Tim Talks: Behavioral Health

Tim Zercher
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  • Mental Health

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field. Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy. Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care. Short talks. Big insights. Smarter growth. New episodes weekly.

  1. Rachelle Wisotsky & Avi Wisotsky - Founder and Clinical Director & CEO, RightWay ABA

    23h ago

    Rachelle Wisotsky & Avi Wisotsky - Founder and Clinical Director & CEO, RightWay ABA

    In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Rachelle and Avi Wisotsky of RightWay ABA to discuss what it takes to build an ABA organization the right way. Rachelle brings the clinical heart as a BCBA, while Avi brings the operational and business strategy needed to scale. Together, they share how personal connection, caregiver involvement, clinical excellence, and community relationships shape the way they serve families. They also discuss the challenges of rapid growth, maintaining quality care, supporting staff, and why real value in ABA comes from doing the work before asking for anything in return.

    16 min
  2. Steven Schiff - Chairman of the Board, East Texas Community Clinic

    4d ago

    Steven Schiff - Chairman of the Board, East Texas Community Clinic

    What does it take to grow a healthcare organization while staying focused on the people it serves? In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Steven Schiff, Chairman of the Board at East Texas Community Clinic, to discuss leadership, growth, and the power of relationships in healthcare. Steven shares how his background in global sales, marketing, and entrepreneurship helped guide the expansion of East Texas Community Clinic from a single-site operation into a growing healthcare organization serving thousands of patients across multiple communities. He explains why building trust with patients, providers, and community partners has been the foundation of the clinic's success. The conversation also explores the challenges of scaling healthcare services, recruiting top clinical talent in rural communities, creating sustainable funding models, and developing innovative partnerships that improve access to care. Steven offers valuable insights for healthcare leaders looking to balance mission, growth, and long-term impact. Whether you're leading a behavioral health organization, healthcare practice, or nonprofit, this episode is packed with practical lessons on leadership, community engagement, and sustainable growth.

    9 min
  3. Ericka Braggs – Founder, Shape Our Village

    5d ago

    Ericka Braggs – Founder, Shape Our Village

    In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Ericka Braggs, Founder of Shape Our Village and co-author of the A Million Possibilities caregiver training curriculum. Drawing from her background as a school counselor and BCBA, Ericka shares why some of the most effective ABA interventions begin by listening before teaching. She discusses the importance of cultural humility, building genuine partnerships with families, and creating programs that work in the realities of everyday life—not just on paper. Ericka also shares the challenges of growing a mission-driven organization, why caregiver training deserves more attention in ABA, and how providers can bridge the gap between clinical expertise and family expertise to create lasting outcomes. Whether you're a BCBA, clinical leader, or behavioral health entrepreneur, this conversation offers a thoughtful perspective on what it means to deliver care that is both evidence-based and deeply human. What You'll Learn:  How Ericka's journey from school counseling led her into ABA  Why caregiver training is critical for long-term success  The role of cultural humility in effective treatment  How to build stronger partnerships with families  Challenges of scaling a relationship-driven organization  Marketing lessons for behavioral health innovators  Why human connection may be the missing ingredient in many ABA programs

    8 min

  4. 6d ago

    Shannon Werb - CEO, Array Behavioral Care

    In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Shannon Werb, CEO of Array Behavioral Care, to discuss the evolution of virtual behavioral health and why the industry's focus is shifting from access to outcomes. Shannon shares how Array is leveraging technology, data, and clinical expertise to demonstrate measurable patient improvement at scale. He explains why virtual care can be especially effective for higher-acuity patients, how healthcare organizations can reduce friction for both clinicians and patients, and what it takes to grow a behavioral health organization without adding unnecessary complexity. The conversation also explores the future of behavioral health marketing, including the growing role of AI, account-based marketing, thought leadership, and how organizations can position themselves for success as buyers increasingly rely on large language models and AI-driven search. Key topics include: • Why behavioral health needs to move beyond access and focus on outcomes • What Array learned from studying patient outcomes at scale • Reducing administrative burden for clinicians through technology • Building sustainable growth without increasing complexity • The impact of AI on healthcare marketing and buyer behavior • Why thought leadership is becoming a competitive advantage in behavioral health If you're a behavioral health leader, healthcare executive, or marketing professional looking to understand where the industry is heading, this conversation offers practical insights from one of the leaders helping shape the future of virtual care.

    16 min
  5. Diana Wolf - Co-CEO, Verbal Beginnings

    Jun 9

    Diana Wolf - Co-CEO, Verbal Beginnings

    What does it take to grow an ABA organization without sacrificing culture, quality, or clinical excellence? In this episode of Tim Talks: Behavioral Health, Timothy A. Zercher sits down with Diana Wolf, Co-CEO of Verbal Beginnings, to discuss the realities of scaling an ABA organization the right way. Diana shares why many providers struggle when they focus on headcount and expansion before building the operational and clinical infrastructure needed to support sustainable growth. She explains how Verbal Beginnings has built a culture centered on both client outcomes and employee experience, creating an environment where clinicians can thrive while delivering exceptional care. The conversation also explores leadership development, creating the right organizational roles, attracting top talent, and how AI is beginning to reshape marketing and intake processes in behavioral health. Whether you're leading a growing ABA practice, managing clinical teams, or thinking about the future of behavioral health operations, this episode offers practical insights on building an organization that can scale without losing its mission. In this episode, you'll learn: • Why infrastructure must come before expansion • How strong culture protects quality of care • The importance of putting the right people in the right seats • Strategies for reducing burnout and improving retention • How AI is changing intake, marketing, and client acquisition in ABA • What sustainable growth really looks like in behavioral health

    8 min
  6. Joy Pendola - Chief Clinical Officer, McCall Behavioral Health Network

    Jun 2

    Joy Pendola - Chief Clinical Officer, McCall Behavioral Health Network

    In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Joy Pendola, Chief Clinical Officer at McCall Behavioral Health Network, to discuss what it really takes to balance clinical excellence with operational demands in behavioral healthcare. Joy shares her journey into the field, the leadership lessons she's learned over nearly three decades, and why quality care should always remain the foundation of organizational growth. The conversation explores clinician retention, supervision, professional development, continuous quality improvement, and the growing impact of compliance and regulatory requirements on behavioral health organizations. Whether you're leading a behavioral health organization, managing clinical teams, or planning for growth, this episode offers practical insights on building systems that support both staff and clients while maintaining accountability and high standards of care.

    11 min
  7. Zoe Huppman - Human Resource Business Partner, Chimes

    May 26

    Zoe Huppman - Human Resource Business Partner, Chimes

    In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Zoe Huppman, Human Resource Business Partner at Chimes, to talk about what behavioral health organizations often miss when it comes to retention, hiring, and staff support. Zoe shares her perspective as both a former RBT and current HR leader, highlighting why organizations need to stop simply “filling bodies” and start creating environments where staff can actually stay, recover, and thrive. From realistic job previews to mental health days, quiet break spaces, supervisor support, and stronger community partnerships, Zoe offers practical insight into building teams that last. She also discusses the importance of understanding disability, behavior, and workplace support through a more holistic lens.

    8 min
  8. Dr. Monica Gilbert – Licensed Psychologist & Founding President, Crystal Minds New Beginning

    May 14

    Dr. Monica Gilbert – Licensed Psychologist & Founding President, Crystal Minds New Beginning

    What does real buy-in actually look like in behavioral health? In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Dr. Monica Gilbert to unpack one of the biggest misconceptions in the field: compliance is not the same as commitment. Dr. Gilbert shares why clinicians often mistake attendance and agreement for true engagement - and how that gap leads to burnout, stalled progress, and frustration for both providers and families. They dive into the power of better questions, the role of motivational interviewing, and how shifting from “fixing” to truly understanding can transform outcomes inside and outside the session room. You’ll also hear how Dr. Gilbert has scaled her practice over 16+ years, the importance of stepping back as a leader, and why building the right processes and culture is critical for long-term growth. This is a practical, no-fluff conversation for ABA leaders, clinicians, and behavioral health operators looking to drive real impact. Learn more about Monica Gilbert: www.drmonicagilbert.com https://crystalabatherapy.com/

    6 min
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About

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field. Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy. Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care. Short talks. Big insights. Smarter growth. New episodes weekly.

Information

  • Creator
    Tim Zercher
  • Years Active
    2025 - 2026
  • Episodes
    99
  • Rating
    Explicit
  • Copyright
    © 2026 Tim Talks: Behavioral Health
  • Show Website
    Tim Talks: Behavioral Health