A New Ambition

Krista Williamson
  • 5.0 (2)
  • ENTREPRENEURSHIP

A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone. We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier. But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go. I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life. Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.

  1. 3D AGO

    35: Becoming the leader your small business needs (part 1)

    In this episode, part one of a two part conversation I had with Nicole Keleher on her podcast, The Seasonal Operator, we talk about what it really looks like to become the leader your small business needs. Nicole works with Christmas businesses and seasonal retailers on marketing strategy, planning, and execution. For almost twenty years, she ran her own retail business with a team of up to twenty staff. So when we talk about leadership in a small business, we are not talking theory. We’re talking, lived experience and what it actually takes to lead a successful business. In this first half of our conversation, we explore what really happens when you hire that first employee, or your tenth, and realize you are not just doing the work anymore. You are leading. We talk about why so many independent business owners stay stuck in doing instead of leading, how the desire to be liked can undermine clarity, what actually makes a good leader and why it is not personality, and how oversharing stress, fixing everything yourself, or avoiding hard conversations slowly erodes trust. If managing your team feels more complicated than you expected, this conversation will help you understand why and what begins to change when you step fully into your role. To connect with Nicole: Podcast: The Seasonal Operator Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers To Connect with Krista: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

    34 min

  2. FEB 10

    34: How to slow down those unhelpful automatic reactions

    You know what it’s like when things don’t go as planned or something unexpected happens and it throws you for a loop. It could be someone quitting or dropping the ball, a sale or a new product that doesn’t perform the way you hoped, or an argument or a hurtful comment that someone throws your way. And without really thinking the problem through, you react: You change up the sale. You rewrite all your product pages. You lob a sarcastic comment back or you avoid dealing with it. In the moment, it feels like you’re dealing with the problem. But later, you realize it didn’t really help, or that you made it worse. Before you know it, you’re back at square one, you’ve doubled your spend, or you’re walking around all day upset about what was said to you. And that’s what today’s episode is about.  Not avoiding these situations, because there’s no version of running a business or a life where you can avoid these things altogether. But understanding that automatic reaction, and learning how to slow it down. So you can solve the right problem, make better decisions without wasting time and energy, and stop dragging those hard feelings into everything else you do. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

    20 min

  3. JAN 27

    33: What's creating all that pressure you feel?

    You know that feeling that you’re always behind, that there’s too much to do, that even on those days where you’re right on schedule, you still feel rushed, squeezed tight, like you have zero space available in your head? That constant overwhelm you feel?  That low level pressure that never seems to go away? And you think: “I just need to get more organized.” “Once I do that, I’ll feel better.” So you reorganize your list, rework your calendar, tweak your systems, and you move things around. Again. And as you’re doing it, you tell yourself” This is going to make it all better.  I’ll get more done. I’ll feel less pressure. I’ll have more time.  Only the relief that comes with that thought never really lasts, and before you know it, you’re right back where you started: feeling stressed, behind, and under the same familiar pressure. That’s what I’m talking about in this episode, something that looks like a time-management problem, but doesn’t actually change, no matter how much you try to rearrange or optimize your day. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

    14 min

  4. JAN 13

    32: Is what you’re thinking helping you?

    Most business owners think their problems and the solutions live outside of them. In their team. In their workload. In the economy. In the way things keep going wrong or taking longer than they should. So when something isn’t working, the instinct is to look outside yourself: at your strategy, your structure, other people, or your environment. And that makes sense. Those are the things you can see, measure, and try to change. And yet, even when you work on those things, something else is still shaping the outcome. How you interpret what’s happening. What you assume is true. The conclusions you jump to without realizing it. They affect how you feel day to day, what you take on, what you avoid, and the outcomes you create. That’s why your business isn’t just about time management or sales or operations. It’s also about what’s going on inside of your head and how that affects everything you do or don’t do. If you’re not paying attention to your thoughts, the things you assume are true, the stories you tell yourself without realizing it, those are the thoughts that will be running the show. And left unchecked, they can take your business, and your energy, somewhere you never meant to go. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

    18 min

  5. JAN 6

    31: Why boundaries aren’t working in your business (and how to fix that)

    Why can’t you say no to that conversation, interruption, taking on work that someone else should be doing, adding more projects this quarter? Why does it feel like it’s the hardest thing to do when your plate is already overflowing and why does it seem to happen despite your good intentions? You've tried setting boundaries, being more disciplined about your time, rehearsing what you’ll say the next time someone pops in for a “quick question” and promising yourself that you’ll stay focused on your current projects instead of adding more, but it doesn’t work. Grab your coffee and tune in to find out what’s actually driving that “yes” reflex and what needs to change, so you can finally start setting boundaries that you’ll actually keep. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

    17 min

  6. 12/30/2025

    30: How to follow your guardrails (when you keep breaking them)

    You told yourself you wouldn't check email first thing in the morning. But there you are, scrolling through your inbox before you've even had coffee. You decided not to work past 6pm this week. But it's 8:30 and you're still at your desk, trying to finish just one more thing. You promised yourself you'd focus on your priorities without interruptions. But every time you sit down to work, you're checking messages, answering questions, and putting out fires. And by the end of the day, you're frustrated with yourself. Because you know what you want to be doing. You have a plan for your day and you have rules in place to protect it. But you keep breaking them and don't know how to stop it. In this episode, I'm walking you through why it's so hard to stick to the rules you set for yourself and what's actually driving you to override them, even when you know better. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

    17 min

  7. 12/23/2025

    29: How to set guardrails (to protect your time and energy)

    You know what's most important in your business and you block the time in your schedule to work on it. But somehow, your day still gets away from you. You keep working past the point where you're effective. New ideas pull you off course mid-project. And you're making the same small decisions over and over again: should I answer this? Should I check that? Do I need to decide now? By the end of the day, you're exhausted, but the priorities you set didn't get done. Here's the thing: knowing what's most important and protecting the time to work on it are two completely different skills. In this episode, I'm walking you through three specific guardrails that protect your time, your focus, and your energy—before your day even starts. Because when you have the right structure in place, your priorities get done—without you having to push so hard. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

    17 min

  8. 12/16/2025

    28: How to get your priority work done (when your days are busy)

    You start your day clear on what you want to get done, you even know what your top priorities are, but by the end of the day, they are still sitting there, untouched. Emails pulled you in, questions came up, something felt urgent, and your attention was pulled in a dozen directions. You were busy all day, but never did get to that decision or that presentation, or those campaign emails. This episode is about that gap. Not the gap between effort and discipline, but the gap between knowing your priorities and actually getting them done in a real day, with real interruptions. If you’ve done the work of setting your priorities and still find yourself ending the day frustrated, you’ll know what I’m talking about.  Because clarity about your priorities alone doesn’t protect your time. Structure does. In this episode, I talk about why priority work needs space, not more willpower, and how creating a simple container can change what actually gets done, without exhausting yourself or micromanaging every hour. It’s the difference between hoping you’ll “get to it” and actually seeing your priorities move forward, in a way that leaves time for your life too. To connect with Krista: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

    17 min
See All (36)

Ratings & Reviews

5
out of 5
2 Ratings

About

A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone. We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier. But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go. I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life. Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.

Information

  • Creator
    Krista Williamson
  • Years Active
    2025 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © 2026 A New Ambition
  • Show Website
    A New Ambition