Her Table, Her Rules

Juliet Peters

Welcome to Her Table, Her Rules – the podcast for women who are building wealth, breaking down barriers, and claiming their power. Hosted by Juliet Peters, this show celebrates the bold women reshaping what success looks like, creating opportunities, and securing their place at the table on their own terms. Each episode dives into inspiring stories, actionable insights, and powerful lessons from women making major moves in business and life. Whether you're looking to grow your finances, boost your confidence, or take control of your future, Her Table, Her Rules has the tools you need to level up and turn ambition into achievement. So, pull up a chair, it's time to own your table and enjoy the rewards of your hard work. Let's grow together.

  1. 6d ago

    How to Scale Your Business Through Content, Podcasting & Strategic Growth with Tamara Thompson

    Sixteen years ago, Tamara Thompson was sitting in a jail cell. Today she runs a media agency generating millions and mentors women on building wealth that goes far beyond money. In this episode of Her Table, Her Rules, Juliet Peters is joined by Tamara Thompson, investor, founder, and host of Broadcast Your Authority, for a conversation about scaling a business through wild growth spurts and total silence, why letting go became her most valuable business skill, and how she built a lean, high performing team that runs on trust instead of headcount. Tamara traces her path back to an unhappy career in the fitness industry, a detour through film school, and a first corporate video job that offered her fifteen dollars an hour after she had paid for the degree herself. She negotiated her way to a fair rate, then left that corporate job entirely to start her own production company, betting on a subscription model instead of one off invoices. That bet paid off with a six figure client in year one, and it set the pattern for everything that followed. Growth came in bursts after that. A high level mastermind, funded on a credit card, generated $125,000 in eighty days through brand story trailers. Those trailers led into podcasting, then into stage sales that once brought in over $270,000 in two days, followed by long stretches of silence that taught Tamara how to market consistently instead of chasing one big win at a time. Juliet and Tamara also get into the harder parts of that story. Tamara is sixteen years sober, and she traces her resilience directly back to time spent in and out of jail and on house arrest, an experience she says means nothing in business ever fazes her the same way again. That same mindset shaped her philosophy on letting go, whether that means releasing old trauma or releasing a team member whose skillset does not match the role, and why she now hires fast, fires fast, and uses tools like personality tests and love languages to build a team that actually fits. They talk about how a CMO who sold his own company for $70 million pushed Tamara to downsize her team from 44 people to under 20, bringing in AI to fill the gap, and how that decision sent profit margins climbing instead of falling. Tamara also opens up about learning to pause before responding when she is being direct, and how leading with empathy changed the way her whole team works with clients. The conversation closes on Women Unlocking Wealth, Tamara's passion project built around what she calls the wealth bloom, a view of wealth that includes money, health, spirituality, and time freedom with family, not just a bigger bank account, and why she believes women are especially built for the entrepreneurial life. Tune in to How to Scale Your Business Through Content, Podcasting & Strategic Growth with Tamara Thompson and consider what you might be holding onto that is ready to be released, and what a leaner, more trusted team could do for your own business. Tamara Thompson is an investor, founder, and host of Broadcast Your Authority, a media and podcast production agency she built from the ground up after leaving a corporate career that did not value her contributions. Over more than a decade she has grown the company through subscription based content marketing, live event sales, and strategic paid advertising, scaling revenue into the millions while keeping her team lean and high performing. She is sixteen years sober and credits that journey with the resilience and clarity that now shape every hiring, firing, and growth decision she makes. Through her company and her passion project, Women Unlocking Wealth, she works to help other women build wealth that includes money, health, spirituality, and time freedom, not just a bigger bank account. Today she continues to lead Broadcast Your Authority while mentoring women on scaling their own businesses without losing themselves in the process. Connect with Tamara Thompson: Website: https://broadcastyourauthority.com/ LinkedIn: https://www.linkedin.com/in/tamarathompson-serioustakepro/ Instagram: https://www.instagram.com/tamarathompsonofficial/reels/ Facebook: https://www.facebook.com/DirectorTamaraT/ TikTok: https://www.tiktok.com/@tamarathompsonofficial Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face. Website: https://www.frameworklegal.com/ LinkedIn: https://www.linkedin.com/in/juliet-peters/ Facebook: https://www.facebook.com/juliet.petersmoomey Instagram: https://www.instagram.com/jrpetersaz/ https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn X: https://x.com/frameworklegal

  2. Sep 23

    The Six-Figure Ceiling: What It Really Takes to Scale

    Only about 4 percent of women owned businesses ever reach six figures, and just 1.8 percent scale past seven. The space in between is where most businesses either find their footing or stall out for good. In this episode of Her Table, Her Rules, Juliet Peters breaks down that exact stretch of the journey, the messy middle between six and seven figures, and what actually moves a business through it. Juliet traces her own path back to the earliest days of her business, when she made one non-negotiable decision as a business lawyer who is honest about not being a numbers person: pay a bookkeeper for clean financials from day one. She walks through why that early discipline around billing and bookkeeping determines whether the leap to seven figures feels sustainable or chaotic, and why financial process is not optional no matter how small the business still is. From there, Juliet gets into the hiring decisions that actually matter. She talks through building a list of the tasks that cost more in time than they are worth, why the first hire is rarely a marketing role, and why a second hire built around a virtual assistant frees up the work only the owner can do. She also unpacks the tension every founder faces while scaling: profit naturally dips during growth seasons, and the businesses that flame out are usually the ones that grew faster than their cash flow could support. Juliet closes with the framework she keeps coming back to, people, process, and financial discipline, along with a simple rule she applies to every hire, and one insight she says does not get talked about enough: it is always cheaper to deepen a relationship with an existing client than to chase a new one. Tune in to The Six-Figure Ceiling, What It Really Takes to Scale, and take an honest look at where financial discipline, delegation, and client retention already stand in your own business. Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face. Website: https://www.frameworklegal.com/ LinkedIn: https://www.linkedin.com/in/juliet-peters/ Facebook: https://www.facebook.com/juliet.petersmoomey Instagram: https://www.instagram.com/jrpetersaz/ https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn X: https://x.com/frameworklegal

  3. Sep 15

    Releasing Emotional Tension & Redefining Beauty With Cathy Goldstein

    Some of the biggest shifts in how we age are not physical. They start with releasing what our faces have been holding onto for years. In this episode of Her Table, Her Rules, Juliet Peters is joined by Cathy Goldstein, acupuncturist and founder of the Tru Energy Natural Facelift System, for a conversation about functional aesthetics, emotional tension stored in the face, and what it really means to age on your own terms. Cathy shares how a battle with Crohn's disease and a near-death recovery introduced her to acupuncture, and how that experience eventually led her to develop a functional approach to aesthetics that treats the muscles, fascia, and emotional patterns held in the face rather than simply freezing or filling them. She explains the science behind facial expression and connection, including how our faces constantly micro-mirror the people around us and why losing that movement can mean losing part of our ability to build trust and show empathy. Juliet and Cathy also explore the double standard women face around aging, from the language used to describe a weathered man versus a weathered woman, to the pressure created by a beauty industry built on standards women never set for themselves. Together they make the case for a different kind of standard, one based on being the best version of whatever age you actually are instead of chasing a version of yourself that no longer exists. Tune in to Releasing Emotional Tension & Redefining Beauty With Cathy Goldstein and consider what it might look like to release the tension you have been holding on your own face, and build your beauty standards at your own table. Cathy Goldstein is a licensed acupuncturist with nearly 40 years of clinical experience and the founder of the Tru Energy Natural Facelift System. After a near-death battle with Crohn's disease led her to acupuncture, she moved into energy medicine and neuroemotional science, studying how the body holds and releases emotion. That work eventually led her into functional aesthetics, a practice built on releasing the muscle tension, fascia restriction, and stored emotion that show up on the face as premature aging. Today she helps women reconnect with their own faces through a natural, at-home protocol built on self-love rather than correction. Connect with Cathy Goldstein: Website: https://truenergyskincare.com/ Instagram: https://www.instagram.com/truenergyskincare Facebook: https://www.facebook.com/truenergyskincare LinkedIn: https://www.linkedin.com/in/cathy-goldstein-ap/ Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face. Website: https://www.frameworklegal.com/ LinkedIn: https://www.linkedin.com/in/juliet-peters/ Facebook: https://www.facebook.com/juliet.petersmoomey Instagram: https://www.instagram.com/jrpetersaz/ Her Table, Her Rules IG: https://www.instagram.com/hertableherrules/ X: https://x.com/frameworklegal

  4. Sep 8

    Build Your Personal Brand That Stands Out with Jaclyn Romo

    A strong personal brand is not about chasing fame. It is about making sure the online version of a founder matches the authority she has already earned offline. In this episode of Her Table, Her Rules, Juliet Peters welcomes Jaclyn Romo, brand and content strategist, for a conversation about personal branding, visibility, online authority, social media, AI, and why founders can no longer afford to hide behind the business. Jaclyn shares how building a cosmetics brand taught her the power of showing the person behind the product and how that experience led her into helping business owners build stronger personal brands. Jaclyn also explains why business owners do not need to act like influencers online. Instead, their content should reflect their credibility, speak directly to their audience, and help the offline version of their authority match what people see online. If you're a founder who has been "hiding behind the business" instead of showing up as its authority, this episode will show you how to close that gap.   Tune in to this episode of Her Table, Her Rules: Build Your Personal Brand That Stands Out with Jaclyn Romo and learn how to make your online presence finally match the authority you've already earned.  Jaclyn Romo is a Scottsdale-based brand and content strategist who helps founders and industry experts turn their offline credibility into online authority. She got her start in Los Angeles building Jaclyn Taylor Cosmetics from the ground up, generating $100,000 in its first 30 days and going on to work with the Grammys, Cardi B, and Selling Sunset. That experience led her into personal branding, where she's since worked alongside names like Ryan Serhant, Jesse Itzler, Elena Cardone, and Gary Vaynerchuk. Today, Jaclyn is the founder of The Brand Authority Intensive and creator of the Iconic Premium Brand Framework, helping high-performing leaders build personal brands that reflect their actual level of success. In 2025 alone, she worked with 277 clients, conducted 624 brand audits, and supported over eight figures in client results.  Connect with Jaclyn Romo: Website: https://www.jaclynromo.com/ Instagram: https://www.instagram.com/jaclyntromo Facebook: https://www.facebook.com/jaclynromo Tiktok: https://www.tiktok.com/@jaclyntromo Youtube: https://www.youtube.com/@jaclyntromo   Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.   Website: https://www.frameworklegal.com/  LinkedIn: https://www.linkedin.com/in/juliet-peters/  Facebook: https://www.facebook.com/juliet.petersmoomey  Instagram: https://www.instagram.com/jrpetersaz/  https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn  X: https://x.com/frameworklegal

  5. Sep 1

    Crack The Code On Why People Buy with Cheri Tree

    Sales does not have to feel pushy, manipulative, or disconnected from service. In this episode of Her Table, Her Rules, Juliet Peters welcomes Cheri Tree, Author, CEO of Codebreaker Technologies, and Creator of BANK Code, for a practical conversation about sales, influence, buyer behavior, and why people buy. Cheri explains why so many women resist the word sales and how reframing it as influence can make the conversation feel more aligned. Cheri also breaks down the B.A.N.K. system, a framework built around Blueprint, Action, Nurturing, and Knowledge. She shares how understanding personality and buying behavior can help business owners communicate more clearly, build trust faster, and create better outcomes for the client and the business. If selling has ever felt uncomfortable, this episode is a useful reminder that ethical influence starts with understanding the person on the other side. Tune in to Crack The Code On Why People Buy With Cheri Tree and learn how to make sales feel more human, strategic, and aligned.   Cheri Tree is Founder and CEO of Codebreaker Technologies, the creator of the personality-based sales system B.A.N.K. She is a best-selling author, professional keynote speaker, executive business coach, and sales trainer whose work helps entrepreneurs and professionals understand buying behavior, communicate more effectively, and create better outcomes through personality coding.   Learn More About Codebreaker Technologies:  Company: https://codebreakerglobal.com/ Instagram: https://www.instagram.com/codebreakertech/ YouTube: https://www.youtube.com/@codebreakerglobal/videos LinkedIn: https://www.linkedin.com/company/codebreaker-technologies-inc/ Facebook: https://www.facebook.com/codebreakertech   Connect With Cheri Tree: Website: https://my.bankcode.com/ YouTube: https://www.youtube.com/@CheriTreeBANK Facebook: https://www.facebook.com/CheriTree# LinkedIn: https://www.linkedin.com/in/cheritree/ Instagram: https://www.instagram.com/cheri.tree/   Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face. Website: https://www.frameworklegal.com/  LinkedIn: https://www.linkedin.com/in/juliet-peters/  Facebook: https://www.facebook.com/juliet.petersmoomey  Instagram: https://www.instagram.com/jrpetersaz/  https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn  X: https://x.com/frameworklegal

  6. Aug 26

    Why Women Supporting Women Is the Secret to Business Growth

    Women supporting women is not just a slogan. It can be a real business strategy. In this episode of Her Table, Her Rules, Juliet Peters talks about what it means to become a woman's woman in business. She reflects on the fear that can come from mean-girling, why women sometimes hesitate to build strong circles with one another, and how choosing an all boats rise mindset can change the way women grow. Juliet also shares how her own business changed when she intentionally built relationships with other women providers, women lawyers, and women business owners. From referral circles to trusted support systems, this conversation is a practical reminder that women do not have to wait for someone else to make room. They can build the table together. If you've ever hesitated to fully support another woman in business out of quiet competition or fear, this episode is for you.  Tune in to Why Women Supporting Women Is the Secret to Business Growth and rethink what it means to support women in business with intention. Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face. Website: https://www.frameworklegal.com/  LinkedIn: https://www.linkedin.com/in/juliet-peters/  Facebook: https://www.facebook.com/juliet.petersmoomey  Instagram: https://www.instagram.com/jrpetersaz/  https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn  X: https://x.com/frameworklegal

  7. Aug 18

    How to Build Confidence, Find Your Purpose & Lead Fearlessly with Esther Wildenberg

    Some women spend years being underestimated before they realize they have been undermining themselves too. In this episode of Her Table, Her Rules, Juliet Peters welcomes Esther Wildenberg, executive consultant, speaker, author, and co-founder of Codebreaker Technologies, for a conversation about empowered leadership, women-owned businesses, collaboration, support, and building a life that reflects more than professional success. Esther shares how two near-death experiences in her twenties changed the direction of her life, how she moved from corporate leadership into purpose-driven work, and why women need silence, solitude, power partnerships, and real support to step into the next version of their leadership. If you have ever felt overlooked, undervalued, or unsure how to build the next version of your life and leadership, this conversation is a reminder that wealth is not only about money. It is also about health, relationships, impact, business, adventure, and building a life that actually fits. Tune in to  How to Build Confidence, Find Your Purpose & Lead Fearlessly with Esther Wildenberg and consider what it would look like to lead from power, purpose, collaboration, and support instead of pressure.   Esther Wildenberg is an executive consultant, speaker, and author who spent 25 years in C-suite roles across Europe and the United States, generating millions in revenue for Fortune 500 companies before co-founding Codebreaker Technologies. She is the author of The Undermined Soul: Your Transformation Blueprint to Become an Empowered Leader, and her leadership methodologies have been used by leaders in more than fifty countries. Today, Esther works with VPs, C-suite executives, and high-potential leaders through executive consulting, keynote speaking, and immersive leadership retreats, helping accomplished women move from being overlooked and undervalued to stepping fully into their leadership power. Her clients have included organizations such as Royal Dutch Shell, Codebreaker, Marquette Companies, APL GO, and Peregrine Search Solutions.   Connect with Esther Wildenberg: Website: https://estherwildenberg.com/ Instagram: https://www.instagram.com/esther_wildenberg/ Facebook: https://www.facebook.com/esther.wildenberg.9 LinkedIn: https://www.linkedin.com/in/estherwildenberg1/   Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face. Website: https://www.frameworklegal.com/  LinkedIn: https://www.linkedin.com/in/juliet-peters/  Facebook: https://www.facebook.com/juliet.petersmoomey  Instagram: https://www.instagram.com/jrpetersaz/  https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn  X: https://x.com/frameworklegal

  8. Aug 11

    How To Build Your Own Table

    Building your own table starts with deciding who belongs there and why. In this solo episode of Her Table, Her Rules, Juliet Peters breaks down the meaning behind the show name and why women should stop waiting for permission to sit at tables that were never built for them. She talks about the shift from trying to get a seat at someone else's table to intentionally building your own with the mentors, colleagues, providers, and champions who can help you grow. Juliet also gets practical about what table-building looks like in real life: reaching out for mentorship, building actual relationships beyond a screen, supporting other women first, expanding beyond your usual circle, and finding people who can advocate for you when you are not in the room. If you have been trying to grow your career, business, or leadership presence without the right circle around you, this episode is a reminder that relationships are not a side project. They are part of the table. Tune in to How To Build Your Own Table and start thinking about who belongs at your table. Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face. Website: https://www.frameworklegal.com/  LinkedIn: https://www.linkedin.com/in/juliet-peters/  Facebook: https://www.facebook.com/juliet.petersmoomey  Instagram: https://www.instagram.com/jrpetersaz/  https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn  X: https://x.com/frameworklegal

Ratings & Reviews

5
out of 5
10 Ratings

About

Welcome to Her Table, Her Rules – the podcast for women who are building wealth, breaking down barriers, and claiming their power. Hosted by Juliet Peters, this show celebrates the bold women reshaping what success looks like, creating opportunities, and securing their place at the table on their own terms. Each episode dives into inspiring stories, actionable insights, and powerful lessons from women making major moves in business and life. Whether you're looking to grow your finances, boost your confidence, or take control of your future, Her Table, Her Rules has the tools you need to level up and turn ambition into achievement. So, pull up a chair, it's time to own your table and enjoy the rewards of your hard work. Let's grow together.