On Second Thought with Komal Mirani

Komal Mirani

“The future is already here, it’s just not evenly distributed.” Everywhere you look, fragments of the future are already visible—not just in AI that generates and robots that operate, but in the ways we learn, build, express, and connect. In classrooms reshaped by screens. In architecture that adapts to climate. In culture that’s remixed in real time. In tools designed to make the world more accessible, more human. These shifts aren’t universal yet, but they’re out there. And if we pay attention to the edges, we can start to understand what’s coming next. I’m Komal Mirani, and that’s what On Second Thought is about—your window into the ideas and innovations reshaping our world. Through conversations with the people imagining, building, and questioning what’s next, this podcast makes the future feel a little more tangible; something you can understand, participate in, and help shape.

Episodes

  1. Talented’s PG Aditiya on Where Advertising Still Feels Alive

    12/18/2025

    Talented’s PG Aditiya on Where Advertising Still Feels Alive

    PG Aditiya is the Co-Founder and CCO of Talented, one of India’s sharpest and most awarded creative agencies, built on the belief that great work begins with great people. Titles, however, only partly describe his role. His thinking extends well beyond the mechanics of advertising, shaped by a deep reverence for craft, an archival curiosity for its history, and a visible pride in the people behind the work. In this episode of On Second Thought, he reflects on the changing agency model, the thinking behind Talented’s internal handbook, and why talent density - rather than scale has become the organising principle of the company. Drawing on family lore, objects of close affection, and years spent in the business of advertising, he speaks candidly about creative ambition, and how Talented responded to a long-standing need in the market. He also considers the history of advertising and its influence on modern culture, alongside his own journey as a founder. The conversation also covers culture and attention, touching on matcha raves, soft clubbing, and the fragmentation of media and meaning online. Taken together, it is a portrait of a creative leader thinking carefully about what endures and where advertising still feels alive. About Talented: Talented is on a mission to be the greatest creative company in the world. It is an independent creative agency founded in 2022 in Bangalore by Gautam Reghunath and PG Aditiya. The firm has quickly built a reputation for thoughtful, nuanced work for both legacy and modern brands, and has been recognised on the global stage: Talented has won multiple Cannes Lions, including a Silver Lion for its Avani’s Gold campaign for Britannia Marie Gold at the 2025 Cannes Lions International Festival of Creativity, among other metals for work across media and storytelling.

    1h 4m
  2. The Business of Doing Good: How to Make the World Slightly More Just w/ Siddhartha Menon, Tiny Miracles

    08/08/2025

    The Business of Doing Good: How to Make the World Slightly More Just w/ Siddhartha Menon, Tiny Miracles

    Most people talk about changing the world. A few try to redesign it: system by system, person by person, story by story. Siddhartha Menon is one of those few. As Head of Mission at Tiny Miracles, Siddhartha helps lead a social enterprise with a clear, ambitious goal: enable communities to get themselves out of poverty and stay out. Their model moves beyond short-term aid to tackle systemic change through five interconnected pillars: education, health, livelihood, social awareness, and happiness. At its core, it’s about dignity, agency, and designing systems that last. In this conversation, we go deep into the realities of doing good: the trade-offs, the invisible walls, and the constant tension between business and social purpose. Siddhartha shares what poverty really is beyond income, how trust is built in communities that have been let down before, and why design can be as powerful as policy in creating change. We also explore his work on the Tiny Cane Collective: an open experiment in radical transparency. From artisan wages to projected losses, nothing is hidden. The goal is simple but rare: keep a business truly social by showing the full, messy, handcrafted reality of balancing bottom lines with moral imperatives. This episode covers: How Tiny Miracles’ “Get Out, Stay Out” model works in practiceThe role of design in breaking the poverty cycleWhy transparency can be the strongest trust-building toolNavigating the “profit vs purpose” paradox in real timeWhat it takes to keep purpose at the center as you scaleI stumbled upon Tiny Miracles by chance but with a conversation that left a deep, lasting impression. This is the story of what I found: a team making the world slightly more just, one system at a time.

    1h 3m
  3. How Do You Design for Life, Not Just Work?  w/ Kritika Trehan | Founder and Creative Head, Studio Ping Pong

    07/23/2025

    How Do You Design for Life, Not Just Work? w/ Kritika Trehan | Founder and Creative Head, Studio Ping Pong

    What Does It Take to Design a Creative Life? In this episode, we explore what it really means to live the process: to design with intention, to lead with taste, and to build brands and studios that are both joyful and durable. Kritika Trehan opens up about the creative pursuit behind Studio Ping Pong. We cover: 🧒🏽 Origins: Growing up between Kolkata and Bangalore, early sparks of creativity, and the people and places that shaped her way of seeing 🎨 Philosophy: How her design instincts evolved, the principles she returns to, and how she makes space for delight in the work 🚪 Studio Building:Why she started Ping Pong, what “home” means in a creative studio, and the tension between doing good work vs. running a good business 🧠 Team & Culture: What it takes to build culture from scratch, how she hires, and what true creative freedom looks like inside a team 💼 Working with Brands: Her approach to briefs, why clarity matters more than cleverness, and how to walk the line between what clients want and what they need ✍️ Creative Leadership: The rituals, discomforts, and lessons that keep her evolving — as a founder, designer, and creative 🔮 Reflection: What she’s chasing next, the idea of “creative confidence,” and her advice to anyone trying to live and work with more intention For creative entrepreneurs, independent thinkers, and anyone navigating the messy middle between vision and execution: this episode is a gut-check and a reminder to build with delight, discipline and depth. → Learn more: Kritika's Instagram: @kritikatrehan Studio Ping Pong: studiopingpong.com

    1h 3m
  4. So, You Want to Build Culture? Varun Patra on The Creative Economy and Infrastructure That Holds It Together

    07/08/2025

    So, You Want to Build Culture? Varun Patra on The Creative Economy and Infrastructure That Holds It Together

    In a world where culture became a commodity, Varun Patra is working to make it personal again. He’s the co-founder and CMO of Homegrown, one of India’s most influential youth culture platforms. What began as a passion project questioning mainstream narratives has evolved into a multi-dimensional ecosystem—part publication, part creative agency, part community builder—helping shape the voice of India’s creative economy. Alongside his sister and co-founder Varsha Patra, Varun has spent the last decade building the creative infrastructure powering India’s next generation of cultural entrepreneurs: real-world experiences like HG Street, talent networks that help creators thrive, and platforms that move culture forward—before brands catch up. But as India’s creative economy grows—and global attention follows—the next challenge is bigger than content. What does it really take to build sustainable ecosystems where creators, communities, and commerce can coexist?How do you build for longevity in a world obsessed with scale and virality?And what does meaningful cultural leadership look like now, when anyone can start a platform but few can build a legacy?In this conversation, we unpack: The journey of building Homegrown and what it taught him about creative infrastructure in IndiaWhat most brands get wrong when they try to “tap into culture”How festivals, talent networks, and platforms are creating what India’s creative economy needs nextAnd why the real work of building culture is long, unglamorous, and necessaryTimestamps: 00:00 Introduction to the Podcast and Guest 03:44 Varun Patra's Early Life and Entrepreneurial Journey 08:14 The Genesis of Homegrown and Its Vision 11:08 Evolution of Culture and Brands in India 14:23 Global Perspective on Culture and Economic Impact 22:50 The Creative Economy and its Potential in India 28:20 Building a Cultural Ecosystem: Challenges and Solutions 34:29 Homegrown's Impact and Future Initiatives 41:37 The Local Consortium and Community Impact 45:00 Promoting Financial Literacy and Insurance 49:03 Guidance for Cultural and Creative Entrepreneurs 54:06 Varun Patra's "Second Thought" and Learnings If you're curious about where India’s creative economy is headed—and what it’ll take to build something that lasts beyond the hype, this episode is for you. → Learn more: Varun's Instagram: @p0tra Homegrown: homegrown.co.in

    58 min
  5. What If We Taught Children to Express, Not Just Excel? Manasi Mehan on Educating the Heart through Art

    06/25/2025

    What If We Taught Children to Express, Not Just Excel? Manasi Mehan on Educating the Heart through Art

    In this episode of On Second Thought, I speak with Manasi Mehan — co-founder and CEO of Saturday Art Class, an organisation bringing He(art) back into education through visual arts and social-emotional learning (SEL). I’ve spent the early years of Saturday Art Class alongside them — sometimes up close, sometimes from afar — but always as someone who deeply believes in the world they’re building. Which is why this conversation, with Manasi as my second (and most special) guest, means so much. We trace the arc of Saturday Art Class: from a scrappy, volunteer-led classroom experiment to a national program working across schools, governments, and educator networks. Manasi shares what sparked the idea, how she and her co-founder Chhavi built early trust with the system, and why expression and emotional literacy are essential — not optional — in education. We also talk about her personal evolution: what it’s taken to grow from a passionate founder into a clear-eyed leader, how she’s built and scaled a team, and what her time at Harvard taught her about sharpening vision without losing heart. Manasi speaks candidly about the hard decisions, the doubts, and the responsibility of building something that lasts. This episode is about creative expression, safe spaces — and what happens when you believe in children, and build with conviction. It's about Educating the Heart, Head and Hands through Art. I hope it leaves you, as it left me, with a little more clarity about what education could be — and what’s possible when we make space for expression. Timestamps: 00:00 Introduction to Saturday Art Class 03:17 Manasi Mehan's Journey and the Genesis of Saturday Art Class 05:42 The Importance of Social Emotional Learning (SEL) in Art 09:10 Impact of Saturday Art Class on Children 12:52 Evolution of Saturday Art Class: From Volunteer Program to Train the Trainer Model 15:41 Navigating Partnerships and Authorities in Education 18:18 The Role of Incubators and Fellowships in Shaping Saturday Art Class 23:51 Challenges and Learnings as a Leader in the Social Sector 28:08 Building an Ecosystem and Collaboration in the Arts 30:03 Measuring Impact and Creating Safe Spaces 32:39 Conclusion About Saturday Art Class: Saturday Art Class is a nonprofit that brings art and social-emotional learning into classrooms across India — creating space for children to feel, express, and belong. Founded on the belief that every child deserves a safe space to be seen and heard, SARC works with and within the education system to embed creative expression at the heart of learning. By integrating visual arts with Social Emotional Learning (SEL), the organization helps children build the skills they need to navigate the world — confidence, empathy, resilience, and self-awareness. At its core, Saturday Art Class exists to make expression accessible — because when children are given the tools to create with confidence, they begin to believe in themselves and their place in the world. Some further recommended watching: Do schools kill creativity? | Sir Ken Robinson Follow: Saturday Art Class

    34 min
  6. We’re All Creators Now. What Happens Next? Shephali Bhatt on Content, Identity, Algorithms and the Future of Indian Media

    06/14/2025

    We’re All Creators Now. What Happens Next? Shephali Bhatt on Content, Identity, Algorithms and the Future of Indian Media

    We’re all creators now. So what happens when content is infinite, and attention isn’t? For the first episode, I’m speaking with Shephali Bhatt—one of the sharpest cultural reporters I know. She writes long-form stories at the intersection of technology, media, pop culture, and digital subcultures, with a kind of clarity and depth that’s increasingly rare. We explore how the Indian internet is evolving: Is it fragmented, unified, exhausted, or just in transition? What key shifts (from Jio to Reels to the TikTok ban) have shaped the way we connect and create? Has content creation become a default setting for everyone? What happens when AI floods the internet with content—and curation becomes the most valuable skill? Where do we draw the line between the person and the personality online? We also talk about: 📊 The strata of Indian creators and the path from emerging to established 👩🏽‍💻 How the internet is shaping young creators—especially women 🎙 Why so many top Indian podcasts still sound like men talking to men 🔐 What it means when culture moves into encrypted group chats 📰 The role of journalism, and what “prestige media” could look like by 2030 Timestamps: 00:00 Introduction to Shephali Bhatt 02:26 The Chaos of Indian Internet Culture 07:17 The "Creator" Identity and Performative Authenticity 13:40 Understanding Parasocial Relationships 18:55 Person vs. Personality in the Digital Age 34:33 AI as a "Therapist" and Data Privacy 47:27 The Future of AI Content and Human Curation 52:02 Female Representation in Indian Media 59:39 Journalists vs. Content Creators 1:09:08 The Influence of Media and Curating Your Attention 1:12:45 The Future of the Creator Economy1:18:39 Advice for Newcomers in Internet Culture If you’re curious about how the internet is reshaping identity, creativity, and power in India, this conversation is a starting point. 🔗 Check out more of Shephali’s work: LinkedIn Economic Times Mint Lounge The Seen and the Unseen episode

    1h 31m

About

“The future is already here, it’s just not evenly distributed.” Everywhere you look, fragments of the future are already visible—not just in AI that generates and robots that operate, but in the ways we learn, build, express, and connect. In classrooms reshaped by screens. In architecture that adapts to climate. In culture that’s remixed in real time. In tools designed to make the world more accessible, more human. These shifts aren’t universal yet, but they’re out there. And if we pay attention to the edges, we can start to understand what’s coming next. I’m Komal Mirani, and that’s what On Second Thought is about—your window into the ideas and innovations reshaping our world. Through conversations with the people imagining, building, and questioning what’s next, this podcast makes the future feel a little more tangible; something you can understand, participate in, and help shape.