The Fresh Ideas Show

Fruitnet Podcast Network
Fruitnet Podcast Network
  • 3.0 (2)
  • Marketing
  • Updated Monthly

Mike Knowles and Maura Maxwell host Fruitnet's news podcast, which features exclusive interviews with fresh produce business leaders, expert analysis of market trends, and the latest stories shaping the future of fresh fruit and veg. Stay up to date with key developments and deepen your understanding of how fresh produce is produced, distributed, sold, and marketed. Hosted on Acast. See acast.com/privacy for more information.

  1. 2d ago

    How can fruit brands convince more consumers to buy?

    With the help of Hannes Tauber of Vog – Home of Apples, The Fresh Ideas Show explores what it takes to build successful fruit brands, and whether the fresh produce business needs to change the way it talks to consumers. Apple shelves have become increasingly crowded with brands, but what are they actually there to achieve? And as more companies compete for shoppers’ attention, how can those brands grow consumption rather than simply take sales from one another? In this episode of The Fresh Ideas Show, the discussion turns to the difficult business of creating a genuine connection between fruit brands and consumers – from communicating flavour, health and provenance more effectively to understanding how much sustained investment a successful consumer brand really requires. There is also a broader challenge for fresh produce. Does the industry need to become better at explaining why people should buy its products in the first place? And what can it learn from brands, both inside and outside fresh produce, that have managed to make themselves meaningful to consumers? This episode is brought to you by Vog – Home of Apples. The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell. Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet Follow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnet Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International. For more great content that can help you grow your business, visit www.fruitnet.com You can also be part of The Fresh Ideas Show! For editorial suggestions, contact editorial@fruitnet.com To sponsor or advertise in an episode, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.

  2. Sep 25

    Is AI ready to fast-track your fruit shipments?

    For fresh produce importers handling hundreds of containers a year, keeping track of packing lists, bills of lading, invoices, ETAs and countless emails can consume a huge amount of time. Trackberry founder Edouard Brière believes AI can take much of that work off their hands. In this episode of The Fresh Ideas Show, Brière explains how Trackberry reads shipping documents, extracts and cross-checks key information, follows containers in real time, then feeds the results back into an importer’s existing systems. He also tells Mike Knowles why advances in AI have suddenly made this kind of technology practical, how the system deals with messy and inconsistent documentation, and why its role is less about replacing logistics teams than allowing them to spend their time on more valuable work. This episode is brought to you by Dole, the number one name in global fresh produce. The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell. Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet Follow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnet Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International. For more great content that can help you grow your business, visit www.fruitnet.com To sponsor or advertise in an episode, contact advertising@fruitnet.com You can also be part of The Fresh Ideas Show! For editorial suggestions, contact editorial@fruitnet.com To sponsor or advertise in an episode, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.

  3. Sep 23

    Kikokà gears up for major yellow kiwifruit expansion

    Kikokà is preparing for a major step up in supply after completing its first centrally managed commercial campaign, with European production forecast to more than double to around 11,000 tonnes next season. In this episode of The Fresh Ideas Show, CEO Fabio Zanesco explains how the yellow kiwifruit project is expanding its footprint across Italy, Greece, France and Spain, while laying the foundations for future counter-seasonal production in the Southern Hemisphere. He also tells Mike Knowles why Kikokà’s model goes further than a traditional fruit ‘club’, how consistency of quality and value underpin its premium positioning, and why he believes the wider kiwifruit category still has considerable room to grow. This episode is brought to you by Dole, the number one name in global fresh produce. The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell. Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet Follow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnet Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International. For more great content that can help you grow your business, visit www.fruitnet.com To sponsor or advertise in an episode, contact advertising@fruitnet.com You can also be part of The Fresh Ideas Show! For editorial suggestions, contact editorial@fruitnet.com To sponsor or advertise in an episode, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.

  4. Jul 17

    Bananas on the brink? Professor James Dale has other ideas…

    Bananas might be the world’s most popular fruit, but disease, climate pressures, and a lack of genetic diversity mean that Cavendish – the variety most people buy in the shops – faces a serious threat to its future survival. In this episode of The Fresh Ideas Show, Mike Knowles speaks with Professor James Dale, one of the world’s leading banana researchers. He led the recent development of the world’s first genetically modified banana approved for commercial production, and is the author of a new book called The Future of Bananas. James explains why bananas are in fact unlikely to be heading for extinction, despite the alarming headlines. Plus he explores the genuine threats facing Cavendish, considers the potential for a more diverse range of bananas through new techniques like gene editing, and explains why regulators, not scientists, could play a key role in the industry's banana rescue mission. This episode is brought to you by Dole, the number one name in global fresh produce. The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell. Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet Follow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnet Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International. For more great content that can help you grow your business, visit www.fruitnet.com You can also be part of The Fresh Ideas Show! For editorial suggestions, contact editorial@fruitnet.com To sponsor or advertise in an episode, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.

  5. Jul 10

    Kiwi brand Zespri's 'big moment' in the US and Canada

    New Zealand kiwifruit brand Zespri is all set for major growth in North America, as it uses an array of marketing activities to push its SunGold and Ruby Red varieties to buyers and consumers. As the company’s regional sales director Chris Wilson explains in this latest episode of The Fresh Ideas Show, the group has now extended its commercial efforts from initial trials on the US West Coast to the country’s East Coast as well as Canada. Having made a stack of fresh connections with influencers and retailers, the company is now developing a range of different packaging formats as it looks to replicate last year’s record sales growth. This episode is brought to you by Dole, the number one name in global fresh produce. The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell. Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet Follow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnet Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International. For more great content that can help you grow your business, visit www.fruitnet.com You can also be part of The Fresh Ideas Show! For editorial suggestions, contact editorial@fruitnet.com To sponsor or advertise in an episode, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.

  6. Jul 3

    Exporter to importer: How Cherry Passion secured its own survival

    Faced with changing consumer demand, fiercer competition, and the effects of a warming climate, Italian company Cherry Passion had no choice but to rethink its business model. In just a few years, it has transformed its fresh fruit and veg export business and become a leading importer of Belgian and Dutch produce. In this exclusive interview, the group’s founder and director Stefano Pezzo explains how it coped with a major loss of production and diversified to survive. This episode is brought to you by Dole, the number one name in global fresh produce. The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell. Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet Follow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnet Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International. For more great content that can help you grow your business, visit www.fruitnet.com You can also be part of The Fresh Ideas Show! For editorial suggestions, contact editorial@fruitnet.com To sponsor or advertise in an episode, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.

  7. Jun 25

    From tropical to typical: Jingold’s avocado advance

    Cesena-based company Jingold is aiming to repeat its recent success with branded kiwifruit by introducing Italian consumers to homegrown avocados. So why has one of the world’s leading kiwifruit brands decided to start selling avocados as well? And how big a market share can it achieve as it looks to carve out its own market share alongside Europe’s traditional suppliers? These are among the big questions for Alessandro Fornari, general manager of Italian company Jingold, as he speaks exclusively to Fruitnet’s Mike Knowles ahead of the Fruitnet Tropicals Congress in Barcelona, where Fornari will offer more detail on the future of the avocado category in general. This episode is brought to you by Dole, the number one name in global fresh produce. The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell. Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet Follow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnet Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International. For more great content that can help you grow your business, visit www.fruitnet.com You can also be part of The Fresh Ideas Show! For editorial suggestions, contact editorial@fruitnet.com To sponsor or advertise in an episode, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.

  8. Jun 15

    Trump and El Niño create waves of disruption

    Mike and Maura return with their latest episode of The Fresh Ideas Show to discuss a new trend towards premium and local in tropical categories like avocados, pineapples and mangoes, the potential impact on the fresh produce business from what’s been dubbed a ‘Super El Niño’, and the idea that fruit and veg could be sold for hundred of pounds a piece. This episode is brought to you by Dole, the number one name in global fresh produce. Register now for the Fruitnet Tropicals Congress in Barcelona at fruitnet.com/tropicalscongress. The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell. Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet Follow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnet Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International. For more great content that can help you grow your business, visit www.fruitnet.com You can also be part of The Fresh Ideas Show! For editorial suggestions, contact editorial@fruitnet.com To sponsor or advertise in an episode, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.

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3
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2 Ratings

About

Mike Knowles and Maura Maxwell host Fruitnet's news podcast, which features exclusive interviews with fresh produce business leaders, expert analysis of market trends, and the latest stories shaping the future of fresh fruit and veg. Stay up to date with key developments and deepen your understanding of how fresh produce is produced, distributed, sold, and marketed. Hosted on Acast. See acast.com/privacy for more information.

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