Best of LinkedIn: Strategic B2B Marketing

Thomas Allgeyer, Frenus GmbH
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  • MARKETING

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.

  1. 16H AGO

    Best of LinkedIn: Field Marketing CW 06/ 07

    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at the evolving event marketing landscape for 2026, shifting the focus from mere logistics to strategic revenue generation. Experts emphasize that success requires seamless CRM integration, real-time lead qualification, and a move away from event ghosting through automated follow-up systems. Artificial Intelligence is highlighted as a transformative tool, moving beyond flashy attendee features to streamline operational efficiency and data-driven decision-making. Strategic themes include the importance of sales and marketing alignment, prioritizing meaningful human connections over sheer attendance numbers, and implementing cognitive resets to combat conference fatigue. Ultimately, the sources advocate for treating events as integrated, year-long campaigns where intentional design, sustainability, and clear ROI metrics replace traditional, spectacle-driven planning. This podcast was created via Google Notebook LM.

    14 min

  2. 1D AGO

    Best of LinkedIn: Account-based Marketing CW 06/ 07

    We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition is brough to you by our partners B2B Marketing and SPOTONVISION - B2B Marketing Agency. Don't miss on their conference - The European ABM Forum, on 26 March 2026. Find the link to conference in the description below. https://events.b2bmarketing.net/euroabmforum/booktickets?utm_source=news.frenus.com&utm_medium=newsletter&utm_campaign=best-of-linkedin-account-based-marketing-cw-04-05&_bhlid=81bb0f8318e409972388e3acb150976782860beb This edition focuses on a shift from high-volume outreach to strategic, data-driven precision and cross-functional alignment. The sources emphasize that successful programs prioritize ideal customer profile refinement and the integration of first-party intent signals over generic third-party data. Artificial Intelligence acts as a primary accelerant, enabling teams to automate account research, personalize content at scale, and improve ad targeting match rates through tools like Clay. Experts highlight that ABM is a long-term commercial strategy rather than a temporary marketing tactic, requiring patience to build buying committee trust across multiple channels. Sales and marketing synchronisation is deemed essential, as even the most advanced tech stacks fail without human nuance and a commitment to high-quality, personalized engagement. Ultimately, the goal is to move away from vanity metrics like impressions toward meaningful outcomes such as booked meetings and pipeline velocity. This podcast was created via Google NotebookLM.

    17 min

  3. 5D AGO

    Best of LinkedIn: AI in B2B Marketing CW 05/ 06

    We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition explores the shift towards AI-native go-to-market (GTM) strategies by 2026, highlighting how automation is moving from simple task execution to sophisticated orchestration. Industry experts argue that while AI SDRs and agents can significantly reduce administrative burdens and scale outreach, they are most effective as human-amplification tools rather than total replacements for skilled professionals. A recurring theme is the critical importance of context engineering and data quality, ensuring that AI systems have a unified "source of truth" to prevent hallucinations and maintain brand reputation. Furthermore, the texts examine the evolution of AI visibility, where brands must now optimise content specifically to be cited by LLMs and conversational search engines to remain relevant in the buyer's journey. Leaders are encouraged to transition from isolated experiments to integrated systems that combine high-judgment human intuition with the efficiency of autonomous agents. Ultimately, the consensus suggests that the next era of business growth will be defined by agentic workflows that prioritise customer outcomes and meaningful human connection over mere volume. This podcast was created via Google NotebookLM.

    15 min

  4. FEB 11

    Best of LinkedIn: Social Selling CW 05/ 06

    We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition captures a clear shift in Social Selling from opportunistic posting toward structured, performance-oriented execution. Contributors highlight that LinkedIn success increasingly depends on understanding platform mechanics, building authority within defined niches, and integrating Social Selling into measurable revenue workflows rather than treating it as a branding side activity. Across posts, strong emphasis is placed on voluntary employee advocacy, disciplined profile positioning, and AI-supported content workflows that enhance efficiency without sacrificing authenticity. Practical guidance centers on profile clarity, consistent value-driven content, intelligent engagement in comment sections, and systematic integration with sales processes. The overarching message is that sustainable impact stems from trust, enablement, and operational rigor rather than shortcuts, automation abuse, or superficial reach metrics. This podcast was created via Google NotebookLM.

    15 min

  5. FEB 10

    Best of LinkedIn: Channel Marketing CW 05/ 06

    We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition captures a clear recalibration in channel marketing toward measurable impact, execution discipline, and platform-centric growth. The selected posts underscore a decisive move away from activity-based reporting toward outcome-driven metrics such as win-rate lift, reflecting stronger alignment with CFO and executive expectations. Marketplace-led go-to-market models, particularly within Microsoft ecosystems, are positioned as foundational rather than optional, enabling scalable, repeatable deal motion for both SaaS and AI-native companies. AI emerges as an operational accelerator, streamlining partner enablement, marketing execution, and data visibility, while reinforcing the need for focused partner portfolios and full-funnel alignment. Collectively, the insights point to a more mature channel operating model where clarity, accountability, and commercial relevance replace fragmented partner activity. This podcast was created via Google NotebookLM.

    11 min

  6. FEB 6

    Best of LinkedIn: MarTech Insights CW 04/ 05

    We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition reflects a growing consensus that MarTech progress is no longer driven by adding tools, but by fixing the structural and data foundations underneath them. Contributors repeatedly highlight that fragmented stacks, unclear ownership, and poor governance create hidden drag, limiting both AI value and execution quality. AI discussion has clearly moved beyond experimentation, with strong emphasis on agentic and context-aware systems that depend on clean data, coordinated workflows, and operational discipline. Looking ahead, the shared view is that competitive advantage will come from simplifying platforms, aligning Marketing Ops, RevOps, and data teams, and treating technology as an integrated operating model rather than a collection of disconnected solutions. This podcast was created via Google NotebookLM.

    14 min

  7. FEB 5

    Best of LinkedIn: Go-to-Market CW 04/ 05

    We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition explores the evolving Go-To-Market landscape as GTM becomes a more technical and systemised discipline rather than a marketing-led function. The source texts consistently argue that GTM underperformance is driven by internal misalignment, unclear ownership, and fragmented execution, not by weak products or insufficient spend. To build predictable revenue, teams increasingly rely on AI-enabled automation, simplified tech stacks, and signal-driven workflows that reduce manual effort and dependency on engineering. Practical execution frameworks, clear revenue ownership, and tight cross-functional alignment emerge as decisive factors, reinforcing the view that modern GTM success depends on disciplined system design and trust-driven distribution rather than tooling abundance. This podcast was created via Google Notebook LM.

    16 min

  8. FEB 4

    Best of LinkedIn: Field Marketing CW 04/ 05

    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition emphasizes that event success is moving away from basic attendance figures and badge scans toward measurable business outcomes and verified pipeline impact. Strategic preparation is highlighted as essential, with a focus on pre-booking meetings to secure ROI before the event begins, integrating advanced CRM lead-capture tools to close the follow-up gap, and curating content strategies weeks in advance. Modern conferences are increasingly designed around intentional human connection, shifting from massive, generic spectacles to smaller, hyper-personalized experiences such as executive dinners or social hubs like mobile bars that foster genuine trust. Technology plays a dual role, as AI helps prioritize leads based on buyer intent rather than volume, while significant market consolidation, such as Cvent’s acquisition of ON24, signals a transition toward unified data ecosystems and integrated digital journeys. Ultimately, the sources suggest that the most effective marketers will prioritize strategy and outcome-led design over traditional, vanity-driven planning, treating events as critical revenue levers rather than isolated logistical tasks. This podcast was created via Google Notebook LM.

    15 min
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About

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.

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