The Contractor's Edge

Mike Stiers
  • 5.0 (5)
  • Marketing
  • Updated Biweekly

The Contractor's Edge is your go-to podcast for scaling your home service business and maximizing your marketing investments. Hosted by lead generation expert Mike Stiers and business strategist Anthony Brown, who bring over a decade of combined experience in the home service industry, this show delivers proven strategies to help contractors dominate their market, generate high-quality leads, and build a business that scales year after year. Whether you're aiming for $3 million or $50 million, we've designed each episode to give you actionable insights, industry secrets, and real-world strategies, all in one place. Get ready to sharpen your edge as a Contractor and take your business to the next level.

  1. 2d ago

    Marketing 101: Branding That Helps Homeowners Choose You Over Your Competition

    Your brand sets the tone for everything. It's what the homeowner believes about your company before the sales process, and remembers about you once the job is done. In Episode 28 of The Contractors' Edge, Mike Stiers and Anthony Brown share how contractors can build trust before the first call, create a more consistent homeowner experience, and make every marketing dollar convert easier. They also share a 6-Point Contractor Brand Audit for business owners and marketing professionals in foundation repair, basement waterproofing, crawl space encapsulation, pest control, HVAC, plumbing, remodeling, concrete, and more. 6 Point Audit Ask yourself the following questions: 1. Website: Does your homepage quickly explain who you help, what problem you solve, where you work, and why homeowners should trust you? 2. Google Business Profile: Do your photos, reviews, services, and updates match the company you claim to be? 3. Ads and landing pages: Do they sound different from your competitors, or could another contractor paste in their logo and run the same message? 4. Call handling: Does your CSR sound like part of the company, or like somebody simply trying to survive the phone? 5. Sales and estimate process: Does the rep reinforce the promise made online? Is the estimate clear, professional, and easy to understand? 6. Jobsite and follow-up: Do the truck, uniform, communication, cleanup, review request, and referral ask match the original promise? If one of these areas feels disconnected, it can break the entire process. Tune in to the full episode for: - Why your brand is more than logos, colors, trucks, and uniforms - How your website, Google Business Profile, reviews, CSR, sales rep, and jobsite experience all shape all the sale - Why generic contractor messaging makes you sound like everyone else - How brand voice and tone help homeowners feel more confident choosing you - Why a stronger brand can improve close rate, average ticket, referrals, reviews, and marketing efficiency Not sure if your marketing is on the right track? Book a FREE MARKETING STRATEGY or KPI AUDIT with The Contractors' Edge Team. We'll help you review your numbers, spot the problems, and identify what needs to happen next. Book your audit here: https://yourcontractorsedge.com/#form Timestamps 00:26 NFRA recap 01:00 Why marketing spend needs strategy 04:30 Why brand matters more in home services 09:24 Good copy vs generic contractor messaging 12:55 Should your brand change as the business grows? 17:20 How customers help shape your brand 18:52 Why every employee affects the brand promise 20:15 The unique fingerprint of your company 25:07 Reviews and feedback reveal your real brand 28:45 Why branding improves lead generation 32:11 How trust improves close rate and average ticket 36:10 The six-point contractor brand audit 40:34 Why the full customer experience has to feel like one company Connect With The Contractors' Edge Hosts Mike Stiers on LinkedIn: https://www.linkedin.com/in/michaelstiers/ Anthony Brown on LinkedIn: https://www.linkedin.com/in/anthony-brown-419009106/ Partner of Greenbaum Stiers Strategic Marketing Group The marketing and growth solution for contractors and business owners looking to grow year after year with consistent lead generation, and proven systems. Learn more: www.greenbaumstiers.com Podcast Sponsored By: Snoball (The referral engine for contractors) Some contractors have 6 figures ($$$) worth of unsold opportunity sitting in their CRM. Snoball turns your relationships into referrals, reviews, and repeat business. When new customers come in, you get to watch the revenue compound. The best part? It's all done for you. Watch The Snoball effect, Get A Demo: https://snoball.com/info/thecontractorsedge Visit The Contractors' Edge Website: www.yourcontractorsedge.com

  2. 6d ago

    Myriam Breedlove of Atmox: Crawl Space Moisture Control Beyond Encapsulation - NFRA Live

    In this segment live from The NFRA Conference, Mike Stiers and Anthony Brown hear from Myriam Breedlove of Atmox on crawl space science, air exchange, moisture control, and why contractors need to think beyond simply closing up the crawl space. Dehumidifiers are important, but they're not the whole story. Air distribution, air exchange, dew point comparisons, circulation fans, ventilation, and dehumidification should all work together to create a healthier crawl space. Atmox actually combines controls, sensors, circulating fans, intake and exhaust fans, and dehumidifiers to manage crawl space moisture while supporting air quality and energy efficiency. Tune in for: - Why crawl space encapsulation is not the whole moisture control plan - How stagnant crawl space air can create odor and air quality issues - Why air distribution matters in real crawl spaces with odd layouts and tight corners - How dew point comparisons help determine when outside air is actually beneficial - Why the dehumidifier is the workhorse, but still needs help moving air - How Atmox acts like a "brain" for the crawl space - Why low voltage wiring can make installation easier for contractors - How better crawl space education helps contractors differentiate their service Learn more about Atmox: https://atmox.com/ This segment is sponsored by Foundation Rescue Supply (FRS), a leading distributor of residential and commercial foundation repair, waterproofing, crawl space, and air control products. Learn more about Foundation Rescue Supply: https://www.foundationrescuesupply.com/ Learn more about The National Foundation Repair Association: https://foundationrepair.org/ Visit Contractors Edge for more tips, tools, and tactics to grow your home service business: www.yourcontractorsedge.com Subscribe to The Contractors' Edge for more conversations with foundation repair, waterproofing, crawl space, concrete repair, and home service leaders moving the industry forward.

  3. 6d ago

    Will Fultz of Crack Stitch: A Profitable Way to Repair Concrete Cracks - NFRA Live

    In this segment live from The NFRA Conference, Mike Stiers and Anthony Brown sit down with Will Fultz of Crack Stitch on how contractors can structurally repair concrete cracks instead of just filling them and hoping they don't reopen. CrackStitch uses a carbon fiber and Kevlar open grid system installed perpendicular to the crack, with epoxy flowing through the grid to create a stronger structural repair. For contractors already doing concrete lifting, leveling, foundation repair, shoring, coatings, or concrete repair, this can become a profitable add-on service that helps extend the life of the slab and create more revenue from projects they are already on. Tune in for: - What CrackStitch is and how it works - Why filling a crack is not the same as structurally repairing it - How the open grid design helps prevent sliding over time - Why contractors can use CrackStitch on slabs, walls, driveways, sidewalks, pool decks, garage floors, and commercial facilities - How concrete lifting and leveling contractors can add CrackStitch as another revenue stream - How contractors can get trained virtually or in person Learn more about CrackStitch: https://crackstitch.com/ This segment is sponsored by Foundation Rescue Supply (FRS), a leading distributor of residential and commercial foundation repair, waterproofing, crawl space, and air control products. Learn more about Foundation Rescue Supply: https://www.foundationrescuesupply.com/ Learn more about The National Foundation Repair Association: https://foundationrepair.org/ Visit Contractors Edge for more tips, tools, and tactics to grow your home service business: www.yourcontractorsedge.com Subscribe to The Contractors' Edge for more conversations with foundation repair, waterproofing, crawl space, concrete repair, and home service leaders moving the industry forward.

  4. Jul 15

    Fortress Stabilization Systems: Protecting Homeowners With Better Wall Repair Systems - NFRA Live

    In this segment live from The NFRA Conference, Mike Stiers and Anthony Brown sit down with Ed Meyer and Julio Reyes of Fortress Stabilization Systems to talk about carbon fiber wall reinforcement, homeowner trust, and why proper anchoring matters when contractors are stabilizing basement walls. Ed and Julio break down what makes Fortress different: engineered systems, contractor training, product confidence, and a focus on protecting the homeowner from underdesigned solutions or bad information. Carbon fiber is strong, but the system matters. Spacing, soil pressure, wall conditions, installation, and anchoring all play a role in whether the repair actually performs the way the homeowner expects. Tune in for: - Why not all carbon fiber wall repair systems are the same - Why proper spacing matters when reinforcing foundation walls - How soil pressure, wall height, and backfill height affect the repair design - Why Fortress emphasizes top and bottom anchoring - Why training matters when installing carbon fiber systems Learn more about Fortress Stabilization Systems: https://fortressstabilization.com/ This segment is sponsored by Foundation Rescue Supply (FRS), a leading distributor of residential and commercial foundation repair, waterproofing, crawl space, and air control products. Learn more about Foundation Rescue Supply: https://www.foundationrescuesupply.com/ Learn more about The National Foundation Repair Association: https://foundationrepair.org/ Visit Contractors Edge for more tips, tools, and tactics to grow your home service business: www.yourcontractorsedge.com Subscribe to The Contractors' Edge for more conversations with foundation repair, waterproofing, crawl space, and home service leaders moving the industry forward.

  5. Jul 15

    Why ArcSite: Turn Foundation Inspections Into Homeowner-Focused Sales Tools

    In this segment live from The NFRA Conference, Mike Stiers and Anthony Brown sit down with Tim and Ryan from ArcSite to talk about how they help foundation repair contractors simplify homeowner problems, and create a confident buying process. ArcSite is already being used across the foundation repair industry to help contractors create cleaner drawings, add elevation data, build visual heat maps, and reduce setup friction, which is key to giving homeowners a clearer understanding of what is happening in their home. Tim and Ryan also share updates on topographic mapping, Smart Level integration, and engineering collaboration that helps keep the homeowner moving toward a confident yes. Tune in for: - How ArcSite helps contractors turn inspections into clear visual presentations - Why elevation heat maps can help homeowners understand foundation issues faster - Why accurate drawings help reduce confusion between sales, engineering, and production - How engineering partners can use ArcSite drawings to collaborate and return stamped work faster - Why manufacturer and supplier integrations can make quoting and ordering easier Learn more about ArcSite (Designed For The Field - Built For Results) https://www.arcsite.com/ This segment is sponsored by Foundation Rescue Supply (FRS), a leading distributor of residential and commercial foundation repair, waterproofing, crawl space, and air control products. Learn more about Foundation Rescue Supply: https://www.foundationrescuesupply.com/ Learn more about The National Foundation Repair Association: https://foundationrepair.org/ Visit The Contractors Edge for more tips, tools, and tactics to grow your home service business: www.yourcontractorsedge.com Subscribe to The Contractors' Edge podcast for more conversations with foundation repair, waterproofing, crawl space, and home service leaders moving the industry forward.

  6. Jul 10

    Mike East of Smart Level: The Faster Way to Map Foundation Elevation Readings - NFRA Live

    In this segment live from The NFRA Conference, Mike Stiers and Anthony Brown interviews Mike East of Smart Level to talk about how contractors can measure, map, and document elevation readings faster without fighting lasers, handwritten notes, or inconsistent field processes. Smart Level uses pressure-based leveling, Bluetooth, and app connectivity to help contractors record readings directly into a floor plan, reduce human error, and create cleaner documentation for homeowners, engineers, and internal teams. A huge plus? Smart Level is integrating with tools like ArcSite and Spatial Vision to turn field measurements into visual maps and better sales conversations. Tune in for: - Why Smart Level can be easier to use than lasers in tight or obstructed spaces - How contractors can map a structure as fast as they can walk it - Why digital elevation readings reduce handwritten errors and messy field notes - How better visuals help homeowners understand foundation problems faster - Why consistent SOPs protect contractors when training new team members - How Smart Level connects with ArcSite and Spatial Vision - How topographical floor maps can support stronger inspections and sales presentations - Why better documentation helps contractors reduce go-backs and explain solutions clearly Learn more about Smart Level: https://smartlevel.us/ This segment is sponsored by Foundation Rescue Supply (FRS), a leading distributor of residential and commercial foundation repair, waterproofing, crawl space, and air control products. Learn more about Foundation Rescue Supply: https://www.foundationrescuesupply.com/ Learn more about The National Foundation Repair Association: https://foundationrepair.org/ Visit Contractors Edge for more tips, tools, and tactics to grow your home service business: www.yourcontractorsedge.com Subscribe to The Contractors' Edge for more conversations with foundation repair, waterproofing, crawl space, concrete repair, and home service leaders moving the industry forward.

  7. Jul 7

    Jen Zamzow of Contractor Accelerator: CRM Tools for Foundation Repair and Home Service Contractors

    In this segment from The NFRA Conference in Oklahoma City, Mike Stiers and Anthony Brown sit down with Jen Zamzow of Contractor Accelerator to talk about what a CRM should actually do for contractors: take work off the office team, keep homeowners informed, and make the day-to-day easier to manage. Jen shares how Contractor Accelerator started in foundation repair and now supports a wide range of residential service businesses. She walks through recent updates like customer portals, automatic invoice access, faster bid acceptance, payment prompts, customizable dashboards, reporting, onboarding support, and tools that help contractors keep leads, estimates, invoices, payments, and customer communication in one place. Tune in for: - Why contractors need more than a basic contact list - How customer portals reduce back-and-forth calls - Why faster bid acceptance and payment collection matter - How dashboards help owners, sales teams, and installers see the right numbers - Why reporting becomes critical for growth, succession planning, and selling a business - How a good CRM helps contractors move from scattered systems to a scalable process Learn more about Contractor Accelerator: https://contractoraccelerator.com/ This segment is sponsored by Foundation Rescue Supply (FRS), a leading distributor of residential and commercial foundation repair, waterproofing, crawl space, and air control products. Learn more about Foundation Rescue Supply: https://www.foundationrescuesupply.com/ Learn more about The National Foundation Repair Association: https://foundationrepair.org/ Visit The Contractors' Edge for more tips, tools, and tactics to grow your home service business: www.yourcontractorsedge.com Subscribe to The Contractors' Edge for more conversations with foundation repair, waterproofing, crawl space, and home service leaders moving the industry forward.

  8. Jul 6

    Daniel Stark of Stark Foundations: Stop Letting Engineering Delays Slow Down Foundation Repair Jobs

    In this segment from The NFRA Conference in Oklahoma City, Mike Stiers and Anthony Brown sit down with Daniel Stark of Stark Foundations to talk about how faster, cleaner engineering can help foundation repair contractors speed up jobs without cutting corners. Daniel explains how Stark Foundations focuses solely on foundation repair engineering, using their SPEKTR platform to help contractors submit project information, document installations, track engineering status, and move from engineering to final closeout more efficiently. Tune in for: * Why foundation repair contractors need engineering that matches the speed of the job cycle * How Stark Foundations helps reduce delays in reports, permits, and closeout letters * Why their SPEKTR platform gives contractors more visibility into project status * How special inspection letters and closeout letters help contractors finish projects and get paid * Why speed and accuracy do not have to be opposites * How faster engineering can improve cash flow, reduce friction, and create a better homeowner experience Learn more about Stark Foundations: https://starkfoundations.com/ This segment is sponsored by Foundation Rescue Supply (FRS), a leading distributor of residential and commercial foundation repair, waterproofing, crawl space, and air control products. Learn more about Foundation Rescue Supply: https://www.foundationrescuesupply.com/ Visit The National Foundation Repair Association: https://foundationrepair.org/ Visit Contractors Edge for more tips, tools, and tactics to grow your home service business: www.yourcontractorsedge.com Subscribe to The Contractors' Edge for more conversations with foundation repair, waterproofing, crawl space, and home service leaders moving the industry forward.

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About

The Contractor's Edge is your go-to podcast for scaling your home service business and maximizing your marketing investments. Hosted by lead generation expert Mike Stiers and business strategist Anthony Brown, who bring over a decade of combined experience in the home service industry, this show delivers proven strategies to help contractors dominate their market, generate high-quality leads, and build a business that scales year after year. Whether you're aiming for $3 million or $50 million, we've designed each episode to give you actionable insights, industry secrets, and real-world strategies, all in one place. Get ready to sharpen your edge as a Contractor and take your business to the next level.

Information

  • Creator
    Mike Stiers
  • Years Active
    2025 - 2026
  • Episodes
    41
  • Rating
    Clean
  • Copyright
    © 2025
  • Show Website
    The Contractor's Edge