The MarketMYSTR Show: Co Host and Short Term Rental Marketing That Actually Works

Scott Hill
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

The definitive podcast for Co-hosts and STR Owners who want to maximize the experience of owning a CoHosting company and STRs both personally and financially. Follow the journey of how MarketMYSTR is helping Ultvare Co-Hosting build from zero to 50 properties - with every marketing strategy, asset, funnel, framework, and template shared. We'll be featuring success stories, interviews with successful Co Hosts including Bill Faeth, real-time case studies you can copy and "no holes barred" conversations about the good, bad, and ugly of building and owning CoHosting business from scratch.

  1. FEB 23

    Episode 21: How Ryan Moyer Built a Successful Short-Term Rental Management Business

    Summary In this episode, Ryan Moyer shares his journey into short-term rentals, building a management company, and leveraging marketing strategies to maximize bookings and revenue. Discover how he uses innovative tools, market insights, and community engagement to grow his business and create a lifestyle of flexibility and family focus. Key Topics Ryan Moyer's journey into short-term rentalsBuilding and scaling a property management companyMarketing strategies for direct bookingsCreating a competitive edge in saturated marketsUsing technology and automation to improve guest experience Sound Bites "Niche marketing can generate high-value bookings""Reputation and reviews are crucial for growth""Winning Google awards boosts local visibility" Chapters 00:00 Introduction to Market My STR Show 02:15 Ryan Moyer's Journey into Short-Term Rentals 04:59 Building a Co-Hosting Business 06:55 Transitioning from Management to Ownership 08:45 Insights on Market My STR 10:08 Finding Your Edge in Short-Term Rentals 11:35 Leveraging Regulations for Competitive Advantage 13:51 Optimizing Listings and Marketing Strategies 15:05 Creative Use Cases for Direct Bookings 19:36 Effort vs. Reward in Short-Term Rental Management 22:03 Transitioning to Passive Management 24:04 Understanding Business Models in Property Management 26:28 Client Acquisition Strategies 30:31 Scaling and Growth in Property Management 35:34 Leveraging Technology for Efficiency 39:35 Managing High-Maintenance Properties 42:16 Enhancing Guest Experience through Proactive Management 44:36 Leveraging Technology for Property Management 45:39 Building a Strong Reputation in the Market 49:12 Exploring the Unique Markets of Utah and Kissimmee 55:46 Common Mistakes Property Owners Make 57:10 Building Meaningful Relationships with Clients 58:12 The Flexibility of Running a Vacation Rental Business 01:00:56 Advice for New Property Managers Guest Name: Ryan Moyer Keywords: short-term rentals, property management, marketing strategies, direct bookings, Airbnb, management tips, market insights, automation, guest experience, real estate investment Other Ways to listen to/watch our podcast: Spotify: https://open.spotify.com/show/0VOOYu3Fy5yK3ZFkhX1Hgt?si=2IxnhOq2Qb2rguOnLFG-JQApple Podcasts: https://podcasts.apple.com/us/podcast/the-marketmystr-show-co-host-and-short-term/id1819962944YouTube: https://www.youtube.com/@MarketMyCO/playlistsFacebook: https://www.facebook.com/marketmystr Want More Information? Ultvare: https://ultvare.com MarketMYSTR: https://marketmystr.com

    1h 4m

  2. FEB 19

    Episode 20: Unlocking Bonus Depreciation Secrets and Navigating Real Estate Professional Status

    Summary In this episode, Scott and Jeremy discuss the complexities of bonus depreciation and real estate professional status with tax expert Kris Becker. They explore the requirements for qualifying as a real estate professional, the implications of spousal involvement, and the current status of bonus depreciation laws. The conversation also delves into the short-term rental tax loophole, material participation requirements, and the nature of IRS audits. Kris emphasizes the importance of documentation and genuine business activity to avoid issues with the IRS. Keywords bonus depreciation, real estate professional status, short-term rentals, tax loophole, IRS audits, material participation, tax planning, property management, tax deductions, investment properties Takeaways Bonus depreciation allows for accelerated deductions on qualifying properties.Real estate professional status requires 750 hours of qualified real estate activities.Spousal involvement can impact the ability to claim losses on real estate investments.Bonus depreciation is subject to change based on legislative actions.Material participation is crucial for offsetting active income with rental losses.The IRS is not inherently adversarial but requires proper documentation.Tax planning is legal, but tax evasion is not.Auditors assess the substance of business activities, not just the letter of the law.Partnerships must meet individual material participation requirements for tax benefits.Hiring a management company can complicate material participation claims.Sound Bites "Bonus depreciation is not gonna be around forever.""You need to document everything on your calendar.""You need to think of it as a longer-term situation." Chapters 00:00 Introduction to Real Estate Taxation 03:05 Understanding Real Estate Professional Status 06:09 Bonus Depreciation Explained 08:45 Political Implications of Bonus Depreciation 11:36 Navigating the Short-Term Rental Tax Loophole 14:25 Material Participation Requirements 17:11 Ownership Structures and Tax Implications 20:01 Conclusion and Key Takeaways 25:30 Understanding Property Management Responsibilities 28:01 Active Participation in Property Management 30:13 IRS Perspective on Business Activity 32:41 The Role of Auditors in Business Operations 36:54 Insights from an IRS Auditor's Experience 38:41 Explaining Bonus Depreciation 43:45 Material Participation and Tax Implications 48:25 Navigating IRS Audits and Tax Deductions Other Ways to listen to/watch our podcast: Spotify: https://open.spotify.com/show/0VOOYu3Fy5yK3ZFkhX1Hgt?si=2IxnhOq2Qb2rguOnLFG-JQApple Podcasts: https://podcasts.apple.com/us/podcast/the-marketmystr-show-co-host-and-short-term/id1819962944YouTube: https://www.youtube.com/@MarketMyCO/playlistsFacebook: https://www.facebook.com/marketmystr

    53 min

  3. FEB 13

    Episode 19: How to Create Content Using Our 5 Funnel Stages Strategy

    Summary In this episode, Scott Hill and Jeremy Levine discuss the intricacies of creating a content marketing funnel specifically tailored for local businesses, particularly in the co-hosting and property management sectors. They outline a five-stage funnel process that includes the 'Know', 'Like', 'Exchange', 'Buy', and 'Loyalty' stages, emphasizing the importance of storytelling and engagement at each level. The conversation also covers practical steps for implementing this funnel, including content creation strategies and the significance of nurturing leads to convert them into loyal clients. Keywords content creation, marketing funnel, local business, social media, video marketing, customer engagement, co-hosting, property management, audience building, lead conversion Chapters 00:00 Introduction to Content Funnels 04:57 Understanding the Five Stages of the Funnel 09:43 The 'Know' Stage: Building Awareness 14:25 The 'Like' Stage: Engaging Your Audience 18:58 The 'Exchange' Stage: Offering Value 23:41 The 'Buy' Stage: Converting Leads to Clients 27:55 Crafting Compelling Origin Stories 28:20 The 'Loyalty' Stage: Retaining Customers 29:56 Structuring Engaging Content 31:57 Creating Targeted Marketing Campaigns 34:40 Building Trust Through Transparency 37:09 Leveraging Testimonials and Case Studies 38:27 Implementing a Content Creation Process 40:56 Exploring Content Variations for Engagement 49:32 The Importance of Patience in Growth Other Ways to listen to/watch our podcast: Spotify: https://open.spotify.com/show/0VOOYu3Fy5yK3ZFkhX1Hgt?si=2IxnhOq2Qb2rguOnLFG-JQApple Podcasts: https://podcasts.apple.com/us/podcast/the-marketmystr-show-co-host-and-short-term/id1819962944YouTube: https://www.youtube.com/@MarketMyCO/playlistsFacebook: https://www.facebook.com/marketmystr

    52 min

  4. JAN 28

    Episode 18: How to Maximize Short Term Vacation Rental Performance: The 4 Pillars

    Summary In this episode of the Market My STR show, Scott Hill and Jeremy Levine discuss the essential components of running a successful property management business. They delve into the four pillars of elite property performance, which include property maintenance, revenue management, marketing strategies, and hospitality. The conversation emphasizes the importance of technology and processes in maximizing property performance and enhancing guest experiences. They also share insights on effective communication, the significance of welcome videos, and the value of nurturing relationships with past guests. The episode concludes with plans for future growth and the introduction of new segments. Takeaways Marketing is one of the four pillars of running an elite property.Elite property performance relies on repeatable processes and technology.Revenue management software is essential for maximizing income.Effective marketing requires targeting the right audience with tailored messaging.Hospitality begins at the booking stage with proactive communication.Welcome videos can enhance guest comfort and reduce buyer's remorse.Digital guidebooks improve guest experience and provide essential information.Regular inspections ensure property quality and guest satisfaction.Building relationships with local partners enhances service delivery.Nurturing past guests can lead to repeat bookings. Sound Bites "Hospitality begins at the booking stage." "Welcome videos enhance guest comfort." "Digital guidebooks improve guest experience." Chapters 00:00 Introduction to Market My STR and Co-Hosting 01:49 Totally Off Topic: Learning to Sing 05:23 The Four Pillars of Elite Property Performance 10:00 Delivering Elite Property Performance 12:50 Delivering Elite Revenue Performance 18:17 Delivering Elite Marketing Performance 23:02 The Importance of Off-Platform Marketing 24:39 Nurturing Guest Relationships 27:45 Creating a Memorable Guest Experience 32:08 Utilizing Technology for Guest Engagement 36:59 Streamlining Outreach and Lead Generation Other Ways to listen to/watch our podcast: Spotify: https://open.spotify.com/show/0VOOYu3Fy5yK3ZFkhX1Hgt?si=2IxnhOq2Qb2rguOnLFG-JQApple Podcasts: https://podcasts.apple.com/us/podcast/the-marketmystr-show-co-host-and-short-term/id1819962944YouTube: https://www.youtube.com/@MarketMyCO/playlistsFacebook: https://www.facebook.com/marketmystr

    49 min

  5. JAN 21

    Episode 17: Ultvare CoHosting Goals for 2026 plus a lot more...

    Summary In this episode, Scott Hill and Jeremy Levine discuss their goals for 2026, focusing on short-term rental management and co-hosting. They outline their strategies for achieving these goals, including content creation, cold calling, and enhancing their sales process. The conversation also delves into the importance of delivering elite property performance, revenue performance, and hospitality, emphasizing the need for effective marketing strategies. They share insights on using tools like Captions I.O. to streamline their content creation process and the significance of accountability in achieving their objectives. Takeaways We plan to have 10 listings under management by the end of the year. Setting SMART goals helps in achieving targets effectively. Cold calling is essential for acquiring new clients. Publishing content regularly is crucial for visibility. Accountability partners can help keep you on track. Understanding client needs is key to successful management. Elite hospitality can significantly enhance guest experience. Using technology can streamline operations and marketing. Building relationships with clients is vital for business growth. Regularly reviewing and adjusting strategies is necessary for success. Chapters 00:00 2026 Goals for Ultvare 11:34 Four Questions Every Rental Manager Must Answer 17:59 Captions I.O. and Its Impact on Property Management 22:33 Core Components of Property Management 23:30 The Importance of Revenue Management and Marketing 24:20 Delivering Elite Hospitality 27:55 Operational Strategies for Exceptional Guest Experience 30:33 The Role of Inspections in Hospitality 32:24 Concierge Services and Enhanced Guest Experience 33:27 Reflecting on Client Engagement Strategies 37:43 Utilizing Technology for Content Creation Other Ways to listen to/watch our podcast: Spotify: https://open.spotify.com/show/0VOOYu3Fy5yK3ZFkhX1Hgt?si=2IxnhOq2Qb2rguOnLFG-JQApple Podcasts: https://podcasts.apple.com/us/podcast/the-marketmystr-show-co-host-and-short-term/id1819962944YouTube: https://www.youtube.com/@MarketMyCO/playlistsFacebook: https://www.facebook.com/marketmystr

    43 min

  6. JAN 2

    Episode 16: Our Conversation with Lake Tahoe STR Expert Michael Saade (Stay With The Saades)

    Summary In this episode of the Market My STR Show, hosts Scott Hill and Jeremy Levine welcome Michael Saade, a successful co-host in the short-term rental industry. They discuss Michael's journey into short-term rentals, the evolution of his business model, and the importance of guest experience. The conversation also covers challenges in co-hosting, client acquisition strategies, and the role of technology in managing properties. Michael shares insights on the Lake Tahoe market, trends for the future, and the significance of maintaining a balance between growth and quality service. The episode concludes with a rapid-fire Q&A session, highlighting key takeaways for new and experienced hosts alike. Takeaways The importance of direct bookings for short-term rental success.Co-hosting can be a viable business model for property management.Understanding guest experience is crucial for success in STRs.Cold calling is an effective strategy for acquiring new clients.Technology plays a significant role in streamlining operations.Maintaining a high level of guest service is essential for positive reviews.Investing in quality amenities can enhance guest satisfaction.Summer bookings often outperform winter bookings in Tahoe.Business development should be a daily focus for STR owners.Balancing growth with quality service is key to long-term success.Chapters 00:00 Introduction and Welcome 02:54 The Journey of Co-Hosting 05:50 Michael's Background and Entry into STRs 09:03 Business Model Evolution 11:58 Challenges in Co-Hosting 14:53 Client Acquisition Strategies 17:54 Technology in Short-Term Rentals 20:54 Guest Experience and Property Management 23:43 Future Goals and Growth Plans 26:46 Rapid Fire Q&A with Michael 49:39 Closing Thoughts and Parting Words Other Ways to listen to/watch our podcast: Spotify: https://open.spotify.com/show/0VOOYu3Fy5yK3ZFkhX1Hgt?si=2IxnhOq2Qb2rguOnLFG-JQ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-marketmystr-show-co-host-and-short-term/id1819962944 YouTube: https://www.youtube.com/@MarketMyCO/playlists Facebook: https://www.facebook.com/marketmystr

    53 min

  7. 12/26/2025

    Episode 15: The Essentials of STR Marketing

    Summary In this conversation, Scott from MarketMYSTR discusses the essential principles of marketing, particularly in the context of short-term rentals. He emphasizes the importance of targeting the right audience and delivering the right message at the right time, using relatable analogies to illustrate his points. Takeaways Marketing 101 is simply saying the right thing to the right person at the right time.Understanding your audience is crucial for effective marketing.Using relatable analogies can clarify marketing concepts.Targeting the right demographic can enhance advertising effectiveness.Short-term rental marketing requires strategic audience targeting.Not all audiences are suitable for every product or service.Effective marketing is about relevance and timing.Associating products with the right audience is key.Marketing strategies should be tailored to specific groups.Clear communication is essential in marketing. Want more information? MarketMYSTR: https://marketmystr.com Ultvare: https://ultvare.com Want to listen on Spotify, Apple Podcasts, Facebook, or YouTube? Spotify: https://spotifycreators-web.app.link/e/iZ7RmrVdqZbApple Podcasts: https://podcasts.apple.com/us/podcast/the-marketmystr-show-co-host-and-short-term/id1819962944Facebook: https://www.facebook.com/share/v/1CkYpTtUkm/ YouTube: https://youtu.be/UKS2N1ZoSFQ

    28 min

  8. 12/01/2025

    Episode 14: Cold Calling & Prospect Outreach

    Summary In this episode of the Market My STR show, Scott and Jeremy discuss their journey in building a co-hosting company, focusing on strategies for cold calling property owners. They share insights on identifying target properties, utilizing data from AirDNA and Price Labs, and the importance of nurturing leads through effective communication. The conversation includes role-playing cold calling scripts and refining questions to engage potential clients effectively. The episode emphasizes the significance of building connections and staying top of mind with homeowners. Keywords short-term rental, co-hosting, cold calling, property management, marketing strategy, lead generation, Airbnb, VRBO, optimization, business growth Takeaways The journey to build a co-hosting company is challenging but rewarding.Cold calling can be an effective strategy for reaching property owners.Utilizing data from platforms like AirDNA and Price Labs is crucial for identifying potential clients.Creating a detailed list of target properties helps streamline outreach efforts.Skip tracing can enhance the effectiveness of cold calling by providing accurate contact information.Role-playing scripts can improve confidence and effectiveness in cold calling.Asking simple yes/no questions can help identify prospects with potential issues.Nurturing leads is essential for long-term success in the co-hosting business.Building connections with homeowners can lead to future opportunities, even if they are not ready to switch immediately.Staying top of mind through consistent outreach and marketing is key to converting leads. Chapters 00:00 Introduction and Halloween Reflections 01:43 Building a Co-Hosting Company 02:52 Cold Calling Strategy for Property Management 05:49 Identifying Target Properties 10:24 Resources for Property Research 14:39 Cold Calling Scripts and Techniques 19:24 Mastering Cold Call Techniques 22:24 Refining the Script for Success 25:19 Understanding Customer Feedback 28:26 Building Long-Term Relationships

    31 min
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About

The definitive podcast for Co-hosts and STR Owners who want to maximize the experience of owning a CoHosting company and STRs both personally and financially. Follow the journey of how MarketMYSTR is helping Ultvare Co-Hosting build from zero to 50 properties - with every marketing strategy, asset, funnel, framework, and template shared. We'll be featuring success stories, interviews with successful Co Hosts including Bill Faeth, real-time case studies you can copy and "no holes barred" conversations about the good, bad, and ugly of building and owning CoHosting business from scratch.

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