The Limelight Podcast

Digital Limelight Media

The Limelight Podcast is brought to you by Digital Limelight Media. It is a podcast that brings to light the challenges, trends and strategies that help make an aesthetic practice more successful. It features interviews with industry leaders to discuss internal practice challenges, advances in technology, dynamics in patient management, and the fundamentals of plastic surgery marketing. This show is designed to help providers and managers learn from their peers successes and shortfalls.

  1. Pipeline Power: Driving Sales Success

    05/28/2025

    Pipeline Power: Driving Sales Success

    This week, Chandler, Lauren, and guest Jackson dive into the 7-step sales pipeline, how to handle tough client objections, and the tools that make closing deals easier. We also chat spring music drops, wild weather, AI-generated images, and Nintendo Switch 2 rumors. Plus: real sales scenarios, DLM service spotlights, and a listener Q&A!

    23 min
  2. The Limie Awards!

    05/28/2025

    The Limie Awards!

    It’s time for the Limies! In this special awards show episode of The Limelight Podcast, Chandler, Lauren, and Julia hand out honors to the standout moments, trends, and personalities that shaped the world of influencer marketing this year. From viral campaigns to unexpected collabs, the hosts reflect on what made waves—and why it mattered. Tune in for sharp insights and plenty of behind-the-scenes takes from the industry.

    57 min
  3. Get Influenced: Influencer Marketing with Julia B.

    03/27/2025

    Get Influenced: Influencer Marketing with Julia B.

    In this episode of the Limelight Podcast, manager Julia returns to join hosts Chandler and Lauren as they dive deep into the world of influencer marketing and explore various aspects of influencer collaborations and brand strategies. The podcast breaks down notable influencer marketing campaigns, analyzing their effectiveness and impact, while debunking common misconceptions.

    46 min
  4. This is SEOparty!

    03/17/2025

    This is SEOparty!

    In this special episode of The Limelight Podcast, marketing specialists Allie, Reilly, and Sara compete in a fun game of "SEO-pardy," our SEO and marketing game show!

    32 min
  5. Design 101 with Kenna

    03/13/2025

    Design 101 with Kenna

    In this episode of the Limelight Podcast, designer Kenna joins hosts Chandler and Lauren to explore the impacts of design choices on marketing effectiveness. They examine emotions associated with specific colors and their use by popular brands, evaluate recent rebranding efforts of well-known companies and discuss appropriate file types for various business scenarios. This informative and engaging podcast offers valuable insights for marketers, designers, and business owners on leveraging design in branding strategies.

    36 min
  6. NOT Mad Men: Paid Advertising with Sam

    03/02/2025

    NOT Mad Men: Paid Advertising with Sam

    In this episode of the Limelight Podcast, paid ads specialist Sam joins hosts Chandler and Lauren to explain the basics of paid advertising. They discuss the various types of Google ads and their purposes and the different platforms to run social media ads.

    35 min
  7. SEO Games with Devin Melinn

    02/27/2025

    SEO Games with Devin Melinn

    In this episode of the Limelight Podcast, senior SEO specialist Devin joins hosts Chandler and Lauren to cover essential SEO strategies for 2025, including embracing AI, optimizing for Google Maps, and reputation management. They also discuss outdated practices to avoid, such as ignoring mobile optimization and using low-quality backlinks This episode combines expert knowledge, practical examples, and interactive segments to provide listeners with a comprehensive understanding of current SEO best practices and trends for 2025.

    28 min
  8. SEO Mythbusters with Ryan Rogers

    12/05/2024

    SEO Mythbusters with Ryan Rogers

    In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer welcome their Chief Strategy Officer, Ryan, to debunk common SEO myths. They tackle whether SEO is a one-time task, the importance of keyword variation, and if more content means better SEO. Ryan addresses the impact of social media on SEO rankings, the relevance of local SEO for all businesses, and the interplay between paid search and SEO. They also discuss AI's role in SEO and Ryan's top advice for small business owners. Tune in for expert insights on the hottest SEO topics.

    25 min
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About

The Limelight Podcast is brought to you by Digital Limelight Media. It is a podcast that brings to light the challenges, trends and strategies that help make an aesthetic practice more successful. It features interviews with industry leaders to discuss internal practice challenges, advances in technology, dynamics in patient management, and the fundamentals of plastic surgery marketing. This show is designed to help providers and managers learn from their peers successes and shortfalls.

Information

  • Creator
    Digital Limelight Media
  • Episodes
    47
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    The Limelight Podcast