The Art of Commerce

Anish Raul, Ajinkya "Jinx" Joglekar
  • 5.0 (1)
  • Marketing
  • Updated Weekly

Hosted by Anish Raul and Ajinkya “Jinx” Joglekar, The Art of Commerce is a podcast for marketers where we cover everything - from storytelling to scale, and we unpack the full funnel with insights that move the needle. New episodes every week.

  1. 1d ago

    EP 64: Hasbro, Mattel and Lego’s Crazy Bets on Content

    Hasbro, Mattel and Lego faced the same question: how can content turn physical products into powerful intellectual property? Their answers could not have been more different. In EP 64 of The Art of Commerce, Anish Raul and Ajinkya “Jinx” Joglekar examine how three toy giants approached Hollywood and content. Hasbro bought a production studio, Mattel gave filmmakers more creative freedom with Barbie, and Lego stayed focused on its core business while carefully expanding its stories. This episode covers: • How G.I. Joe cartoons helped Hasbro increase toy sales • Why Hasbro’s move into film production made sense on paper but failed in practice • How Mattel turned Barbie into a major movie success • Why creative freedom helped Barbie feel original and culturally relevant • How Lego protected its brand while allowing filmmakers to explore new ideas • The Disney content-to-product flywheel • How stories turn toys into characters, communities and lasting IP • How AI and 3D printing are making it easier to create new characters and products The key takeaway is simple: content can create demand and strengthen a physical product, but brands do not need to control every stage of production. The right creative partners, clear guardrails and a strong understanding of your core business can produce better results. Connect with the hosts: Anish Raul: https://www.linkedin.com/in/anishraul/ Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyaj/

  2. Aug 11

    EP 63: We Started Selling an Action Figure That Didn’t Exist Yet

    What happens when a product goes viral before it even exists? In EP 63 of The Art of Commerce, Ajinkya “Jinx” Joglekar interviews co-host Anish Raul about the story behind First Figures. It started with an AI-generated reel featuring a collectible figure inspired by Hindu mythology. The first video reached nearly 2 million views, a follow-up reached 6 million, and within a week, Anish collected 8,500 email registrations for a product he had not yet manufactured. This episode covers: • Why the product idea, not simply the video, went viral. • How Anish captured demand before the attention disappeared. • Why he moved his audience from Instagram to an email list. • How performance data helped the second reel reach 6 million views. • The challenge of turning an AI concept into a physical product. • How First Figures validated demand across 200 cities and 16 countries. • What it takes to keep an audience engaged while a product is being developed. • The most important lesson for creators who suddenly go viral. With 500 confirmed orders and growing interest worldwide, Anish shares what he has learned about content, distribution, product validation and launching an e-commerce brand in 2026. Connect with Anish Raul: https://www.linkedin.com/in/anishraul Connect with Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyaj/ Explore First Figures: https://firstfigures.com

  3. Aug 4

    EP:62 How Great Leaders Navigate the Next 90 Days

    Your first 90 days are about learning, listening, and building trust. But what happens after that?In EP 62 of The Art of Commerce, Anish and Jinx explore the next phase of leadership, when the safety netdisappears and expectations shift from potential to real results. They discuss how to keep momentumwithout a fixed finish line, use the trust you have earned, and grow from a people-pleaser into a leader whocan speak clearly, challenge ideas, and handle healthy debate.This episode covers:- The mindset shift from “what’s left?” to “what’s next?”- How to earn trust in your first 90 days and use it wisely afterward- Why strong leaders need healthy tension, not constant agreement- A simple framework for difficult conversations: empathy, honesty, and relevant examples- How to separate your identity from your ideas and accept better feedback- Using AI as an ongoing leadership copilot or chief of staff- Creating urgency and milestones when no external deadline exists- Why long-term career growth requires both consistency and reinventionThe first 90 days may help you enter the role, but what you do next determines the leader you become.Connect with the hosts:Anish Raul: https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinky

  4. Jul 28

    EP 61: #Claudecast: Chilling with Claude

    Most teams don’t break because they lack tools. They break because they use tools to move faster on things that never mattered in the first place.In EP 61 of The Art of Commerce, we sit down live on air with Claude for a no-softballs interrogation on creativity, conviction, and what AI actually gets wrong about marketing.This episode covers:Why AI is a multiplier of existing strategy rather than a replacementThe exact marketing tasks that will be fully automated in 6 months to 2 yearsWhy human skin in the game and personal consequences are the only true sources of tasteClaude's blueprint for a decision engine that stops creative arguments before they startThe real danger of AI isn't the Terminator—it's human laziness amplified at scaleThe most overused marketing copy on Earth and what you should say insteadTaste without stakes is just pattern matching dressed up nicely. Conviction under fire is where the human edge actually lives.Connect with the Hosts:Connect with Anish Raul: ttps://www.linkedin.com/in/anishraulConnect with Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyaj/

  5. Jul 21

    EP 60: Cannes Lions - The Super Bowl of Marketing #fieldnotes

    In EP 60 of The Art of Commerce, we break down the ultimate global benchmark for marketing excellence: the Cannes Lions International Festival of Creativity. This episode covers: *Why the Cannes Lions is the undisputed Super Bowl of the communications world. *The massive shift from traditional film and print to the new frontier of Creative Commerce. *How the industry's brightest minds evaluate 25,000 campaigns from 90 countries. *Why the everyday shopping journey is now a brand’s most powerful creative canvas. *What it actually takes to win a Lion, move culture, and drive undeniable business growth. The transaction isn't the end of the story. It's the main event. Anish Raul: https://www.linkedin.com/in/anishraul Ajinkya "Jinx" Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

  6. Jul 14

    EP 59: Why AI Has No Taste (And You Do) ft. Craig Foldes

    People are terrified of AI taking their jobs.But ignoring the technology won't save you—it will only accelerate your irrelevance.The reality? AI can process a billion data points, but it can't read the room.In EP 59 of The Art of Commerce, we break down the reality of AI in the modern workforce with Craig Foldis, Founder and CEO of Chat Walrus and former executive at Crocs.This episode covers:The Taste Deficit: Why AI lacks taste and timing—and why human intuition is your ultimate moat.The Danger of Shadow AI: Why banning ChatGPT at work is a massive security risk, not a solution.The 50-Yard Line Advantage: How to use AI to bypass the blank page and kickstart any project in minutes.The Adoption Playbook: The exact blueprint leaders should use to incentivize and celebrate AI wins across their teams.Focus Over FOMO: Why you only need to master one AI model instead of chasing every new tech update.Playing Jazz with AI: How to build a classical foundation with the tools so you can improvise your workflows.You don't justify the ROI of your company's Wi-Fi. Stop trying to justify the ROI of super intelligence.Connect with the Hosts:Anish Raul: https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/Connect with our Guest: https://www.linkedin.com/in/craig-foldes-1b949b96/

  7. Jun 23

    Ep 56: Adobe’s Playbook for Global AI Upskilling ft. Reid Carlberg

    Live from Adobe HQ at San Jose, Anish catches up with Reed Carlberg, Senior Director at Adobe's Experience League, live from the AI Marketing Garage in San Jose. We break down the massive shift toward agentic workflows, why AI will actually create a massive surge in marketing employment, and how enterprise leaders are upskilling their teams at global scale.This episode covers:The Agentic Paradigm Shift: How humans working with agents—and agents working with agents—will fundamentally reshape day-to-day operations.The "Buy and Build" Framework: Why modern enterprise software in 2026 demands a hybrid approach of core governance and custom extensibility.Vibe Coding vs. Enterprise Reality: The truth about building your own AI apps and why security, compliance, and guardrails still dictate buy decisions.Onboarding at Lightning Speed: How Reed used AI to compress a traditional one-year ramp-up period down to just six weeks before hitting the Adobe Summit stage.The Ultimate AI Workflow: Tactical breakdowns of using voice-to-text dictation with LLMs and custom skills to instantly eliminate tedious deck-building.The technology isn't replacing the marketer; it's scaling their unique superpower. If you aren't integrating agentic workflows into your career today, you are actively choosing to fall behind.Connect with Reid: https://www.linkedin.com/in/reidcarlberg/-----Connect with the Hosts:Connect with Anish Raul on LinkedIn: https://www.linkedin.com/in/anishraulConnect with Ajinkya “Jinx” Joglekar on LinkedIn: https://www.linkedin.com/in/ajinkyajoglekar/

  8. Jun 16

    EP 55: Do This In Your First 90 Days At A New Job

    Most leaders fail before they even start. They jump straight into execution, inherit invisible management debt, and try to out-produce a broken system. Real leadership isn't about doing the work—it's about building the logic that lets your team scale.In EP 55 of The Art of Commerce, we break down the definitive blueprint for navigating your first quarter as a new boss without micromanaging your team into the ground.This episode covers:The shift from peak producer to systems architectIdentifying and clearing "management debt" in your first 30 daysThe exact checklist needed to align team expectations on Day OneHow to build bulletproof trust without losing operational controlDesigning a 90-day execution roadmap that guarantees early winsStop trying to do everything yourself. If you don't build the system to manage the work, the work will eventually manage you.Connect with the hosts:Anish Raul: https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

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About

Hosted by Anish Raul and Ajinkya “Jinx” Joglekar, The Art of Commerce is a podcast for marketers where we cover everything - from storytelling to scale, and we unpack the full funnel with insights that move the needle. New episodes every week.

Information

  • Creator
    Anish Raul, Ajinkya "Jinx" Joglekar
  • Years Active
    2025 - 2026
  • Episodes
    63
  • Rating
    Clean
  • Copyright
    © Anish Raul, Ajinkya "Jinx" Joglekar
  • Show Website
    The Art of Commerce