Under The Hood: Automotive Storytelling

Stephane Lagresle

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication. 

  1. From Seatbelts to Robotaxis: Europe's Autonomous Awakening - Charlotte Eisner, Bolt - S2E09

    APR 30

    From Seatbelts to Robotaxis: Europe's Autonomous Awakening - Charlotte Eisner, Bolt - S2E09

    THE LUCKY CLOVER DECODED In this captivating episode of "Automotive Storytelling" brought to you by The Storytelling Tribe, we sit down with Charlotte Eisner, Head of Strategic Partnerships at Bolt, co-chair of ECAVA (EU Commission), and strategic advisor on automated transportation to the NATO Science & Technology Organization, to explore how Europe is building its own autonomous mobility future, and on its own terms. 🎯 KEY INSIGHTS Europe vs. the World: Slow Is Not Behind  Charlotte reveals why Europe's rigorous three-layer approval approach (product safety + process safety + operational safety) is not a weakness, and why nobody, including Waymo, has actually cracked commercial-scale deployment yet. The "Blank Paper" Imperative  Discover why retrofitting Level 2 ADAS vehicles for Level 4 autonomy is a dead end, and how the engineering lesson from Bolt's Zicur experience demands starting from scratch to build vehicles that truly support autonomous drive systems. The Lucky Clover Strategy  Learn how Bolt's four-leaf framework — private ride-hailing, B2G municipality services (hospital rides, disabled transport, late-night safety), B2B partnerships, and public transport integration — is designed to make robotaxis a civic asset, not just a tech product. 💡 PRACTICAL TAKEAWAYS Anchor your story in the past: Tailor your narrative to the lived experience of each audience — cities, OEMs, municipalities — before introducing disruption.Know your "two-brain" problem: When bridging legacy automotive and new autonomy systems, recognize that evolution alone will not get you to Level 4. Rethink from zero.Reframe "behind" as "rigorous": Europe's approval requirements create a defensible moat — the first player to clear them will have a durable European-scale advantage.Design for the streaming generation: Today's riders don't want to own. Build services, not products — and price against the true cost of car ownership (100% cost, 2–5% utilization). 🌟 ABOUT YOUR GUIDE Charlotte Eisner brings over 15 years of experience at the intersection of electrification, autonomy, and European mobility strategy. Born into a family of automotive engineers in Gothenburg — her grandfather co-developed the Volvo three-point seatbelt — she brings a rare legacy of safety-first innovation to the frontlines of Level 4 deployment. After roles at Scandinavian Airlines, management consulting, and co-founding ventures, she re-entered automotive via the EV wave, led business development at Zicur, and now drives strategic partnerships at Bolt, where she is building Europe's answer to Waymo. "Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.

    54 min
  2. I talk to 5 AV Experts at Tech.AD 2026: GenAI, Homologation, and much more  - S2E08

    APR 24

    I talk to 5 AV Experts at Tech.AD 2026: GenAI, Homologation, and much more - S2E08

    Autonomous systems work, but proving they function safely across thousands of edge cases has become the defining challenge of our time. Instead of celebrating software milestones, the industry is slamming into a homologation wall, realizing that legal liability and digital validation are the true bottlenecks preventing autonomous deployment. Coming to you from the floor of Tech.AD Berlin 2026, this special dispatch brings together five engineering and strategic leaders: Pierre Vincent and Emmanuel Follin (ANSYS/Synopsys), Gordon Köfner (Cadence/VTD), José Rui Simões (Critical Software), and Khaled Alomari (MHP). With these experts, we talk about the increasing complexity that automated and autonomous driving bring to an already complex SDV world, and how homologation and testing are at the center stage. 🔍 In this episode, you will: ▶ Discover how generative AI shrinks complex test scenario creation from three weeks down to minutes.  ▶ Navigate the radical shift from traditional Tier 1 waterfall dynamics to a smartphone-like partnership model.  ▶ Understand why digital homologation and unresolved legal liability remain the ultimate autonomous deployment gatekeepers.  ▶ Learn how to avoid brute-force validation by targeting only the meaningful scenarios that add true engineering value. This expert panel features technical leaders who have successfully architected advanced simulation toolchains, deployed safety-critical embedded systems, and structured complex OEM partnerships globally. Together, they are building the critical infrastructure required to test physical AI and bring certified autonomous vehicles onto public roads. "Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.

    24 min
  3. The Foundation Layer: John Wall, President of QNX - S2E07

    APR 10

    The Foundation Layer: John Wall, President of QNX - S2E07

    THE INVISIBLE ENGINE DECODED In this new episode of Automotive Storytelling, brought to you by The Storytelling Tribe, Stéphane Lagresle sits down with John Wall, President of QNX, the safety-critical operating system running silently inside over 275 million vehicles worldwide. From a one-click download for students to the beating heart of BMW's Neue Klasse, John reveals how the most important software in your car might be invisible - for now. KEY INSIGHTS The "Rounding Error" Paradox: working in the shadows can be an advantage John Wall reveals how QNX grew its global automotive business while BlackBerry wasn't watching, operating as a "rounding error". It gave Wall the autonomy to work with his team tirelessly on his vision. The "Free Puppy" Fallacy: Rethinking the Open Source vs. Commercial Debate  Discover how QNX is threading the needle between open-source accessibility and commercial accountability with its QNX Everywhere initiative. Hear Wall’s position on this topic and what “free” really means. Physical AI and the Next Frontier: From Tip of the Spear to Platform of the Future Learn why Wall sees automotive as the proving ground for every other mission-critical industry, and how QNX is positioning its deterministic, safety-certified RTOS as the foundational layer for the physical AI revolution in robotics and industrial automation. PRACTICAL TAKEAWAYS Listen to customers: After COVID, Wall personally travelled the world to talk to customers. "We can't find engineers who know QNX." That listening tour created QNX Everywhere.Measure yourself against the best: QNX benchmarks every performance metric against Linux, not other RTOSes — always calibrate ambition to the market leader, not your nearest competitor.Name the integration tax: Wall's breakthrough with Vector on Alloy Kore came from naming what OEMs were silently bleeding — identifying the hidden cost your customer can't articulate is the foundation of a winning partnership narrative.Stability enables innovation: As Wall frames it, the reason Apple's app ecosystem thrives is that iOS isn't rewritten every year. The same logic applies to automotive software — OEMs can't differentiate on top of a foundation that keeps shifting. ABOUT YOUR GUIDE John Wall brings over 32 years of experience at QNX, where he has held virtually every engineering role before rising to President in November 2025. A Carleton University electrical engineer who turned down multiple exits to stay the course, he led QNX's automotive pivot through the Harman and BlackBerry eras, championed the hypervisor and QNX Everywhere against internal resistance, and secured the landmark BMW Neue Klasse partnership. BlackBerry's chief legal officer has called him "the real heart and soul of the QNX business". "Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.

    50 min
  4. How Dolby and HARMAN Engineer the Soul of Your Car - S2E06

    MAR 27

    How Dolby and HARMAN Engineer the Soul of Your Car - S2E06

    In this captivating episode of "Automotive Storytelling", we sit down with two of the most influential figures in automotive audio: Andreas Ehret, Sr. Director Automotive at Dolby Laboratories, and Greg Sikora, Executive Director of Acoustic Systems and HALOsonic Engineering at HARMAN International. Together, they pull back the curtain on how sound becomes a core dimension of the driving experience. KEY INSIGHTS The Five-Year Integration Challenge: Early Involvement is Everything: Discover why premium audio systems require involvement as early as the body-in-white stage, sometimes 3-5 years before production.  Branding through sound: Greg uncovers how HARMAN engineers a distinct sonic identity for each luxury brand — from Bang & Olufsen in Audi to Mark Levinson in Lexus — with a global team of 120 acoustic specialists. The future of in-car audio: Both guests explore how software-defined vehicles, personalization, and spatial audio are converging to make the car the world's most intimate listening space. PRACTICAL TAKEAWAYS Know your acoustic canvas: Understand that every car model is a unique acoustic environment demanding bespoke tuning, not off-the-shelf solutions.Bridge format and experience: Immersive audio formats only deliver value when the underlying hardware and tuning are aligned from the start of a program.Leverage brand sound as a differentiator: OEMs that invest in a consistent sonic identity build stronger emotional loyalty among drivers.Equip for Software-Defined Evolution: Design audio systems with over-the-air update capability to enable tuning refinements, new features, and continuous value creation post-purchase.ABOUT YOUR GUIDES Andreas Ehret brings 18+ years at Dolby Laboratories, with roots in audio coding research at Fraunhofer IIS — the birthplace of MP3. He now leads Dolby's automotive push, championing Dolby Atmos Music as the definitive in-car listening format. Greg Sikora has spent 20 years shaping how the world's finest cars sound, leading acoustic engineering for brands including B&W, Bang & Olufsen, JBL, and Harman/Kardon across customers from BMW to Ferrari. He is also an active PhD researcher at McGill University. "Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.

    50 min
  5. MWC 2026: Barcelona Calling - When Satellites Met Ecosystems - S2E05

    MAR 13

    MWC 2026: Barcelona Calling - When Satellites Met Ecosystems - S2E05

    In this special edition of "Automotive Storytelling" — the only podcast examining mobility through storytelling — we take you inside Mobile World Congress 2026 in Barcelona for seven conversations with the people shaping automotive's next chapter. From semiconductor executives to voice AI pioneers, from security architects to standards leaders, this episode captures the two forces that dominated the show floor: connectivity from space, and the end of the supply chain as we knew it. KEY INSIGHTS From Buzzword to Business Reality: The NTN Breakthrough. Maxime Flament (5GAA) and Firasat Siddiqui (Harman) reveal how non-terrestrial networks went from skeptical OEM reception in 2021 to working satellite SOS demos and BMW roadmaps in 2026, driven by trust-building.The Ecosystem Rewrite: Why the Old Waterfall Is Over. Tanjeff Schadt (PwC/Strategy&) lays out four scenarios for the automotive value chain — from OEM-led partnering to full tech disruption — while Weizhi Yu (MediaTek) and Andrew Till (Trustonic) explain why silicon suppliers and security providers now sit directly at the OEM table.The Rise of the Orchestrators. Charlie Isaacs (Salesforce) and Andrew Richards (SoundHound AI) describe a converging future where AI agents in the cloud and voice assistants in the car form an orchestration layer, and how value flows to whoever connects the dots across the ecosystem. PRACTICAL TAKEAWAYS Plan for service continuity, not backward compatibility: Design your connectivity roadmap so safety-critical services can transition across radio generations without freezing your architecture. The distinction unlocks innovation.Build the capability to operate in ecosystems now: The window is 12–24 months. Companies that still rely on traditional procurement behavior and rigid OEM-supplier hierarchies will find themselves driven rather than driving.Treat AI orchestration as infrastructure: Whether it's agentic enterprise platforms or in-vehicle voice AI, the ability to register, connect, and coordinate agents across companies is becoming as foundational as the connectivity layer itself. FEATURED GUESTS Tanjeff Schadt — Partner, Strategy& (PwC), EMEA Leader Semiconductors Maxime Flament — CTO, 5G Automotive Association (5GAA) Firasat Siddiqui — Sr. Director Global Portfolio PMO Lead, Harman International Weizhi Yu — VP Automotive Product Marketing, MediaTek Andrew Richards — VP Business Development, SoundHound AI Andrew Till — General Manager Secure Platform, Trustonic Charlie Isaacs — CTO for Customer Connection, SalesforceReady to discover the stories behind the steering wheel? "Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.

    26 min
  6. When Technology Saves Lives: Joe Custer, CEO at Intrado - S2E04

    FEB 27

    When Technology Saves Lives: Joe Custer, CEO at Intrado - S2E04

    🚨 THE COLLISION-TO-CARE REVOLUTION    In this compelling episode of "Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we connect with Joe Custer, CEO of Intrado, the company that invented modern 9-1-1, to explore how data-rich vehicle communications can save over 2000 lives annually. From two Boulder County sheriff's deputies who solved a location problem ~50 years ago to the forefront of Next Generation 9-1-1 and emergency response, Joe reveals why every second after a crash is a battle between technology and time. 🎯 KEY INSIGHTS The 12-Minute Problem: When Call Centers Cost Lives Joe reveals how current crash notifications route through OEM concierge call centers, creating 12+ minute delays that increase mortality by 46% compared to a 5-minute intervention. Next Generation AACN can cut response times by nearly 70%. The Severity Score Standard: One Language for Every Brand Discover how GM, Ford, Toyota, and Honda are collaborating with NENA and APCO to create a unified crash severity calculation, so that a "7 out of 10" means the same thing regardless of which vehicle model you drive.  The Autonomous Trust Factor: No Driver, No Problem Learn why automated emergency response becomes even more critical in the autonomous era, where driverless vehicles must communicate crashes directly to first responders through the dedicated, public-safety-grade ESInet network. 💡 PRACTICAL TAKEAWAYS Standardize the Severity Score: Adopt the updated VEDS 3.1 standard so every brand communicates crash data in a consistent, actionable formatLead with the Consumer Mandate: 94% of drivers support sharing vehicle data for safety; 70% say AACN would influence their next vehicle purchase — use this in your messagingFollow the European Playbook: Europe's eCall mandate reduced emergency response times by 40–50% and saves an estimated 2,500 lives annually — the proof of concept already exists🌟 ABOUT YOUR GUIDE Joe Custer brings nearly 30 years of leadership in finance, strategy, and corporate development to his role as CEO of Intrado — the company that handles roughly 90% of all U.S. 9-1-1 requests. Having served as CFO and SVP of Operations, Joe led the strategic transformation of emergency services infrastructure and now champions the modernization of the 9-1-1 ecosystem through Advanced Automatic Collision Notification (AACN). Ready to discover the stories behind the steering wheel?  https://www.intrado.com/ https://www.intrado.com/news-releases/intrado-and-sbd-automotive-demonstrate-how-advanced-automatic-collision-notification-aacn-could-save-more-than-2000-lives-annually "Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.

    37 min

About

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.