Tim Talks: Behavioral Health

Tim Zercher
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  • Mental Health

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field. Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy. Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care. Short talks. Big insights. Smarter growth. New episodes weekly.

  1. 5d ago

    Sara Gotheridge, M.D. - Chief Medical Officer, Array Behavioral Care

    What if the biggest challenge in behavioral healthcare isn't access, but making sure patients receive the right care at the right time? In this episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Dr. Sara Gotheridge, Chief Medical Officer at Array Behavioral Care, to discuss the future of behavioral healthcare, the role of technology in improving patient outcomes, and what it takes to build and scale mission-driven organizations. With over 20 years of experience in psychiatry and behavioral health leadership, Sara shares her unconventional journey from technology into medicine and explains why the industry must move beyond simply expanding access to delivering measurable, meaningful outcomes. Together, they explore how Array Behavioral Care is using virtual care, Epic integration, outcome-based treatment pathways, and emerging AI technology to address workforce shortages and improve clinical decision-making. Sara also discusses the importance of aligning teams around a clear mission, recruiting talented clinicians in a competitive market, and creating a workplace where providers can thrive. In this episode: Why behavioral healthcare needs clearer standards for measuring patient outcomesHow technology and virtual care can improve coordination across healthcare settingsThe potential of AI and risk assessment in clinical decision-makingWhy delivering the right care at the right time matters more than access aloneBuilding mission-driven teams and attracting top behavioral health talentWhether you're a behavioral health executive, healthcare provider, or organizational leader, this conversation offers valuable insights into improving patient care while building a sustainable, high-performing organization.

    Sara Gotheridge, M.D. - Chief Medical Officer, Array Behavioral Care

  2. Oct 13

    Jamie Bassos, M.S., BCBA, ACC - Chief Operating Officer, BrightBridge ABA

    What actually breaks first when an ABA organization starts growing fast? In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Jamie Bassos, M.S., BCBA, ACC, Chief Operating Officer of BrightBridge ABA, to talk about what it really takes to scale an ABA organization without sacrificing clinical quality. Jamie shares lessons from more than 25 years in behavioral health, including her experience helping grow multi-location ABA organizations. She explains why unclear ownership, weak handoffs, and missing processes often become major problems as companies expand. Tim and Jamie also discuss why clinical excellence and strong operations should work together, the importance of developing leaders instead of simply promoting great clinicians, and how authentic social media content can help attract both families and employees. They also explore the growing role of AI in marketing and why staying personal and human may matter more than ever. If you lead, operate, or are growing an ABA or behavioral health organization, this conversation offers practical insights on building a company that can scale without losing what makes it effective.

    Jamie Bassos, M.S., BCBA, ACC - Chief Operating Officer, BrightBridge ABA

  3. Oct 8

    Jennifer Riley – Director of Behavioral Health, Zucker Hillside Hospital

    What does it really take to lead meaningful change in behavioral health? On this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Jennifer Riley, LCSW-R, Director of Behavioral Health at Zucker Hillside Hospital, to discuss the realities of leading teams, improving operations, and navigating transformation in complex healthcare organizations. Jennifer shares how her early exposure to mental health shaped her career, why successful change management goes far beyond implementing new technology, and how better internal processes can ultimately create a better patient experience. They also explore the challenges of getting teams aligned during periods of change, attracting and retaining behavioral health professionals, and why leaders sometimes need to make difficult decisions rather than trying to make everyone happy.

    Jennifer Riley – Director of Behavioral Health, Zucker Hillside Hospital

  4. Oct 6

    Kofee L. Mostella, MACM, LICDC - Owner & CEO, FocusCare LLC

    What happens when compassion becomes the foundation of how you lead and grow? On this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Kofee L. Mostella, MACM, LICDC, Owner and CEO of FocusCare LLC. Drawing on nearly three decades in counseling and behavioral health, Kofee shares how growing up in Youngstown inspired her commitment to community care. She discusses learning to give herself grace as a leader, hiring for integrity and compassion, building trust within teams, and why community involvement matters. Kofee also explains why, after spending thousands on marketing, personal referrals remain one of the most powerful drivers of growth in behavioral health. The conversation explores what it takes to build an organization where reputation, relationships, and quality of care come first.

    Kofee L. Mostella, MACM, LICDC - Owner & CEO, FocusCare LLC

  5. Oct 1

    Dr. Emily Stampone - Director of Clinical Operations, Verbal Beginnings

    What does clinical quality really look like when an ABA organization begins to scale? In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Dr. Emily Stampone, BCBA-D and Director of Clinical Operations at Verbal Beginnings, to explore how ABA providers can move beyond compliance and use meaningful outcomes data to improve care. Emily shares her journey from working directly with children as a technician to overseeing clinical quality across hundreds of clients. She explains how organizations can use data to identify when treatment needs to change, protect individualized care as they grow, and ensure clients do not get lost behind averages and organizational metrics. They also discuss evolving payer requirements, maintaining access to care, attracting talented BCBAs and RBTs, and why investing in clinicians is just as important as maintaining high standards for clients. For behavioral health and ABA leaders focused on responsible growth, this conversation offers a practical look at keeping quality at the center of scale.

    Dr. Emily Stampone - Director of Clinical Operations, Verbal Beginnings

  6. Sep 29

    Charlene Kurth - COO, Office Puzzle

    In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Charlene Kurth, COO of Office Puzzle, to discuss how technology can help ABA practices operate more effectively while keeping people at the center of care. Charlene shares her journey from psychology and business operations into the behavioral health technology space, and how her experience in SaaS and practice management shaped her approach to supporting ABA providers. They explore why successful technology adoption is about more than simply purchasing software. Charlene explains that the biggest difference between organizations that succeed and those that struggle is understanding that technology requires the right people, processes, and implementation strategy to truly create impact.  Pasted markdown In this conversation, you’ll learn: Why technology should be viewed as a tool, not a magic solutionHow ABA practices can improve software adoption across their teamsThe importance of supporting BCBA entrepreneurs beyond clinical workWhy authentic relationships and trust matter more than traditional sales tacticsHow Office Puzzle approaches growth by listening to customers and understanding their needsWhether you’re an ABA provider, practice owner, or behavioral health leader, this episode offers practical insights into scaling sustainably while maintaining a people-first approach.

    Charlene Kurth - COO, Office Puzzle

  7. Sep 24

    Nicole Stewart - BCBA, ADHD Expert & Behavioral Health Advocate, Self-Employed

    Does ABA always need to mean 20, 30, or 40 hours a week? In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Nicole Stewart to explore what ABA can look like when providers step outside the traditional model. Nicole shares how she found behavior analysis, why she began questioning the standard high-intensity approach, and how lower-dosage, individualized care can open the door to people who may otherwise go without behavioral support. She shares the story of working with one child for just 30 minutes a week and the progress that became possible through collaboration with the family. They also discuss expanding behavioral principles beyond autism, including supporting people with ADHD and other complex needs through tools like modeling, exposure, and shaping. Nicole also explains why she intentionally keeps her practice small, how relationships and word of mouth have helped grow her business, and why email marketing has become an effective way for her to reach more people. It’s a conversation about challenging assumptions, expanding access, and building behavioral health services around the individual rather than forcing every client into the same model.

    Nicole Stewart - BCBA, ADHD Expert & Behavioral Health Advocate, Self-Employed

  8. Sep 22

    Nadine Wilches, LCSW, CIMHP - Founder & CEO, MindArch Health | Preventing Mental Health Crises Before They Start

    What if we could prevent mental health crises instead of waiting for them to happen? In this episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Nadine Wilches, Founder and CEO of MindArch Health, to explore a different approach to mental healthcare: prevention. After 20 years working in behavioral health and crisis care, Nadine began questioning why so many systems focus on responding to crises rather than addressing the conditions that contribute to them. She shares a powerful example from her time leading a school for children with complex behavioral needs. By changing the environment, daily practices, and de-escalation strategies, her team went from reporting seven crises a day to just seven incident reports over the following school year. That experience helped shape her work at MindArch Health, where she combines AI, data, and behavioral health expertise to help organizations identify risks and create healthier environments. Tim and Nadine also discuss the business challenges behind bringing preventive care to market, including proving return on investment, navigating funding barriers, building strategic partnerships, and finding new ways to grow. They explore how pilot studies, relationship-driven marketing, university support, podcasting, and reseller partnerships have helped Nadine introduce a new model to organizations that are used to doing things differently. For behavioral health leaders, clinicians, and innovators, this conversation offers a look at what it takes to move from crisis response toward prevention while building a sustainable organization. The big question: What would change if we invested in preventing crises as seriously as we invest in treating them? Listen to the full episode of Tim Talks: Behavioral Health to hear Nadine's story and the lessons behind building a prevention-focused healthcare business.

    Nadine Wilches, LCSW, CIMHP - Founder & CEO, MindArch Health | Preventing Mental Health Crises Before They Start
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About

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field. Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy. Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care. Short talks. Big insights. Smarter growth. New episodes weekly.

Information

  • Creator
    Tim Zercher
  • Years Active
    2025 - 2026
  • Episodes
    127
  • Rating
    Clean
  • Copyright
    © 2026 Tim Talks: Behavioral Health
  • Show Website
    Tim Talks: Behavioral Health