Aleph Ventures TV

Haakon Hansen
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  • MARKETING
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Welcome to Aleph Ventures TV, where we talk about scaling profitable painting businesses that last for decades. What it takes, what works, and who is doing it across the country. If that sounds interesting, consider subscribing! See you in the next video 🔗 Visit our website: https://alephholdings.com 📸 Follow us on Instagram & Facebook: @AlephHoldings ▶️ Visit our YouTube: @AlephVenturesTV

  1. 08/13/2025

    2025 Aleph Marketing Check In with Nate Streeter - Aleph Ventures TV I Episode #34

    🎙️ New episode out now on Aleph Ventures TV! In this episode, Haakon Hansen and Nate Streeter discuss the current state of Aleph’s marketing strategies as they approach 2025. They reflect on their convictions about consumer preferences, the importance of content, and the challenges faced in the marketing landscape. The conversation delves into lessons learned so far in 2025, the significance of a diverse marketing mix, and the need for predictability in marketing outcomes. They also touch on the dynamics of the painting industry and the importance of adapting strategies to maintain growth in a changing market. 00:00 Introduction and Yearly Check-In01:44 Marketing Convictions for 202506:01 Content Strategy and Marketing Challenges10:00 The Importance of a Marketing Mix16:03 Lessons Learned from Marketing Mistakes22:36 Evaluating Vendor Relationships28:17 Predictability in Marketing Outcomes31:46 Growth Strategies and Market Dynamics41:01 Conclusion and Future Bets Topics discussed:Customers prefer local, skilled painters.Strong content and channel mix drive results.Marketing is tougher; strategy beats ad spend.Diversify; execution matters most.Industry future remains bright. #PaintingBusiness #LocalPainters #MarketingStrategy #ContentMarketing #BusinessGrowth #HomeImprovement #SmallBusiness #ContractorMarketing #TradesBusiness #PaintingIndustry Where to find Aleph: 🔗 Visit our website: https://aleph-ventures.com/ 📸 Follow us on Instagram:@‌AlephHoldings

    44 min

  2. 07/22/2025

    Field Coaching Masterclass with Dave Rychley - Aleph Ventures TV | Episode #33

    🎙️ New episode out now on Aleph Ventures TV! Haakon Hansen and Dave Rychley explore the critical role of field coaching in driving team performance and accountability across organizations. They explain how field coaching supports skill development, differentiating it from traditional one-on-one meetings. The discussion highlights key elements of effective coaching—preparation, execution, feedback, and follow-up—while Rychley underscores the need for coaching at every organizational level. They also stress the importance of leadership coaching and continuous development to prevent stagnation within companies. 00:00 The Importance of Field Coaching03:01 Defining Field Coaching05:52 Coaching and Accountability08:48 Effective Coaching Events11:42 Preparation for Coaching14:41 Executing the Coaching Event20:52 Feedback and Follow-Up23:12 The Art of Feedback in Coaching28:49 Follow-Up: Ensuring Feedback Sticks34:57 Cadence of Coaching: Finding the Right Rhythm41:25 Coaching for Leaders: Developing Senior Talent43:00 Resources for Self-Development in Coaching Topics discussed:Field coaching builds skills and accountability.Key steps: prepare, execute, feedback, follow-up.Learners lead feedback with specific examples.Ongoing coaching prevents stagnation.Curiosity drives better coaching. #FieldCoaching #LeadershipDevelopment #SkillBuilding #ContinuousImprovement #TeamPerformance #CoachingCulture #Accountability #GrowthMindset #FeedbackLoop #WorkplaceExcellence Where to find Aleph: 🔗 Visit our website: https://aleph-ventures.com/ 📸 Follow us on Instagram:@‌AlephHoldings

    47 min

  3. 07/15/2025

    Building and Investing with Ben Landusky - Aleph Ventures TV | Episode #32

    🎙️ New episode out now on Aleph Ventures TV!Haakon sits down with Ben Landusky to talk about his journey in the painting industry. Ben shares how he started as a college student with no business experience and grew Foothills Painting into a successful company. They explore key topics like team structure, marketing, and navigating profitability challenges. Haakon and Ben also discuss the value of strategic hires, company culture, and measuring success beyond cost per lead. The conversation highlights how purpose and strong partnerships drive long-term business growth.00:00 Introduction to Ben Landusky and His Journey03:11 Growth and Evolution of Foothills Painting06:13 Team Structure and Roles at Foothills08:45 Revenue Growth and Business Strategy11:46 Understanding Growth Metrics and People Management15:01 Profitability Challenges and Lessons Learned17:54 Marketing Strategies and Vendor Management24:09 Measuring Success Beyond Cost Per Lead26:11 The Impact of Key Hires on Business Growth30:33 The Role of Culture in Business Success32:34 The Journey of National Painting Group35:58 The Value of Partnerships in Business39:59 Understanding the Intent Behind Business Growth42:05 Navigating Established Businesses vs. Startups46:04 The Importance of Humility and Purpose in BusinessTopics Discussed:Started by accident, grew Foothills Painting to $7M.Team and key hires were essential.Growth = people + systems, not just revenue.Focus on cost per estimate and completed appointments.Vision, humility, and partnerships drive success.#BusinessGrowth #TeamLeadership #SmartScaling #PurposeDriven #MarketingMetrics #VendorRelations #GrowthMindset #PaintingBusiness #KeyHires #ProfitFirstWhere to find Aleph:🔗 Visit our website: https://aleph-ventures.com/📸 Follow us on Instagram:@‌AlephHoldingsMusic Provided by:The Best Royalty Free Music for Video, Ads, & Film | Soundstripe

    49 min

  4. 07/08/2025

    Intentional Growth with Skip Johnson - Aleph Ventures TV | Episode #31

    🎙️ New episode out now on Aleph Ventures TV!Skip Johnson shares his entrepreneurial journey, discussing the challenges and lessons learned from his experiences in building and growing businesses. He emphasizes the importance of intentionality in growth, balancing personal and professional life, and creating a healthy company culture. Skip also introduces frameworks for navigating business stages and maintaining core values, highlighting the significance of partnerships in achieving success.00:00 Introduction to Skip Johnson01:01 Skip's Entrepreneurial Journey05:28 The Pain of Growth and Burnout10:30 Motivations Behind Growth12:29 Awareness and Reflection15:41 Growth Without Compromise20:25 Navigating Whitewater in Business23:24 Navigating Life's Seasons27:06Systems and Soul: A Framework for Business Health31:02 Assessing Business Health: Tools and Strategies34:29 The Dynamics of Partnership in Business40:10 Engineering Culture: Intentionality in Business42:10 Maintaining Core Values: The Ongoing ProcessTopic’s discussed:Entrepreneurship requires intentional growth and balance.Burnout prompts reflection and change.Growth is often driven by personal fears or goals.Systems and values sustain healthy culture.Communication and alignment keep teams strong.#Entrepreneurship #IntentionalGrowth #BusinessCulture #Leadership #WorkLifeBalance #BurnoutRecovery #SmallBusinessTips #GrowthMindset #CoreValues #TeamAlignmentWhere to find Aleph:🔗 Visit our website: Home - ALEPH VENTURES📸 Follow us on Instagram: @‌AlephHoldingsMusic Provided by:The Best Royalty Free Music for Video, Ads, & Film | Soundstripe

    51 min

  5. 06/16/2025

    5 Keys to Running Impactful One-on-One Meetings with Mx olson - Aleph Ventures TV | Episode #30

    🎙️ New episode out now on Aleph Ventures TV! Haakon speaks with Max Olson about the significance of one-on-one meetings in leadership and business growth. They discuss the importance of purpose, preparation, structure, honesty, and follow-through in these meetings. Max shares his extensive experience and insights on how effective one-on-ones can influence team performance and foster a culture of accountability and growth. The conversation also touches on the necessity of coaching leaders to ensure they can effectively guide their teams. 00:00 Introduction to Max Olson and His Background03:01 The Importance of One-on-One Meetings06:07 Framework for Effective One-on-One Meetings08:55 Purpose in One-on-One Meetings11:55 Preparation for One-on-One Meetings16:11 Structure in One-on-One Meetings25:32 Identifying Challenges and Setting Objectives30:09 The Importance of Honesty in One-on-Ones38:39 Effective Follow-Through in One-on-Ones44:24 Coaching the Coach: Ensuring Leadership Success Topics discussed: One-on-ones build influence and trust. Preparation and purpose boost effectiveness. Structure guides meaningful talks. Follow-through drives progress. Reflection and communication support growth. #OneOnOne #Leadership #Teamwork #Trust #Growth #Communication #Accountability #Coaching #Preparation #Reflection Where to find Aleph: 🔗 Visit our website:Home - ALEPH VENTURES 📸 Follow us on Instagram:@‌AlephHoldings Music Provided by:The Best Royalty Free Music for Video, Ads, & Film | Soundstripe

    52 min

  6. 06/03/2025

    Data, Sales, and Performance with Jon Bryant - Aleph Ventures TV | Episode #29

    🎙️ New episode out now on Aleph Ventures TV!Haakon had a wide ranging conversation with Jon Bryant from PaintScout. Jon is a very thoughtful guy and shares some great insight on a number of topics, focusing primarily on the sales data from PaintScout and what he has learned from analyzing it. Enjoy!00:00 Introduction and Background03:07 The Vision Behind Paint Scout06:11 Journey into the Painting Industry09:12 Transitioning to Software Development12:14 Customer Experience in Painting14:48 Sales Trends and Metrics18:07 Understanding Sales Performance20:55 Closing Rates and Follow-Up Strategies25:45 Identifying Sales Challenges Through Ride-Alongs28:05 The Correlation Between Sales Performance and Company Size30:06 The Impact of Production on Sales Success33:00 Understanding Sales Rep Profiles and Traits39:58 The Role of AI in Sales and Production55:09 Conclusion and Future InsightsTopics discussed:Sales Performance & StrategyTech Innovation & PaintScout OriginData & MetricsTeam Building & Hiring ProfilesAI in Painting & Future Outlook#PaintingIndustry #TechInTrades #CustomerExperience #SalesPerformance #DataDrivenSales #SalesAndProduction #AIInSales #PaintScout #ModernizeTheTradesWhere to find Aleph:🔗 Visit our website:https://aleph-ventures.com/📸 Follow us on Instagram:@‌AlephHoldingsMusic Provided by:The Best Royalty Free Music for Video, Ads, & Film | Soundstripe

    56 min

  7. 05/27/2025

    Irrational Confidence with Brad Ellison - Aleph Ventures TV | Episode #28

    In this episode, Brad Ellison shares his journey from early entrepreneurial ventures to founding Ellison Painting and launching Rollout Marketing. He highlights the importance of community, the challenges of rapid growth, and the role of risk in success. He also offers insights on defining success, building strong teams, and fostering cooperation within the industry. 00:00 The Early Entrepreneurial Spirit 02:48 Navigating Career Transitions 06:06 Defining Success in Business 11:52 Growth and Its Challenges 18:08 The Role of Risk in Success 28:17 Recognizing Opportunities in the Industry 30:18 Building a Strong Team and Partnership 34:11 Transforming Business Strategies 39:18 Launching Rollout Marketing 42:57 Understanding the Painting Industry 48:29 Setting Goals and Adapting Strategies Topics discussed: Brad started young with a passion for business.Sales success redirected his path.Success evolved beyond finances.Risk was key to growth.Mentorship and teamwork mattered.Rollout Marketing supports industry collaboration. Where to find Aleph: 🔗 Visit our website: https://aleph-ventures.com/ 📸 Follow us on Instagram: @‌AlephHoldings Music Provided by: The Best Royalty Free Music for Video, Ads, & Film | Soundstripe

    56 min

  8. 03/20/2025

    Marketing Minutes: Episode 05

    Latest installment of Marketing Minutes.Nate and Caleb recently sat down to discuss how marketing is going so far in 2025. Here are the key topics they covered:Current State of MarketingDigital Channels (Facebook & Google Ads)Team Engagement & Data AccuracyCustomer Feedback & ContentFuture Strategies #MarketingMinutes #AlephVenturesTV #Marketing

    59 min
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About

Welcome to Aleph Ventures TV, where we talk about scaling profitable painting businesses that last for decades. What it takes, what works, and who is doing it across the country. If that sounds interesting, consider subscribing! See you in the next video 🔗 Visit our website: https://alephholdings.com 📸 Follow us on Instagram & Facebook: @AlephHoldings ▶️ Visit our YouTube: @AlephVenturesTV

Information

  • Creator
    Haakon Hansen
  • Years Active
    2K
  • Episodes
    40
  • Rating
    Clean
  • Copyright
    © Haakon Hansen
  • Show Website
    Aleph Ventures TV