The ROIGHT Marketing Podcast

Boral Agency
  • 5.0 (2)
  • Marketing
  • Updated Weekly

Welcome to The ROIght Marketing Podcast! Hosted by Patricia Boral, it’s your go-to for CMOs, business owners, and marketing leaders seeking data-driven strategies that drive real ROI. Get expert insights, case studies, and tactics to optimize campaigns, future-proof brands, and stay ahead of trends. From technology to healthcare and oil & gas, explore AI, digital strategy, and content marketing. Brought to you by Boral Agency, where marketing meets growth. New episodes drop every Tuesday! Subscribe now and turn your ideas into ROI!

  1. 09/28/2025

    The Silent Risk of Ignoring Branding in Patient Loyalty

    Your patients aren't just comparing doctors. They compare brands. In this episode of The ROIght Marketing Podcast, we dive into one of the most overlooked drivers of patient loyalty: your brand. Because when 77% of patients say a trusted healthcare brand influences their decision to stay or go... ignoring branding isn’t just a miss, it’s a risk.    We’ll break down why culturally aligned branding matters, especially for diverse populations like Hispanic patients, and reveal the branding blind spots that might be quietly costing you patients. Plus, I’ll share real strategies to build trust, loyalty, and long-term engagement that sticks.    👉 Need help aligning your healthcare brand with the patients you serve? Visit boralagency.com to connect with a team that knows how to turn brand trust into better outcomes and higher retention.

  2. 08/29/2025

    Automate or Die: The Tech Marketing Wake-Up Call

    Still sending follow-up emails by hand? Let me be real with you, that’s costing you money. Most likely, your leads are slipping through the cracks while you're busy setting up another campaign... manually. And what’s worse? Your competitors are closing deals in their sleep.  In this episode of The ROIght Marketing Podcast, we get brutally honest about the cost of falling behind. You’ll learn why automation is the new baseline in tech marketing, how it directly impacts revenue, and what tools top-performing brands use to scale without burning out. If you’re still relying on spreadsheets, it’s time for a strategy upgrade.  👉 Visit boralagency.com to stop the leaks and build a marketing machine that runs 24/7.

  3. 08/18/2025

    The Power of Thought Leadership: Position Your Business as a Leader

    Your next deal won’t be won on price. It will be won on trust. In markets like tech, healthcare, and oil and gas, the brands that teach, challenge, and lead are the ones that get invited to the table. In this episode of The ROIght Marketing Podcast, The Power of Thought Leadership: Position Your Business as a Leader, we unpack how real thought leadership works and how to build it with intent. Not fluffy quotes. Not random posts. A clear point of view that is data backed, audience relevant, solution oriented, and genuinely insightful. You’ll learn how to: Tell a story that attracts qualified buyers and shortens long sales cycles Separate thought leadership from generic content marketing and why that difference matters Model what leaders like Salesforce, GE, Deloitte, Shell, and IBM do to shape the conversation Measure impact using signals that actually matter, from reshares to speaking invites Build a distribution engine across LinkedIn, trade journals, podcasts, and events, including executive profiles and repurposed keynotes Walk away with a simple framework to become the go-to voice in your space and a checklist to get your message seen by the right decision makers. ⚡ Ready to position your brand as the leader your industry needs? Visit www.boralagency.com for expert support that turns authority into revenue.

  4. 07/22/2025

    AI Agents Are Coming...Are You Prepared?

    AI agents aren’t just tech buzz, they’re reshaping how automation operates in marketing. In this episode of The ROIght Marketing Podcast, I sit down with Ryan Seifert, CEO of Teric Technology, who’s been exploring AI tools and frameworks since childhood and leading digital transformations for over a decade.  We dive into how AI agents, software that acts autonomously, are optimized for marketing use: from handling customer conversations to automating campaigns intelligently and scaling results faster than ever.  You'll learn the real-world impact of AI agents in marketing, what goes into deploying them, but more importantly, you’ll hear why ignoring them isn't just risky, it’s reckless. Ready to meet your new marketing teammates?  👉 Visit boralagency.com to build AI-powered strategies that actually work and win.

  5. 07/14/2025

    5 Trends Reshaping Marketing Right Now

    The future isn’t coming—it’s already here. And if your 2025 strategy still looks like your 2023 plan with a few tweaks, you’re already falling behind.  In this episode of The ROIght Marketing Podcast, we’re breaking down the 5 biggest marketing trends that are flipping the script on what works—and what doesn’t. From AI-powered personalization to the humanization of brands, and from data privacy pressure to omnichannel everything—we’ll walk you through what matters now and what it takes to stay ahead. You’ll also get 5 actionable strategies to ride these trends like a pro, not a panicked last-minute updater.  ⚡ Ready to future-proof your marketing? Visit boralagency.com for expert support that actually drives results.

  6. 07/08/2025

    How to Own Local Search (Before AI Does

    f your brand isn’t showing up in local search results—or worse, being replaced by AI-generated suggestions—you’ve got a problem. Search is changing fast, and if you're still treating SEO like it’s 2015, you're already behind.  In this episode of The ROIght Marketing Podcast, we break down what it really takes to dominate local search in the age of AI. You’ll learn how to optimize for both Google and AI models, 3 powerful strategies to boost your local visibility, and the tools we use to help businesses outrank their competitors. Plus, there’s a bonus tip at the end that could give you a serious edge. Whether you're a local business or a national brand with local reach—this is your playbook.  🚀 Ready to get found where it matters most? Visit boralagency.com to build a strategy that drives real ROI.

  7. 07/01/2025

    Stop Acting Like a Brand: How to Build Influencer Partnerships That Work

    Let’s face it, people don’t engage with logos, they connect with other people. And that’s exactly why influencer marketing isn’t just for B2C anymore.  In this episode of The ROIght Marketing Podcast, we break down how to build influencer partnerships that feel real, work for corporate brands, and drive actual business outcomes. You’ll learn how companies like IBM, SAP, and AMEX are tapping into industry experts and micro-influencers to build trust, boost visibility, and move decision-makers. From identifying the right voices to managing campaigns that don’t feel forced—we’ll walk you through it.  🎯 Want to make your next campaign feel more human—and perform like it should? Visit boralagency.com to get started.

  8. 06/24/2025

    Hack-Proof Your Ads: From Clicks to Cyber Safety

    🚨 Your ad account could be hijacked by tomorrow—and you wouldn’t even know it. From Facebook takeovers to Google phishing scams and Spotify malware injections, marketers are under attack. And no, this isn’t an IT issue—it’s a brand survival issue.  In this episode of The ROIght Marketing Podcast, we break down real cyber threats inside the ad platforms you use every day. You'll learn the 4 essential steps to protect your brand and your budget before things blow up—and how to spot the red flags before it's too late.  🛡️ Ready to lock your marketing doors? Visit boralagency.com and let’s make sure your ad dollars don’t end up in a hacker’s pocket.

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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to The ROIght Marketing Podcast! Hosted by Patricia Boral, it’s your go-to for CMOs, business owners, and marketing leaders seeking data-driven strategies that drive real ROI. Get expert insights, case studies, and tactics to optimize campaigns, future-proof brands, and stay ahead of trends. From technology to healthcare and oil & gas, explore AI, digital strategy, and content marketing. Brought to you by Boral Agency, where marketing meets growth. New episodes drop every Tuesday! Subscribe now and turn your ideas into ROI!

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