MaxValue Podcast

Ben Towne
  • 5.0 (1)
  • ENTREPRENEURSHIP

MaxValue is an audio and video podcast for business owners and advisors looking for actionable insights into how to make their business more valuable. Our show covers a broad range of topics designed to help you improve your business value. Each episode features a guest who shares practical insights on areas like exit strategy development, calculating business value, improving business valuation, building efficient processes, outsourcing globally to scale, and implementing strategies that drive growth.  Whether you're looking to sell, scale, or increase profitability, MaxValue equips you with the tools and knowledge to succeed.

  1. Tell 'em Who you are Ft. Robert Friedman

    1D AGO

    Tell 'em Who you are Ft. Robert Friedman

    In this episode, I sit down with Robert Friedman of Fearless Branding to explore how a well-defined brand can directly increase the value of your professional services firm. We dig into why so many firms struggle to attract their best clients — not because of the quality of their work, but because of how they're telling their story. Robert walks us through real examples, including our own branding engagement at Towne Advisory, and breaks down what it really takes to go from a mushy market position to one that works for you.  If this episode added value, subscribe to the Max Value Podcast and share it with someone in your network who needs to hear it. Download our FREE EBOOK: https://ebooktowne.com/

    48 min
  2. We are Growing... But something's Not Working ft. Laurence Whittam

    APR 1

    We are Growing... But something's Not Working ft. Laurence Whittam

    What does it really take for an accounting firm to succeed with global staffing? In this episode, Ben Town sits down with Lawrence Whittam, founder of Suite Impact, who has helped 500+ US accounting firms build and integrate offshore teams. Lawrence breaks down why internal readiness matters more than vendor selection, how communication — not language barriers — is the #1 cause of failure, and what a step-by-step approach to outsourcing actually looks like. If your firm is considering global staffing or has struggled with it, this episode is your roadmap. Download our FREE EBOOK: https://ebooktowne.com/ Listen on Apple Podcast, Spotify and Amazon Music:  LET'S CONNECT! Ben Towne LinkedIn:https://www.linkedin.com/in/ben-towne-advisory/ Web Pages: https://towneadvisory.com/ || https://assurentadvisors.com/ LAURENCE WHITTAM Impact Global Solutions: https://deal.csuiteimpact.com/igs-links-page Website: https://impact-global.co/ LinkedIn: https://www.linkedin.com/company/impactglobalsolutions/ Laurence's LinkedIn profile: https://www.linkedin.com/in/laurencewhittam/

    53 min
  3. The Way of the True Leader Ft. Bill Reeb

    MAR 25

    The Way of the True Leader Ft. Bill Reeb

    We sit down with Bill Reeb, co-founder of Succession Institute and former AICPA Chair, for a conversation that challenges some of the most common assumptions in professional services. Bill makes a bold case that the so-called talent pipeline crisis is largely a myth — the real issues are firms refusing to go global, failing to push work down to lower levels, and holding on to bad clients. The discussion dives deep into why work-life balance problems are almost always self-inflicted, how over-billing partners are unknowingly destroying the value of their own firms, and what the rise of private equity really means for the future of small and mid-sized accounting firms. Bill also shares his unique perspective on conflict as a catalyst for growth, the importance of letting people make mistakes as a leadership development tool, and why the best advisors focus on asking the right questions rather than having all the answers. Download our FREE EBOOK: https://ebooktowne.com/ Listen on Apple Podcast, Spotify and Amazon Music:  LET'S CONNECT! Ben Towne LinkedIn:https://www.linkedin.com/in/ben-towne-advisory/ Web Pages: https://towneadvisory.com/ || [https://assurentadvisors.com/](https://assurentadvisors.com/knowledge-center/) [GUEST NAME] LinkedIn: https://www.linkedin.com/in/billreeb/ Facebook: https://www.facebook.com/SuccessionInstitute Bill's Facebook: https://www.facebook.com/bill.reeb.98 X: https://x.com/billreeb Bill's X: https://x.com/successioninst1

    1h 3m
  4. Baseball to Boardroom: Achieving peak performance Ft. Lauren Johnson

    MAR 10

    Baseball to Boardroom: Achieving peak performance Ft. Lauren Johnson

    In this episode of Max Value, performance psychologist Lauren Johnson reveals how the same mental frameworks that produce elite athletes can transform founders, executives, and teams operating under pressure. Drawing from her work with Major League Baseball and high-performing organizations, Johnson breaks down how “mental reps” train the brain to handle stress, make better decisions, and execute consistently when the stakes are highest. The conversation bridges sports science, leadership development, and early childhood mindset training—showing how simple, repeatable systems can compound into elite performance over time. Download our FREE EBOOK: https://ebooktowne.com/ Listen on Apple Podcast, Spotify and Amazon Music: https://www.buzzsprout.com/2489932/episodes/18825668 LET'S CONNECT! Ben Towne LinkedIn: https://www.linkedin.com/in/ben-towne-advisory/ Web pages: https://towneadvisory.com/ || https://assurentadvisors.com/knowledge-center/ LAUREN JOHNSON Web: https://www.laurenjohnsonandco.com/ https://mentalrepsco.com/subscribe LinkedIn: https://www.linkedin.com/in/laurenjohnsonn/ Instagram: https://www.instagram.com/laurennicolejohnson/ Youtube: https://www.youtube.com/channel/UCAgiinhnP664j96geaFkdFg X: https://x.com/_laurenjohnson_

    50 min
  5. The Talent Crisis No One is Talking About ft. Suzi Potts

    MAR 3

    The Talent Crisis No One is Talking About ft. Suzi Potts

    In this episode of Max Value, Suzi Potts, an industrial-organizational psychologist turned strategic business adviser, reveals how people strategy directly drives enterprise value—especially during growth, disruption, and exit. Moving from her early career in the wine and spirits industry to building data-backed talent systems, she explains how founders unknowingly create hidden financial drag through misaligned leadership structures, poor measurement systems, and unexamined succession plans. With sharp insights on family-business dynamics, tool-agnostic advisory work, and post-M&A leadership risk, this conversation challenges executives to think beyond financial modeling and confront the human architecture behind their results. For founders preparing to scale or transition, this episode delivers a critical message: value is built—or destroyed—through people decisions long before the deal is signed. Download our FREE EBOOK: https://ebooktowne.com/ Listen on Apple Podcast, Spotify and Amazon Music: https://www.buzzsprout.com/2489932/episodes/18784713 LET'S CONNECT! Ben Towne LinkedIn: https://www.linkedin.com/in/ben-towne-advisory/ Web pages: https://towneadvisory.com/ || https://assurentadvisors.com/knowledge-center/ SUZI POTTS LinkedIn: https://www.linkedin.com/in/suzipotts/ Web Page: suzipottsconsulting.com.

    1h 9m
  6. Building Bridges, Not Just Businesses Ft. Jarrod and Wayne (CONVO)

    FEB 25

    Building Bridges, Not Just Businesses Ft. Jarrod and Wayne (CONVO)

    In this episode of Max Value, Convo Communications co-founders Jared Mussano and Wayne Betts Jr. unpack what it truly means to build a mission-driven company without sacrificing scale, sustainability, or profitability. From bootstrapping for 16 years to operating across five countries and 16 time zones, they reveal how deaf-led innovation disrupted a billion-dollar industry by centering the end user instead of the balance sheet. This is not a story about accessibility—it’s a masterclass in ownership, product integrity, cultural leadership, and long-term vision. For founders and operators, it’s a powerful case study in protecting mission while scaling globally, designing for real human behavior, and building systems that create both impact and enterprise value.

    55 min
  7. Why CPA Firms Can't Find Enough Talent ft. Anshul Agrawal

    FEB 17

    Why CPA Firms Can't Find Enough Talent ft. Anshul Agrawal

    In this episode of Max Value, We sit down with Anshul Agrawal to unpack what most CPA and professional service firms get wrong about global talent—and what it actually takes to build a scalable, high-performing offshore strategy. This is not a surface-level outsourcing conversation. It’s a strategic deep dive into control vs. convenience, direct hiring vs. agency models, nearshore vs. offshore decisions, and the operational discipline required to make global staffing work long-term. For founders and firm leaders serious about scaling without sacrificing quality or culture, this episode reframes offshoring as a multi-year strategic investment, not a "quick fix" and offers a clear, experience-driven roadmap for doing it right. Download our FREE EBOOK: https://ebooktowne.com/ Listen on Apple Podcast, Spotify and Amazon Music:  LET'S CONNECT! Ben Towne LinkedIn: https://www.linkedin.com/in/ben-towne-advisory/ Web pages: https://towneadvisory.com/ || https://assurentadvisors.com/knowledge-center/ Blog:  Guest: Anshul's Linked In: https://www.linkedin.com/in/anshul12/ Accounting Trailblazers Podcast: https://open.spotify.com/show/4TtYUFLqEETizcWOCox6ls

    46 min
  8. How to Maximize Your Business Exit Value

    12/11/2025

    How to Maximize Your Business Exit Value

    In this episode of Max Value, we sit down with Adam Cipriano, owner of BSG Consulting and a 25-year veteran in exit planning, succession strategy, and M&A advisory. Adam breaks down the real differences between strategic and financial buyers, where today’s strongest buyer demand comes from, and why “boring, profitable businesses” often attract the highest interest. Adam also shares how exit and succession planning can dramatically increase value before a company goes to market. From deal structure and tax considerations to the emotional drivers behind an owner’s “why,” this conversation goes far beyond valuation formulas. You'll hear real stories from the field, including a deal nearly lost to an unexpected HR issue, and learn why preparation, the right advisory team, and multiple qualified buyers are essential to a successful outcome. Whether you’re a business owner preparing for transition, an advisor guiding clients through succession, or a valuation specialist looking to sharpen your insights, this episode delivers practical, experience-backed guidance you can use today. Download our FREE EBOOK: https://ebooktowne.com/ LET'S CONNECT! Ben Towne LinkedIn:https://www.linkedin.com/in/ben-towne-advisory/ Web pages: https://towneadvisory.com/ || https://assurentadvisors.com/knowledge-center/ ADAM CIPRIANO: www.bsgconsulting.com ac@bsgconsulting.com adamcipriano223@gmail.com www.linkedin.com/in/adamcipriano

    36 min
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About

MaxValue is an audio and video podcast for business owners and advisors looking for actionable insights into how to make their business more valuable. Our show covers a broad range of topics designed to help you improve your business value. Each episode features a guest who shares practical insights on areas like exit strategy development, calculating business value, improving business valuation, building efficient processes, outsourcing globally to scale, and implementing strategies that drive growth.  Whether you're looking to sell, scale, or increase profitability, MaxValue equips you with the tools and knowledge to succeed.

Information

  • Creator
    Ben Towne
  • Years Active
    2025 - 2026
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © 2026 MaxValue Podcast
  • Show Website
    MaxValue Podcast