Best of LinkedIn: Strategic B2B Marketing

Thomas Allgeyer, Frenus GmbH
  • 5.0 (1)
  • Marketing

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.

  1. 1d ago

    Best of Linkedin: Go to Market CW 42/ 43

    We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition examines how modern go-to-market strategies are undergoing a massive transformation, shifting away from high-volume headcount models toward leaner, automated architectures driven by artificial intelligence. Companies are increasingly relying on specialized roles like GTM engineers and autonomous agents to handle data signals, pipeline management, and targeted outreach with surgical precision. Despite these technological advancements, foundational elements such as ideal customer profiles, precise positioning, and authentic buyer trust remain the primary determinants of commercial success. Founders must rigorously validate their market assumptions and refine their operational systems rather than simply increasing outreach activity. Ultimately, sustainable growth in this new landscape requires organizations to treat their revenue generation framework as a continuously optimized system where human judgment and disciplined execution differentiate market leaders. This podcast was created via Gemini Notebook.

  2. 1d ago

    Best of LinkedIn: Field Marketing CW 42/ 43

    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examines a significant transformation as stricter ROI scrutiny and AI integration redefine how companies approach trade shows and experiential strategies. Traditional metrics like badge scans and massive booth presences are being replaced by smaller, highly intentional formats, targeted guest lists, and faster follow-ups. Marketers are increasingly leveraging artificial intelligence to streamline operations, build enriched attendee lists, and score leads efficiently amidst a saturated landscape. Furthermore, buyers are conducting independent research before engaging with sales, making curated micro-events and immersive brand experiences essential for building genuine trust. Ultimately, organisations are decoupling spend from results, shifting their focus toward creating measurable value and cultivating meaningful relationships rather than relying on legacy event logistics. This podcast was created via Gemini Notebook.

  3. 2d ago

    Best of LinkedIn: Account-based Marketing CW 42/ 43

    We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition is brought to you together with our partner B2B Marketing. Don't miss out on their upcoming conference - The Global ABM Conference in London. Find the link of the conferences in the description. https://events.b2bmarketing.net/abmconference/booktickets Modern Account-Based Marketing (ABM) requires organizations to move away from generic lead generation and instead treat ABM as a coordinated, cross-functional revenue system that aligns sales and marketing around high-value accounts. Rather than simply blasting broad target lists, successful strategies demand meticulous TAM mapping, rigorous account scoring, and the integration of real-time intent and relationship signals to properly tier target organizations. Furthermore, the advent of artificial intelligence has fundamentally transformed campaign execution by removing traditional constraints around deep account research, content personalization, and automated workflow orchestration. However, industry experts emphasize that technology alone does not guarantee success, as practitioners must still map complex buying committees, craft relevant executive messaging, and carefully match their level of account investment to true revenue potential. Ultimately, sustainable growth is achieved when teams architect seamless handoffs across the entire go-to-market engine, ensuring that deep account context and timely insights consistently turn passive engagement into closed commercial opportunities. This podcast was created via Gemini Notebook.

  4. Oct 22

    Best of LinkedIn: AI in B2B Marketing CW 41/ 42

    We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition explores how artificial intelligence is fundamentally transforming marketing through agentic automation, search optimization, and content strategy. Industry experts emphasize that traditional search engine optimization is expanding into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) as conversational tools and AI shopping agents increasingly bypass human web traffic. Marketers are deploying AI agents and frameworks built on clean data and contextual foundations to manage repetitive tasks, paid advertisements, and customer journeys. However, leaders caution that while automation accelerates production, sustainable growth requires rigorous ROI measurement, robust governance, and authentic human perspective to ensure brands earn trusted citations and meaningful engagement in an AI-driven landscape. This podcast was created via Gemini Notebook.

  5. Oct 21

    Best of LinkedIn: Social Selling CW 41/ 42

    We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition highlights how LinkedIn content creation strategies are evolving as the platform shifts toward interest-based distribution and algorithmic detection of AI slop, making authentic, first-hand experiences essential for building trust and driving B2B pipeline. Rather than focusing on vanity metrics such as total impressions or follower counts, successful founders and marketers are prioritizing precise targeting, clear positioning, and genuine relationship-building. Furthermore, brands are increasingly leveraging employee-generated content and Thought Leader Ads to humanize their marketing efforts and connect more effectively with pre-market buyers. This podcast was created via Gemini Notebook.

  6. Oct 19

    Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 41/ 42

    We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines modern business partnerships are shifting away from rigid tiered frameworks toward strategies anchored in measurable financial outcomes and mutual trust. Companies are increasingly leveraging advanced artificial intelligence to enhance account mapping, streamline operations, and govern collaborative networks effectively. Major cloud providers and frontier vendors are tightening their ecosystem requirements, demanding strict operational discipline and verified customer success stories from participants. Simultaneously, co-sell motions and digital marketplaces are taking precedence over traditional reselling models to drive actual deal creation. Ultimately, success in this landscape relies heavily on robust operational metrics, seamless partner enablement, and adapting to modern networked architectures. This podcast was created via Gemini Notebook.

  7. Oct 16

    Best of LinkedIn: Martech Insights CW 40/ 41

    We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition highlights that the modern marketing technology is undergoing a fundamental transformation, shifting away from rigid, rules-based workflows toward autonomous, agentic AI systems that operate directly on centralized customer data. Across the industry, traditional marketing automation platforms and standalone customer data platforms are facing a reckoning, as enterprises increasingly rely on composable architectures, unified data layers, and strong governance frameworks to drive personalization. Furthermore, practitioners emphasize that the success of these advanced AI agents depends entirely on clean foundational data, clear context, and rigorous cross-functional alignment rather than simply stacking disconnected tools. Ultimately, leadership roles in marketing and revenue operations are evolving to prioritize systems thinking, compliance, and strategic orchestration over manual campaign execution. This podcast was created via Gemini Notebook.

  8. Oct 14

    Best of LinkedIn: Go-to-Market CW 40/ 41

    We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition highlights that professional services and modern go-to-market strategies are undergoing a massive transformation driven by artificial intelligence and automation. Firms are shifting their pricing models away from traditional billable hours toward outcome-based fees, while restructuring talent development around critical thinking and AI-agent oversight. Within modern sales operations, legacy software stacks are being replaced by modular, data-driven architectures that utilize specialized tools like Clay, automated context graphs, and advanced LLMs. Furthermore, industry experts emphasize that successful commercial execution relies heavily on fundamental business clarity, accurate data foundations, and trusted buyer relationships This podcast was created via Gemini Notebook.

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🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.

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