First of Kind

@soleio
  • 5.0 (2)
  • Design

The future belongs to designers who build. First of Kind is the story of design and tech told by its pioneers. Hosted by Soleio. Coproduced by Room 3. Sponsored by Framer, Noon, Grok Bot, Ramp, Vercel, Granola and Profound. firstofkind.com

  1. 2d ago

    Dylan Babbs: Fractal Speed

    Are speed and quality really at odds? Dylan Babbs is the CTO and cofounder of Profound, the agentic marketing platform that helps brands track and improve how they show up in AI search and LLMs. The day after a live conversation at South Park Commons in New York where Profound got its start, he and Soleio sat down for a deeper dive on the design ethos driving the company’s success. In Part 2 of this two-part conversation, Dylan explains what fractal speed actually means, why it took a year to hire Profound’s first product designers, and how his team collapses prototypes from two weeks to two hours.  He also gets into building the world’s best marketing harness, why you shouldn’t vibe-code your payroll, how Profound took over every ad slot in Union Square in less than a month, and the advice he has for anyone anxious about AI: “Do more with more.” If you missed Part 1, LIVE from SPC, start there: https://sole.io/S3E04Ly 00:00 There’s No Moat00:36 Back at South Park Commons04:18 Fractal Speed: Fast and Good at Once06:34 Taking a Year to Hire Design11:47 The Marketing Harness15:55 Two Weeks Down to Two Hours21:38 Don’t Vibe Code Your Payroll25:32 You Have to Be Different31:10 Do More With More33:22 Just Go Post36:34 Union Square Domination41:44 Growing Up in the Bay46:50 Have Fun While Doing It — First of Kind @firstofkind S3:E04 Dylan Babbs: Fractal Speed featuring Dylan Babbs https://x.com/dbabbs hosted by Soleio https://x.com/soleio @soleio coproduced with Room 3 https://room3nyc.com @room3nyc —First of Kind is powered by our sponsors: Framer – https://framer.com Noon – https://noon.design Grok Bot – https://x.ai/bot Ramp – https://ramp.com Vercel – https://vercel.com Granola – https://granola.ai Profound – https://tryprofound.com —First of Kind is available wherever you enjoy premium content: YouTube: https://youtube.com/@firstofkind Instagram: https://instagram.com/firstofkind 𝕏: https://x.com/firstofkind Threads: https://threads.com/firstofkind Website: https://firstofkind.com Hashtag: #FirstofKind

    Dylan Babbs: Fractal Speed

  2. 4d ago ·  Bonus

    Dylan Babbs: LIVE from SPC

    How does a designer who loves maps end up building the marketing platform for AI? Dylan Babbs is the CTO and cofounder of Profound, the agentic marketing platform that helps brands track and improve how they show up in AI search and LLMs. Raised in Silicon Valley, he studied information science at the University of Washington and spent several years building maps at Uber before meeting his cofounder James Cadwallader at South Park Commons NYC, where Profound got its start. In Part 1 of this two-part conversation, recorded with Soleio before a live audience at South Park Commons in New York, Dylan Babbs explains why every business needs an inflection point, why taste is how a startup builds the world it wants to live in, and why selling enterprise software means posting on LinkedIn four times daily. Dylan makes the case that a design-forward startup can go big on the business front too. Part 2, Fractal Speed, is a deeper sit-down on his pioneering work at Profound. 00:00 Started in This Very Office 02:30 We’re So Back, It’s So Over 07:00 AI Search and the Anti-Portfolio 10:40 12 to 15 Ideas Before Profound 15:30 You Can’t Draw a Map in Figma 22:37 Build the World You Wanna Live In 28:46 Four Hiring Principles 33:25 Go Start a Company Now 38:40 Profound Will Dominate 43:30 If You Think with ChatGPT, It’s Over 45:33 Design-Forward, Go Big or Go Home 49:50 Audience Q&A 55:15 No Startup Is Born with a Moat — First of Kind @firstofkind S3:E04L Dylan Babbs: LIVE from SPC featuring Dylan Babbs https://x.com/dbabbs hosted by Soleio https://x.com/soleio @soleio coproduced with Room 3 https://room3nyc.com @room3nyc recorded live at SPC: https://southparkcommons.com @southparkcommons — First of Kind is powered by our sponsors: Framer – https://framer.com Noon – https://noon.design Grok Bot – https://x.ai/bot Ramp – https://ramp.com Vercel – https://vercel.com Granola – https://granola.ai Profound – https://tryprofound.com — First of Kind is available wherever you enjoy premium content: YouTube: https://youtube.com/@firstofkind Instagram: https://instagram.com/firstofkind 𝕏: https://x.com/firstofkind Threads: https://threads.com/firstofkind Website: https://firstofkind.com Hashtag: #FirstofKind

    Dylan Babbs: LIVE from SPC

  3. Nov 4

    Karri Saarinen: How We Win

    Can a designer/founder win the VC game by ignoring all its rules? Karri Saarinen is the co-founder and CEO of Linear, the product development system for teams and agents. A Finnish designer, he was previously the principal designer at Airbnb and the founding designer at Coinbase. In this conversation with Soleio at his historic barn in Silicon Valley, Karri explains why Linear set out to win by being better instead of faster, why quality is directional and never static, why he still designs in Figma instead of code, and why the interface still matters as a shared source of truth in a world brimming with agents. Karri lives the example that a design founder can choose the races worth running and win by their own rules. 00:00 Winning by Your Own Rules 03:12 Quality Is Directional 06:24 Do You Design in Code? 15:45 Owning the Problem 22:45 Beyond the Issue Tracker 26:36 The Bull Case for Design 28:45 Do We Still Need UI? 33:02 The Car Designer of Software 37:37 School Feels Fake 40:59 Never Build the MVP 43:56 Clarity of Scope 45:37 Linear Recalibrates the Palate — First of Kind @firstofkind S3:E03 Karri Saarinen: How We Win featuring Karri Saarinen https://x.com/karrisaarinen hosted by Soleio https://x.com/soleio @soleio coproduced with Room 3 https://room3nyc.com @room3nyc —First of Kind is powered by our sponsors: Framer – https://framer.com Noon – https://noon.design Grok Bot – https://x.ai/bot Ramp – https://ramp.com Vercel – https://vercel.com Granola – https://granola.ai Profound – https://tryprofound.com —First of Kind is available wherever you enjoy premium content: YouTube: https://youtube.com/@firstofkind Instagram: https://instagram.com/firstofkind 𝕏: https://x.com/firstofkind Threads: https://threads.com/firstofkind Website: https://firstofkind.com Hashtag: #FirstofKind

    Karri Saarinen: How We Win

  4. Oct 29

    Jason Yuan: For the Plot

    How can being a playwright prepare one for designing social intelligence? Jason Yuan is the CEO and founder of Hivemind. A former Apple designer, he pioneered MercuryOS, an early vision of intent-based computing, then cofounded Dot, a personal AI companion with long-term narrative memory. He now sets off to build a second AI startup inspired by the Madonna song “Future Lovers.” In this conversation with Soleio, Jason explains why Hivemind runs on principles instead of rules, why every relationship is a story with shared authorship, and why his product motto is “for the plot.” Jason makes the case that the best products, like the best stories, are based on truth. A truth that is fundamentally plural. 00:00 Own Your Story, Do It True 00:49 Costumes, Stages, then World-Building 03:03 Hivemind in the Wild 08:42 From MercuryOS to Dot 13:20 Did You Make a Startup to Fix Yourself? 16:47 Every Relationship is a Story 19:35 The Graveyard Before Hivemind 22:25 Can Jason See Gotham? 28:13 Do It for The Plot! 29:13 Designing the Hivemind launch 32:48 The Information Market 34:45 Making Work That Feels True 41:02 Being Known Is the Most Wonderful Thing S3:E02 Jason Yuan: For the Plot Hosted by Soleio https://x.com/soleio @soleio Coproduced with Room 3: https://room3nyc.com @room3nyc Jason Yuan: https://x.com/jasonyuan First of Kind is powered by our sponsors: Framer – https://framer.com Noon – https://noon.design Grok Bot – https://x.ai/bot Ramp – https://ramp.com Vercel – https://vercel.com Granola – https://granola.ai Profound – https://tryprofound.com YouTube: https://youtube.com/@firstofkind 𝕏: https://x.com/firstofkind Threads: https://threads.com/firstofkind Instagram: https://instagram.com/firstofkind Website: https://firstofkind.com Hashtag: #FirstofKind

    Jason Yuan: For the Plot

  5. Oct 22

    Guillermo Rauch: One Stroke Dragon

    What can a dragon painted in a single stroke teach us about software? Guillermo Rauch is the founder and CEO of Vercel. Growing up in Argentina, he taught himself English in order to teach himself programming, then went on to create Socket.io and other foundational technology for the real-time web. Along the way, he developed a cunning designer’s eye that became the competitive advantage for what is now a multi-billion dollar venture. In this conversation with Soleio, Guillermo explains why he designed Vercel’s first command line in Sketch before writing any code, why layout shift erodes trust, and why his company won’t commit any “random acts of AI.” Guillermo makes the case for why he’s not just chief executive. He is also chief designer. 00:00 Human Effort Is Still Underrated 00:44 Chief Executive, Chief Designer 02:33 Two Bets: Software and English 05:15 Gmail Was My Siren Call 11:06 Exposure Hours 14:49 Layout Shift and the One Stroke Dragon 17:10 No Random Acts of Al 25:17 Can Agents Have Taste? 30:15 Software Factories and Agent Customers 34:59 Everything Is Communication 38:04 A New American Story 41:52 Lifemaxxing S3:E01 Guillermo Rauch: One Stroke Dragon Hosted by Soleio and produced by Room 3: https://room3nyc.com @room3nyc Guillermo Rauch: https://x.com/rauchg · https://rauchg.com First of Kind is powered by Framer: https://framer.com Noon: https://noon.design Grok Bot: https://x.ai/bot Ramp: https://ramp.com Vercel: https://vercel.com Granola: https://granola.ai Profound: https://tryprofound.com Website: https://firstofkind.com YouTube: https://youtube.com/@firstofkind 𝕏: https://x.com/firstofkind Threads: https://threads.com/firstofkind_ Instagram: https://instagram.com/firstofkind_ Hashtag: #FirstofKind

    Guillermo Rauch: One Stroke Dragon

  6. Mar 18

    Everett Katigbak: Indie Streak

    What do Anthropic, Facebook, Pinterest and Stripe all have in common? Everett Katigbak has played a foundational creative role at some of the most iconic brands in technology. His film work documents the stories of seminal figures who have shaped culture, such as his documentary projects on Stewart Brand and Luis Valdez. In this in-depth conversation at his beautiful San Francisco home, Everett describes the “golden thread” that weaves through his non-linear career path, the importance of humanizing infrastructure, and why he believes your side hustle is actually your “true form.”  As of this recording, Everett has set out on his own to develop an independent creative practice. After years behind the camera, tech’s “brand guru” steps out in front of it. 00:00 Intro: “Your side hustle is your true form” 03:01 Making Facebook Feel Human 05:04 Getting Hired Because You Don’t Fit 08:10 Why San Francisco? Place Before Job 11:33 Analog Research Lab origins & mantras 13:35 Propaganda, Self-Talk, and Shaping Company Culture 16:32 Designing for Engagement vs. Meaning 17:18 Living in Contradictions: Anachronist Meets Futurist 19:27 How to Pick the Right Company (A Nose for What’s Next) 21:03 Expansion vs. Mastery: A Different Kind of Career Path 24:00 Going Independent 26:24 Inside Cursor as a “Cultural Sleuth” 28:49 Stories of Unseen Figures: Luis Valdez, Stewart Brand 32:00 Closing: Advice for Future Pioneers S2:E6 Everett Katigbak: Indie Streak Hosted by Soleio and produced by Room 3: room3nyc.com @room3nyc First of Kind is powered by our sponsors: Framer — framer.com Cursor — cursor.com Vercel — vercel.com Profound — tryprofound.com Website: firstofkind.com YouTube: youtube.com/@firstofkind 𝕏: x.com/firstofkind Threads: threads.com/firstofkind_ Instagram: instagram.com/firstofkind_ Hashtag: #FirstofKind

    Everett Katigbak: Indie Streak

  7. Mar 11

    Joseph Cohen: Infinite Ride

    What if you designed a new class of vehicle from the ground up? Joseph Cohen first cofounded Universe, the mobile-first website builder, before turning his attention to the physical world. He and his brother Eddie Cohen now run Infinite Machine, an automotive company reimagining how people move through cities — not with cars, but with something entirely new, starting with the electric motorcycle. We met at Infinite Machine's headquarters in New York City, where Joe walked us through the design philosophy behind “non-car” vehicles, why electrification unlocks radical new form factors, and what it means to bet on autonomous people over autonomous cars. 00:00 – Intro: Color Outside the Lines 01:50 – A New Symbol for Freedom 05:52 – The Stolen Vespa 09:49 – The P1 vs. The Vision Pro 12:52 – Hard Modernism 17:26 – Painters Who Paint Factories 19:42 – Ten Times the Trips 23:33 – The Vespa Has No Engine 27:51 – Ask New Questions 32:00 – The Company as Medium 34:11 – Outro: What Memories Will You Make S2:E5 Joseph Cohen: Infinite Ride Hosted by Soleio and produced by Room 3: room3nyc.com @room3nyc First of Kind is powered by our sponsors: Framer — framer.com Cursor — cursor.com Vercel — vercel.com Profound — tryprofound.com Website: firstofkind.com YouTube: youtube.com/@firstofkind 𝕏: x.com/firstofkind Threads: threads.com/firstofkind_ Instagram: instagram.com/firstofkind_ Hashtag: #FirstofKind

    Joseph Cohen: Infinite Ride

  8. Mar 4

    Koen & Jorn: Framer Reloaded

    When do you know to pivot or surrender? Koen Bok and Jorn van Dijk co-founded Framer, the web design platform that helps designers ship beautiful sites fast. 55% of YC companies run on it. Designers love it. But Framer almost didn't make it. What began as a high-fidelity prototyping tool born inside Facebook's design culture became—after a near-death pivot five years in—the premier site builder for designers who ship.  Over drinks at the Lone Palm in San Francisco, Koen and Jorn recall what it took to step back from the brink of oblivion and chart a new course — for themselves and the field of digital design. 00:00 Intro: Lone Palm, Last Call 01:34 What is Framer Today? 02:39 Pick a Problem You Love 06:14 Three Interactions to Fifty 08:20 Rough Riding / Why VC is Good 11:38 Three Options Left 14:31 The Pivotal Lunch 20:46 Act III: Solving the Walkie-Talkie 29:08 Artistry meets Wall Street 32:20 Stay Weird, Keep Building Special thanks to Jane Seabrook and the Lone Palm team for permitting us to film the first ever video podcast at their storied bar. – Koen Bok & Jorn van Dijk: Framer Reloaded First of Kind, S2:E4 Hosted by Soleio and produced by Room 3: room3nyc.com First of Kind is powered by our sponsors: Framer — framer.com Cursor — cursor.com Vercel — vercel.com Profound — tryprofound.com Website: www.firstofkind.com 𝕏: x.com/firstofkind Threads: threads.com/firstofkind_ Instagram: instagram.com/firstofkind_ Hashtag: #FirstofKind

    Koen & Jorn: Framer Reloaded
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Ratings & Reviews

5
out of 5
2 Ratings

About

The future belongs to designers who build. First of Kind is the story of design and tech told by its pioneers. Hosted by Soleio. Coproduced by Room 3. Sponsored by Framer, Noon, Grok Bot, Ramp, Vercel, Granola and Profound. firstofkind.com

Information

  • Creator
    @soleio
  • Years Active
    2025 - 2026
  • Episodes
    18
  • Rating
    Explicit
  • Copyright
    © First of Kind LLC
  • Show Website
    First of Kind

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