Overflow Funnels

Stine Andersson
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Overflow Funnels is the podcast for creative entrepreneurs who are done with hustle and ready for sustainable sales. Hosted by Pinterest and funnel strategist Stine Andersson, each episode breaks down how to simplify your content, build a freedom-first funnel, and grow a business that actually fits your life. Expect spicy takes, practical strategies, and content that keeps working, long after you log off.

  1. 11/19/2025

    27. Why Your Audience Isn’t Converting

    In this conversation, Stine discusses the importance of funnel alignment in marketing strategies. She shares a case study of a client whose sales improved dramatically after restructuring her funnel to align with buyer psychology. Stine emphasizes that many entrepreneurs struggle not due to lack of content or visibility, but because their funnels are misaligned with their audience's needs and decision-making processes. She provides insights into what buyers need before making a purchase and offers a solution for those experiencing funnel leaks. Chapters 00:00 Introduction to Funnel Alignment 00:55 The Client's Journey: A Case Study 05:00 Understanding Buyer Psychology 07:20 Signs of Funnel Misalignment 09:16 The Funnel Leak Fix Offer 📌 Links & Resources: → Grab the 5-Day Email Sequence Map → DM me on Instagram: @stine.andersson.co

    10 min

  2. 11/11/2025

    26. Part 3. Connect It All Into an Evergreen Funnel That Actually Converts

    GRAB THE WELCOME SEQUENCE Summary In this conversation, Stine discusses the common pitfalls of evergreen funnels, emphasizing that many fail due to their complexity and lack of a coherent customer journey. She highlights the importance of storytelling in marketing and how a well-structured funnel can lead to higher conversion rates. Takeaways Most evergreen funnels fail due to overcomplication. A successful funnel requires a coherent customer journey. It's not just about the tech setup; it's about the story. Emotional and logical paths are crucial for conversions. Random emails and offers won't convert without a strategy. Understanding your audience's journey is key. A funnel should guide customers from curiosity to purchase. Storytelling enhances customer engagement. Simplifying the funnel can improve effectiveness. Focus on creating a journey, not just a collection of items. Chapters 00:00 Connecting the Dots: Building Your Funnel 00:46 The Evergreen Flow Blueprint: Structure and Strategy 📌 Links & Resources: → Grab the 5-Day Email Sequence Map → DM me on Instagram: @stine.andersson.co

    13 min

  3. 11/04/2025

    25. Part 2. How to Write a Welcome Sequence That Quietly Sells Your Course

    GRAB THE WELCOME SEQUENCE In this episode of the Overflow Funnel podcast, Stine discusses the critical role of a welcome sequence in email marketing. She emphasizes that a well-crafted welcome sequence serves as a bridge between initial interest and deeper investment from potential customers. Stine outlines a five-day email sequence designed to engage new subscribers, build trust, and subtly guide them toward making a purchase. Each email has a specific purpose, from setting the stage to inviting engagement, ultimately leading to a natural invitation to join the offer. The episode concludes with tips on maintaining a personal touch in automated sequences and the importance of keeping communications concise and engaging. Takeaways Your welcome sequence is essential for engagement. A welcome sequence builds trust and authority. Craft a five-day email sequence for new subscribers. Each email should have a specific purpose. Start with a warm welcome and deliver the freebie. Create curiosity with cliffhangers in your emails. Use personal stories to connect with your audience. Show proof of transformation through client stories. Invite engagement without pressure to buy. Keep your emails short and engaging. Chapters 00:00 Introduction to the Welcome Sequence 00:55 The Importance of a Welcome Sequence 04:46 Crafting the Five-Day Email Sequence 10:18 Inviting Engagement and Offers 13:10 Final Thoughts and Call to Action 📌 Links & Resources: → Grab the 5-Day Email Sequence Map → DM me on Instagram: @stine.andersson.co

    14 min

  4. 10/29/2025

    24. Part 1. Transform Your Freebie into a Sales Machine

    In this conversation, Stine discusses the critical role of lead magnets in the sales funnel for course creators and service providers. She emphasizes that freebies should not only provide value but also serve as a strategic entry point into the buyer's journey, effectively pre-selling the main offer. Stine outlines a formula for creating effective freebies that deliver tangible results and align closely with the main course or service, ensuring a seamless transition for potential customers. Through real-world examples and tactical advice, she illustrates how to transform a basic freebie into a powerful sales tool that works continuously to generate leads and sales. Chapters 00:00 The Importance of Effective Lead Magnets 02:37 Crafting a Freebie That Sells 05:39 Call to Action Strategies 08:14 Real-World Examples of Successful Freebies 11:13 Building a Sustainable Funnel 13:58 Recap and Next Steps 📌 Links & Resources: → Grab the 5-Day Email Sequence Map → DM me on Instagram: @stine.andersson.co

    15 min

  5. 10/13/2025

    23. Why I’m Walking Away from Pinterest

    After almost five years, I’ve officially wrapped my last ever Pinterest client. And I’m not just walking away from Pinterest management — I’m walking away from done-for-you services altogether. In this episode, I’m sharing the real story behind my pivot: the doubts, the insecurities, the ethical reasons I can’t sell Pinterest management anymore, and the freedom I’ve found stepping fully into coaching and funnels. If you’ve ever thought about shifting direction in your business but fear held you back, this episode is your permission slip to follow what actually feels aligned — even when it’s scary. 🎙️ We’ll cover: Why Pinterest no longer delivers what clients truly needThe hidden burnout of done-for-you servicesHow I knew it was time to pivot into coachingWhat coaching allows me to do that DFY never couldThis isn’t just a pivot — it’s a whole new chapter. 📌 Links & Resources: → Grab the 5-Day Email Sequence Map → DM me on Instagram: @stine.andersson.co

    9 min

  6. 10/06/2025

    22. How to Leverage Your Client Work into Consistent Sales Momentum

    If your feed goes dead every time you don’t have a client project on your desk, we need to talk.  Because relying on “live work” to fuel your marketing is exactly why your pipeline feels so stop-and-go. In this episode, I’m breaking down how to squeeze every drop out of the work you’re already doing so you can stay visible, build trust, and actually sell — even when business is quiet. We’ll cover: Why relying on active client work keeps you stuck in feast-or-famine.4–5 ways to frame every single project so it turns into weeks of content.How leverage = consistency, and consistency = sales momentum.The simple shift that makes your content work like a mini funnel on repeat.Stop waiting for “new work” to have something to say. Start leveraging what you’ve already got. 📌 Links & Resources: → Grab the 5-Day Email Sequence Map → DM me on Instagram: @stine.andersson.co

    12 min

  7. 09/29/2025

    21. The Lazy Funnel That Brings You Clients on Repeat

    What if your sales didn’t depend on how much you post, how often you show up, or how many hours you work online? Imagine dropping the kids off at school, crawling back into bed with your coffee, and watching Stripe notifications hit your inbox before you’ve even opened your laptop. That’s not luck — that’s a funnel doing its job. In this episode, I’m showing you how to build a sales system that runs 24/7, even while you’re offline. You’ll learn: Why working harder ≠ more sales (and what actually does).The backend fixes that remove friction and stop buyers from clicking away.How to create content that filters out the wrong people and attracts only your 1% buyer.The “easy yes” offer that becomes the front door to your world.How to keep clients warm with automation so sales keep rolling in.Overflow isn’t about doing more — it’s about doing the right things so the money keeps flowing, even when life is busy. 👉 DM me “NAP” on Instagram if you’re ready to build your own Overflow Funnel and finally let your sales happen on autopilot. 📌 Links & Resources: → Grab the 5-Day Email Sequence Map → DM me on Instagram: @stine.andersson.co

    11 min

  8. 09/09/2025

    20. How to Define Your Dream Buyer and Build a Business That Sells

    Welcome to the start of my Overflow Funnel mini-series! For the next four weeks, I’m breaking down the four core steps I walk every client through when we build funnels, customer journeys, and offers that actually sell. In this first episode, we’re talking about the foundation: your Overflow Buyer. Because here’s the truth—if you’re building your business for the wrong person, everything else will leak. Your content can be magnetic, your funnel polished, and your offer stack amazing, but if it’s aimed at the wrong buyer, it will collapse. Inside this episode, I’ll share: Why so many entrepreneurs get stuck writing content for the “someday” buyerThe 5 questions you must ask to define your Overflow BuyerA client story where sales doubled in 90 days without more followers, more posts, or more hoursHow to instantly audit your last 3 posts to see if they’re speaking to the right personWhen you know your Overflow Buyer, everything changes. You attract the right people, filter out the wrong ones, and finally stop feeling like you’re chasing sales. Next week, we’ll dive into Magnetic Content and how to take your buyer clarity and turn it into hooks, stories, and offers that sell. 📌 Links & Resources: → Grab the 5-Day Email Sequence Map → DM me on Instagram: @stine.andersson.co

    12 min
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About

Overflow Funnels is the podcast for creative entrepreneurs who are done with hustle and ready for sustainable sales. Hosted by Pinterest and funnel strategist Stine Andersson, each episode breaks down how to simplify your content, build a freedom-first funnel, and grow a business that actually fits your life. Expect spicy takes, practical strategies, and content that keeps working, long after you log off.

Information

  • Creator
    Stine Andersson
  • Years Active
    2K
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © 2025 Overflow Funnels
  • Show Website
    Overflow Funnels