Best of LinkedIn: Strategic B2B Marketing

Thomas Allgeyer, Frenus GmbH
  • 5.0 (1)
  • Marketing

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.

  1. 18h ago

    Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 39/ 40

    We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition highlights a significant transformation, moving away from sheer network size to focus strictly on financial output and active collaboration. Major cloud providers and artificial intelligence laboratories are heavily influencing this shift by standardising reward structures, while traditional channel participants simultaneously face growing margin compression. To navigate these challenges, successful organisations are redesigning their operational frameworks through cloud marketplaces, automated co-selling models, and specialized software tools. Concurrently, executive leadership within this domain is expanding rapidly as companies prioritize strategic alignment over casual networking. Ultimately, sustaining a profitable network requires rigorous data tracking, artificial intelligence readiness, and deep relationship management to overcome widespread industry hesitation. This podcast was created via Gemini Notebook.

  2. 4d ago

    Best of LinkedIn: Martech Insights CW 38/ 39

    We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the September 2026 marketing technology landscape is currently defined by a shift from merely adopting artificial intelligence to determining corporate accountability, governance, and funding models. Although businesses are rapidly acquiring new autonomous software agents, companies struggle to establish proper approval workflows and operational oversight. Furthermore, marketing technology stacks are increasingly becoming hybrid systems rather than fully native platforms, hampered by internal challenges like fragmented customer data and misaligned team goals. Compounding these structural issues, dubious internet traffic is actively reducing the traditional value of company websites, forcing brands to rely more heavily on portable first-party data. Ultimately, organizations must prioritize strategic alignment across people, processes, and metrics rather than simply accumulating more software applications. This podcast was created via Gemini Notebook.

  3. 5d ago

    Best of LinkedIn: Go-to-Market CW 38/ 39

    We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition outlines how modern go-to-market strategies must adapt as traditional outbound marketing loses effectiveness and artificial intelligence makes mass messaging increasingly cheap. It highlights that automation merely magnifies existing operational flaws, making precision, accurate timing, and a well-defined ideal customer profile far more critical than raw outreach volume. Furthermore, the report examines the rapid expansion of AI-native engineering tools and creative distribution models, such as the explosive growth achieved by platforms like Clay, which rely on community-driven growth rather than conventional sales methods. Early-stage enterprises are advised to focus on manually validating a single revenue motion before attempting to scale or automate their operations. Ultimately, organizations must align their revenue operations with genuine buyer behaviour and clear strategic goals to successfully navigate today's increasingly difficult commercial landscape. This podcast was created via Gemini Notebook.

  4. 6d ago

    Best of LinkedIn: Field Marketing CW 38/ 39

    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examines how modern field marketing is undergoing a fundamental transformation by shifting focus from basic attendance metrics to long-term financial outcomes and meaningful buyer signals. Industry experts emphasise that optimising trade show execution requires ditching generic badge scans in favour of frictionless meeting bookings and purposefully designed booth experiences. Furthermore, event technology and artificial intelligence are increasingly utilised to track revenue attribution and convert live conversations into immediate pipelines. Despite these strategic advancements, market data reveals tightening budgets and widespread dissatisfaction, with many teams struggling to prove return on investment while top exhibitors capture the majority of leads. Consequently, practitioners argue that outcomes must be defined before logistics, urging teams to measure success across extended timelines rather than relying on short attribution windows. This podcast was created via Gemini Notebook.

  5. Sep 29

    Best of LinkedIn: Account-based Marketing CW 38/ 39

    We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition is brought to you together with our partner B2B Marketing. Don't miss out on their upcoming conference - The Global ABM Conference in London. Find the link of the conferences in the description. https://events.b2bmarketing.net/abmconference/booktickets Modern Account-Based Marketing (ABM) requires a comprehensive operational infrastructure that moves far beyond static target account lists and generic advertising. Organizations must carefully select their Total Addressable Market (TAM), continuously enrich Customer Relationship Management (CRM) data, and track meaningful intent signals to understand buying committee behavior. Success relies on aligning sales and marketing teams around unified metrics, such as pipeline progression and revenue attribution, rather than relying solely on vanity metrics. Furthermore, leveraging artificial intelligence can automate tedious research and reporting tasks, allowing revenue teams to focus on delivering personalized, high-value engagement to decisionmakers. Ultimately, effective ABM functions as a holistic company-wide strategy that prioritizes genuine conversations, strategic account mapping, and coordinated execution across the entire customer journey. This podcast was created via Gemini Notebook.

  6. Sep 25

    Best of LinkedIn: AI in B2B Marketing CW 37/ 38

    We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the profound shift from traditional Search Engine Optimisation (SEO) to Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) as AI transforms how buyers discover brands. Experts discuss the transition from simple keyword searches to complex, conversational queries where AI agents and Large Language Models like Claude and ChatGPT curate vendor shortlists directly. The text highlights a growing consensus that while automated workflows and AI-driven marketing tools can vastly increase productivity, human judgment remains vital to prevent the spread of generic "AI slop" and factual errors. Key strategic insights suggest that a brand's proprietary customer data and third-party authority now serve as its primary competitive moats in an era of zero-click search. Furthermore, the reports introduce various new technical frameworks, visibility scorecards, and automation guides designed to help businesses secure citations within AI-generated responses. Ultimately, the materials portray a marketing landscape where the goal is no longer just to rank on a page, but to become the trusted recommendation within an AI's conversation. This podcast was created via Gemini Notebook.

  7. Sep 23

    Best of LinkedIn: Social Selling CW 37/ 38

    We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a comprehensive strategic framework for mastering LinkedIn in 2026, highlighting a shift from simple networking to building trusted authority. Key contributors explain that virality now depends on hyper-specific content, proof-based posts, and the effective use of video and images to stop the scroll. Strategic insights reveal that the platform's algorithm increasingly prioritises meaningful engagement metrics, such as saves and sends, over traditional likes. Furthermore, experts emphasize employee advocacy, demonstrating that non-executive staff often drive higher-quality traffic and stronger brand credibility than corporate pages. Technical guides also introduce AI-driven workflows and specific "hooks" to convert attention into a reliable sales pipeline. Collectively, the text serves as a blueprint for modern professionals to navigate algorithm changes while maintaining an authentic human connection. This podcast was created via Gemini Notebook.

  8. Sep 22

    Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 37/ 38

    We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition explores the shifting landscape of modern enterprise partnerships, highlighting a move away from traditional resale toward ecosystem-led growth and co-selling. Industry leaders emphasize that successful partner enablement now focuses on business outcomes and data-driven integration rather than just technical training. Significant updates from major players like Microsoft, AWS, and Salesforce demonstrate how marketplaces and AI-native tools are becoming the primary infrastructure for scaling global revenue. The texts also underscore that executive sponsorship and deep relationship-building are essential for transforming partnerships into a core company operating model. Furthermore, new product launches and strategic collaborations reveal a trend toward automating partner operations to improve efficiency and field visibility. Ultimately, the consensus across these reports is that vendors who successfully align their economic value with partner capabilities will dominate the future of B2B software sales. This podcast was created via Gemini Notebook.

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🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.

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