Her Next Move With Heather & Lucy

Her Next Move With Heather and Lucy

How often do we share what’s coming next? As leaders, we often talk about our past achievements - what we’ve done to get where we are today. It can almost feel risky opening up about plans- what if it doesn’t work, or someone else gets there first? Yet, there’s incredible power in sharing what’s ahead. So we’re skipping the usual success stories and focusing on what’s next. The risks, the big ideas, and the game-changing moves female founders and leaders are making . Join us and our incredible guests to find out what's next. Get ready to be inspired.

  1. 6d ago

    Episode 5: Ros Simmons talks Empowering Women Over 35, Simplifying Wellness, Rewriting Beauty Marketing and Why People Shouldn't Retire...

    What happens when you reach director level at Virgin by 30, spend a lifetime working in beauty, and then decide to co-found a brand in your 50s? We're about to find out! Meet Ros Simmons, co-founder of Curated Beauty, and living proof that there's no reason to slow down if you don't want to. Alongside her two fellow co-founders, Ros brings a combined 100 years of beauty industry experience, spanning sales, PR, marketing and product development across luxury and global brands. Together, they're on a mission to make skincare, haircare and wellness simpler, more responsible and better suited to women navigating midlife and beyond. But building a brand comes with its own pivots. Ros shares why she went back to learn new skills, why it's never too late to upskill, and how her experience at The Body Shop has shaped her approach to product development and the beauty industry's responsibility to its customers. We get into why women over 35 shouldn't be overlooked, why beauty marketing isn't moving fast enough to recognise their spending power, and how we can normalise ageing while embracing the things that help us feel our best. From expert-led formulations and best-in-class ingredients to simplifying supplements without unnecessary fillers or a cupboard full of products, we explore how Curated Beauty is making wellness more straightforward, including why creatine could be the next big thing. And it's not just about the products. We explore the power of subscriptions, customer loyalty and word of mouth, and how Curated Beauty is building a community through its Curator Programme. From challenging an industry that too often overlooks midlife women to building a brand in her 50s, Ros has no plans to slow down any time soon. She's proof that it's never too late to learn, build something new or do things differently. And, of course, we want to hear from you! What would you ask Ros about starting a business later in life, the beauty industry's approach to women over 35, or the future of beauty and wellness? To find out more about Ros and Curated Beauty, click below: https://www.linkedin.com/in/ros-simmons-96b115a/ https://curatedbeauty.london/?srsltid=AfmBOooIryx1VLxylKFVXi4Wuqk7XU21lpFbVLxLiVEBMJBrJ_29rV7D https://www.instagram.com/curatedbeautylondon/ https://www.tiktok.com/@curatedbeautylondon Don't forget to like and subscribe so you don't miss a minute.

  2. Oct 15

    Episode 3: Elsie Rutterford & Dominika Minarovic talk Building Global Brands, Breast Pumps, Shareholders and Becoming Tired Mums...

    Most female-founded business duos don't make it.But Elsie Rutterford and Dominika Minarovic have built, sold, started again and been through the highs and lows of business together - all while becoming mums (twice over!) along the way.So, how do you build a children's brand, a world-renowned natural beauty brand, a community of working mums, raise investment, sell a business and then figure out what comes next?In this episode, we find out exactly that from Elsie and Dominika.We get into the reality of letting go of something you've built, seeing your brand continue without you, taking those learnings and using them to start again, and their much bigger mission to build a community and ecosystem that actually supports mums.From female founder mentoring to Two Tired Mums, Elsie and Dominika are proof that success doesn't always follow a straight line. We talk about the lessons that come from things not working out, why they have no regrets, and what success means to them now.And, of course, we want to hear from you.What would you ask Elsie and Dominika about building and selling brands, raising investment, motherhood or starting again?To find out more about Elsie Rutterford, Dominika Minarovic and Rayro, click below: https://www.heyrayro.com/pages/our-missionhttps://www.linkedin.com/in/elsie-rutterford-b1226321/https://www.linkedin.com/in/dominika-minarovic-5b1b2611/https://www.instagram.com/heyrayrohttps://www.tiktok.com/@heyrayro Don't forget to like and subscribe so you don't miss a minute.

  3. Oct 8

    Episode 2: Gaia Tonanzi on Outgrowing Jobs, False Starts, Building a Brand & Doubting Your Next Move

    We finally met in person! We’ve been following Gaia’s journey for a while now, and for good reason. From her days at Curlsmith through to her latest success, launching her own curly haircare brand, Tootilab, Gaia’s career has been full of big decisions, pivots, lessons and plenty of obstacles along the way. In this episode, we talk about the realisation that you want to go it alone, what it feels like to outgrow a job, being offered opportunities that don’t quite work out, and how a closed door might just be the best thing that ever happened to you - leading to the birth of a brand that’s close to her heart. From working within the curly haircare industry to building her very own brand, Gaia shares what it’s really like to take that leap and become a founder. Gaia also shares how she’s used her expert knowledge and personal experience as a curly hair girl, alongside social media and personalisation, to build a community of curlies, taking people on the journey and turning an idea into a business. From napkin drawings to where Tootilab is today, we get into what it really takes to build a brand from the ground up - and the constant changes, challenges and self-doubt that can come with becoming a founder. Did Gaia ever have reservations about whether she could really do it? Find out in the episode. And of course we are back with more quick-fire questions, including the all-important question: do you prefer being an employee or an employer? As always, we want to hear from you. What would you ask Gaia about her journey, her next move or building Tootilab? To find out more about Gaia and Tootilab click the links below:  Website: https://www.tootilab.com Social: https://www.instagram.com/tootilab/ LinkedIn: https://uk.linkedin.com/in/gaia-tonanzi Don’t forget to like and subscribe so you don’t miss a minute.

  4. 07/24/2025

    Listen to Episode 5: From Corporate to Conscious - Wendy Martin’s Beauty Industry Wake-Up Call

    Meet Wendy Martin, the founder of Counter Culture, who joins us this week to share her powerful journey from a fast-paced corporate e-commerce career to building one of the UK’s leading sustainable beauty platforms -  all sparked by a deeply personal turning point. What began as a life-changing event became the catalyst for Counter Culture: a curated destination for ethical beauty and wellness brands that put planet, people, and transparency first. Wendy opens up about how grief inspired radical change, and why she’s now on a mission to make sustainability mainstream in beauty. We dive into the rise of purpose-led influencers, the game-changing potential of live shopping, and how Counter Culture is empowering a new generation of conscious consumers and brands. Plus, Wendy shares what’s next for the platform - from deepening partnerships to scaling impact across the UK and beyond. If you're a female founder in beauty, wellness, or any purpose-led space, this episode is filled with insight, resilience, and practical inspiration for building something that truly matters. Explore Counter Culture:Website: https://www.counterculturestore.co.ukInstagram: @counterculturestoreFacebook: facebook.com/counterculturestoreTikTok: @counterculturestore Listen, subscribe, and share with a fellow founder, change-maker, or beauty lover on their own conscious business journey. What’s one personal moment that sparked your biggest professional shift?Drop us a comment and join the conversation with our vibrant community of values-led women. If you are a female founder and interested in being featured in the near future please contact lucy@ecrubox

    Listen to Episode 5: From Corporate to Conscious - Wendy Martin’s Beauty Industry Wake-Up Call
  5. 07/24/2025

    Watch Episode 5: From Corporate to Conscious - Wendy Martin’s Beauty Industry Wake-Up Call

    Meet Wendy Martin, the founder of Counter Culture, who joins us this week to share her powerful journey from a fast-paced corporate e-commerce career to building one of the UK’s leading sustainable beauty platforms -  all sparked by a deeply personal turning point. What began as a life-changing event became the catalyst for Counter Culture: a curated destination for ethical beauty and wellness brands that put planet, people, and transparency first. Wendy opens up about how grief inspired radical change, and why she’s now on a mission to make sustainability mainstream in beauty. We dive into the rise of purpose-led influencers, the game-changing potential of live shopping, and how Counter Culture is empowering a new generation of conscious consumers and brands. Plus, Wendy shares what’s next for the platform - from deepening partnerships to scaling impact across the UK and beyond. If you're a female founder in beauty, wellness, or any purpose-led space, this episode is filled with insight, resilience, and practical inspiration for building something that truly matters. Explore Counter Culture: Website: https://www.counterculturestore.co.uk Instagram: @counterculturestore Facebook: facebook.com/counterculturestore TikTok: @counterculturestore  Listen, subscribe, and share with a fellow founder, change-maker, or beauty lover on their own conscious business journey. What’s one personal moment that sparked your biggest professional shift? Drop us a comment and join the conversation with our vibrant community of values-led women. If you are a female founder and interested in being featured in the near future please contact lucy@ecrubox

Ratings & Reviews

5
out of 5
3 Ratings

About

How often do we share what’s coming next? As leaders, we often talk about our past achievements - what we’ve done to get where we are today. It can almost feel risky opening up about plans- what if it doesn’t work, or someone else gets there first? Yet, there’s incredible power in sharing what’s ahead. So we’re skipping the usual success stories and focusing on what’s next. The risks, the big ideas, and the game-changing moves female founders and leaders are making . Join us and our incredible guests to find out what's next. Get ready to be inspired.