Tim Talks: Behavioral Health

Tim Zercher
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  • Mental Health

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field. Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy. Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care. Short talks. Big insights. Smarter growth. New episodes weekly.

  1. 4d ago

    Jeff Beck, LCSW - CEO & Co-Founder, AnswersNow

    What if families didn't have to wait months or rearrange their lives just to access quality autism care? In this episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Jeff Beck, LCSW, CEO & Co-Founder of AnswersNow, to explore how virtual ABA therapy, technology, and a family-first approach are changing the way autism care is delivered. Jeff shares why he started AnswersNow after seeing families struggle with long waitlists, limited access to specialists, and a lack of caregiver support. He explains how his team built a virtual, BCBA-led therapy model that puts parents at the center of care while making expert support more accessible. The conversation also explores how AnswersNow is using AI to simplify operations, maintain clinical quality, and scale responsibly. Jeff highlights research conducted with Clemson University involving more than 500 learners and why measuring real outcomes is essential to building trust. Tim and Jeff also discuss the marketing strategies driving growth, the importance of relationships with healthcare providers, and how AI can help families find reliable information when they need it most. Key Topics Covered: Breaking down barriers to autism care Making virtual ABA therapy work for families Using AI and technology to scale without sacrificing quality Measuring clinical outcomes and building trust Growing through provider relationships and strategic marketing Using AI to improve the family experience Whether you're an ABA provider, behavioral health leader, or healthcare entrepreneur, this episode offers practical insights on growing an organization while keeping quality care at the center of every decision.

  2. 6d ago

    Elianita de Paula - CEO, Positive Pathways Therapy | Founder, Beyond Inclusion Therapy

    What does it take to grow a behavioral health practice without compromising the quality of care? In this episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Elianita de Paula, CEO of Positive Pathways Therapy and Founder of Beyond Inclusion Therapy, to discuss building inclusive therapy practices, overcoming workforce challenges, and scaling services while keeping families at the center. Inspired by her personal journey as a mother of an autistic daughter, Elianita shares how her experiences shaped her mission to provide compassionate, culturally responsive care. She explains why supporting therapists is essential to delivering quality services, how community partnerships build trust, and why sustainable growth requires more than simply hiring more clinicians. Together, they explore the challenges of therapist recruitment and burnout, the importance of university partnerships, and how strategic marketing and social media can help behavioral health organizations reach more families. Whether you're an ABA provider, practice owner, or behavioral health leader, this conversation offers practical insights into growing a successful organization without losing sight of the people you serve.

  3. Oct 29

    Olivier Williams - Director of Business Development, Kindbridge Behavioral Health

    What does it take to build stronger partnerships and break down barriers to behavioral health care? In this episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Olivier Williams, Director of Business Development at Kindbridge Behavioral Health, to explore how meaningful collaboration, community engagement, and strategic partnerships can improve access to care. Olivier shares practical insights on building lasting referral relationships, keeping teams motivated through purpose-driven leadership, and using storytelling and digital marketing to connect more people with the support they need. They also discuss the growing influence of AI on behavioral health marketing and outreach. Whether you're a behavioral health leader, provider, or marketing professional, this conversation offers actionable strategies for strengthening partnerships and driving sustainable growth.

  4. Oct 23

    Jamie Pagliaro - President & CEO, EarliPoint Health

    What if we could diagnose autism earlier, measure real progress, and help more families get the care they need? In this episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Jamie Pagliaro, President & CEO of EarliPoint Health, to explore how eye-tracking technology is transforming autism diagnosis and treatment. With over 25 years of experience in autism care and behavioral health, Jamie shares how EarliPoint's FDA-authorized technology uses eye-tracking data to support earlier diagnosis, provide objective developmental insights, and measure treatment progress over time. They also discuss the biggest mistakes organizations make when scaling, why hiring the right people matters more than hiring quickly, and how behavioral health companies can grow without sacrificing quality of care. From reducing diagnostic wait times to building mission-driven teams, this conversation offers practical insights for providers, healthcare leaders, and anyone working to improve autism care. Learn more and explore other episodes at https://timtalkspodcast.com/

  5. Oct 15

    Sara Gotheridge, M.D. - Chief Medical Officer, Array Behavioral Care

    What if the biggest challenge in behavioral healthcare isn't access, but making sure patients receive the right care at the right time? In this episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Dr. Sara Gotheridge, Chief Medical Officer at Array Behavioral Care, to discuss the future of behavioral healthcare, the role of technology in improving patient outcomes, and what it takes to build and scale mission-driven organizations. With over 20 years of experience in psychiatry and behavioral health leadership, Sara shares her unconventional journey from technology into medicine and explains why the industry must move beyond simply expanding access to delivering measurable, meaningful outcomes. Together, they explore how Array Behavioral Care is using virtual care, Epic integration, outcome-based treatment pathways, and emerging AI technology to address workforce shortages and improve clinical decision-making. Sara also discusses the importance of aligning teams around a clear mission, recruiting talented clinicians in a competitive market, and creating a workplace where providers can thrive. In this episode: Why behavioral healthcare needs clearer standards for measuring patient outcomesHow technology and virtual care can improve coordination across healthcare settingsThe potential of AI and risk assessment in clinical decision-makingWhy delivering the right care at the right time matters more than access aloneBuilding mission-driven teams and attracting top behavioral health talentWhether you're a behavioral health executive, healthcare provider, or organizational leader, this conversation offers valuable insights into improving patient care while building a sustainable, high-performing organization.

    Sara Gotheridge, M.D. - Chief Medical Officer, Array Behavioral Care

  6. Oct 13

    Jamie Bassos, M.S., BCBA, ACC - Chief Operating Officer, BrightBridge ABA

    What actually breaks first when an ABA organization starts growing fast? In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Jamie Bassos, M.S., BCBA, ACC, Chief Operating Officer of BrightBridge ABA, to talk about what it really takes to scale an ABA organization without sacrificing clinical quality. Jamie shares lessons from more than 25 years in behavioral health, including her experience helping grow multi-location ABA organizations. She explains why unclear ownership, weak handoffs, and missing processes often become major problems as companies expand. Tim and Jamie also discuss why clinical excellence and strong operations should work together, the importance of developing leaders instead of simply promoting great clinicians, and how authentic social media content can help attract both families and employees. They also explore the growing role of AI in marketing and why staying personal and human may matter more than ever. If you lead, operate, or are growing an ABA or behavioral health organization, this conversation offers practical insights on building a company that can scale without losing what makes it effective.

    Jamie Bassos, M.S., BCBA, ACC - Chief Operating Officer, BrightBridge ABA

  7. Oct 8

    Jennifer Riley – Director of Behavioral Health, Zucker Hillside Hospital

    What does it really take to lead meaningful change in behavioral health? On this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Jennifer Riley, LCSW-R, Director of Behavioral Health at Zucker Hillside Hospital, to discuss the realities of leading teams, improving operations, and navigating transformation in complex healthcare organizations. Jennifer shares how her early exposure to mental health shaped her career, why successful change management goes far beyond implementing new technology, and how better internal processes can ultimately create a better patient experience. They also explore the challenges of getting teams aligned during periods of change, attracting and retaining behavioral health professionals, and why leaders sometimes need to make difficult decisions rather than trying to make everyone happy.

    Jennifer Riley – Director of Behavioral Health, Zucker Hillside Hospital

  8. Oct 6

    Kofee L. Mostella, MACM, LICDC - Owner & CEO, FocusCare LLC

    What happens when compassion becomes the foundation of how you lead and grow? On this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Kofee L. Mostella, MACM, LICDC, Owner and CEO of FocusCare LLC. Drawing on nearly three decades in counseling and behavioral health, Kofee shares how growing up in Youngstown inspired her commitment to community care. She discusses learning to give herself grace as a leader, hiring for integrity and compassion, building trust within teams, and why community involvement matters. Kofee also explains why, after spending thousands on marketing, personal referrals remain one of the most powerful drivers of growth in behavioral health. The conversation explores what it takes to build an organization where reputation, relationships, and quality of care come first.

    Kofee L. Mostella, MACM, LICDC - Owner & CEO, FocusCare LLC
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About

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field. Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy. Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care. Short talks. Big insights. Smarter growth. New episodes weekly.

Information

  • Creator
    Tim Zercher
  • Years Active
    2025 - 2026
  • Episodes
    131
  • Rating
    Clean
  • Copyright
    © 2026 Tim Talks: Behavioral Health
  • Show Website
    Tim Talks: Behavioral Health