A New Ambition

Krista Williamson
  • 5.0 (2)
  • Entrepreneurship

A New Ambition is for independent business owners who want a successful business and a well-lived life. You've worked hard to get here. But the business has grown and the way you've always worked isn't working the same way anymore. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving. You've probably told yourself it will get easier once you hire the right people, once you get through this season, once sales hit that number. But as your business grows the pressure doesn't go away, and it doesn't get easier. If anything it's the opposite. I know what that's like. For years, growing my business was my only goal. Then I realized I wanted more: more time for myself, my relationships, and my health, without giving up the business I'd built. I thought I'd lost my ambition, but it turned out, I just had a new one. I'm Krista Williamson, seasoned business owner, trusted thinking partner, and leadership development coach for independent business owners. Every other week I'll help you reclaim your time, lower your stress, and lead your business in a way that makes your well-lived life possible. This is A New Ambition. What's your new ambition?

  1. 1d ago

    51: Why you have time but still can't focus

    You’ve planned your week and, on paper, you have enough time to get everything done. But then you sit down to work and you can’t seem to focus. You’re slower than you expected to be, you keep getting distracted, or you reach a point in the day where you just can’t think clearly anymore. It’s easy to assume you need to manage your time better or be more disciplined. But what you may not be considering is how much thinking you’ve already asked your brain to do. In this episode, I’m talking about cognitive load, how it affects your ability to focus and why you can have enough time to get something done, but not enough mental capacity left to actually do it. This episode was originally the final part of a three-part series about capacity. You can also go back and listen, or listen again, to: Episode 40: What is your decided capacity? Episode 41: You’re not running out of time (you’re running out of energy) Together, they’ll help you think differently about your capacity, not just in terms of how much time you have, but everything else that affects what you can realistically take on. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

  2. Sep 22

    50: Why your team still needs you for everything

    You hired a team because you needed help. But you’re still answering questions, making decisions and getting pulled into things you thought someone else was looking after. You finally sit down to get something important done and ten minutes later someone needs an answer, someone else wants you to check something, and there’s a problem that needs to be dealt with. Before you know it, the time you set aside is gone and you’re wondering why, with a team in place, you’re still involved in so much.  It’s frustrating, and it can leave you wondering if your team is ever going to be able to handle more without you. In this episode, I’m talking about how this happens and why it can be such an easy pattern to get into, especially when you’re used to being the person who knows what to do. I’ll also give you a few things to think about if you want your team to handle more without you, so you can spend less time involved in their work and more time doing your own. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

  3. Sep 8

    49: Why prioritizing can feel impossible

    You have a lot to do. Some of it is urgent. Some of it is important. And some of it has been sitting on your list for far longer than you’d like to admit. You know you can’t do everything. But deciding what to focus on, what can wait, and what you’re simply not going to do can feel much harder than it needs to. Especially when it all feels important. In this episode, we’re looking at why prioritizing can feel so difficult, even when you know what to do. You’ll walk away with a better understanding of what makes choosing so hard and a simple way to start making those decisions with more confidence, so you can spend less time spinning and more time on the work you’ve decided matters. And once you understand why prioritizing can be so hard, the next question is: how do you actually do it? Episodes 27 and 28 will help with that: Episode 27: How to Figure Out What’s Most Important (When It All Feels Equally Important) Episode 28: How to Get Your Priority Work Done (When Your Days Are Busy) Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

  4. Aug 25

    48: Financial Blind Spots

    You’ve built your business by figuring things out as you go. When something goes wrong, you deal with it and when you need to make something happen, you find a way. When things don’t go according to plan, you work harder, change course and somehow manage to land on your feet. And you have years of evidence that this works. So you keep going. But financially, things might not feel quite as good as your growing sales suggest. Cash is tighter than you think it should be. You’re making bigger decisions with more money at stake, and there are questions about the financial health of your business that you know you can’t really answer. Still, sales are growing. Things are working. And you’ve always figured it out before. So why would you stop now? In this episode, I’m talking about what happens when the way you’ve always operated starts to collide with the financial reality of the business you’ve grown and why that can be so difficult to see while things are going well. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

  5. Aug 11

    47: The goal isn’t the point

    Somewhere along the way you started using your goals and your results as a way to measure success or failure. Goal setting and goal achievement became a weapon you used against yourself, instead of a tool that you used to operate your business.  This became a problem because when you hit your goals you felt successful and when you didn’t it felt like you were failing. It hung over you, it affected how you showed up in your business, how you approached challenges and problems, and instead of helping you, it became something that stood in your way. You've probably been using goals like this for years, every quarter, every launch, without ever stopping to notice what this was doing to you and your business. This episode is about how and why that happens, the impact it has, and most importantly, how to turn this around and start using goal setting and goal achievement as an effective tool instead. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

  6. Jul 28

    46: Is hustle really your edge?

    You remember what it took to get this business off the ground. The early mornings, the late nights, saying yes before you knew how you'd pull it off and then figuring it out anyway. Nobody handed you a team or a budget. You just gave it everything you had, because there was too much riding on it not to. So now, when someone suggests you slow down, delegate more, stop answering every message the second it comes in, this feels scary. Because if that's what got you here, doesn't letting go of it mean letting go of the thing that made your business successful in the first place? That fear makes complete sense. But it's not telling you what you think it is. Your business needs something different from you now, and hustle might be exactly what's in the way. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

  7. Jul 14

    45: How to feel more in control when things go wrong

    You're having a pretty good morning, getting through your priorities, and something unexpected happens to set you off. Maybe you get a call from an upset customer or an important delivery gets messed up and you see red, and you let the entire team know how you feel about it. Maybe it’s someone on your team who keeps making the same mistake and before you know it you’re snapping at them or barking the instructions out.  You know these aren’t your best moments, that your reactions aren’t helping anyone, but you don’t think there’s really anything that can be done about them.  You can’t seem to control them. You’re someone who says what you’re thinking and you’re not good at hiding how you feel, which means you can’t control your reactions — or can you? This episode is going to teach you how to stay in control when things go sideways, so you respond in a way that actually solves the problem and feels like you. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

  8. Jun 30

    44: What to do about that exhausting employee

    You know exactly who this episode is talking about. The employee who needs to talk everything through. Who brings their mood into every interaction. Who always has a situation that needs an exception. And it’s frustrating you. You feel resentful about the time it takes and disappointed that it never really seems to change things — no matter how much of your time you give it.  You don’t love this part about being a boss but you also don’t want to be a jerk. And you don’t want them to quit. Because you really don’t have time for that either.   It’s just the ugly side of being an independent business owner, or is it? This episode will turn your current view of the situation upside down. And it will show you a different problem and solution so you can finally solve it for yourself.  Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

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Ratings & Reviews

5
out of 5
2 Ratings

About

A New Ambition is for independent business owners who want a successful business and a well-lived life. You've worked hard to get here. But the business has grown and the way you've always worked isn't working the same way anymore. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving. You've probably told yourself it will get easier once you hire the right people, once you get through this season, once sales hit that number. But as your business grows the pressure doesn't go away, and it doesn't get easier. If anything it's the opposite. I know what that's like. For years, growing my business was my only goal. Then I realized I wanted more: more time for myself, my relationships, and my health, without giving up the business I'd built. I thought I'd lost my ambition, but it turned out, I just had a new one. I'm Krista Williamson, seasoned business owner, trusted thinking partner, and leadership development coach for independent business owners. Every other week I'll help you reclaim your time, lower your stress, and lead your business in a way that makes your well-lived life possible. This is A New Ambition. What's your new ambition?

Information

  • Creator
    Krista Williamson
  • Years Active
    2025 - 2026
  • Episodes
    52
  • Rating
    Clean
  • Copyright
    © 2026 A New Ambition
  • Show Website
    A New Ambition