The Modern Insurance Agent

Jumpstart Go

What happens when a millennial couple dives headfirst into the insurance world, scales a million-dollar remote business, and decides to share their journey with the world? You get The Modern Insurance Agent!Join David and Elle Denning as they peel back the curtain on the messy, magical, and often hilarious realities of entrepreneurship. From the joys (and challenges) of working together as a couple to running remote teams and traveling the globe, this podcast is your behind-the-scenes look at building a business and a life you love.

  1. 2d ago

    12 Social Media Posts Insurance Agents Can Steal & Use This Week

    Send us Fan Mail Staring at a blank screen wondering what to post on social media as an insurance agent? Steal these 12 ideas and start posting this week. In this episode of The Modern Insurance Agent Podcast, David and Elle Denning share 12 social media post ideas for insurance agents designed to build engagement, increase visibility, earn trust, and generate more leads. And here's the strategy most agents miss: Your social media shouldn't be 100% about insurance. David and Elle recommend an approximately 80% personal / 20% business content strategy. People don't go on Facebook just to shop for insurance—they go to connect with people. 12 Social Media Posts for Insurance Agents Real-Life Moment — Share something ordinary from your day that makes you relatable.What I'm Into Right Now — Share a book, show, hobby, or interest that gives people an easy way to start a conversation.Plain-English Insurance Tip — Explain one confusing insurance concept without turning it into a sales pitch.Weekend or Hobby Post — Show what you enjoy outside of insurance.Who Matters to Me — Share the people, relationships, and values that are important to you.Client Win — Tell a client success story without revealing private information.Local Love — Highlight a local restaurant, business, coffee shop, or community spot you genuinely enjoy.Real Talk or Gratitude — Share something authentic instead of trying to make your life look perfect.Harmless Hot Take — Ask a fun question that gives people something easy to debate.Celebration Post — Celebrate a milestone, birthday, accomplishment, certification, or family moment.Throwback or Origin Story — Share where you came from, what you did before insurance, and how you got here.Keyword Lead Generation Post — Offer a valuable resource and ask people to comment a keyword to receive it.Why Personal Content Works The first 11 posts aren't about aggressively selling insurance. They're about becoming known, trusted, and recognizable. When people regularly see your personality, family, interests, community involvement, and expertise, you're no longer just another insurance agent in their feed. You're someone they feel like they know. Then, when you make a business-related post or offer a resource, you've already built familiarity and attention. Your personal content isn't separate from your marketing. It IS part of your marketing. If you're a Life Insurance Agent, Medicare Agent, Health Insurance Agent, P&C Agent, Final Expense Agent, Annuity Agent, or Agency Owner struggling with what to post on Facebook or social media, pick one idea and start there. 🎁 FREE BONUS: Get the 12-post swipe file with fill-in-the-blank templates, plus the show notes and more free insurance marketing resources. Connect with Us: 🔗Download the resources & access the full podcast library – jumpstartgonow.com/podcast Join the Movement of Modern Insurance Agents! Ready to become the agent clients trust and refer to their friends? Start by building your personal brand, using social media effectively, and prioritizing relationships over transactions. Let’s change the way people see insurance one client at a time! 🚀 📢 Join the discussion! Connect with like-minded agents and get exclusive marketing tips in the Marketing for Insurance Agents Facebook Group. jumpstartgonow.com/join-group

    12 Social Media Posts Insurance Agents Can Steal & Use This Week
  2. 4d ago

    Why Medicare Agents Can’t Stay “Just Medicare Agents” Anymore

    Send us Fan Mail The Medicare industry is changing fast. As commissions, carrier relationships, technology, and AI continue to evolve, relying on Medicare alone can leave agents exposed to industry changes. In this episode of The Modern Insurance Agent Podcast, David Denning sits down with Joanna Wyckoff, Medicare FMO owner and longtime industry educator, to discuss why Medicare agents should consider expanding into life and health insurance and building a more diversified business. Joanna shares how she went from working at Social Security to building her own FMO and why she believes agents should use their entire life and health license to better serve their clients. What You'll Learn Why relying solely on Medicare can create business risksHow Medicare agents can expand into life insurance, ancillary products, dental, cancer, and hospital indemnityWhy cross-selling should focus on identifying genuine coverage gapsHow Joanna built her business around education, value, and relationshipsWhy trust and client relationships matter beyond simply offering insurance contractsHow Medicare renewals can create recurring revenueHow AI and automation can save agents time and uncover opportunitiesHow changing commissions and carrier relationships are affecting Medicare agentsWhy diversifying your insurance business can create additional opportunitiesThink Beyond MedicareJoanna challenges Medicare agents to look at the entire client, not just the Medicare policy. Being a full-service insurance agent means understanding what other risks or coverage gaps may exist and having meaningful conversations about potential solutions. That could include life insurance, dental, cancer coverage, hospital indemnity, and other health and ancillary products. The goal isn't simply to sell more products. It's to become a more valuable resource for the people you already serve. With AI, automation, technology, carrier relationships, and compensation models continuing to change the insurance industry, Medicare agents have more reason than ever to think about how they can build a diversified and sustainable insurance business. If you're a Medicare agent, life insurance agent, health insurance agent, FMO, or agency owner, this episode offers practical insights into adapting your business and creating more value for your clients. Connect with Us: 🔗Download the resources & access the full podcast library – jumpstartgonow.com/podcast Join the Movement of Modern Insurance Agents! Ready to become the agent clients trust and refer to their friends? Start by building your personal brand, using social media effectively, and prioritizing relationships over transactions. Let’s change the way people see insurance one client at a time! 🚀 📢 Join the discussion! Connect with like-minded agents and get exclusive marketing tips in the Marketing for Insurance Agents Facebook Group. jumpstartgonow.com/join-group

    Why Medicare Agents Can’t Stay “Just Medicare Agents” Anymore
  3. 6d ago

    The Hidden Opportunity for Insurance Agents: Add Revenue & Keep More Clients

    Send us Fan Mail What if you could add another revenue stream, strengthen client relationships, and create more insurance conversations without completely changing your business? In this episode of The Modern Insurance Agent Podcast, David Denning sits down with Mike Riches, VP of Solutions Sales & Associate Development at LegalShield, to explore how insurance agents can add legal protection and identity theft protection to their existing product mix. Mike shares how LegalShield and IDShield can help agents become more valuable trusted advisors while creating additional opportunities to serve existing clients. What You'll Learn How insurance agents can add LegalShield and IDShield to their existing businessHow legal and identity protection can create an additional revenue streamWhy expanding your product mix can strengthen client retentionHow legal protection can open conversations about life insurance, annuities, estate planning, and legacy planningWhy identity theft protection goes beyond basic identity monitoringHow LegalShield provides members access to attorneys for everyday legal needsWhy business owners can benefit from additional legal protectionHow agents can get appointed and introduce these solutions to clientsWhy you don't need to become an expert on every product feature before starting the conversationHow AI is changing legal services while human attorneys remain essentialTurn More Client Relationships Into Opportunities Insurance agents already help clients identify and manage risk. Adding legal and identity protection can give you another way to provide value beyond the traditional insurance conversation. Questions like “Do I have an updated will?”, “Who would I call if I needed an attorney?”, or “What happens if my identity is stolen?” can create meaningful conversations that may lead to broader financial and insurance planning. The bigger opportunity is becoming the person clients trust to help them identify risks, understand their options, and find solutions. If you're a Life Insurance Agent, Medicare Agent, Health Insurance Agent, P&C Agent, Employee Benefits Broker, or Agency Owner, this episode offers a practical look at expanding your product mix, creating additional revenue, improving client retention, and building a stronger insurance business. Connect with Us: 🔗Download the resources & access the full podcast library – jumpstartgonow.com/podcast Join the Movement of Modern Insurance Agents! Ready to become the agent clients trust and refer to their friends? Start by building your personal brand, using social media effectively, and prioritizing relationships over transactions. Let’s change the way people see insurance one client at a time! 🚀 📢 Join the discussion! Connect with like-minded agents and get exclusive marketing tips in the Marketing for Insurance Agents Facebook Group. jumpstartgonow.com/join-group

    The Hidden Opportunity for Insurance Agents: Add Revenue & Keep More Clients
  4. Sep 26

    15 Insurance Marketing Tips to Get More Clients in 20 Minutes

    Send us Fan Mail 15 insurance marketing tips. Under 20 minutes. No complicated funnels just practical strategies you can start using today. In this rapid-fire episode of The Modern Insurance Agent Podcast, David and Elle Denning share 15 insurance marketing strategies for Life, Health, Medicare, Annuity, Final Expense, and P&C agents. You don't need to implement all 15. Pick the one that stands out and start there. 15 Insurance Marketing Tips Use a profile photo of YOU — Make it easy for people to recognize the person behind the business.Give referrals before asking for them — Build relationships with CPAs, realtors, mortgage professionals, contractors, and other referral partners.Make your bio about who you help — Focus on the client's problem and desired outcome, not just your credentials.Niche down — Get specific about who you serve so your content can reach the right audience.Follow the 80/20 rule — Balance business content with personal and lifestyle content that builds connection and trust.Turn on Facebook Professional Mode — Use your personal profile to build visibility while keeping the human element of social media.Warm up your existing audience — Past clients, friends, former coworkers, and followers can become valuable conversations before you buy another lead.Speak to the problem, not the product — Focus on what insurance helps people protect, solve, or prepare for.Find your niche inside your last 20 clients — Look for patterns in the people you already enjoy serving.Choose 3–5 content pillars — Stop starting from a blank page every time you need something to post.Stop being a secret insurance agent — Make sure people actually know what you do.Make yourself referable — Clearly explain who you help, what problem you solve, and what outcome you provide.Use AI to turn your ideas into content — Start with your own stories, experiences, and expertise, then use AI to organize and communicate them.Pin an introduction video — Give new profile visitors a quick way to understand who you are and who you help.Stop renting your marketing and start owning it — Build personal branding, content, referral relationships, and an audience that can compound over timeThe Bigger Marketing Strategy Almost every tip comes back to one idea: Become known. Become trusted. Become the person people come to instead of constantly chasing them. Buying leads can create conversations, but building your personal brand, referral network, content, and audience can create marketing assets that continue working over time. So don't try to implement all 15 strategies this week. Pick ONE. Rewrite your bio. Choose your niche. Contact an old client. Record your introduction video. Define your content pillars. Then build from there. 🎁 BONUS: Get the one-page cheat sheet with all 15 tips, plus the show notes and more free insurance marketing resources at the podcast page. Connect with Us: 🔗Download the resources & access the full podcast library – jumpstartgonow.com/podcast Join the Movement of Modern Insurance Agents! Ready to become the agent clients trust and refer to their friends? Start by building your personal brand, using social media effectively, and prioritizing relationships over transactions. Let’s change the way people see insurance one client at a time! 🚀 📢 Join the discussion! Connect with like-minded agents and get exclusive marketing tips in the Marketing for Insurance Agents Facebook Group. jumpstartgonow.com/join-group

    15 Insurance Marketing Tips to Get More Clients in 20 Minutes
  5. Sep 24

    Why Selling Just ONE Insurance Product Is Becoming a Dangerous Business Model

    Send us Fan Mail A client comes to you for Medicare. You help them, they buy the policy, and you move on to the next prospect. But what about the other insurance gaps you never discussed? In this episode of The Modern Insurance Agent Podcast, David Denning sits down with Rob Sylvia, co-owner of Agape Insurance and Financial Group, to discuss insurance cross-selling, Medicare sales, client retention, agency growth, and building a relationship-driven insurance business. After Rob and his wife Gina had to rebuild their agency from scratch in 2021, they developed a strategy centered around one idea: Stop thinking like a one-policy agent. Start looking at the whole client. What You'll Learn Why selling only one insurance product can limit agency growthHow Rob approaches cross-selling as “filling in the gaps”How to identify additional insurance needs without becoming “salesy”Why Return on Relationship can be more powerful than constantly chasing new prospectsHow to serve Medicare, health, life, retirement, and other client needsWhy consistency was critical to rebuilding their agencyHow hiring and delegation helped Rob grow the businessHow educational YouTube content generates insurance leadsWhy becoming an Agent of Interest can strengthen your personal brandHow to build multiple lead sources instead of relying on oneWhat adversity taught Rob about building a sustainable insurance agencyFrom One Policy to the Whole Client Rob doesn't view cross-selling as simply selling more policies. He calls it “filling in the gaps.” The goal is to understand where a client may still have exposure and make sure they understand their options. His process uses structured conversations to help agents avoid overlooking important needs while keeping the discussion clear and manageable. That approach also changes the economics of an insurance agency. Instead of constantly finding another prospect for another single policy, agents can create more value within relationships they've already built. That's what Rob calls Return on Relationship. Building a More Sustainable Insurance Agency Rob and Gina also share how they rebuilt their business, grew to a seven-figure agency, hired their first assistants, and used educational content to generate consistent leads. Rob's YouTube strategy is simple: answer the questions clients are already asking. That educational approach has helped position him as an Agent of Interest while creating another source of visibility and lead generation. If you're an insurance agent, Medicare agent, life insurance agent, health insurance agent, or agency owner looking to improve client retention, increase revenue per relationship, generate leads, and build a more sustainable insurance business, this episode is packed with practical strategies. Connect with Us: 🔗Download the resources & access the full podcast library – jumpstartgonow.com/podcast Join the Movement of Modern Insurance Agents! Ready to become the agent clients trust and refer to their friends? Start by building your personal brand, using social media effectively, and prioritizing relationships over transactions. Let’s change the way people see insurance one client at a time! 🚀 📢 Join the discussion! Connect with like-minded agents and get exclusive marketing tips in the Marketing for Insurance Agents Facebook Group. jumpstartgonow.com/join-group

    Why Selling Just ONE Insurance Product Is Becoming a Dangerous Business Model
  6. Sep 22

    Insurance Agents Don’t Need a Podcast: Do THIS to Build Authority Instead

    Send us Fan Mail Want to build authority with a podcast? You might not need to start one. In this episode of The Modern Insurance Agent Podcast, David Denning sits down with Gal, co-founder of Pod Star, to break down podcast guesting an underused personal branding and authority-building strategy for insurance agents. Instead of spending months building your own podcast, production system, and audience, you can appear on established podcasts where your ideal clients are already listening. What You'll Learn Why insurance agents may not need to start their own podcast How podcast guesting can help build authority and personal branHow to leverage established podcast audiences and credibilityWhy being interviewed can create more meaningful visibility than another social postHow one podcast interview can become weeks of social media contentHow to turn interviews into short-form videos, posts, articles, quotes, and thought leadershipHow AI can help repurpose podcast conversations into contentHow to identify the best moments and “golden nuggets” from an interviewWhy authentic stories and real experiences matter as AI-generated content growsHow podcast appearances can support online visibility and discoverabilityHow to find podcasts your ideal clients already listen toWhat to include in a podcast guest or media kitHow insurance agents can start pitching themselves as podcast guestsBuild Authority Without Building the Whole Podcast Starting your own podcast means handling equipment, production, editing, guests, promotion, and audience growth. Podcast guesting lets you step into an audience that already exists. Whether you want to reach business owners, young families, real estate investors, professionals, pre-retirees, contractors, physicians, or another niche, you can identify podcasts those audiences already trust and bring your expertise to the conversation. The interview also becomes a content engine. One conversation can create videos, social posts, articles, stories, quotes, and educational content that continue working long after the episode is published. From Push Marketing to Pull Marketing Traditional insurance marketing often relies on push marketing buying leads, making calls, sending messages, and pitching prospects. Authority marketing takes a different approach: create useful content and build enough visibility, credibility, and trust that people begin discovering you. And as AI makes generic content easier to produce, your real experiences, stories, expertise, and perspective become even more valuable. If you're an insurance agent or agency owner looking to build authority, strengthen your personal brand, generate warmer leads, and create more content without becoming a full-time content creator, this episode offers a different way to approach podcast marketing. Connect with Us: 🔗Download the resources & access the full podcast library – jumpstartgonow.com/podcast Join the Movement of Modern Insurance Agents! Ready to become the agent clients trust and refer to their friends? Start by building your personal brand, using social media effectively, and prioritizing relationships over transactions. Let’s change the way people see insurance one client at a time! 🚀 📢 Join the discussion! Connect with like-minded agents and get exclusive marketing tips in the Marketing for Insurance Agents Facebook Group. jumpstartgonow.com/join-group

    Insurance Agents Don’t Need a Podcast: Do THIS to Build Authority Instead
  7. Sep 19

    Is Facebook Dead? Why Insurance Agents Should NOT Abandon It in 2026

    Send us Fan Mail “Is anyone even still on Facebook?” Insurance agents ask this all the time. TikTok feels newer, Instagram feels trendier, and Facebook can seem like yesterday’s platform. But here’s the truth: the people insurance agents want to reach are still on Facebook. In this episode of The Modern Insurance Agent Podcast, David and Elle Denning explain why Facebook remains a valuable marketing platform for insurance agents in 2026 and why reaching the right buyers matters more than chasing the latest social media trend. What You'll Learn Why Facebook's audience is still valuable for insurance agentsThe difference between platform popularity and actual buyer attentionWhy Millennials, Gen X, and Baby Boomers matter for insurance marketingHow Facebook supports Life, Health, Medicare, Annuity, Final Expense, and P&C agentsWhy you don't need to post videos every day to build visibilityHow photo and text posts can support a manageable social media strategyWhy conversations and relationships matter more than views and followersHow Facebook Groups can help agents reach local communities and niche audiencesThe wrong way to promote insurance inside Facebook GroupsHow to become a recognizable, trusted expert without constantly sellingThe biggest misconception about Facebook is confusing buzz with buyers. TikTok and Instagram may dominate trends and viral content, but insurance agents need to reach people with families, homes, businesses, retirement concerns, and assets to protect. Facebook Groups can be especially powerful because the audience is already there. Local community groups, small business groups, retirement communities, and niche communities give agents opportunities to become visible before building a large following. The strategy isn't to join a group and immediately pitch insurance. It's to contribute, answer questions, build relationships, and become known as a helpful resource. If you're an insurance agent, agency owner, or producer wondering whether Facebook is still worth your time in 2026, this episode will show you how to use Facebook for visibility, relationships, organic lead generation, and long-term insurance marketing. Start Today Find three Facebook Groups where your ideal clients already spend time. Join them, listen to the conversations, and learn what matters to the community before trying to sell anything. Connect with Us: 🔗Download the resources & access the full podcast library – jumpstartgonow.com/podcast Join the Movement of Modern Insurance Agents! Ready to become the agent clients trust and refer to their friends? Start by building your personal brand, using social media effectively, and prioritizing relationships over transactions. Let’s change the way people see insurance one client at a time! 🚀 📢 Join the discussion! Connect with like-minded agents and get exclusive marketing tips in the Marketing for Insurance Agents Facebook Group. jumpstartgonow.com/join-group

    Is Facebook Dead? Why Insurance Agents Should NOT Abandon It in 2026
  8. Sep 17

    You Insurance Agency Is Growing… So Why Is There No Money in the Bank?

    Send us Fan Mail Your insurance agency is growing. Revenue is increasing. Sales are coming in. So why is there still no money in the bank? In this episode of The Modern Insurance Agent Podcast, David Denning sits down with Anne Napolitano, founder of Anne Napolitano Consulting, to break down insurance agency finances, cash flow management, profitability, budgeting, forecasting, and sustainable business growth. Anne explains why an agency can generate strong revenue and still struggle financially and how better financial visibility can help agency owners make smarter decisions. What You'll Learn Why revenue growth doesn't always mean more cashHow to improve insurance agency cash flow and profitabilitManaging chargebacks and building financial reservesWhy you shouldn't run your agency based on your bank balancHow budgeting and forecasting support smarter hiring and growthHow financial dashboards improve decision-makingThe difference between bookkeeping and strategic financial managementWhy strong financial records matter when financing or selling an agencyHow AI is changing accounting and financial managementIf you're an insurance agent, agency owner, producer, or entrepreneur, this episode will help you better understand the numbers behind your business and build a more financially sustainable insurance agency. Connect with Us: 🔗Download the resources & access the full podcast library – jumpstartgonow.com/podcast Join the Movement of Modern Insurance Agents! Ready to become the agent clients trust and refer to their friends? Start by building your personal brand, using social media effectively, and prioritizing relationships over transactions. Let’s change the way people see insurance one client at a time! 🚀 📢 Join the discussion! Connect with like-minded agents and get exclusive marketing tips in the Marketing for Insurance Agents Facebook Group. jumpstartgonow.com/join-group

    You Insurance Agency Is Growing… So Why Is There No Money in the Bank?
5
out of 5
10 Ratings

About

What happens when a millennial couple dives headfirst into the insurance world, scales a million-dollar remote business, and decides to share their journey with the world? You get The Modern Insurance Agent!Join David and Elle Denning as they peel back the curtain on the messy, magical, and often hilarious realities of entrepreneurship. From the joys (and challenges) of working together as a couple to running remote teams and traveling the globe, this podcast is your behind-the-scenes look at building a business and a life you love.

You Might Also Like