Marketing Your Brand

Peggy Worrell
  • 0.0 (0)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Marketing Your Brand, the podcast that cuts through the noise and delivers real, actionable insights for business owners ready to elevate their brand and marketing game. Hosted by Peggy Worrell, award-winning agency owner, this show is your go-to resource for practical advice on brand strategy, website design, SEO, lead generation, digital marketing, and Marketing AI. Each episode dives into the essentials of building a brand that stands out, designing websites that convert, and implementing marketing strategies that drive real growth. Whether you're a small business owner, entrepreneur, or part of a corporate team, you'll find valuable tips and strategies to help you attract high-ticket clients, optimise conversions, and achieve sustainable business growth. Join Peggy as she shares her 20+ years of experience, cutting through the jargon to deliver straightforward advice that works. No complex marketing lingo, just the tools and knowledge you need to take your business to the next level. If you're ready to stop wasting time and money on marketing that isn't right for you, tune in to Marketing Your Brand and start building a brand and marketing strategy that truly works.

Episodes

  1. 07/31/2025

    #008 - Watch THIS Before Hiring A Marketing Agency 🚨🤝

    In this new episode of Marketing Your Brand, Peggy Worrell breaks down the real cost of hiring a marketing agency, and why getting it wrong could damage more than just your budget. From red flag reviews and legal missteps to flaky freelancers and burnout-inducing DIY traps, Peggy unpacks the five main ways businesses seek marketing help and what actually makes each one work (or flop). She reveals hard truths about agency accountability, contractor limitations, and why your marketing budget might be telling you more than you think. If you’re tired of outsourcing roulette and ready for clarity, this episode is your ultimate cheat sheet for choosing the right support, at the right time, for your brand. Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/ Follow Marketing Your Brand:  https://www.instagram.com/marketing.y...  https://www.instagram.com/myb.worksho...   / @marketingyourbrand    / marketingyourbrand   Timestamps: 00:00:00 - Introduction 00:02:09 - Five Main Options for Marketing Help 00:02:53 - Hiring an Agency: The No-Brainer Approach 00:04:30 - Understanding Agency Reviews 00:05:57 - The Importance of Agency Processes 00:07:00 - Quality Assurance in Agencies 00:08:04 - The Role of a Good Agency 00:09:09 - Pros and Cons of Hiring an Agency 00:11:18 - Considering Internal Employees 00:15:00 - Pros and Cons of Hiring Employees 00:19:03 - Freelancers and Contractors: The Bread and Butter 00:21:41 - Reality Check on Freelancers 00:23:17 - Coaches and Guided Programs 00:25:55 - The DIY Hustle 00:30:11 - Downfalls of the DIY Approach 00:31:27 - Finding the Right Support

    35 min

  2. 07/24/2025

    #007 - How Will AI Affect The Future Of Marketing 🤖📈

    In this new episode of Marketing Your Brand, Peggy Worrell dives into the messy truth behind AI’s impact on marketing, and why most businesses are getting it wrong. From brand fatigue and legal risks to the illusion of automation, Peggy breaks down what’s actually working in the AI space and what could quietly sabotage your credibility. She shares real-world ad fails (yes, even Coca-Cola and Volvo), the rise of template fatigue, and why trust, not speed, is the currency that matters most. If you’re a business owner wondering how to use AI without losing your brand’s soul, this episode is your wake-up call. Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/ Follow Marketing Your Brand:  https://www.instagram.com/marketing.y...  https://www.instagram.com/myb.worksho...   / @marketingyourbrand    / marketingyourbrand   Timestamps: 00:00:00 - Introduction 00:01:26 - The Uncertainty of AI's Future 00:02:29 - AI as a Tool, Not a Replacement 00:03:45 - The Rise of AI-Generated Content 00:05:12 - The Importance of Strategy in AI Use 00:08:00 - Real-Life AI Ad Fails 00:09:26 - Coca-Cola's AI Christmas Ad Disaster 00:10:10 - Volvo's AI Ad Misstep 00:12:09 - Lessons from Big Brand Failures 00:13:14 - The Need for Human Oversight 00:14:30 - The Risks of Relying on AI 00:23:09 - What Works in the AI Realm 00:24:03 - Survival Checklist for Smart Business Owners 00:27:59 - The Future of AI and Brand Integrity

    29 min

  3. 07/17/2025

    #006 - Pro Marketer Director Reacts To Viral Marketing Advice 🚀📊

    In this episode of Marketing Your Brand, Peggy Worrell reacts to trending takes on sales, marketing, and brand strategy, offering her own insights along the way. From why sales and marketing teams must collaborate in today’s low-trust economy, to when personal branding makes sense, and why paid ads are essential for quick wins, Peggy breaks it all down with clarity and candour. She also clears up myths around app timelines and explains why focused messaging beats spreading thin. As AI reshapes marketing, she reminds us that real connection still wins. Workshops and agency support are linked in the show notes. Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/ Follow Marketing Your Brand:  https://www.instagram.com/marketing.y...  https://www.instagram.com/myb.worksho...   / @marketingyourbrand    / marketingyourbrand   Timestamps: 00:00:00 - Introduction 00:01:00 - Viral Video Reactions 00:01:31 - The Myth of Awareness Campaigns 00:02:33 - The Importance of Warming Up Your Audience 00:03:54 - Organic vs. Paid Advertising 00:05:19 - The Reality of App Development Timelines 00:06:52 - Quality vs. Speed in App Development 00:07:36 - Diluting Your Marketing Message 00:08:12 - Finding the Right Balance in Marketing Focus 00:09:58 - The Role of Founder Accounts vs. Brand Accounts 00:10:30 - Evaluating the Effectiveness of Social Media Accounts 00:12:30 - The Debate on Account Management 00:14:04 - Sales vs. Marketing: The Ongoing Debate 00:15:30 - The Need for Sales and Marketing Collaboration 00:17:03 - The Future of Marketing with AI 00:18:40 - Hyper-Personalization in Marketing

    21 min

  4. 07/10/2025

    #005 - 2025’s Biggest Marketing Crisis Is HERE! (And How to Survive It) 😨💡

    Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/ In this episode of Marketing Your Brand, host Peggy Worrell dives into the reality of today’s “trust recession,” where only 34% of consumers globally trust the brands they buy from. She explains why traditional tactics like hype and urgency are losing their impact, and how modern consumers, especially the “quiet watchers” who engage less but still absorb, are prioritising value, reliability, and alignment. Peggy shares how to shift your focus from vanity metrics to meaningful ones like watch time and conversions, and how to build trust through brand storytelling, trust signals, and educational content that nurtures rather than pushes. If you’re feeling overwhelmed by the current marketing landscape, this episode is your reminder that trust, not clicks, is the strategy that lasts. Workshops and agency support are linked in the show notes. Follow Marketing Your Brand:  https://www.instagram.com/marketing.y...  https://www.instagram.com/myb.worksho...   / @marketingyourbrand    / marketingyourbrand   Timestamps: 00:00:00 - Introduction 00:01:03 - Understanding the Trust Recession 00:02:29 - The Shift in Consumer Behavior 00:03:44 - Navigating Marketing During Uncertainty 00:05:00 - The Rise of the Quiet Watcher 00:06:56 - Focusing on Meaningful Metrics 00:08:34 - Strategies for Staying Top of Mind 00:09:05 - Winning in 2025 and Beyond 00:10:36 - The Importance of Clarity and Consistency 00:12:07 - Investing in Trust-Building Assets 00:15:56 - Optimizing Content for AI and SEO 00:18:07 - Getting Listed in AI Search Results 00:19:43 - Future-Proofing Your Brand 00:23:50 - Leading with Clarity and Purpose 00:25:03 - Next Steps for Your Business

    26 min

  5. 07/03/2025

    #004 - Fix These 3 Pages or Your Website Will NEVER Convert 🔧🚫

    Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/ In this episode of Marketing Your Brand, host Peggy Worrell dives into the three most critical pages on your website that could be silently killing your conversions. She explains why your homepage, service/product pages, and About page must do more than just look good, they need to build trust, communicate value, and guide visitors to take action. Peggy shares practical strategies to clean up your homepage in just 30 minutes, craft service pages that sell outcomes (not just features), and turn your About page into a powerful trust-builder. She also offers guidance on when to DIY your website and when it’s time to invest in professional help, plus how to set a smart marketing budget based on your revenue. Tune in for actionable insights that will help you transform your website into a true sales tool and grow your business with confidence. Follow Marketing Your Brand:  https://www.instagram.com/marketing.y...  https://www.instagram.com/myb.worksho...   / @marketingyourbrand    / marketingyourbrand   Timestamps: 00:00:00 Introduction 00:00:42 - Welcome to Marketing Your Brand 00:01:06 - The Three Pages You Need to Fix 00:02:31 - Page 1: Homepage Essentials 00:04:29 - Page 2: Service or Product Pages 00:07:39 - Page 3: About Page 00:08:32 - What Your About Page Should Include 00:09:25 - Pro Tip for About Page Content 00:10:17 - Cleaning Up Your Homepage 00:11:20 - Above the Fold Section 00:13:16 - Developing the Right Brand Messages 00:15:43 - Summary: Hook, Sell, Connect 00:17:08 - Budget Guidelines Based on Revenue 00:18:02 - Coaching and Workshop Programs

    19 min

  6. 06/26/2025

    #003 - A Complete Marketing Strategy in Just 30 Minutes! 🎯💰

    Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/ In this episode of Marketing Your Brand, host Peggy Worrell emphasizes the critical importance of having a solid marketing strategy for small business owners. She highlights how many entrepreneurs operate without a marketing plan, leading to wasted time and money. Peggy discusses how a website should function as a powerful sales tool rather than just a digital brochure, and she warns against the pitfalls of a reactive approach to marketing. Listeners will learn about the four pillars of an effective marketing plan, designed to help them lead their business more strategically and efficiently. Tune in for practical insights that can transform your marketing efforts and drive better results. Follow Marketing Your Brand: https://www.instagram.com/marketing.your.brand?igsh=bHNvbTJjZmtnb3pt https://www.instagram.com/myb.workshops?igsh=MWpsM3FldW8wMGMzbg== https://www.youtube.com/@marketingyourbrand https://www.facebook.com/marketingyourbrand Timestamps: 00:00:00 Introduction 00:02:00 Direction and focus in marketing. 00:05:01 Brand awareness strategies. 00:09:57 Your website is a conversion machine. 00:11:34 Website as a strategic tool. 00:14:45 Website as best salesperson. 00:18:29 Warming up your audience first. 00:22:12 Marketing strategy alignment. 00:25:47 Effective marketing strategies.

    27 min

  7. 06/19/2025

    #002 - The #1 Reason You’re Not Getting Leads Online 🚫💻

    Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/ In this episode of Marketing Your Brand, host Peggy Worrell explores the crucial issue of website conversion rates. She highlights how attracting high traffic doesn’t always lead to sales and emphasizes the critical role trust plays in branding. Peggy dives into the impact of off-brand visuals, DIY design, and stock imagery on deterring potential premium clients. She shares actionable insights on the key elements to include for a high-converting website, urging business owners to prioritize trust-building strategies to enhance conversions. Tune in to learn how to optimize your online presence and turn traffic into tangible results. Follow Marketing Your Brand: https://www.instagram.com/marketing.your.brand?igsh=bHNvbTJjZmtnb3pt https://www.instagram.com/myb.workshops?igsh=MWpsM3FldW8wMGMzbg== https://www.youtube.com/@marketingyourbrand https://www.facebook.com/marketingyourbrand Timestamps: 00:00:00 - Introduction 
00:01:05 - Identifying the Real Problem: Trust Over Traffic 
00:02:50 - Understanding User Behavior and Confusion 
00:05:26 - The Importance of First Impressions 
00:07:12 - Key Questions to Assess Your Design and Messaging 
00:08:47 - Aligning Your Funnel with Customer Expectations 
00:10:01 - The Cost of Losing Trust and Sales 
00:11:04 - The Disconnect Between Ads and Website Experience 
00:12:07 - Recap of Conversion Killers 
00:15:06 - The Trifecta: Brand, Copy, and Sales Process 
00:16:33 - Next Steps for Improvement

    18 min

  8. 06/12/2025

    #001 - The Brutal Truth Of Why Your Small Biz Marketing Is Failing

    In the very first episode of Marketing Your Brand, your award winning host Peggy doesn't hold back! She uncovers the brutal truths about marketing that small business owners need to know from her over 20 years of experience in the industry. She covers the importance of your overarching strategy (and what can happen if you get it wrong), the need to build trust through your branding, how your landing page could be letting down your conversions, and how AI impacts the marketing space broadly. There might be some uncomfortable truths in here, but if you're a business owner ready to truly level up your business, you need what Peggy has to say! Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/ Follow Marketing Your Brand: https://www.instagram.com/marketing.your.brand?igsh=bHNvbTJjZmtnb3pt https://www.instagram.com/myb.workshops?igsh=MWpsM3FldW8wMGMzbg== https://www.youtube.com/@marketingyourbrand https://www.facebook.com/marketingyourbrand Timestamps: [00:00:00] Intro. [00:01:03] Acknowledging business owner challenges. [00:04:25] Importance of marketing strategy. [00:07:55] Trust through strong branding. [00:11:45] Marketing strategy vs. execution. [00:15:06] The Role of AI in Marketing. [00:17:24] Done-for-you marketing solutions.

    18 min
  • 8 Episodes

About

Welcome to Marketing Your Brand, the podcast that cuts through the noise and delivers real, actionable insights for business owners ready to elevate their brand and marketing game. Hosted by Peggy Worrell, award-winning agency owner, this show is your go-to resource for practical advice on brand strategy, website design, SEO, lead generation, digital marketing, and Marketing AI. Each episode dives into the essentials of building a brand that stands out, designing websites that convert, and implementing marketing strategies that drive real growth. Whether you're a small business owner, entrepreneur, or part of a corporate team, you'll find valuable tips and strategies to help you attract high-ticket clients, optimise conversions, and achieve sustainable business growth. Join Peggy as she shares her 20+ years of experience, cutting through the jargon to deliver straightforward advice that works. No complex marketing lingo, just the tools and knowledge you need to take your business to the next level. If you're ready to stop wasting time and money on marketing that isn't right for you, tune in to Marketing Your Brand and start building a brand and marketing strategy that truly works.

Information

  • Creator
    Peggy Worrell
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Peggy Worrell
  • Show Website
    Marketing Your Brand