Through The Noise

Trevor Steel
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Welcome to "Through the Noise with Trevor Steel," where honesty meets entrepreneurship. Join Trevor Steel, the owner of Clean Image Pressure Washing and Steel Realty, for candid and heartfelt conversations with fellow business owners and inspirational stories of triumph. In each episode, Trevor delves deep into the trials, tribulations, and triumphs of entrepreneurship with successful entrepreneurs with stories of their own. From the trenches of starting up to the heights of success, Trevor and his guests share unfiltered stories of resilience, perseverance, and the hard-earned lessons learned along the way. No topic is too taboo as they explore the challenges of building and sustaining businesses in today's ever-changing landscape. Whether you're a seasoned entrepreneur seeking validation in shared experiences or an aspiring founder in need of guidance, "Through the Noise" offers a raw and authentic look into the realities of business ownership. Tune in to discover the human side of entrepreneurship and find inspiration in the journeys of those who have dared to chase their dreams.

  1. 5d ago

    Episode 34. Ramone Jones - Tidewater Lights

    🎙️ Episode 34 - Guerrilla Marketing, Door-to-Door Sales & AI That Gives Home Service Businesses an Edge In this episode of Through the Noise, I sit down with Ramone Jones, owner of Tidewater Lights, to break down one of the biggest challenges every home service business owner faces: generating leads without relying on a massive marketing budget. Ramone is in the middle of a bold challenge—building $50,000 in sales using only guerrilla marketing tactics, without spending money on paid advertising or leveraging his existing client list. We dive into his door-to-door strategy, appointment-setting process, sales psychology, and how consistency beats perfection every time. But we don't stop there. The conversation shifts into one of the hottest topics in business today—AI automation. We discuss how we're using tools like Claude, Manus, and custom automations to streamline operations, improve accountability, build dashboards, and create systems that allow our businesses to scale faster than ever before. In this episode, we cover: • Ramone's $50K guerrilla marketing challenge with almost no advertising budget • Why door-to-door sales still work in today's home service industry • Simple techniques that keep homeowners engaged at the front door • How to create demand instead of waiting for leads • Building confidence through consistency and rejection • The importance of appointment setting over one-call closes • Using neighborhood blitzes to increase sales opportunities • The psychology behind selling permanent and landscape lighting • How AI is transforming sales, operations, accountability, and team communication • Using Claude, Manus, Slack, dashboards, and automations to build scalable systems • Why every business owner—and every employee—should be learning AI right now • Financing strategies that dramatically increase close rates Whether you're in pressure washing, lighting, landscaping, window cleaning, or any other home service business, this episode is packed with practical sales strategies, automation ideas, and mindset shifts that can help you grow faster without relying solely on paid marketing. 👉 Don't miss this episode of Through the Noise with Ramone Jones if you're ready to generate more leads, close more sales, and build smarter systems for your business. #ThroughTheNoise #RamoneJones #DoorToDoorSales #GuerrillaMarketing #HomeServices #AI #BusinessAutomation #Sales #Entrepreneurship #PermanentLighting #LandscapeLighting #SmallBusiness #LeadGeneration #BusinessGrowth

    Episode 34. Ramone Jones - Tidewater Lights

  2. Feb 23

    Episode 33. Pat Clark & Devin Schaefers - The Future of Franchising in Home Services

    🎙️ Episode 33 - National Brands, Franchising, and the Next Wave: Pat Clark & Devin Schaefers In this episode of Through the Noise, I sit down with Pat Clark, founder of Precision Pro Wash and now co-founder of Bright Brothers, along with Devin Schaefers, VP of Franchise Development at Brand One, to talk about something that’s been quietly building in our industry — the rise of national brands and franchising in home services. Pat started at 20 years old, sleeping in the back of an Astro van, learning roof cleaning the hard way. Two decades later, he scaled to multiple locations across nine states — and recently partnered with Contractor Nation to launch Bright Brothers as a national franchise brand. But this conversation goes deeper than pressure washing — we explore what happens when a fragmented, mom-and-pop industry meets real systems, real backing, and serious infrastructure: • How Pat went from technician to national brand builder • What an FDD actually is — and why it matters in franchising • The role of Brand One in accelerating franchise growth • Why home services are ripe for national brands • The power of systems, KPIs, and structured training • What Contractor Nation and Treehouse Marketing bring to the table • The difference between owner-operator and GM franchise models • What makes a strong franchise candidate (it’s not just money) • Why professionalism is still rare in our industry — and how that’s changing • The future of pressure washing, exterior cleaning, and national consolidation If you’re a home service business owner wondering where the industry is headed — or whether franchising is part of your future — this episode will challenge how you think about growth, scale, and what’s coming next. 👉 Don’t miss this episode of Through the Noise with Pat Clark and Devin Schaefers. #ThroughTheNoise #PatClark #DevinSchaefers #BrightBrothers #Franchising #HomeServices #PressureWashing #Entrepreneurship #BusinessGrowth

    Episode 33. Pat Clark & Devin Schaefers - The Future of Franchising in Home Services

  3. 12/21/2025

    Episode 32. Scott "Zig" Ziegler - ProTech Pressure Wash

    🎙️ Episode 32 - Minimum Pricing, Smart Scaling, and Starting Small: Scott Ziegler of ProTech Pressure Wash In this episode of Through the Noise, I sit down with Scott Ziegler, a Detroit firefighter and pressure washing business owner who built a profitable service business by starting small, reinvesting wisely, and learning through experience. Zig shares how he went from a basic Home Depot setup to running multiple trucks and employees, all while keeping debt off the table. But this conversation goes deeper than equipment and tactics — we explore the lessons that actually matter: How setting a minimum price protects your time and your team.Why underpricing early creates long-term ceilings.The truth about efficiency vs. quality, and why equipment doesn’t change value.How to grow using business money only, not loans or shortcuts.Why branding and professionalism matter from day one.Lessons from failure, confidence, and charging more without regret. If you’re building a service business and want to grow without burning yourself out or racing to the bottom on price, this episode will challenge how you think about value and growth. 👉 Don’t miss this episode of Through the Noise with Scott Ziegler. #ThroughTheNoise #ZigScott #PressureWashingBusiness #ServiceBusiness #PricingStrategy #Entrepreneurship #SmallBusinessGrowth

    Episode 32. Scott "Zig" Ziegler - ProTech Pressure Wash

  4. 11/18/2025

    Episode 31. Megan Beattie - Tony Hoty Training & Consulting

    🎙️ Episode 31 — Behind the Lead Machine: Megan Beattie of Tony Hoty Training & Consulting In this episode of Through the Noise, I sit down with Megan Beattie, one of the home service industry’s strongest voices in CSR performance, outbound strategy, and high-conversion systems. From telemarketing floors to leading multi-million-dollar call teams, Megan brings a level of clarity to sales that most businesses overlook. We dig into the core drivers of real growth: How Megan builds outbound teams that consistently produce results.Why old leads and past customers are your fastest revenue wins.What owners get wrong about CSRs, scripts, and conversions.How smaller companies can create simple outbound systems that scale. If you're ready to turn quiet phones into consistent opportunity, this conversation will challenge the way you think about sales, leadership, and growth. 👉 Tune in and learn how to turn every lead, list, and conversation into real revenue. #ThroughTheNoise #MeganBeattie #HomeServiceGrowth #CSRTraining #OutboundSales #LeadGen #BusinessLeadership

    Episode 31. Megan Beattie - Tony Hoty Training & Consulting

  5. 11/10/2025

    Episode 30. Mickey Lyles - Immeasura Growth Partners

    🎙️ Episode 30 — Building Businesses That Last: Mickey Lyles of Immeasura Growth Partners In this episode of Through the Noise, I sit down with Mickey Lyles, founder of Immeasura Growth Partners, to talk about what it really takes to build a sustainable, scalable business. From humble beginnings on a dirt road in South Carolina to helping companies grow and sell for millions, Mickey brings decades of experience in leadership, financial discipline, and business fundamentals. But this conversation goes deeper than metrics — it’s about mindset, balance, and defining success on your own terms: The three choices every entrepreneur must make — time, money, or control.Why fundamentals beat fancy tactics every time.How to save before you hire and plan your next big move.Why AI still can’t replace human connection in sales and service.What private equity buyers really look for (and often ruin after acquisition).How to build repeatable systems and create real legacy without burnout. If you’re ready to stop chasing hacks and start building something that lasts, this episode will show you how to lead smarter, scale sustainably, and find peace in the process. 👉 Don’t miss this powerful conversation with Mickey Lyles on Through the Noise. #ThroughTheNoise #MickeyLyles #BusinessGrowth #Entrepreneurship #Leadership #HomeServiceBusiness #PrivateEquity #AI #TimeMoneyControl #ScalingBusiness

    Episode 30. Mickey Lyles - Immeasura Growth Partners

  6. 11/03/2025

    Episode 29. David Carroll - Dope Marketing

    🎙️ Episode 29 — From Prison to Purpose: David Carroll of Dope Marketing In this episode of Through the Noise, I sit down with David Carroll, founder of Dope Marketing, to unpack one of the most powerful comeback stories in entrepreneurship. From prison at 21 to running a $100M company, Dave’s journey is raw, unfiltered, and deeply human. He shares how getting stabbed, rebuilding from nothing, and meeting his wife Brynn at a strip club became the unlikely foundation for a life of discipline, gratitude, and purpose. But this conversation goes way deeper than business—it’s about identity, redemption, and the courage to change: How Dave went from a self-destructive lifestyle to leading 100+ employees.The moment that forced him to quit drinking and rebuild his marriage.What it really means to trust yourself and outgrow old versions of who you were.How slowing down, facing truth, and redefining success changed everything.Why clean data and AI adoption are the keys to the next era of business.Lessons on leadership, accountability, and showing up for the people who depend on you. If you’ve ever felt trapped by your past or unsure how to level up without losing yourself, this episode will hit deep. 👉 Don’t miss this raw and inspiring conversation with David Carroll on Through the Noise. #ThroughTheNoise #DaveCaroll #DopeMarketing #Entrepreneurship #Leadership #Redemption #BusinessGrowth #HomeService #Authenticity #AIinBusiness #Mindset

    Episode 29. David Carroll - Dope Marketing

  7. 10/27/2025

    Episode 28. Shawn Day - Hire Lead Chill

    🎙️ Episode 11 — Building Better Teams: Shawn Day of Hire Lead Chill In this episode of Through the Noise, I sit down with Shawn Day, co-founder of Hire Lead Chill, to talk about what it really takes to solve one of the biggest pain points in business—hiring and keeping great people. From managing over 100 employees to building a nationwide recruiting company, Shawn shares how he turned frustration into a business model that’s reshaping how the home service industry hires. We dive into: How Shawn went from owning a cleaning company to founding Hire Lead ChillThe difference between recruiting and marketing (and why they’re the same thing)Why speed and ego are the biggest killers in hiringHow to use core values to attract the right people and keep them longerWhat it really means to “build a bench” and always be recruitingThe balance between automation, AI, and human connection in hiringHow Hire Lead Chill became the first to bring this model to home services If you’ve ever struggled with finding good people—or keeping them—this episode will change the way you look at recruiting, leadership, and team culture. 👉 Don’t miss this conversation with Shawn Day on Through the Noise. #ThroughTheNoise #ShawnDay #HireLeadChill #HomeServiceBusiness #Leadership #Recruiting #Entrepreneurship #BusinessGrowth #TeamBuilding

    Episode 28. Shawn Day - Hire Lead Chill

  8. 10/02/2025

    Episode 27. Colin DeHaan - Gutter Launch

    🎙️ Episode 27 — Leadership, Gutters, and Growth: Colin DeHaan of Gutter Launch In this episode of Through the Noise, I sit down with Colin DeHaan, known as “Cowboy Colin,” a decade-deep entrepreneur in the gutter industry, mentor to thousands, and a man who calls leadership his true superpower. From small-town Michigan roots to building a business that thrives beyond his presence, Colin’s story is packed with grit, lessons, and perspective. This conversation isn’t just about gutters — it’s about what it takes to lead, grow, and build with purpose: How Colin went from teaching dreams to sales, and eventually found his calling in gutters.Building a company in a county of just 30,000 people — and scaling it past himself.Why authentic core values drive every decision, from customers to employees.The power of hard conversations, leadership at every level, and equipping people to step up.Insights on growth, coaching, and the systems behind Gutter Launch and Gutter Mastermind.Why your business should be a tool for your life, not your entire identity. If you’re a business owner looking to scale smarter, lead better, and design a life beyond the grind, this episode will challenge and inspire you. 👉 Don’t miss this episode of Through the Noise with Colin de Hann. #ThroughTheNoise #ColindeHaan #Leadership #Entrepreneurship #HomeServices #BusinessGrowth

    Episode 27. Colin DeHaan - Gutter Launch
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About

Welcome to "Through the Noise with Trevor Steel," where honesty meets entrepreneurship. Join Trevor Steel, the owner of Clean Image Pressure Washing and Steel Realty, for candid and heartfelt conversations with fellow business owners and inspirational stories of triumph. In each episode, Trevor delves deep into the trials, tribulations, and triumphs of entrepreneurship with successful entrepreneurs with stories of their own. From the trenches of starting up to the heights of success, Trevor and his guests share unfiltered stories of resilience, perseverance, and the hard-earned lessons learned along the way. No topic is too taboo as they explore the challenges of building and sustaining businesses in today's ever-changing landscape. Whether you're a seasoned entrepreneur seeking validation in shared experiences or an aspiring founder in need of guidance, "Through the Noise" offers a raw and authentic look into the realities of business ownership. Tune in to discover the human side of entrepreneurship and find inspiration in the journeys of those who have dared to chase their dreams.

Information

  • Creator
    Trevor Steel
  • Years Active
    2025 - 2026
  • Episodes
    34
  • Rating
    Explicit
  • Copyright
    © 2023 Trevor Steel
  • Show Website
    Through The Noise