

    Rich Mulholland talks SELLING THE INVISIBLE by Harry Beckwith

    How do you sell a service?  This is the deceptively simple question that Harry Beckwith brilliantly solves in his seminal work SELLING THE INVISIBLE. Join Rich Mulholland, best selling author, multi company founder, and brilliant speaker as he discusses this thought changing book, and how it has influenced his thinking.   In this episode of the Non Fiction book club we discuss selling the ambulance, the importance of brand, the death zone of pricing, the nearly impossible task of constantly updating your ideas, and a thousand other thoughts that emanate from the extraordinary mind of Rich Mulholland.  Enjoy!

    37 min
  4. Khaya Dlanga, Best selling author and Managing Partner of EatBigFish talks about his book LIFE IS LIKE THAT SOMETIMES with the Non Fiction Book Club

    Mar 2

    Khaya Dlanga, Best selling author and Managing Partner of EatBigFish talks about his book LIFE IS LIKE THAT SOMETIMES with the Non Fiction Book Club

    In this episode, we are joined by one of my favourite authors, the brilliant Khaya Dlanga. A great story teller opens up new worlds for the reader.  And Khaya has so many worlds to open up for us.  He brings to life rural village life. He lets us into the Joburg high life, and he trusts us with a journey through some of his most difficult moments and he navigates tragedy, loss and guilt.  All the time his stories are vivid and compelling, and carry deep human truth that make it possible for us all to relate to them, no matter how different our worlds are, Khaya is a multi-award-winning marketing executive who has led major change at brands like Coca-Cola, Heineken, and Rain. Today, he brings that expertise to his role as Managing Partner at the growth consultancy EatBigFish, but he is perhaps most beloved as one of the country’s most brilliant story tellers. This podcast is primarily a discussion of his latest book “Life is like that sometimes” but we end up touching on some of the great stories from his other books. Khaya has already lived an extraordinary life, but when you mix it together with the magical cast of supporting actors, you get stories that are truly memorable. Happy listening!

    43 min
  5. Will Battersby, CEO of BOS Brands talks HOW BRANDS GROW by Bryon Sharp with the Non Fiction Book Club

    Feb 2

    Will Battersby, CEO of BOS Brands talks HOW BRANDS GROW by Bryon Sharp with the Non Fiction Book Club

    How do brands grow? In this episode, we dive into the "marketing bible": Byron Sharp’s How Brands Grow. To help us separate marketing myths from scientific reality, I’m joined by Will Battersby, CEO of BOS Brands. Will brings a unique perspective to the table, discussing how he applies Sharp’s evidence-based laws to the fast-moving, high-energy world of BOS. We move beyond the fluff to discuss the mechanics of how brands actually scale in the real world. Key themes we explore include: The Power of Light Buyers: Why your heaviest users aren't the primary key to growth. Distinctiveness over Differentiation: Why standing out matters more than being "better." Mental & Physical Availability: The two non-negotiables for brand dominance. Category Entry Points: How to own the "buying moment" in a consumer’s mind. Innovation & Brand Assets: Building a visual language that consumers can’t miss. Whether you’re a marketing professional, an entrepreneur, or a student of business strategy, this conversation offers a masterclass in bridging the gap between academic theory and FMCG practice. This is our first Episode of season 2. Make sure you subscribe to listen to all the amazing guests we have lined up. Enjoy the episode!

    33 min
  6. Vuyokazi Henda talks BE LESS ZOMBIE by Elvin Turner

    Jan 5

    Vuyokazi Henda talks BE LESS ZOMBIE by Elvin Turner

    Real innovation is hard, and most companies are just "walking dead" organizations waiting to fail. On the Season 1 finale of The Non Fiction Book Club, the powerhouse CMO of Spur Corporation, Vuyokazi Henda, dives into Elvin Turner’s ‘Be Less Zombie’. Drawing on her massive experience at Unilever and Spur, Vuyo explores how to build a sustainable innovation engine and escape the "zombification" of corporate life. We discuss the unique challenges of innovating within a franchise, the power of rapid experimentation, the "just do it" test methodology, and why real change always starts with yourself. This is our final episode of the season! Thank you for an incredible journey so far—stay tuned for some big announcements regarding Season 2.

    37 min
  7. Ant Farr talks THE PROSPERITY PARADOX by Clayton Christensen, Efosa Ojomo, and Karen Dillon with the Non Fiction Book Club

    12/04/2025

    Ant Farr talks THE PROSPERITY PARADOX by Clayton Christensen, Efosa Ojomo, and Karen Dillon with the Non Fiction Book Club

    What actually works in raising countries out of poverty? On this episode of The Non Fiction Book Club, ecosystem builder and CEO for Africa at Allan & Gill Gray Philanthropies, Ant Farr, discusses the ‘The Prosperity Paradox’  We discuss market-creating innovation, the concept of ‘competing against nothing’, and what he is already seeing on the ground in South and East Africa as he applies this thinking to raising up entrepreneurs.

    30 min
  8. Mike Stopforth talks POWER AND PREDICTION by Ajay Agarwal, Joshua Gans and Avi Goldfarb

    11/03/2025

    Mike Stopforth talks POWER AND PREDICTION by Ajay Agarwal, Joshua Gans and Avi Goldfarb

    In our enthusiasm for generative AI we have forgotten that AI is fundamentally predictive.  In this episode of The Non Fiction Book Club, digital pioneer Mike Stopforth discusses the brilliant 2022 book, ‘Power and Prediction: The Disruptive Economics of Artificial Intelligence’ by Agarwal, Gans, and Goldfarb. We dive into the shift from generative AI to near-zero cost prediction, how decisions will split between judgement and prediction, why incumbents struggle with systems solutions, and Mike's experience wrestling with organizational adaptation to massive technological change.

    35 min
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About

On the Non Fiction Book Club we interview leaders about the books that shaped them. Find your next great read here.

Information

  • Creator
    John Bradshaw
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © John Bradshaw
  • Show Website
    Non Fiction Book Club