Tim Talks: Behavioral Health

Tim Zercher
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Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field. Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy. Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care. Short talks. Big insights. Smarter growth. New episodes weekly.

  1. 6d ago

    Dennis "Denny" Morrison, PhD - Chief Clinical Officer, Eleos Health

    What does responsible AI actually look like in behavioral health? In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Dennis "Denny" Morrison, PhD, Chief Clinical Officer at Eleos Health, to explore how AI can reduce the burden on clinicians without replacing the human side of care. Denny shares his journey from aspiring musician to behavioral health leader, why ambient AI is one of the most promising technologies he has seen in his career, and how organizations can use technology to help clinicians focus on what only they can do. They also discuss leadership, changing organizational culture, attracting and retaining great clinicians, and the risks of using general-purpose AI tools as substitutes for purpose-built behavioral health technology. It’s a practical conversation about using AI to strengthen care, not replace it.

    Dennis "Denny" Morrison, PhD - Chief Clinical Officer, Eleos Health

  2. Aug 4

    Anthony Netkovick – Director of Behavioral Health Department, OneWell Health Care

    What does it take to build a behavioral health program the right way from the ground up? In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Anthony Netkovick, Director of Behavioral Health at OneWell Health Care, to discuss the realities of launching and scaling an ABA program while staying committed to person-centered care. Anthony shares how his journey from special education into behavioral health shaped his leadership philosophy, why celebrating small wins is critical when building a new program, and how strong organizational values create better outcomes for families and clinicians alike. The conversation also explores one of behavioral health's biggest challenges - recruiting and retaining quality professionals—and the role marketing plays in attracting both talented clinicians and the families who need support. Whether you're leading an ABA organization, growing a behavioral health practice, or passionate about ethical, sustainable care, this episode offers practical insights on building programs that put people first. In this episode, you'll learn:  Why focusing on small wins leads to long-term success  How to build an ABA program with a strong culture from day one  What person-centered care looks like as organizations scale  The biggest hiring challenges facing behavioral health leaders today  How strategic marketing helps attract both clinicians and families

    Anthony Netkovick – Director of Behavioral Health Department, OneWell Health Care

  3. Jul 28

    Tyler Krueger, M.S., BCBA – Founder & CEO, SessionABA

    What happens when a BCBA with years of clinical experience decides to build the software they always wished existed? In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Tyler Krueger, Founder and CEO of SessionABA, to discuss the operational challenges facing independent ABA providers and why better technology can improve both clinical care and workplace culture. Ty shares his journey from clinician and clinical director to software founder, explaining how firsthand experience with documentation, billing, and administrative burdens inspired him to create a practice management platform built specifically for ABA providers. The conversation also explores the importance of protecting independent clinics, building strong organizational cultures, hiring the right people, and creating systems that allow clinicians to spend more time with clients and less time behind a computer. They also dive into practical marketing strategies for growing a behavioral health business, why providing value always outperforms hard selling, and how authentic communities can become the strongest driver of long-term success. Whether you're an ABA clinic owner, BCBA, behavioral health leader, or entrepreneur, this episode offers practical insights on leadership, innovation, and building organizations that put people first.

    Tyler Krueger, M.S., BCBA – Founder & CEO, SessionABA

  4. Jul 23

    Mina G. Yacoub, PharmD, BCPS – Founder & CEO, Qik Productions

    Patients often leave a healthcare appointment with the right information—but not the understanding they need when questions arise later. In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Mina G. Yacoub, PharmD, BCPS, Founder & CEO of Qik Productions, to discuss one of healthcare's biggest blind spots: what happens after the patient leaves. Drawing on her experience as a pharmacist, Mina shares why patient education shouldn't end at the point of care and how healthcare organizations can improve outcomes by delivering educational content when patients need it most. She also explains how engagement analytics can strengthen patient education without losing the human connection, the challenges of building a healthcare startup, and why solving the right problem matters more than selling the right product. Whether you're a behavioral health leader, clinician, or healthcare innovator, this conversation offers practical insights into improving patient understanding and engagement beyond the exam room. In this episode, you'll learn:  Why patients forget critical healthcare information after appointments  How continuous education improves patient understanding and adherence  Using engagement analytics to strengthen patient education  The biggest lessons from building a healthcare startup  Why successful organizations focus on problems before solutions  How digital education is changing the future of patient care

    Mina G. Yacoub, PharmD, BCPS – Founder & CEO, Qik Productions

  5. Jul 21

    Mary O'Connor, MD – Founder & Chief Medical Officer, Vori Health

    What does it take to transform healthcare without sacrificing quality of care? In this episode of Tim Talks: Behavioral Health, Timothy A. Zercher sits down with Dr. Mary O'Connor, Founder and Chief Medical Officer of Vori Health and former Chair of Orthopedic Surgery at Mayo Clinic Florida, to discuss why the healthcare system must shift toward value-based care. Mary shares why she transitioned from practicing orthopedic surgery to leading healthcare innovation, how telehealth is improving access while reducing unnecessary costs, and why the current reimbursement model often rewards expensive procedures over better patient outcomes. She also explains why successful healthcare innovation depends on collaboration between clinicians and technology teams, what it takes to build high-performing organizations, and how employers and insurers are driving the adoption of more effective care models. Whether you're a behavioral health executive, healthcare leader, or entrepreneur, this conversation offers practical insights into leadership, innovation, and building systems that put patients first.

    Mary O'Connor, MD – Founder & Chief Medical Officer, Vori Health

  6. Jul 16

    Jennifer Couldry, DMA, CHT - Founder & CEO, Soul Echo Therapy

    What if healing doesn't always start with words? In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Dr. Jennifer Couldry, Founder & CEO of Soul Echo Therapy, to explore the powerful connection between sound, the nervous system, and emotional healing. Jennifer shares how her unique background as an opera singer, technology leader, and clinical sound therapist led her to combine music, neuroscience, hypnotherapy, and subconscious work to help clients navigate trauma, anxiety, burnout, and stress. The conversation also dives into the opportunities and risks AI presents in mental healthcare, the importance of human connection in healing, and why nervous system regulation may be the missing piece for many people struggling to move forward. Topics covered include:  How sound therapy impacts the nervous system  The role of hypnotherapy in behavior change  AI's place in mental health care  Why younger generations may be vulnerable to AI relationships  Practical strategies for breaking unhealthy patterns  Creative marketing strategies for niche behavioral health services If you've ever wondered how science, sound, and the subconscious intersect, this is an episode you won't want to miss.

    Jennifer Couldry, DMA, CHT - Founder & CEO, Soul Echo Therapy

  7. Jul 14

    Rachael Cain, M.S., BCBA, LBA - Regional Clinical Director, Autism Center of Excellence

    What does it take to build a clinic culture that people actually want to be part of? In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Rachael Cain, M.S., BCBA, LBA, Regional Clinical Director at Autism Center of Excellence, to discuss leadership, culture, and the challenges of scaling ABA organizations without losing what makes them special. Rachael shares how understanding individual passions can keep clinicians engaged, why creating fun and joy at work matters just as much as clinical excellence, and how leaders can make new team members feel like they belong from day one. They also explore one of the biggest challenges facing ABA providers today: BCBA burnout and retention. Rachael discusses creative approaches to recruitment, apprenticeship models for new BCBAs, and why personalized benefits may be the future of clinician retention. Topics covered include:  Building a culture that keeps clinicians engaged  Maintaining team identity while scaling  Supporting and retaining new BCBAs  Creative employee benefits that actually matter  Community partnerships as a growth strategy for ABA organizations If you're leading a behavioral health organization or growing an ABA practice, this conversation is packed with practical insights you can apply immediately.

    Rachael Cain, M.S., BCBA, LBA - Regional Clinical Director, Autism Center of Excellence

  8. Jul 9

    Stacey Shook, PhD – Director, Northwest Behavioral Associates

    What does it take to build ABA programs that create lasting independence for learners? In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Stacey Shook, PhD, Director of Northwest Behavioral Associates, to discuss what she's learned from more than 25 years in the field of Applied Behavior Analysis. Stacey shares how delivering services across clinics, homes, schools, and communities leads to better long-term outcomes, why organizational values matter just as much as clinical skills when hiring and developing staff, and how meaningful supervision and mentorship shape the next generation of behavior analysts. They also discuss the growing challenges of insurance-driven care, clinician recruitment, burnout, and why protecting quality of care must remain the priority—even when financial pressures push organizations in another direction. Whether you're an ABA provider, behavioral health leader, or clinician, this conversation offers practical insights on leadership, service delivery, and building organizations that truly make a difference.

    Stacey Shook, PhD – Director, Northwest Behavioral Associates
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About

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field. Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy. Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care. Short talks. Big insights. Smarter growth. New episodes weekly.

Information

  • Creator
    Tim Zercher
  • Years Active
    2025 - 2026
  • Episodes
    114
  • Rating
    Clean
  • Copyright
    © 2026 Tim Talks: Behavioral Health
  • Show Website
    Tim Talks: Behavioral Health