MaxValue Podcast

Ben Towne
  • 5.0 (1)
  • Entrepreneurship

MaxValue is an audio and video podcast for business owners and advisors looking for actionable insights into how to make their business more valuable. Our show covers a broad range of topics designed to help you improve your business value. Each episode features a guest who shares practical insights on areas like exit strategy development, calculating business value, improving business valuation, building efficient processes, outsourcing globally to scale, and implementing strategies that drive growth.  Whether you're looking to sell, scale, or increase profitability, MaxValue equips you with the tools and knowledge to succeed.

  1. 2d ago ·  Video

    Hit record: the truth about marketing content creation Ft. Anna Graham

    In this episode of the MaxValue Podcast, I sit down with Anna Graham, the founder of Anagram Creates, a content and podcasting consulting firm based in Madrid, Spain. Anna helped me launch this show, and she explains how one podcast episode can become a week’s worth of content. We talk about personal branding for business owners and valuation professionals, and why a strong brand adds to business value. Anna Graham walks me through the content waterfall, from the audio file and transcript to blogs, newsletters, carousels and short video clips. We also look at how AI can reshape ideas without replacing the human voice. Then we get practical. Anna shares simple first steps, tips for beating camera fear, and advice on scripting without sounding robotic. If you are a business owner or an adviser who has been thinking about content, this conversation will help you hit record. Along the way, we cover accessible podcasting, a business valuation view on branding, and the mindset shifts that make content easier to create. Download our FREE EBOOK: https://ebooktowne.com/ Listen on Youtube: https://youtu.be/NDXBAJgI34s?si=RNAtE0RarQD5Sz2x LET'S CONNECT! Ben Towne LinkedIn: https://www.linkedin.com/in/ben-towne-advisory/ Web pages: https://towneadvisory.com/ || https://assurentadvisors.com/knowledge-center/ ANNA GRAHAM: Website: https://www.anagramcreates.com/ Resource: https://www.anagramcreates.com/podcast-resource If you've had an idea for a podcast, a YouTube series, or even just want to start showing up more on social media but aren't sure where to begin, I'd love to chat! A big part of what I do is helping people take their experiences and ideas and turn them into content with ease and authenticity. You can book a call with me here. No pressure, just a chance to talk through your ideas and see where we could take them.

    Hit record: the truth about marketing content creation Ft. Anna Graham

  2. Oct 30 ·  Video

    Blended or straight up? Work/life balance aligned with values Ft. Jocelyn Auyeung

    In this episode of the MaxValue Podcast, I sit down with Jocelyn Auyeung to rethink work-life balance. Jocelyn is a life and career transition coach. She is also a mental health coach with Lura Health and the host of The Empowered Working Mom Revolution podcast. We cover how to find those values when you have never named them. And we explore why an exit is about the person, not just the business. Jocelyn also takes on the value vitamin: what to do when a busy owner thinks the answer is more efficiency.  If you are a business owner or a trusted adviser, this conversation will give you fresh questions to ask about business valuation, exit planning, and the life you are building around your company. Know your values first, then maximize for them. Jocelyn Auyeung shares honest, practical ideas you can use today. Download our FREE EBOOK: https://ebooktowne.com/ Listen on Youtube: https://youtu.be/k1_wi9X5ZOk LET'S CONNECT! Ben Towne LinkedIn: https://www.linkedin.com/in/ben-towne-advisory/ Web pages: https://towneadvisory.com/ || https://assurentadvisors.com/knowledge-center/ Jocelyn Auyeung Website: www.jocelynauyeung.com LinkedIn: https://www.linkedin.com/in/jocelynauyeungcoach/ 00:00 - Welcome To Max Value 02:05 - Jocelyn's role 08:45 - Many roles, one you 12:35 - Honesty and courage 18:04 - Identify your values 24:04 - Work-life balance myth 36:00 - Get To Know You

    Blended or straight up? Work/life balance aligned with values Ft. Jocelyn Auyeung

  3. Oct 21 ·  Video

    Crimes, they aren't a-changin' Ft. Megan and Alex

    In this episode of the MaxValue Podcast, I take a break from business valuation and exit planning to go to the movies with forensic accountants Megan Thompson of Thompson Accounting and Alex Spaete of Bridge Forensics. Both practice in family law in California, and together we break down the fraud classic Catch Me If You Can. The fun has a serious point for business owners. Fraud and hidden risks can destroy value fast, and a business must stay valuable and transferable when you are ready to exit. Watch the full episode to see how Hollywood fiction compares with real-world fraud. Download our FREE EBOOK: https://ebooktowne.com/ Youtube: https://youtu.be/1fWYPL38hL8 LET'S CONNECT! Ben Towne LinkedIn: https://www.linkedin.com/in/ben-towne-advisory/ Web pages: https://towneadvisory.com/ || https://assurentadvisors.com/knowledge-center/ Alex Spaete LinkedIn: https://www.linkedin.com/in/alexspaete/ Megan Thompson LinkedIn: https://www.linkedin.com/in/meganthompsoncpa/ TIME STAMPS: 00:00 - Welcome To Max Value 00:58 - Forensic Audit : Catch Me If You Can 06:36 - Inside the Shocking Custody Scene 09:28 - The First Fraud: A Suit, Not a Check 16:20 - Check float 22:15 - Advance-Fee Scam 27:50 - Threshold testing 41:53 - Cash=Hard part

    Crimes, they aren't a-changin' Ft. Megan and Alex

  4. Oct 15 ·  Video

    The best kept secret in your business Ft. Carter Welch

    In this episode of the MaxValue Podcast, I sit down with Carter Welch, a strategic adviser and fractional CMO, to talk about growth, marketing, and the long-term value of your business. Carter Welch works with owners of growing companies that have become harder to run. We start with a simple idea. Many owners think they have a marketing problem, but they really have a clarity problem. We talk about why a fractional CMO is the architect, not the contractor. Then we get into business valuation. I explain why owner dependency and concentrated sales create risk for a buyer. Carter shares how to build a business that runs without you. He also offers a simple idea: pay your staff $50 when they uncover a referral. Download our FREE EBOOK: https://ebooktowne.com/ Youtube: https://youtu.be/nUK5qfmgKL0?si=cMas8gD-pCMYW8Vp LET'S CONNECT! Ben Towne LinkedIn: https://www.linkedin.com/in/ben-towne-advisory/ Web pages: https://towneadvisory.com/  https://assurentadvisors.com/knowledge-center/ TIME STAMPS: 00:00 - WELCOME TO MAX VALUE 02:00 - FRACTIONAL CMO 10:40 - OWNER DEPENDENCY 18:02 - VALUE VITAMINS 31:03 - GETTING TO KNOW CARTER WELCH

    The best kept secret in your business Ft. Carter Welch

  5. Sep 29 ·  Video

    How to get real value out of a valuation Ft. Ted Israel

    In this episode of Max Value, I sit down with Ted Israel. He's the founder and now-retired partner of Israel Fry Group. Ted spent over 30 years doing business valuation work. He handled estate and gift tax cases. He worked on mergers and deals. He also handled family law disputes. We talk about why many owners don't need a formal valuation at all. A simpler "sensitivity analysis" can often answer the real question instead. We also cover the habits that quietly hurt value at the table. Things like owner perks in the books. Messy bookkeeping. Personal costs mixed into company numbers. These all raise a buyer's sense of risk. Then we go deep on the hardest part of any valuation: company specific risk. Ted explains why old valuation models built for public firms were never made for small private ones. He also shares why he walked away from a busy practice. Plus, a courtroom story that still follows him. If you're an owner or advisor who thinks about value, risk, or your future exit, this one is for you.

    How to get real value out of a valuation Ft. Ted Israel

  6. Sep 15 ·  Video

    Why procedure ain't standard Ft. Marie Mills

    On this episode of Max Value, I sit down with Marie Mills, founder of Clear Solutions LLC and a business process documentation expert with over a decade of experience helping companies protect their most valuable (and most overlooked) asset: institutional knowledge. We talk about why so much of what makes a business run lives only in the heads of a few key people and what happens when those people retire, quit, or just win the lottery. Marie shares real stories of costly, preventable crises, explains how solid SOPs directly increase business value by lowering risk for buyers, and breaks down where AI genuinely helps (and where it still falls short) in capturing process knowledge. If you're a business owner thinking about scaling, exit planning, or just tired of being the only person who knows how anything works, this one's for you Download our FREE EBOOK: https://ebooktowne.com/ LET'S CONNECT! Ben Towne LinkedIn: https://www.linkedin.com/in/ben-towne-advisory/ Web pages: https://towneadvisory.com/ || https://assurentadvisors.com/knowledge-center/ MARIE MILLS: Website: https://www.clearsolutionsbymarie.com/  LinkedIn: https://www.linkedin.com/in/mariecmills/

    Why procedure ain't standard Ft. Marie Mills

  7. Sep 8 ·  Video

    Max Productivity = Max Value ft. Sarah Tetlow

    In this episode of Max Value, I sit down with Sarah Tetlow. Sarah is the founder of Firm Focus and author of The Perfectly Productive Day. We talk about the daily habits that separate business owners who build real, lasting value from owners who stay stuck in the day-to-day grind.  Sarah and I dig into why deep, strategic work, like exit planning, never has a deadline of its own. She explains Parkinson's Law and why that work keeps getting pushed aside unless you protect time for it on your calendar. We break down her TORQUE framework for delegation. We also talk about why owner dependency is one of the biggest limits on a business's value. Sarah walks me through her shutdown routine for planning tomorrow before you leave today. She shares her take on prioritization, using the classic urgent-and-important matrix. Trusting yourself, she says, matters more than any productivity hack.  Along the way, we get into procrastination, her book club goal of 26 books in 2026, and a few fun personal stories. If you want a business that doesn't depend on you showing up every single day, Sarah Tetlow's frameworks are a great place to start. Download our FREE EBOOK: https://ebooktowne.com/ LET'S CONNECT! Ben Towne LinkedIn: https://www.linkedin.com/in/ben-towne-advisory/ Web pages: https://towneadvisory.com/ || https://assurentadvisors.com/ SARAH TETLOW: Sarah’s book, The Perfectly Productive Day: https://perfectlyproductiveday.com Productivity Hacks in Your Inbox: https://connect.firm-focus.com/join-mailing-list More information about Firm Focus: https://www.firm-focus.com/contact Speaking engagements: https://www.sarahtetlow.com LinkedIn: https://www.linkedin.com/in/sarah-tetlow/

    Max Productivity = Max Value ft. Sarah Tetlow

  8. Sep 1

    Business & Real Estate - Avoid a House of Cards

    Should real estate ever sit inside your business? On this episode of Max Value, host Ben Towne talks with Tamara Pow, managing partner and founder of Strategy Law, about the hidden real estate risks that can derail a business sale. Tamara explains why holding property in a C corporation triggers double taxation, how lease terms can make or break a deal, and what really slows down a sale, from lender and title issues to buyers who don't want your real estate. She shares real client stories on sale-leasebacks, partnership disputes, and family real estate mistakes, plus strategies like 1031 exchanges, exit planning, and smart buy-sell agreements. Essential listening for business owners planning an exit, real estate investors, and advisors alike. Learn more about Tamara Pow at StrategyLaw.com, and subscribe to Max Value for more on business valuation, exit strategy, and real estate.

    Business & Real Estate - Avoid a House of Cards
See All (37)

About

MaxValue is an audio and video podcast for business owners and advisors looking for actionable insights into how to make their business more valuable. Our show covers a broad range of topics designed to help you improve your business value. Each episode features a guest who shares practical insights on areas like exit strategy development, calculating business value, improving business valuation, building efficient processes, outsourcing globally to scale, and implementing strategies that drive growth.  Whether you're looking to sell, scale, or increase profitability, MaxValue equips you with the tools and knowledge to succeed.

Information

  • Creator
    Ben Towne
  • Years Active
    2025 - 2026
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    © 2026 MaxValue Podcast
  • Show Website
    MaxValue Podcast