The Street Level Marketing Show (Audio)

NowMedia Television
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Join Mark W. Lamplugh Jr. on Street Level Marketing, the fast-paced show that breaks down real-world marketing tactics used by elite professionals. From proven strategies to actionable tips, learn how to attract the right clients, boost visibility, and grow your business—one powerful move at a time.

  1. Street Level Marketing (Aired 08-27-2025): AI Without the Hype: Dr. Alan Beau’s Playbook for Small-Business Marketing, Data & Security

    08/27/2025

    Street Level Marketing (Aired 08-27-2025): AI Without the Hype: Dr. Alan Beau’s Playbook for Small-Business Marketing, Data & Security

    Cut through the noise with Street Level Marketing. Dr. Alan Beau shares practical AI tips, data basics, cybersecurity must-dos, and how blockchain builds trust—so small businesses grow smarter. Chapters (00:00:00) - Street Level Marketing: AI Digital Transformation With Dr. Alan Badot(00:01:00) - Small Businesses Get Involved in AI(00:06:16) - What's the biggest mistake people make when trying AI tools for the(00:12:30) - Street Level Marketing(00:13:14) - Why Businesses Don't Know How to Use Their Data(00:15:10) - What's the First Step in Turning Data into Business Decisions?(00:17:22) - Can Data Reveal a Surprising Insight for Business?(00:18:59) - How did small businesses compete with the bigger ones when it comes to(00:22:38) - Dr. Bedell on applying AI and Data Strategy(00:23:14) - Cybersecurity: The Business Need to Focus(00:28:44) - How to Better Protect Your Business From Hackers(00:32:11) - Cyber Security(00:35:20) - What is Blockchain(00:37:40) - How Can Blockchain Change the Way We Market Products?(00:42:13) - Are Blockchain and AI the Next Big Shift?(00:43:45) - Alan Badeau: Customer Loyalty Programs and Blockchain(00:45:34) - Street Level Marketing: AI, Data & Cybersecurity

    47 min
  2. Street Level (Aired 07-22-25) 30 Years of Car Marketing: From Balloons to Bots

    07/22/2025

    Street Level (Aired 07-22-25) 30 Years of Car Marketing: From Balloons to Bots

    Graham Scott reveals how car sales evolved from print ads to AI, CRMs, and compliance. A masterclass in modern marketing—only on Street Level Marketing with Mark Lamplugh.

    51 min
  3. Street Level (Aired 07-15-25) Brand Foresight: Innovate Now or Get Left Behind

    07/15/2025

    Street Level (Aired 07-15-25) Brand Foresight: Innovate Now or Get Left Behind

    Evan Millman shows how top brands blend strategy, AI, and innovation to stay relevant. Learn how foresight fuels growth in any industry. Watch now on Street Level Marketing via Now Media TV. Chapters (00:00:00) - Strategy: Building Innovative Brands(00:01:46) - What Defines a Disruptive Idea?(00:06:18) - Inventing Innovation Through Intuition vs. Data(00:11:59) - Street Level Marketing(00:13:01) - Why Every Company Needs a Strong Brand Strategy(00:17:02) - How a Strategy shifted the trajectory of a CPG brand(00:18:12) - Why Brand Alignment is So Important(00:20:22) - What's the First Step in a Brand Rebrand?(00:23:10) - Now Media TV(00:24:28) - What Does a Real Innovation Process Look Like?(00:31:11) - Cross-functional Innovation Teams(00:32:08) - What KPIs or metrics should you apply to innovation?(00:36:33) - Street Level Marketing(00:37:38) - What is foresight thinking and how does it apply to brain development(00:39:06) - How to Get the Juice Out of Your Food and Drink(00:42:52) - How Future Casting Affects Names, Design, Product(00:44:17) - How AI Is Affecting Brand Landscape(00:45:55) - How AI Is Affecting Mental Health(00:46:38) - How to Plan for the Future With a Scenario(00:47:35) - Stay Connected With Your Company's Future

    50 min
  4. Street Level Marketing (Aired 07-08-25)Smarter Leads, Real Results: AI, Data and CX Strategies

    07/08/2025

    Street Level Marketing (Aired 07-08-25)Smarter Leads, Real Results: AI, Data and CX Strategies

    Learn how AmeriLife uses AI, compliance, and customer insights to turn smarter leads into lasting growth. Bill DeCoursey breaks down the data myths hurting your bottom line. Chapters (00:00:00) - Street Level Marketing(00:00:52) - What's the Biggest Myth About Data in Marketing?(00:03:11) - What's one data point most marketers overlook but they should?(00:04:50) - How Electronic Arts Went From Research to Customer Behavior(00:06:11) - What makes a consumer insights team truly effective?(00:07:22) - Should Businesses Update Their Customer Personas?(00:09:17) - What does performance marketing mean today?(00:10:44) - Top Marketing Insights for the Senior Market(00:13:41) - Lead Generation: The Biggest Mistake Companies Make(00:15:33) - What Does a Successful Audience Segmentation Look Like?(00:16:48) - What is LeadStar and how does it help our agents?(00:21:49) - What Is High Lifetime Value in the Insurance Industry?(00:22:58) - What's the role of AI in Prospecting and Nurturing(00:25:31) - How to Make Research More Storyful for Decision Making(00:27:17) - How to Turn Raw Data Into Marketing Gold(00:29:59) - Quantum insights: How to evaluate them?(00:31:02) - What's the role of experimentation in modern marketing?(00:37:05) - Mark Lamplu(00:39:20) - Ameri Wealth: The Wealth Management Company(00:40:05) - How Amerilife Optimized a Campaign With AI(00:42:38) - Which Channels Deserve the Most Spend?(00:47:02) - How to Share Your Information With Your Audience

    48 min
  5. Street Level Market (Aired 07-01-25) AI Agents for Real Results: How to Market Smarter, Not Harder

    07/01/2025

    Street Level Market (Aired 07-01-25) AI Agents for Real Results: How to Market Smarter, Not Harder

    Learn how to train AI agents to write like you, create content, and scale marketing fast—no tech skills needed. With expert tips from Chase Hannigan for small teams and founders. Chapters (00:00:00) - AI Agents(00:01:21) - What Is an AI Agent? (Chase Hannigan)(00:04:18) - What is the role of the large language models in AI agents?(00:05:31) - Small Business Network: How to Train and Manage Digital Agents(00:07:46) - What's the Biggest Confusion People Have About AI Agents?(00:12:42) - How AI Agents Are Shaping Business Operations(00:15:38) - What Types of AI Agents Are Best Suited For?(00:18:34) - What industries are seeing the most disruption from AI?(00:20:00) - How Can AI Agents Help Businesses Scale without Hiring Specialists(00:22:28) - What are some of the challenges that businesses, you know, could(00:24:46) - How AI Agents Are Revolutionizing Marketing(00:30:56) - What Role Do Agents Play in Optimizing Ad Spend?(00:31:43) - Are AI Content Agents Inauthentic?(00:35:06) - Are We Ready for AI in Healthcare?(00:37:10) - AI Agents: The Future of Coding(00:39:43) - How to Train an AI Agent to Write Marketing Content(00:40:58) - AI Business Startups: Best Tools(00:41:56) - How Can AI Agents Enpower Small Businesses?(00:44:42) - How AI Agents Will Affect Your Marketing(00:46:06) - Where to Start Exploring AI in the Future(00:48:19) - Street Level Marketing: Small Businesses

    49 min
  6. Street Level Market (Aired 06-24-25)From Click to Care: Scaling Behavioral Health Call Centers Right

    06/24/2025

    Street Level Market (Aired 06-24-25)From Click to Care: Scaling Behavioral Health Call Centers Right

    Learn how to build, staff, and scale behavioral health call centers with empathy, smart tech, and trust-driven marketing that turns leads into lasting outcomes. Chapters (00:00:00) - Street Level Marketing: Build a Call Center(00:01:14) - How to grow a call center in the behavioral health field(00:02:53) - In-House vs Out-Of-House IT: Control vs(00:04:38) - What compliance concerns are there, you know, in the behavioral health(00:09:53) - Are We Ready for AI-based Admissions Reps?(00:12:32) - What Do You Look For In A Call Center Hiring?(00:18:51) - CRM and Workflows: How To Scale?(00:23:46) - What Marketing Channels Have Generated the Best ROI?(00:27:43) - How Do You Build a Call Center for Behavioral Mental Health?(00:33:29) - KPIs for Behavioral Healthcare Call Centers(00:35:35) - How Does the Call Center Play a Role in Patient Retention?(00:38:01) - How to Train Lead Agents for Referral Relationships(00:39:45) - Physicians on Follow-Up Calls(00:41:12) - How to Turn Clients Into Referral Sources(00:42:21) - How to Manage the Call C cadence(00:45:21) - How to Get a Consultation from Samuel Z. Epstein

    47 min
  7. Street Level Market (Aired 06-17-25) How AI Agents Like Halo Are Redefining Business, Support and CX

    06/17/2025

    Street Level Market (Aired 06-17-25) How AI Agents Like Halo Are Redefining Business, Support and CX

    Discover how Halo by CM.com automates support, boosts CX, and protects data—AI agents built for scale, ethics, and results without code. Chapters (00:00:00) - A AI Agent(00:01:27) - What is an AI Agent?(00:06:38) - What are some of the key components that make an AI agent effective(00:07:48) - Will AI Enable More Human Approvals for Travel?(00:09:33) - What are some of the common misconceptions about AI Agents?(00:11:45) - What Inspired the Development of Halo?(00:14:11) - How Halo Works: Integrating with Business Systems(00:19:50) - Do you provide support for Halo?(00:22:57) - AI Agents Improve Customer Service(00:28:22) - What are some of the challenges a business might face during the initial(00:31:18) - How AI Agents Can Help Your Marketing(00:35:06) - Cognitive Agents: The Future of Business(00:39:06) - Ethical Considerations for AI Agents(00:45:27) - A Day in the Life of Agentic AI

    47 min
  8. Street Level Market (Aired 06-03-25) Mastering Modern Leadership and Content Marketing Trends

    06/03/2025

    Street Level Market (Aired 06-03-25) Mastering Modern Leadership and Content Marketing Trends

    Discover leadership lessons, content marketing insights, and AI’s role in marketing with Joanna Track from Good Eggs and Co. Tips for agencies and brand storytelling. Chapters (00:00:00) - Interview(00:01:26) - How Good Eggs and Company Went From Start to(00:06:23) - Startup Marketing: The Challenges(00:08:44) - In the Elevator With a Startup(00:10:33) - Employee Experience: Fully Remote(00:12:48) - How Do You Build a Content Strategy?(00:16:38) - What are some of the common strategic mistakes companies make in content marketing(00:18:47) - How To Build SEO-Driven Content(00:21:06) - How to TUTORIALize Content across Channels(00:22:46) - How to Plan and Manage Your Content(00:24:06) - How Did You Build Your Team?(00:27:36) - What Is It That Makes a Content Creator So Special?(00:28:40) - How to manage workflow and communication with a remote staff?(00:29:52) - Does Your Clients Have Direct Contact With Your Team?(00:31:53) - How To Keep The Remote Team Together(00:34:40) - Leadership in Content Marketing(00:36:10) - Content Marketing(00:38:52) - What's The Future of Marketing Channels?(00:41:44) - Startups and the future of marketing(00:46:20) - Want to talk business on the Street? Here ya come

    48 min
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Join Mark W. Lamplugh Jr. on Street Level Marketing, the fast-paced show that breaks down real-world marketing tactics used by elite professionals. From proven strategies to actionable tips, learn how to attract the right clients, boost visibility, and grow your business—one powerful move at a time.

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