So far we have been talking mainly about the basics of economics (and finance). Let’s today, as it were, take things up a notch. A brief detour into our fictional world: remember back in Episode 006 the one about risk, where Steve had a failed harvest the previous season and was staring down the abyss of starvation. When Bryan, Brenda and Irene are sat with Steve discussing the predicament, imagine Bryan was like, hey Steve, there is this very prestigious horseracing tournament in town in two weeks’ time and I’m told the Premium tickets offer spectacular views of the events, plus that’ll put us very close to the Duke himself. It’ll be a fun week of partying. How about you and I both buy tickets and go check it out?! From Thoughts to Sentiments I’d safely bet that the ridiculousness of such a proposition by Bryan would be obvious to most of us. It was American psychologist Abraham Maslow who built a neat framework around human needs, which we will explore today. Now, Maslow as hinted worked in the field of psychology, so why bring him up here? I suppose we can see that the question of needs gives his work relevance from an economics perspective as well. And as we saw about the Father of Economics Adam Smith’s own preferences and perspective (Episode 020), and as I hope I’ve demonstrated now and then, the ultimate goal of economics can be described as wanting to improve the human condition within our environment. From Needs to Wants to Worth Put simply, in his ‘hierarchy of needs’ later depicted as Maslow’s Pyramid, he proposed that human motivation can be driven by five distinct sets of needs. These sets can be named physiological, safety, love & belonging, esteem and finally self-actualization, depicted in that pyramid from bottom to top in that order. The core point here is that if we are at the bottom of the pyramid, preoccupied with physiological needs such as food and shelter, we have or can afford very little attention for the higher needs. It’s only once we have fulfilled that set of needs can we adequately focus on the next set higher up the hierarchy and so on. Thus our hierarchy of needs progresses from the most basic to what may be termed ‘growth’ needs. Therefore one cannot afford to focus on the ‘esteem’ level with elements in it like confidence, respectability, status, or the ‘self-actualization’ one at the top with questions of morality, creativity, spontaneity and such if they’re still scrambling to put dinner on the table for the day. From Sentiments to Concepts This concept is in fact applied in a few different areas of modern life. We’ve all seen billboards of that smiling blissfully happy couple in an ad for a car or, hmm, a kitchen tap/faucet, or a bar of chocolate. They’re in a sense fooling you into thinking you’re buying a ticket to the next stage of Maslow’s hierarchy. In organizations, apart from a well-stocked vending machine and varieties of tea and coffee, these days there are pool tables, discounted gym memberships, what not. (”We can’t pay you more, but here’s a ping pong table, please feel actualized”) So yes, fields such as marketing & advertising, and HR and management have applied such ideas, by some measures at least, quite effectively (or we may take a cynical view, quite cunningly!) But I’d reiterate that Maslow’s pyramid has greater relevance than has generally been appreciated within the area of economics, especially when viewed broadly from the stated goal of human well-being. Let’s go back to the fictional story we started with. In the event, in that episode, thanks to Brenda and Irene’s suggestions, Bryan offers Steve 10 sacks of grain from his own grain from his bumper harvest, against collateral, should the harvest fail again -- as fully set out there, as part of risk management, a key component of economics. Similarly, a great many other concepts we have explored or will do, such as but not limited to debt, opportunity cost, delayed gratification, scarcity, investment, can all be very useful when combined with the Maslow perspective of viewing the human condition. From Concepts to Deeds? Let’s one last time take the example of someone unsure of the next meal, this time not in the cozy confines of remote fiction, but in the visceral reality of today here and now, of someone who’s lived such a life of subsistence all one’s life, even if most of us who can afford to read this might never have had to confront such a situation. Some of the concepts we have covered, with the underlying premise being that it’s useful to improve one’s own lot, such as delayed gratification, investment and so on might not even be accessible to such a person, because they are essentially at a much lower level in the Maslow hierarchy. So how is one to overcome the trap of such a hand-to-mouth existence in the first place to be able to ascend the pyramid? We have the luxury of learning and applying these useful economic concepts in a way they don’t? Practically what needs to be done by way of external facilitation, either by society or government? Perhaps this responsibility falls on those of us much higher up the Maslow pyramid? Are we sensitive enough to the plight of those lower than us in this hierarchy? It’s for each of us to ask these questions and answer them ourselves. For my part I hope I’ve given some useful economic and intellectual tools to use in the improvement of the human condition, whether our own or that of others. Article written by Ash Stuart Images, video, voice narration and some footnotes generated by AI Nothing in this presentation constitutes as advice - financial, investment or other Further Reading & Reference * The Theory of Moral Sentiments, Adam Smith This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ashstuart.substack.com