The Blume Edit

The Blume Edit
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The podcast where beauty, business, and being unfiltered collides. Hosted by Kia, Blume Aesthetics. After years in the aesthetics industry, we wanted to create something deeper, a space where we could talk openly about what it really takes to build a brand, grow as a woman, and show up in the beauty world and beyond. You’ll hear unfiltered conversations with skin experts, reality tv personalities, industry leaders. If you’re ready to hear the conversations that don’t usually happen on the surface. You’re in the right place. This is The Blume Edit. Unfiltered, Unedited, Unapologetic.

  1. Sep 23

    Kim Haberley on Facelifts at 37, Building Boho Blond and The 10 Year Hustle Nobody Sees

    Kim Haberley (Boho Blond) joins Kia Jonasson on The Blume Edit for an honest conversation about building a hair business from scratch, the years of hustle nobody talks about, and the very public decision to travel to Turkey for a facelift at 37. Kim opens up about growing up in the country, becoming a mum at 20, starting Boho Blond in her garage, and the decade of 12 hour shifts, seven day weeks and thousands of dollars of free hair it took to build a name people trust. She talks candidly about the difference between being a great hairdresser and a great businesswoman, why resilience matters more than knowledge, and how she has built one of the strongest personal brands in Australian hair by refusing to be anything other than herself. She also shares the moment she realised her face had changed (spoiler: it was stress, not weight), the sporadic decision that landed her in a Turkish operating theatre, the three days of regret and pain that followed, and where her head is at now with businesses launching, motherhood questions, and America on the table. If you are in the hair industry, building a personal brand, or just curious about the honest reality behind the polished feed, this one is for you. HOSTED BY: Kia Jonasson, founder of Blume Aesthetics Book a consultation: https://blumeaesthetics.com Follow Blume: https://www.instagram.com/blumeaesthetics Follow Kim Haberley: https://www.instagram.com/iambohoblonde (00:00) Intro and welcome Kim Hubley (01:00) The introvert reveal (nobody expects this) (02:10) Life before Boho Blond: young mum, ADHD and OCD tendencies (03:20) The authenticity that built her audience (05:40) Saying the truth even when brand deals are on the line (07:50) Boho Blond origin: garage to salon and why she never had a 5 year plan (09:40) The early days: 12 hour shifts, shingles and endless free hair (13:30) Building an education business and finding real fulfilment (15:40) Hairdresser vs. businesswoman and the resilience it takes (18:20) What actually makes a cult brand vs. one that stays small (19:40) Stress, weight and the face change nobody warns you about (23:50) Turkey facelift at 37: recovery, regret and what comes next SUBSCRIBE for new episodes every week. Unfiltered, unscripted, and unapologetic.

  2. Aug 26

    Backing Yourself Before You Are Ready: Hatem on The Blume Edit with Kia Jonasson

    Hatem (@hairbyhatem) joins Kia Jonasson on The Blume Edit to talk about the huge leap from Perth to Sydney, building one of the most recognisable personal brands in the Australian hair industry, and the honest realities behind the polished feed. Hatem opens up about the moment he decided he was "sick of it" and needed bigger, working with Baby Boo and the brands that made him feel like he had finally made it, the celebrity gig that felt like being a "slave behind the chair," and the surprise dream client who lived up to every expectation (spoiler: Bindi Irwin). Plus: the wildest DM he has ever received, his honest take on Turkey surgery, dating icks in Sydney, the beauty trends he wants gone yesterday (zigzag curls, cut creases, overfilled lips), the one underrated treatment that changed his skin forever, and why he is now eyeing Dubai or the US as his next move. A conversation about backing yourself before you are ready, saying yes to the uncomfortable, and running toward the thing everyone else avoids. HOSTED BY: Kia Jonasson, founder of Blume Aesthetics Book a consultation: https://blumeaesthetics.com Follow Blume: https://www.instagram.com/blumeaesthetics Follow Hatem on Instagram: https://www.instagram.com/hairbyhatem Follow Hatem on TikTok: @hairbyhatem for the real, raw, rogue version SUBSCRIBE for new episodes every week. Unfiltered, unscripted, and unapologetic. (00:00) Intro and welcome Hatem (01:08) Leaving Perth for Sydney: the bravest move he ever made (04:00) Landing Baby Bre and the moment he knew he had "made it" (05:47) The most chaotic shoot he has ever worked on (06:52) Celebrity diva jobs and the Bindi Irwin surprise (09:43) Dating in Sydney, the ick list and red flags to never ignore (13:04) The wildest DM and the beauty trends he wants gone forever (16:10) Getting surgery in Turkey: the honest experience (17:38) Skin lasers and what actually makes someone attractive (19:28) The Be Seen tour and the community it built (23:30) What holds creatives back and running toward what scares you (25:57) Advice to his younger self and why Dubai or the US is next Key Takeaways The scariest move is often the best one. Leaving Perth for Sydney unlocked opportunities Hatem could not have accessed staying comfortable. You need proximity to want more. Seeing what other artists were getting in Sydney was the trigger that pushed him to make the leap. Say no to disrespectful jobs. Even a big name celebrity gig is not worth being treated like "a slave behind the chair"; your peace is part of your rate. The dream clients are usually the nicest ones. Bindi Irwin lived up to every expectation, on brand and off. Less is more when it comes to beauty. Over filled lips, mega ring "ramen noodle" curls and heavy cut creases cheapen the look; softness reads as expensive. Facial harmonisation beats mega treating one area. Small tweaks across the face for symmetry outperform overloading one feature. Turkey is great for results, not pain management. Do your research, know what you are signing up for, and plan for the recovery, not just the surgery. Skin lasers are the most underrated glow up. CO2, hybrid pixel peels and glass skin treatments beat almost anything else for a polished look. Confidence is what actually makes someone attractive. On set, on camera, or on a date. The hottest face without confidence does not translate. Watch how people behave on the first date. The person you meet on date one is them at their peak. If the bill is a red flag, believe it. Fear of posting is the biggest thing holding creatives back. Nobody is perfect on camera, but consistency and authenticity win over polish every time. #HairByHatem #Hatem #TheBlumeEdit #KiaJonasson #BlumeAesthetics #AustralianHairStylist #CelebrityHairStylist #BabyBre #BeautyPodcast #HairPodcast #PodcastAustralia #DatingInSydney #TurkeySurgery #FacialHarmonisation #SkinLasers #UnfilteredPodcast #AussiePodcast

  3. Jul 29

    Sarah Emilia Opens Up About Beauty, Confidence & Life Online

    In this episode of The Blume Edit, we're joined by Sarah Emilia for an honest conversation about life behind social media, confidence, beauty and everything in between. Sarah opens up about building her online presence, navigating the pressures of being in the public eye, and how her relationship with beauty and self-care has evolved over time. We also dive into common misconceptions around aesthetic medicine, the importance of making informed decisions, and why confidence looks different for everyone. Whether you've followed Sarah for years or you're discovering her for the first time, this episode is packed with authentic conversations, behind-the-scenes insights and plenty of laughs along the way. If you enjoyed this episode, don't forget to like, subscribe and turn on notifications so you never miss a new episode of The Blume Edit. HOSTED BY: Kia Jonasson, founder of Blume Aesthetics Follow Blume: https://www.instagram.com/blumeaesthetics Follow Sarah Emilia: https://www.instagram.com/sarahemiliaofficial Sarah on TikTok: https://www.tiktok.com/@sarahemiliaofficial (00:00) Intro: Welcome to The Blume Edit (01:00) Who Sarah was before the fame (02:31) Cutting hair in a garage before qualifying (06:47) Falling in love with the hair industry (07:49) When social media became more than photos (11:00) The video that changed everything (15:06) From no audience to a million followers (19:17) The story behind the hair flip (21:56) Getting recognised in public (23:53) How the confidence and "Be Seen" message evolved (29:07) Launching the Be Seen event (31:46) Biggest mistakes salon owners make online (35:56) Is talent alone enough anymore? (36:44) What every hairdresser should post right now (40:26) Where to find Sarah and closing thoughts SUBSCRIBE for new episodes every week — unfiltered, unscripted, and unapologetic. This podcast is for educational and entertainment purposes only. Any discussion relating to cosmetic treatments is general in nature and is not intended as medical advice. Individual suitability for any treatment should always be assessed through a consultation with a qualified health practitioner.

  4. Jun 24

    Eythan Yeoh on Korean Skincare, Brand Trips & Quitting Finance for Fashion

    The Blume Edit

  5. May 20

    Yana Marks: Doing It Her Own Way

    Yana Marks joins Kia Jonasson on The Blume Edit for an unfiltered chat about Love Island Australia 2025, her viral rise as Sydney Plumber Chick, building Trade Chicks while she was locked inside the villa, and the moment her ex-boyfriend Kai walked in as a bombshell — only for the two of them to walk out winning the whole thing together. Yana opens up about the fear of "sexualising the trade," finishing her plumbing apprenticeship before stepping into reality TV, the communication breakthrough that saved her relationship with Kai, the night she nearly packed her bags, and the cease-and-desist drama that nearly took down her brand launch before she’d even left the villa. She also gets honest about confidence, Botox, the surgery wishlist conversation, the brutal reality of being treated like "a poster" instead of a person, and why she’ll always be an advocate for women in trades — even now that her life looks a little less dirty boots and a little more glam. If you watched Love Island AU 2025 and have questions — this is the one. HOSTED BY: Kia Jonasson, founder of Blume Aesthetics Book a treatment: https://blumeaesthetics.com Follow Blume: https://www.instagram.com/blumeaesthetics Follow Yana Marks: https://www.instagram.com/yana.marks Follow Sydney Plumber Chick: https://www.instagram.com/sydneyplumberchick Shop Trade Chicks: https://www.instagram.com/tradechicks SUBSCRIBE for new episodes every week — unfiltered, unscripted, and unapologetic. Timestamps / Chapters (0:00) Intro & welcome Yana Marks (1:18) How "Sydney Plumber Chick" was born during COVID (4:50) Saying yes to Love Island & the fear of sexualising the trade (7:30) Finishing the apprenticeship & walking into the villa (11:00) The shock moment: her ex Kai walks in as a bombshell (13:30) Trapped with your ex 24/7: why communication won (16:15) The hardest moment & nearly leaving on Kai’s birthday (19:00) Two versions of Yana: tradie vs. on-camera (22:10) Pressure to change & doing surgery on your own terms (26:00) Beauty & dealing with the haters (28:10) Building Trade Chicks (and the cease & desist drama) (33:10) Misconceptions, wildest DMs & where to follow Yana Key Takeaways Build for love, not clout — Yana grew Sydney Plumber Chick because she genuinely loved her job, and authenticity is what made it stick. Communication is the relationship glue — the villa became Yana and Kai’s accidental couples therapy, and it’s the only reason they’re still together. Going on reality TV is a calculated risk — understand the public exposure and backlash before you sign up; brand deals are not guaranteed. Confidence isn’t cocky — there’s a clear difference between loving yourself and being arrogant, and women shouldn’t be punished for the former. Reality TV stars are still people — being treated like "a poster" is the unglamorous side of fame nobody talks about. Evolution isn’t betrayal — you can pivot industries (trades to beauty/fashion) without abandoning who you are or the community you built. Always finish what you start — Yana refused to go on the show until her apprenticeship was signed off, protecting her long-term career options. Building a business in a media blackout is brutal — the Trade Chicks cease-and-desist hit while Yana was inside the villa with zero contact to the outside world. Women in trades deserve more visibility — representation matters, and brands that actually serve tradie women are still rare.

  6. Apr 22

    Skye Wheatley on Fox Eye Surgery, Jungle Fears & Being Brutally Honest Online

    Skye Wheatley joins Kia Jonasson on The Blume Edit for a brutally honest, unfiltered conversation about cosmetic surgery, motherhood, online bullying, and the moments that truly shaped her. From Big Brother 2014 to winning I’m a Celebrity… Get Me Out of Here! 2024, Skye has built one of Australia’s most talked-about online presences - and she’s never been one to sugar-coat anything. In this episode, Skye opens up about her viral fox eye surgery, the two-year journey to loving her new look and surviving the snake pit. She also gets candid about the hardest comment she’s ever read (a hit at her kids), her ADHD and neurodiversity, raising Forrest and Bear, and why she believes beauty really does come from within - even if you’ve had "a lot of work done." If you’ve ever doubted yourself, been judged online, or wondered what it’s really like to live in the spotlight for a decade… this one is for you. (00:00) – Intro & welcome Skye Wheatley  (01:06) – Surgery transparency & the fox eye journey  (03:36) – Maturing in the spotlight since Big Brother  (06:21) – I’m a Celebrity, the snake coffin & conquering fear  (07:21) – Online hate, brand fallout & protecting her character  (14:42) – When trolls came for her kids & social media safety  (18:09) – Real life vs. the online version of Skye  (20:48) – Why your 30s hit different  (22:03) – The full fox eye Turkey story & beauty hacks  (24:51) – Honest beauty: setting the standard for young girls  (27:09) – Mum life with Forrest & Bear + ADHD reality  (31:06) – Wildest DMs, what’s next & where to follow Skye  HOSTED BY: Kia Jonasson, founder of Blume Aesthetics consultation: https://blumeaesthetics.com Follow Blume: https://www.instagram.com/blumeaesthetics Follow Skye Wheatley: https://www.instagram.com/skye.wheatley SUBSCRIBE for new episodes every week — unfiltered, unscripted, and unapologetic.

  7. 11/26/2025

    Brooke Vulinovich: Building, and Owning It

    In this episode of The Blume Edit, we’re joined by powerhouse entrepreneur, content creator, and keynote speaker Brooke Vulinovich. From building a magnetic personal brand to navigating reinvention behind the scenes, Brooke opens up about her bold pivots, mindset shifts, and what it takes to stand tall in the face of change. We explore identity beyond business, the truth about confidence online vs. offline, and the rituals that keep her grounded through every chapter. Instagram - @brookevulinovich 00:00 Introduction to The Blume Edit 00:22 Meet Brooke Vulinovich: Social Media Educator 01:23 Brooke's Journey to Social Media Success 05:12 Launching Social Club and Going Global 06:51 Adapting Business to Personal Life Changes 12:12 Authenticity and Storytelling in Social Media 17:21 Balancing Beauty and Business 20:08 Challenges and Rewards of Social Media Presence 26:58 Future Plans and Exciting Projects 29:05 Conclusion and Final Thoughts ⁠⁠Instagram - Blume Aesthetics⁠⁠ ⁠⁠TikTok - Blume Aesthetics ⁠⁠ Disclaimer – The Blume Edit The content shared on The Blume Edit is for informational and entertainment purposes only and is not medical advice. Views expressed by guests are their own and do not reflect those of Blume Aesthetics. Please consult a qualified professional for personal advice or treatment decisions.

  8. 11/19/2025

    Brianna Throssell - Resilience, Identity & Life After Sport

    In this episode of The Blume Edit, we’re joined by retired Olympic swimmer Brianna Throssell. From chasing gold across the globe to redefining success outside of sport, Brianna opens up about what it truly means to step away from a life built around elite performance. We talk about navigating identity after retirement, the pressures of perfection, building confidence from the inside out and what she’s discovered about health, wellness, and beauty now that she finally has time to slow down. This one’s for anyone who’s had to pivot, let go of who they were, and find power in what comes next. Instagram - @briannathrossell 00:00 Introduction to The Blume Edit 00:18 Meet Brianna Throssell: Olympian and Perth Local 01:39 Brianna's Swimming Journey and Olympic Experiences 05:25 Behind the Scenes of Being an Olympian 06:49 Life After Swimming: Transition and New Beginnings 11:25 Maintaining Wellness and Beauty Post-Retirement 16:04 Final Reflections and Future Goals 19:35 Conclusion and Farewell ⁠⁠Instagram - Blume Aesthetics⁠⁠ ⁠⁠TikTok - Blume Aesthetics ⁠⁠ Disclaimer – The Blume Edit The content shared on The Blume Edit is for informational and entertainment purposes only and is not medical advice. Views expressed by guests are their own and do not reflect those of Blume Aesthetics. Please consult a qualified professional for personal advice or treatment decisions.

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About

The podcast where beauty, business, and being unfiltered collides. Hosted by Kia, Blume Aesthetics. After years in the aesthetics industry, we wanted to create something deeper, a space where we could talk openly about what it really takes to build a brand, grow as a woman, and show up in the beauty world and beyond. You’ll hear unfiltered conversations with skin experts, reality tv personalities, industry leaders. If you’re ready to hear the conversations that don’t usually happen on the surface. You’re in the right place. This is The Blume Edit. Unfiltered, Unedited, Unapologetic.

Information

  • Creator
    The Blume Edit
  • Years Active
    2025 - 2026
  • Episodes
    31
  • Rating
    Explicit
  • Copyright
    © The Blume Edit
  • Show Website
    The Blume Edit

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