Season 5 is here, and we are kicking it off big! Welcome to the very first episode of Season 5 of Unique Genius. New season, new stories, same mission: helping business owners lead well, grow strong, and stay true to who they are. And we could not think of a better guest to open the season than Bill Rossell. In this episode of Unique Genius, Angela Chanowsky sits down with Bill Rossell, CEO of LB Capital, for an honest talk about leadership, discipline, and why relationships beat rivalry every time. Bill leads a portfolio of about 19 companies, including 16 roofing partners across the U.S., Pink Collars, Titan Pro Technologies, and Build It to Sell It. His roofing platform just hit nearly $14 million in monthly revenue, and he is aiming for $20 million a month by the new year. But this is not just a growth story. Bill opens up about beating colon cancer, getting sober four years ago, and how gratitude and simple daily habits made him a better leader. Angela and Bill dive into: Bill's path from the U.S. Navy to restaurants, digital marketing, YellowPages.com, and the tradesSelling multiple companies to private equityThe three goals behind every LB Capital company: profitable P&Ls, growth every year, and a winning cultureWhy sharing knowledge with peers works better than attacking competitorsHow to set clear expectations, coach in the moment, and hold people accountableWhen caring about someone means coaching them out of the roleWhy leaders must teach people skills in a world full of screens If you are building a team, leading people, or trying to grow without losing yourself, this episode will give you a clear and practical way forward. About Bill Rossell: Bill Rossell is the CEO of LB Capital, a portfolio of about 19 companies serving the home service and roofing industry. A U.S. Navy veteran, Bill built his career across restaurant operations, digital marketing, YellowPages.com, and the trades, and has sold multiple companies to private equity. Bill leads with an abundance mindset. He believes in open collaboration, high standards, and real human connection. He is also the force behind Build It to Sell It, an event built to educate, inspire, and give business owners ideas they can use right away. Episode Highlights: How a roofing platform grew to nearly $14 million in monthly revenueWhy relationships, not competition, drive long term growthSobriety, cancer recovery, and the daily habits that build disciplineSmall wins that matter: make your bed and move your body every daySituational leadership: coach based on each person's skill and commitmentWhy eye contact, handshakes, handwritten notes, and video messages still win Build It to Sell It 2026: 📍 The Diplomat, Hollywood, Florida 📅 December 7 to 9 🎤 Speakers include James Dumolin, Inky Johnson, Mark Shapiro, Carrie Kelch, and Ellen Rohr 🎟️ Podcast listeners get 15% off with code UG15 Links and Resources: Build It to Sell ItLB Capital Let's Stay Connected: Follow Angela on Instagram: @angelachanowsky Loved this episode? Don't forget to: Subscribe and leave a reviewShare it with a business owner who is ready to lead and growTag Angela and Bill. We want to hear your biggest takeaway!