Branded Impact Podcast

Jo Espejo
  • 5.0 (26)
  • MARKETING
  • UPDATED WEEKLY

The Branded Impact Podcast is for ambitious women entrepreneurs, coaches, speakers, and creatives who’ve built success and are ready to expand what’s possible with a brand that reflects their identity, amplifies their voice, and fuels their next level. Hosted by brand and business strategist Jocelyn “Jo” Espejo, each episode dives into visibility, positioning, mindset, content, storytelling, thought leadership, and the evolution of your Rebrand Era. This show gives you the clarity and strategy to show up as the brand aligned with your next level and maximize your branded impact.

  1. How to Build a High-Retention Team as a Woman CEO

    7H AGO

    How to Build a High-Retention Team as a Woman CEO

    How to Build a High-Retention Team as a Woman CEO featuring Wendy Sellers, The HR Lady® on The Branded Impact Podcast You can grow your brand. But can your leadership grow with it? Many women entrepreneurs focus on visibility strategy, content that converts, and scaling their business, yet overlook the one factor that directly impacts retention, culture, and revenue: mentorship and intentional leadership. In this episode of The Branded Impact Podcast, Jo Espejo, Founder of Branding by Jo, sits down with Wendy Sellers, known as The HR Lady®, to explore how training, mentoring, and structured hiring practices shape long-term business growth. Together, they unpack the connection between leadership development and brand authority, and why companies that invest in mentorship outperform financially. This conversation is especially powerful for women-led businesses building teams, refining their brand strategy, or preparing for their next level of growth. You will walk away with practical insights you can apply immediately to strengthen retention, clarify expectations, and align your internal systems with your external brand presence. In this episode, you will learn: • Why mentorship significantly increases employee retention • How to use company values as a hiring and performance roadmap • The role personality styles play in communication and leadership • Why training upfront reduces costly turnover • How branding and SEO build authority and long-term visibility If you are serious about scaling your business, strengthening your CEO mindset, and building a team that supports your brand clarity and growth, this episode is for you. Tune in and start building a brand and leadership strategy that lasts. Guest Resources Website: thehrlady.comLinkedIn: Wendy Sellers, The HR Lady® Explore Branding by Jo at www.brandingbyjo.com

    28 min
  2. How to Trust Your Intuition to Build a Powerful Personal Brand

    FEB 18

    How to Trust Your Intuition to Build a Powerful Personal Brand

    Have you been second-guessing a pivot in your business?Holding back your message?Following branding strategies that look good but do not feel like you? Your intuition is not separate from your business strategy. It may be the most powerful brand clarity tool you have. In this episode of The Branded Impact Podcast, Jo Espejo, Founder of Branding by Jo, sits down with Brittany Carmichael, psychic medium, transformational coach, luxury retreat host, and founder of The World by Britt. Together, they unpack how intuition, identity shifts, and authenticity directly impact personal branding, visibility strategy, and long-term business growth for women entrepreneurs. Brittany shares her evolution from luxury salon owner to spiritual mentor and retreat host, and how staying aligned with her authentic self shaped her brand authority. Jo connects those lessons to what many successful founders experience as they scale: fear of change, pressure to follow trends, and the struggle between strategy and alignment. If you want a personal brand that feels powerful, magnetic, and true to who you are, this conversation will challenge you to trust yourself more. In this episode, you will learn: How intuition can become a strategic advantage in business Why authenticity accelerates brand authority and visibility How identity shifts signal your next level of growth What to do when marketing advice does not feel aligned How to create branding and content that converts because it sounds like you Why mindset and strategy must work together for real business growth This episode blends mindset, personal branding, and visibility strategy into one powerful conversation designed for women founders ready to scale with clarity and confidence. 🎙 Connect with Brittany:Website: https://brittneycarmichael.com Instagram:@theworldbybrit LinkedIn: Brittney Carmichael Facebook: @BrittneyCarmichael Pinterest: Brittney Carmichael Explore Branding by Jo at www.brandingbyjo.com

    29 min
  3. Embracing Failure as a Growth Strategy for Women Entrepreneurs

    FEB 10

    Embracing Failure as a Growth Strategy for Women Entrepreneurs

    If failure has been making you question your credibility, this episode will shift your perspective fast. Visibility and authority are not built by getting everything right. They are built through clarity, consistency, and the willingness to learn in public. In this episode of The Branded Impact Podcast, host Jo Espejo, Founder of Branding by Jo, is joined by Jody Layne, Co-founder and CEO of Accelerated Medical Practices. Jody shares how she helped scale a clinic from $500,000 to $4.2 million and why business growth is a compound effect, not a single moment. Together, Jo and Jody break down what it really takes to build authority through experience, create a visibility strategy that matches your business goals, and stop treating sales like something to fear. This conversation is especially valuable for women entrepreneurs who are building their personal brand, navigating inconsistent leads, or feeling pressure to do every marketing tactic at once. You will walk away with a clearer framework for what to focus on first, how to show up as the face of your brand, and how to create marketing that converts without sacrificing authenticity. In this episode, you will learn: How to reframe failure as a growth strategy that strengthens your authority Why niching down can create faster momentum and clearer positioning How to build visibility based on your business outcome, not what you “should” do Why sharing your knowledge builds credibility and trust How to shift your mindset so selling feels like serving Why email marketing still works and how strong subject lines drive engagement Tune in to hear the full conversation and start building a brand rooted in clarity, confidence, and real authority. Guest Links: Website: Accelerated Medical Practices LinkedIn: Jody Beth Layne Instagram: @AcceleratedMedicalPractices Facebook: @AcceleratedMedicalPractices YouTube: @AcceleratedMedicalPractices 🎁 Free Resource: Access the Accelerator for FREE: https://accelerator.acceleratedmedicalpractices.com/ Explore Branding by Jo Learn more about brand alignment, authority-led visibility, and strategic growth at:👉 https://www.brandingbyjo.com 🎧 Listen on Spotify

    33 min
  4. Branding vs PR: How Women Entrepreneurs Build Visibility That Converts

    FEB 4

    Branding vs PR: How Women Entrepreneurs Build Visibility That Converts

    Branding builds trust. PR builds reach. Most women entrepreneurs need both, but do not always know how they work together. In this episode of The Branded Impact Podcast, host Jo Espejo, Founder of Branding by Jo, sits down with Alessandra Polina, Founder of Quotable Media Co., to break down the real difference between branding and public relations and how women-led businesses can use both to grow visibility, confidence, and sales. Alessandra shares her journey from starting a PR business straight out of college to rebranding into a full media company, along with the mindset shifts required to scale beyond yourself. Together, Jo and Alessandra discuss why a polished brand matters more than ever, how PR helps you reach new audiences, and why podcast guesting is one of the most effective and accessible PR strategies for women entrepreneurs. If your brand looks good but growth still feels capped, this conversation will help you understand what might be missing and how to build visibility that actually converts. The difference between branding and PR and why both matter. When women entrepreneurs should start investing in PR How branding impacts trust, confidence, and decision making Why podcast guesting is a powerful PR entry point How to turn visibility into authority and aligned clients GUEST LINK: Website: ⁠Qoutable Media Co⁠ LinkedIn:⁠ Alessandra Polina⁠ Instagram: ⁠Alessandra Polina⁠ Free 30 Minute Visibility Strategy Session 🎧 Tune in to learn how to stop blending in and start being recognized. In this episode, you will learn: 🔗 Learn more about Branding by Jo at⁠ www.brandingbyjo.com

    32 min
  5. How to Build a Brand That Grows With You (Progress, Not Perfection)

    JAN 28

    How to Build a Brand That Grows With You (Progress, Not Perfection)

    Host: Jo Espejo, Founder of Branding by Jo Guest: Kannyn January, Founder & CEO of Ambiance Branding is not just about how your business looks. It is about how it is led, experienced, and lived out over time. In this episode of The Branded Impact Podcast, Jo Espejo sits down with Kannyn January-Courter, Founder and CEO of Ambiance, to talk about the real work behind building a meaningful, profitable brand through growth, pivots, and hard seasons. From scaling brick-and-mortar locations to knowing when “more” is not actually better, this conversation dives into leadership, execution, and why brand evolution is not only normal, but necessary. Short Summary From buying a retail business at 23 to leading a multi-location luxury brand, Kannyn shares 21 years of real-world lessons on leadership, scaling wisely, evolving your brand, and building a business that grows with you, not ahead of you. Key Topics Leadership versus management in business growth Scaling without chaos and knowing when to scale back Branding beyond logos, including culture, systems, and experience Rebranding as your business matures Letting go, building teams, and visionary leadership What You’ll Learn Why leadership, not hustle, is the real growth accelerator How brand experience drives loyalty more than visuals alone When more locations or offers actually hurt profitability Why rebranding is a strategy, not a failure How to scale sustainably without bottlenecking your business Chapters 00:00 Building a Meaningful Brand 02:23 The Importance of Leadership in Business 04:39 Scaling and Managing Growth 06:38 The Evolution of Branding 09:04 Lessons from Scaling Back 11:03 The Role of Experience in Branding 12:47 Executing Your Brand Vision 14:47 Finding Your Unique Brand Identity 17:24 The Journey of Entrepreneurship 19:43 Final Thoughts on Progress and Mentorship Guest Links 🌐 Website: https://www.shopambiance.com 🔗 LinkedIn: https://www.linkedin.com/in/kannyn-january-388a0a16/ 📘 Facebook: https://www.facebook.com/ShopAmbianceSLO 📌 Pinterest: https://www.pinterest.com/shopambiance/ 📸 Instagram: https://www.instagram.com/shopambiance/ Explore Branding by Jo at www.brandingbyjo.com

    27 min
  6. Branding Is Connection: Build Trust with Your Voice & Visuals

    JAN 20

    Branding Is Connection: Build Trust with Your Voice & Visuals

    Branding Is Connection: Build Trust with Your Voice & Visuals with Katie Test Davis Host: Jo Espejo, Founder of Branding by Jo Guest: Katie Test Davis, Founder & CEO of Forthright Advising You can have the best offer in the world, but if your brand doesn’t resonate, people won’t engage. In this episode, Jo sits down with communication strategist Katie Test Davis to unpack why branding is connected, how ethical storytelling builds trust, and why your email list (not the algorithm) is one of your most powerful assets. Summary Katie shares how Forthright uses brand voice, brand photography, and data-driven marketing to build trust with child- and family-focused nonprofits. Jo and Katie talk about email marketing, consistent visibility, imposter syndrome, ethical storytelling, and how to stay relevant as SEO evolves into AI search. Key Topics Covered Branding as connection (not just visuals or a logo) Visual storytelling and why “the face behind the brand” matters Email marketing as the most reliable channel you can own Consistency + repetition to build trust (without burning out) Ethical storytelling, consent, and confidentiality Data-driven marketing: open rates, impressions, and simple testing What You’ll Learn How to build trust fast when your visuals and voice match your values Why email lists protect your audience from algorithm changes What to track monthly to make smarter marketing decisions How to tell stories that establish credibility without oversharing What “next level” visibility looks like with AI search and modern SEO Chapters 00:00 The Power of Authentic Branding 02:59 Visual Storytelling in Branding 05:01 The Importance of Email Marketing 07:05 Owning Your Audience: The Value of Email Lists 08:01 Building Trust Through Consistency 10:11 Establishing Credibility and Expertise 12:31 Sharing Personal Stories to Connect 14:23 Overcoming Imposter Syndrome in Branding 18:21 Taking Ownership and Leadership 20:10 Ethics in Storytelling 21:07 Establishing Personal Brand and Confidentiality 22:29 Data-Driven Marketing Strategies 26:47 Navigating AI and SEO for Future Success 28:32 Authenticity and Branding in Business 30:31 Building Client Relationships Through Value 37:05 Outro Guest Links 🌐 Website: https://www.forthrightadvising.com 📩 Email List: https://www.forthrightadvising.com/subscribe 💼 LinkedIn: https://www.linkedin.com/in/katietest ✨ Explore Branding by Jo at → www.brandingbyjo.com

    38 min
  7. How Brand Experience Scales a Business Without Ads

    JAN 14

    How Brand Experience Scales a Business Without Ads

    How Brand Experience Scales a Business Without Ads Host: Jo Espejo, Founder of Branding by Jo Guests: Meredith Heller & Jessica Lindsay, Co-Founders of Prospect Events What does it take to build a global events company rooted in brand experience, strategy, and trust, especially during uncertainty? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Meredith Heller and Jessica Lindsay of Prospect Events to explore how intentional branding, relationships, and client experience fueled their growth across 35+ countries. If you’re a woman entrepreneur scaling a service-based business, this conversation is packed with insight. Short Episode Summary Meredith Heller and Jessica Lindsay, founders of Prospect Events, share their journey from corporate event leaders to global founders producing high-impact experiences in over 35 countries. From branding and client experience to scaling a team and trusting your gut, this episode is packed with real-world insights for women building service-based brands rooted in trust and strategy. Key Topics Discussed Branding beyond visuals: experience as strategy Leveraging your network to grow organically Overcoming fear in outreach and visibility Scaling a service-based business without burnout Hiring, boundaries, and protecting your brand experience What You’ll Learn Why brand experience matters more than marketing tactics How to build a referral-based business through trust What to consider before scaling your team How to define scope and set boundaries with clients Why trusting your gut is a leadership skill Chapters 00:00 The Birth of Prospect Events 07:45 Navigating Branding & Marketing Strategies 14:45 Building a Network & Client Relationships 16:19 Overcoming Fear in Business Outreach 18:14 Creating a Memorable Brand Experience 23:12 Setting Boundaries & Defining Scope 25:19 The Challenges of Scaling a Business 29:23 Taking the Leap: Trusting Your Gut 31:20 Future Aspirations & Growth Strategies 33:00 Outro Guest Links 🌐 Website: https://www.prospectevents.com 📸 Instagram: Prospect Events 💼 LinkedIn: Prospect Events🎧 Podcast: The Eventful Podcast Explore Branding by Jo at www.brandingbyjo.com

    32 min
  8. You’re Not Behind. You’re Becoming | A Year-End Reflection for Women Entrepreneurs

    12/17/2025

    You’re Not Behind. You’re Becoming | A Year-End Reflection for Women Entrepreneurs

    What if the year that didn’t go as planned wasn’t a failure, but an invitation? In this deeply personal solo episode, Jo Espejo reflects on pivots, pauses, and the quiet nudges that lead us back into alignment. If you’re closing out the year feeling reflective, uncertain, or ready for what’s next, this conversation will meet you right where you are. If this year didn’t go the way you planned, this episode is for you. Episode Title: You’re Not Behind. You’re Becoming | A Year-End Reflection for Women Entrepreneurs In This Episode, We Cover: In this solo episode of The Branded Impact Podcast, host Jo Espejo, founder of Branding by Jo, shares a powerful year-end reflection on business growth, personal branding, mindset, and alignment. Jo opens up about navigating a season of pivots, unmet goals, and identity shifts, and why those moments don’t mean you’re behind, but becoming. Rather than teaching strategy or frameworks, this conversation invites you to pause, reflect, and listen to the quiet nudge many women entrepreneurs feel when it’s time to realign their business, brand, and energy. If you’re closing out the year feeling uncertain, reflective, or ready for what’s next, this episode will remind you that clarity often comes through experience, not hustle. You’ll Walk Away With: Why a year that didn’t go as planned can still be successful The difference between being busy and being aligned in business Outgrowing parts of your brand, business, or identity Navigating pivots after you’ve built momentum and credibility Why rest is part of a sustainable growth strategy How listening to the “nudge” can save you time, energy, and burnout A mindset shift around progress, timing, and success Permission to release what no longer fits, even if you’re good at it Clarity around alignment vs. productivity Reassurance that you’re not behind in your business journey A grounded perspective as you move into the new year Episode Chapters 00:00 Reflecting on the Year: A Personal Journey 02:14 Embracing Change: The Power of Pivots 04:19 Rest and Reflection: Preparing for the Future About the Host Jo Espejo is the founder of Branding by Jo, a brand strategy and visual storytelling agency helping women-led businesses align their visuals, messaging, and systems so they can show up confidently, sell with ease, and scale sustainably. Next Steps ✨ Explore Branding by Jo: www.brandingbyjo.com 📩 Learn about Visual Brand Audits, Rebrand Intensives, and brand strategy support Subscribe & Share If this episode resonated, please subscribe, rate, and share it with another woman in business who might need this reminder today.

    6 min
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5
out of 5
26 Ratings

About

The Branded Impact Podcast is for ambitious women entrepreneurs, coaches, speakers, and creatives who’ve built success and are ready to expand what’s possible with a brand that reflects their identity, amplifies their voice, and fuels their next level. Hosted by brand and business strategist Jocelyn “Jo” Espejo, each episode dives into visibility, positioning, mindset, content, storytelling, thought leadership, and the evolution of your Rebrand Era. This show gives you the clarity and strategy to show up as the brand aligned with your next level and maximize your branded impact.

Information

  • Creator
    Jo Espejo
  • Years Active
    2025 - 2026
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © Jo Espejo
  • Show Website
    Branded Impact Podcast