Campaigns & Conversions - A Podcast by EOK Consults

EOK Consults
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Welcome to Campaigns & Conversions — your front-row seat to the fast-evolving world of political marketing and digital campaigning. Powered by EOK Consults, each short, sharp episode breaks down real-world strategies, ad tactics, tech tools, and campaign insights that move the needle — from Parliament Hill to city hall and beyond. With a focus on Canadian politics and a view of global trends, we explore how modern elections are fought and won in a digital-first world. Whether you're a candidate, strategist, or just an enthusiast, subscribe and get ready to convert more than just clicks.

Episodes

  1. Sep 18

    Municipal Campaign Strategy: Winning the Final Stretch | Blue Knox & Harneet Singh

    Two months to Election Day, what should municipal candidates and campaign teams be focused on? In this special episode of Campaigns & Conversions, we're sharing a conversation recorded live at the Municipal Masterclass Virtual Workshop featuring campaign strategist Blue Knox and Harneet Singh, CM, Managing Principal of EOK Consults. They break down the final stretch of a municipal election campaign — including campaign strategy, messaging, voter outreach, door knocking, social media, digital advertising, GOTV, campaign resources, and the mistakes candidates should avoid as Election Day approaches. The episode also features a live Q&A with questions submitted by municipal candidates and campaign teams from across Canada. Featuring:Blue Knox — Campaign Strategist and former Director of Communications to Toronto Mayor John ToryHarneet Singh, CM — Managing Principal, EOK Consults & Co-Founder, Municipal Masterclass Recorded live on August 26, 2026. Municipal Masterclass: municipalmasterclass.caEOK Consults: eokconsults.com

    Municipal Campaign Strategy: Winning the Final Stretch | Blue Knox & Harneet Singh

  2. Apr 20

    Municipal Masterclass 2026: Why This Is a Must-Attend Event for Campaigns

    Less than a month to go. In this special episode, we break down Municipal Masterclass 2026 — a one-day, in-person event happening May 14 in Mississauga for candidates, campaign teams, elected officials, and political professionals preparing for the upcoming municipal election cycle. Hear why this event matters, what attendees can expect, and why leaders from across Ontario are joining us. Featuring a strong lineup of municipal voices, including Patrick Brown, Marianne Meed Ward, David West, Cam Guthrie, Josh Matlow, Kate Cadigan, Colleen James, Sameera Ali, and more. From strategy and outreach to digital and ground game, this is where campaigns get ready. 🎟 Learn more and get tickets: municipalmasterclass.ca Don't forget to subscribe to our podcast for more insights and the latest content!

    Municipal Masterclass 2026: Why This Is a Must-Attend Event for Campaigns

  3. Jan 19

    2026 Ontario Municipal Election: The Ultimate Guide to Campaigning, Voter Outreach & Social Media Success

    The 2026 Ontario municipal election will be one of the biggest local democratic moments in Canada — and it will be won online as much as on the ground. In this episode of Campaigns & Conversions by EOK Consults, we break down how mayoral and council candidates can campaign smarter in 2026 using social media, digital advertising, and precision voter outreach. We cover what’s changed in municipal campaigning, why digital strategy now decides close races, and how candidates can tailor their approach by ward, budget, and community — from Meta and TikTok to Google, YouTube, and multicultural outreach. We also touch on key rules, spending realities, and the emerging trends shaping local elections across Ontario. Whether you’re running for mayor, council, school board — or supporting a local campaign — this episode is your practical, digital-first guide to competing (and winning) in Ontario’s 2026 municipal elections. 🎧 Subscribe for more insights and visit our website to learn more.

    2026 Ontario Municipal Election: The Ultimate Guide to Campaigning, Voter Outreach & Social Media Success

  4. 07/02/2025

    How Zohran Mamdani Won with Social Media: Lessons for Canadian Campaigns

    From Memes to Mayor: What Canadian Campaigns Can Learn from Zohran Mamdani’s NYC Win Zohran Mamdani stunned the political world with his win in the NYC mayoral primary — powered by memes, multilingual videos, and a $0 Meta ad budget. In this episode of Campaigns & Conversions, we break down how his grassroots strategy turned viral attention into real-world momentum — and what campaigners in Canada can take away as Alberta and Ontario gear up for municipal elections.

    How Zohran Mamdani Won with Social Media: Lessons for Canadian Campaigns

  5. 06/27/2025

    2025 Ontario Election Social Media: Spending Big and Targeting Smarter

    🎙 Episode 2: 2025 Ontario Election Social Media — Spending Big and Targeting Smarter The 2025 Ontario election was a digital battlefield, and the social media strategies were anything but one-size-fits-all. In this episode of Campaigns & Conversions, powered by EOK Consults, we unpack how Ontario’s major parties approached Meta ad spending, voter targeting, and campaign messaging. From the Liberals' data-driven microtargeting to the NDP’s efficient spend and the PCs' broad reach strategy, we explore what worked, what surprised, and what it all says about the evolving rules of digital campaigning. 💡 It’s a strategic breakdown of precision vs. volume, creative choices, and what parties prioritized. Subscribe for more digital insights, and visit eokconsults.com to stay connected.

    2025 Ontario Election Social Media: Spending Big and Targeting Smarter

  6. 06/08/2025

    Canada’s 2025 Federal Election: How Social Media, TikTok, and Digital Campaigning Shaped the Outcome

    In this debut episode of Campaigns & Conversions, we break down how Canada’s 2025 federal election became a digital-first campaign like never before. From Meta ad blitzes and influencer collabs to TikTok explainers and AI-powered outreach, parties pulled out every digital stop to reach, persuade, and mobilize voters. We’ll unpack the biggest trends, tools, and viral moments — and explore what the numbers tell us about the future of political campaigning in Canada and beyond. Subscribe/follow our podcast for more insights and stay in touch!

    Canada’s 2025 Federal Election: How Social Media, TikTok, and Digital Campaigning Shaped the Outcome
  • 6 Episodes

About

Welcome to Campaigns & Conversions — your front-row seat to the fast-evolving world of political marketing and digital campaigning. Powered by EOK Consults, each short, sharp episode breaks down real-world strategies, ad tactics, tech tools, and campaign insights that move the needle — from Parliament Hill to city hall and beyond. With a focus on Canadian politics and a view of global trends, we explore how modern elections are fought and won in a digital-first world. Whether you're a candidate, strategist, or just an enthusiast, subscribe and get ready to convert more than just clicks.

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