Tim Talks: Behavioral Health

Tim Zercher
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  • Mental Health

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field. Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy. Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care. Short talks. Big insights. Smarter growth. New episodes weekly.

  1. 1d ago

    Charlene Kurth - COO, Office Puzzle

    In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Charlene Kurth, COO of Office Puzzle, to discuss how technology can help ABA practices operate more effectively while keeping people at the center of care. Charlene shares her journey from psychology and business operations into the behavioral health technology space, and how her experience in SaaS and practice management shaped her approach to supporting ABA providers. They explore why successful technology adoption is about more than simply purchasing software. Charlene explains that the biggest difference between organizations that succeed and those that struggle is understanding that technology requires the right people, processes, and implementation strategy to truly create impact.  Pasted markdown In this conversation, you’ll learn: Why technology should be viewed as a tool, not a magic solutionHow ABA practices can improve software adoption across their teamsThe importance of supporting BCBA entrepreneurs beyond clinical workWhy authentic relationships and trust matter more than traditional sales tacticsHow Office Puzzle approaches growth by listening to customers and understanding their needsWhether you’re an ABA provider, practice owner, or behavioral health leader, this episode offers practical insights into scaling sustainably while maintaining a people-first approach.

    Charlene Kurth - COO, Office Puzzle

  2. 6d ago

    Nicole Stewart - BCBA, ADHD Expert & Behavioral Health Advocate, Self-Employed

    Does ABA always need to mean 20, 30, or 40 hours a week? In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Nicole Stewart to explore what ABA can look like when providers step outside the traditional model. Nicole shares how she found behavior analysis, why she began questioning the standard high-intensity approach, and how lower-dosage, individualized care can open the door to people who may otherwise go without behavioral support. She shares the story of working with one child for just 30 minutes a week and the progress that became possible through collaboration with the family. They also discuss expanding behavioral principles beyond autism, including supporting people with ADHD and other complex needs through tools like modeling, exposure, and shaping. Nicole also explains why she intentionally keeps her practice small, how relationships and word of mouth have helped grow her business, and why email marketing has become an effective way for her to reach more people. It’s a conversation about challenging assumptions, expanding access, and building behavioral health services around the individual rather than forcing every client into the same model.

    Nicole Stewart - BCBA, ADHD Expert & Behavioral Health Advocate, Self-Employed

  3. Sep 22

    Nadine Wilches, LCSW, CIMHP - Founder & CEO, MindArch Health | Preventing Mental Health Crises Before They Start

    What if we could prevent mental health crises instead of waiting for them to happen? In this episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Nadine Wilches, Founder and CEO of MindArch Health, to explore a different approach to mental healthcare: prevention. After 20 years working in behavioral health and crisis care, Nadine began questioning why so many systems focus on responding to crises rather than addressing the conditions that contribute to them. She shares a powerful example from her time leading a school for children with complex behavioral needs. By changing the environment, daily practices, and de-escalation strategies, her team went from reporting seven crises a day to just seven incident reports over the following school year. That experience helped shape her work at MindArch Health, where she combines AI, data, and behavioral health expertise to help organizations identify risks and create healthier environments. Tim and Nadine also discuss the business challenges behind bringing preventive care to market, including proving return on investment, navigating funding barriers, building strategic partnerships, and finding new ways to grow. They explore how pilot studies, relationship-driven marketing, university support, podcasting, and reseller partnerships have helped Nadine introduce a new model to organizations that are used to doing things differently. For behavioral health leaders, clinicians, and innovators, this conversation offers a look at what it takes to move from crisis response toward prevention while building a sustainable organization. The big question: What would change if we invested in preventing crises as seriously as we invest in treating them? Listen to the full episode of Tim Talks: Behavioral Health to hear Nadine's story and the lessons behind building a prevention-focused healthcare business.

    Nadine Wilches, LCSW, CIMHP - Founder & CEO, MindArch Health | Preventing Mental Health Crises Before They Start

  4. Sep 22

    Dr. Susan Swim – Executive Director, Now I See a Person Institute

    What changes when mental health care sees the person before the diagnosis? On this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Dr. Susan Swim, Executive Director of the Now I See a Person Institute, along with Christina and Ashley, for a conversation about human connection, dignity, trauma, and alternative approaches to mental health care. Dr. Swim reflects on more than four decades in the field and why her work has increasingly focused on moving beyond labels and pathology toward Collaborative-Dialogical Practices. The conversation explores what can happen when practitioners listen to each person’s individual story, allow clients to help lead the conversation, and approach healing through relationship rather than a predetermined path. Christina shares how her own difficult experience seeking mental health care led her to question who traditional systems and processes are really designed to serve. Ashley discusses the role empathy, human connection, nature, and physical environments can play in a person’s experience of care. Together, they explore a different question for behavioral health leaders and practitioners: What becomes possible when we stop defining people by a diagnosis and start meeting them as individuals?

    Dr. Susan Swim – Executive Director, Now I See a Person Institute

  5. Sep 3

    Meaghan Timko - Chief Operating Officer, Gradual Behavioral Health

    What does it take to grow an ABA organization without sacrificing trust, quality, or clinical integrity? In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Meaghan Timko, Chief Operating Officer at Gradual Behavioral Health, to discuss the evolution of ABA, the growing accountability facing the industry, and why ethical leadership matters more than ever. Meaghan shares her perspective on building trust with families, payers, and communities, leading with radical candor, and intentionally hiring the right people instead of scaling for the sake of growth. She also explains why organizations should focus on what makes them different rather than simply competing for visibility. From ethical growth and team culture to leadership and the future of ABA, this conversation explores what it takes to build an organization designed to last.

    Meaghan Timko - Chief Operating Officer, Gradual Behavioral Health

  6. Sep 1

    Mike Fidgeon - CEO, Hillcrest Family Services

    What does it take to lead a behavioral health organization through growth, transformation, and constant change without losing sight of the people you serve? In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Mike Fidgeon, CEO of Hillcrest Family Services, to explore the leadership lessons Mike has gained from more than 30 years in behavioral healthcare. Mike shares why mission and financial sustainability aren't competing priorities, how better communication creates stronger organizational alignment, and why leaders need to stay flexible as their teams and organizations evolve. They also discuss one of behavioral health's biggest challenges: making help easier to reach. Mike explains why the industry needs to shorten the distance between someone realizing something isn't right and connecting with a trusted person who can help them take the next step. The conversation also explores workforce development, building stronger talent pipelines through universities and local partnerships, and what behavioral health leaders need to prepare for as the industry continues to change.

    Mike Fidgeon - CEO, Hillcrest Family Services

  7. Aug 27

    Landria Seals Green – Founder & CEO, ExcelPrep

    What happens when behavioral health organizations start treating their employees as their most important clients? In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Landria Seals Green, Founder & CEO of ExcelPrep, to explore what it really takes to build organizations where both the people receiving services and the professionals providing them can thrive. Landria shares the personal experiences that led her to build ExcelPrep, why dignity should be at the center of therapy and education, and why sustainable organizations need to understand the human experience behind their workforce. They also discuss perfectionism and burnout, the role of mentorship in developing stronger clinicians and leaders, the challenges of scaling a people-driven organization, and why behavioral health marketing needs to move beyond transactions and connect with people on a more human level. It’s a conversation about leadership, growth, marketing, and creating organizations that truly support the people behind the work.

    Landria Seals Green – Founder & CEO, ExcelPrep

  8. Aug 25

    Marla Schneider – Founder & CEO, Iridescent Behavior Support Services

    In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Marla Schneider, Founder and CEO of Iridescent Behavior Support Services, to discuss what it really takes to support individuals with developmental disabilities and the people who care for them every day. Marla shares how a major personal health experience changed the way she sees disability, dignity, and the importance of making people feel seen. She also explains why behavioral support can’t stop with the individual, why caregivers and frontline staff need strategies that work in real-life situations, and how providers can rethink what meaningful progress actually looks like. The conversation also explores the challenges of serving adults with developmental disabilities, building the right clinical team, staying true to organizational values while growing, and why short-form video may become an increasingly important tool for behavioral health organizations. It’s a practical conversation about quality of life, sustainable support, and building services around the realities families, caregivers, and clinicians face every day.

    Marla Schneider – Founder & CEO, Iridescent Behavior Support Services
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About

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field. Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy. Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care. Short talks. Big insights. Smarter growth. New episodes weekly.

Information

  • Creator
    Tim Zercher
  • Years Active
    2025 - 2026
  • Episodes
    122
  • Rating
    Clean
  • Copyright
    © 2026 Tim Talks: Behavioral Health
  • Show Website
    Tim Talks: Behavioral Health