In this live workshop session recorded for AI for Business, the presenter, a former Microsoft ad executive who most recently served as Director of Marketing for both eXp Commercial and eXp Realty, breaks down the exact system behind growing an online audience from scratch. The throughline for the whole session: find your voice, be memorable, and share it at scale. Using LinkedIn stats, a personal story about losing a major client, and the viral Ocean Spray TikTok video as proof, the presenter walks through the "infinite feed method" and an "attraction over chase" system for showing up consistently online, built specifically for people who would rather be found than have to chase. Key Talking Points of the Episode [0:01] Opens explaining today's session is about hands on discussion, not just training, and introduces the title "Presence Is Strategy" [1:21] Shares the line "find your voice, be memorable, and share it at scale" as the throughline for the whole workshop [1:43] Backstory: spent 10 years at Microsoft in Seattle managing paid ad campaigns for brands like McDonald's, Amazon, and eBay [2:08] Most recently served as Director of Marketing for eXp Commercial and eXp Realty, helping grow the brand to about 90,000 agents worldwide [3:24] Explains the "infinite feed method," built from posting 2,200 times across formats in a single year [5:47] Traces the origin story back to losing a major client in 2024 and choosing to grow instead of shrink [6:38] Committed to posting on camera every single day for all of 2025, despite rough early videos [7:29] One early post eventually approached 9 million views, and leads, opportunities, and speaking invitations started coming in [8:23] Introduces "attraction over chase," a system built around being an introvert who would rather be found than have to chase people down [9:40] Breaks down LinkedIn's numbers: roughly 200 million active U.S. users and an average user income around $75,000 [10:36] Compares the cost of LinkedIn posting against local TV ads [12:29] Frames the real job as a business owner: stopping the scroll long enough to make someone pause and think [13:49] Plays the Doggface208 TikTok story: a broken down car, a skateboard, and a bottle of Ocean Spray cranberry juice turned into 97 million views, a free truck, a Snoop Dogg collaboration, and an acting role on FX's Reservation Dogs [16:09] Shares a personal example: a "Top 10 Businesses to Start" post that pulled in 739 comments and counting [18:14] Closes by noting the same system applies across every platform, including LinkedIn, Instagram, Facebook, Substack, and YouTube Key Takeaways Consistency beats perfection. The presenter's first daily videos were grainy and rough, but showing up every day through 2025 eventually led to a post approaching 9 million views and a flood of new leads and speaking opportunities. LinkedIn is free and underused for B2B. With around 200 million U.S. users and an average income near $75,000, LinkedIn reaches decision makers for a fraction of the cost of TV, radio, or paid cost per click ads. Build attraction, not chase. A system that gets you in front of your audience before you ever meet them in person means people already know who you are and what you do by the time they reach out. One post can change everything. Nathan Apodaca's skateboarding Ocean Spray video proves it: a single video led to a free truck, a Snoop Dogg collaboration, an acting role, and a new business. Systemize the process so it's sustainable. Batching content creation into a single weekly block, like Wednesdays from 2 to 5 p.m., makes daily posting possible without it consuming the entire week.