Genuin Connections

mattjpj
  • 0.0 (0)
  • Marketing

Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.

  1. Aug 19

    Genuin Connections: Episode 19 -- Mindie Kaplan, EVP Growth & Marketing - MediaMint

    Mindie Kaplan built an AR/VR agency from scratch in 2016, sold it to MediaMint, and spent the years since figuring out what "human plus AI" really means for one of the ad industry's biggest operations partners. Now EVP of Growth and Marketing, she talks with Matt Wurst about her path from founder to executive, how a single client's messy workflow became MediaMint's AI product Mia, and why some of the world's biggest brands are still duct-taping together their tech stack. They also get into the Million Mammogram Challenge, the campaign Mindie started after catching her own early-stage breast cancer, now aiming for a million mammograms scheduled by 2028. A conversation about founders, AI, and building things that matter beyond the P&L.

  2. Aug 19 ·  Video

    Genuin Connections: Episode 19 -- Mindie Kaplan, EVP Growth & Marketing at MediaMint

    Mindie Kaplan built an AR/VR agency from scratch in 2016, sold it to MediaMint, and spent the years since figuring out what "human plus AI" really means for one of the ad industry's biggest operations partners. Now EVP of Growth and Marketing, she talks with Matt Wurst about her path from founder to executive, how a single client's messy workflow became MediaMint's AI product Mia, and why some of the world's biggest brands are still duct-taping together their tech stack. They also get into the Million Mammogram Challenge, the campaign Mindie started after catching her own early-stage breast cancer, now aiming for a million mammograms scheduled by 2028. A conversation about founders, AI, and building things that matter beyond the P&L.

  3. Aug 19

    Genuin Connections: Episode 19 -- MediaMint’s Mindie Kaplan

    Mindie Kaplan didn't set out to run an innovation team inside one of the ad industry's biggest operations partners. In 2016, she left Microsoft to found Rated VR, a full-service AR/VR agency, at a moment when most of the industry was still figuring out what those words meant. Eight years ago, MediaMint acquired the company, and Mindie has spent the years since building out what "human plus AI" actually looks like in practice. In this episode, Matt Wurst talks with Mindie about her path from founder to EVP of Growth and Marketing at MediaMint, how client pain points turn into AI products like Mia, why some of the biggest brands in the world are still running critical workflows out of Google Docs, and how she decides what's worth building versus what's just noise. They also spend time on something Mindie built entirely outside her day job: the Million Mammogram Challenge. After catching her own early-stage breast cancer with no family history, Mindie turned a private recovery photo into a billboard campaign with one goal, a million mammograms scheduled by 2028. What you'll hear: - Why Mindie gave herself one year to prove out Rated VR before going back to a traditional career path - How a chance reconnection turned into an acquisition and MediaMint Labs - The real story behind Mia, MediaMint's AI product, and how it started with one publisher's broken workflow - Why "human in the loop" is a operating principle at MediaMint, not a buzzword - How to decide when to build AI in-house versus partner with someone who does it "in their sleep" - The story behind the Million Mammogram Challenge and how to get involved Learn more or book your mammogram appointment: millionmammogramchallenge.com Subscribe to Genuin Connections for more conversations at the intersection of community, content, creativity, commerce, and the future of media and marketing.

  4. Jul 14 ·  Video

    Genuin Connections: Episode 18 -- Jacqueline Corbelli, Founder, CEO at BrightLine, from Cannes Lions

    Jacqueline Corbelli, Founder and CEO of BrightLine, joins Genuin CMO Matt Wurst at Cannes Lions 2026 for a new episode of Genuin Connections. Corbelli built her company on a bet that connected TV was coming years before the industry believed it. It took a pandemic to prove her right. In this conversation, she and Matt get into what it actually takes to lead through disruption instead of reacting to it. Topics include: - Why it took a pandemic to force the shift from linear to connected TV - The gap between claiming AI adoption and actually being ready to use it - Why every platform ends up building the same proprietary walls, and resisting the outside help that could fix it - How AI is finally making interactivity scalable inside long-form content, without replacing human creativity - The difference between earned trust and forced scale, and why she calls out Amazon by name - What it means to lead with responsibility rather than ego in an industry that wasn't built for people who look like her - Why the throughline across every wave of change, from mobile to streaming to agentic AI, is the same: build for what's coming before you're forced to A candid, unfiltered conversation about building infrastructure for a future that hasn't arrived yet, and what it costs to get there first. Genuin Connections features conversations about community, content, creativity, commerce, and the convergence of media and marketing. Subscribe for more from the Genuin Connections series. #GenuinConnections #CannesLions2026 #BrightLine #ConnectedTV #AdTech #AI #MediaAndMarketing

  5. Jul 14 ·  Video

    Genuin Connections: Episode 18 -- Jacqueline Corbelli, Founder/CEO at Brightline - from Cannes Lions

    Jacqueline Corbelli built BrightLine on a bet the industry wasn't ready to make: connected TV was coming, whether anyone believed it or not. It took a pandemic for the rest of the industry to catch up. In this episode of Genuin Connections, recorded at Cannes Lions 2026, Corbelli sits down with Genuin CMO Matt Wurst to talk about what two decades in ad tech have taught her about timing, trust, and technology. They cover why platforms keep building the same proprietary walls and hitting the same limits, how AI is making interactivity scalable without replacing human creativity, and the real difference between a company that's earned trust and one that's just too big to say no to. It's a conversation about leading through change rather than reacting to it, and why the industry's next reckoning, like every one before it, will reward the people who built for it early. Genuin Connections: collaborative conversations about community, content, creativity, commerce, and the convergence of media and marketing.

  6. Jun 30

    Genuin Connections: Episode 17 -- Brian Kaminsky, COO at Infillion, at Cannes Lions

    Recorded live at the 2026 Cannes Lions, Genuin Connections host Matt Wurst sits down with Brian Kaminsky, Chief Operating Officer at Infillion, for a sharp, no-hype conversation about where advertising is actually headed. Brian has spent 20+ years scaling media businesses, from HuffPost and Reuters to more than a decade inside iHeart's ad tech world. In this episode he breaks down the shift from programmatic to agentic advertising, why the next generation of media buying changes what's possible, and how Infillion's composable, open approach is built to free marketers from walled gardens and all-or-nothing platforms. The two get into the move past AI hype toward AI that actually works, Infillion's acquisition of Catalina and what SKU-level shopper data unlocks for CPG brands, open web measurement with walled-garden fidelity, and the part of this business that stays human no matter how much automation arrives. If you work in advertising, media, marketing, or ad tech, this one rewards a full listen.

  7. May 18

    Genuin Connections: Episode 16 -- Ashan Khan (Uber Ads) & Scott Hendrickson (Firmly) at POSSIBLE 26

    Recorded live at POSSIBLE 2026 in the Genuin Suite at the Fontainebleau in Miami Beach, this special episode of Genuin Connections brings together two leaders at the center of where media, commerce, and AI are converging: Ashan Khan, Head of Global Agency Partnerships at Uber Advertising, and Scott Hendrickson, Chief Revenue Officer at Firmly. Host Matt Wurst, CMO of Genuin, leads a conversation titled "From Discovery to Decision: Collapsing the Distance Between Content and Commerce" — covering how the marketing funnel is evolving, what agentic commerce actually means today, and where revenue is being left on the table between attention and transaction. Ashan unpacks how Uber's two-sided data set — mobility and Uber Eats — gives CPG and QSR brands an unusually complete picture of consumer intent. Scott explains how Firmly is building the infrastructure that lets consumers check out with a merchant wherever they encounter the product — inside publisher content, LLMs, ad units, and vertical shopping assistants — and why merchant-of-record status is critical for lifetime value. Together, they explore the convergence of attention and convenience, the limits of agentic shopping, the walled gardens problem in retail media, and why data collaboration is the quiet flywheel that will determine which commerce bets actually pay off.

  8. Apr 21 ·  Video

    Genuin Connections: Episode 15 -- Sean Atkins, CEO at Dhar Mann Studios

    What does it take to build a global storytelling brand from a YouTube channel? Sean Atkins, CEO of Dhar Mann Studios, has spent 20+ years following consumer behavior to its next destination — from cable to the early internet to streaming to the creator economy. Now he's running the largest scripted digital creator operation in the world, reaching 160 million followers and 300 million views every week.In this conversation, Sean and Genuin CMO (and podcast host) Matt Wurst get into the structural reasons brands need creators now, who really owns authenticity in a brand-creator partnership, and why the marketing value chain inside most Fortune 100 companies is completely broken for the creator era. Sean also reflects on what it means to scale a founder-led business without losing its soul, why the biggest constraint in any company is usually the founder themselves, and why a nonlinear career is a feature — not a liability. Honest, experienced, and genuinely useful for anyone building in the attention economy.

See All (26)

About

Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.

Information

  • Creator
    mattjpj
  • Years Active
    2025 - 2026
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Genuin Connections