Habibis and Numbers

Scope Middle East
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  • TECHNOLOGY

Habibis & Numbers is the digital accounting podcast for the Middle East. Hosted by Ayman Kaouri from Scope Middle East, we explore how forward-thinking accountants and entrepreneurs are using cloud tech, AI, and automation to transform their firms. Real stories, no jargon - just honest conversations on scaling businesses, embracing change, and building smarter with the right tools.

Episodes

  1. The Harsh Truth About Personal Branding in 2026 - You Need to Niche

    JAN 6

    The Harsh Truth About Personal Branding in 2026 - You Need to Niche

    In this episode of Habibis & Numbers, I’m joined by Mouna Ramdani, founder of GoFounder, to unpack what personal branding really means for founders, SME owners, and especially people in more traditional industries like accounting.Mouna’s story starts with getting fired - and turning that moment into the push that built her business. We talk about why “company posts” often fall flat, how to build a personal brand without turning into a cringe LinkedIn influencer, and why so many businesses say “we tried marketing, it didn’t work” (when the truth is, their approach was broken from day one).We also get into the stuff people avoid:Posting without strategy and burning outUsing AI like a copy-paste machine (and why everyone can tell)Choosing the right platform based on your audience (not trends)The biggest harsh truth: it’s time to nicheIf you’re a founder trying to stand out in a noisy market, this is a practical one.Guest: Mouna Ramdani (GoFounder)Subscribe for more conversations on business, tech, and growth - the stuff that actually moves the needle.

    46 min
  2. Why Accounting and Finance Education in the Middle East Needs a Rethink

    08/07/2025

    Why Accounting and Finance Education in the Middle East Needs a Rethink

    Are we really preparing the next generation of accounting and finance professionals for the real world? In this episode of Habibis & Numbers, I sit down with Fazeela Gopalani, Partner at EY Academy and former Head of ACCA Middle East, to explore why the region's education-to-employment pipeline in accounting and finance needs a major overhaul. We covered: The soft skills gap that’s holding professionals back Why technical qualifications alone aren’t enough anymore The cultural shifts required to unlock talent in the Middle East The challenges – and opportunities – for women in the industry How firms and educators can lead the next wave of transformation Fazeela also shared her personal experiences navigating the world of finance as a woman in the GCC, and what still needs to change to make the profession more inclusive and future-ready. This episode is essential for firm owners, educators, and future-focused professionals across the region.🔔 Subscribe for more conversations on accounting, tech, and transformation in the Middle East.

    50 min
  3. Why Most Accounting Firms Will Never Scale (Unless They Fix This)

    07/17/2025

    Why Most Accounting Firms Will Never Scale (Unless They Fix This)

    Is your firm actually a business – or just a glorified job?In this episode of Habibis & Numbers, Ayman sits down with Arun Sachdev, UK accounting firm founder and tech advocate, to break down what’s really holding firms back from scaling – and why most of them don’t even realise it.They talk about:Why outsourcing isn’t a silver bulletThe real reason most firms struggle with growthHow to attract premium clients (and stop being everything to everyone)Branding, positioning, and showing up consistently onlineThe power of bold opinions, even if people disagreeIt’s unfiltered, practical, and packed with advice for firm owners who are tired of running on a hamster wheel and want to build something sustainable.👇 Subscribe for more digital accounting insights from the Middle East and beyond.

    48 min
  4. From Accountant to Entrepreneur: Reza Hooda's Harsh Truth Most Firm Owners Avoid

    06/30/2025

    From Accountant to Entrepreneur: Reza Hooda's Harsh Truth Most Firm Owners Avoid

    In this episode of Habibis & Numbers, Ayman Kaouri sits down with the legendary Reza Hooda – founder of not one but two accounting firms and the Profitable Accountants Community (PAC). We dive deep into:The hard truth most accountants need to hearWhy your firm should be 100% paperless (no excuses)The real reason niching down multiplies your profitBuilding an accounting firm that runs without youHow to use cloud tools (like Xero, QBO & more) to scaleTurning your firm into a digital, systemised machineWhy most accountants are still glorified employees – and how to escape that trapWhether you're just starting or you're stuck on a growth plateau, this is a masterclass in modern firm building from someone who's done it twice – in the UK and the UAE.👇 Like, comment, and subscribe for more digital accounting insights from the Middle East and beyond.📘 Get Reza’s book: The 4 Pillars👥 Join the PAC: https://www.rezahooda.com/🌍 Brought to you by Scope Middle East – your digital transformation partners www.scopesolutions.me

    53 min
  5. How Jeri Williams Built a Global Accounting Empire (with Just a Laptop & LinkedIn)

    06/09/2025

    How Jeri Williams Built a Global Accounting Empire (with Just a Laptop & LinkedIn)

    Habibis & Numbers is the digital accounting podcast for the Middle East. Hosted by Ayman Kaouri, we explore how forward-thinking accountants and entrepreneurs are using cloud tech, AI, and automation to transform their firms. Real stories, no jargon - just honest conversations on scaling businesses, embracing change, and building smarter with the right tools.

    44 min
  • 5 Episodes

About

Habibis & Numbers is the digital accounting podcast for the Middle East. Hosted by Ayman Kaouri from Scope Middle East, we explore how forward-thinking accountants and entrepreneurs are using cloud tech, AI, and automation to transform their firms. Real stories, no jargon - just honest conversations on scaling businesses, embracing change, and building smarter with the right tools.

Information

  • Creator
    Scope Middle East
  • Years Active
    2025 - 2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Scope Middle East
  • Show Website
    Habibis and Numbers