One Wild Brand

Amanda DeMoura

The One Wild Brand Podcast is where women in business come to get clarity, confidence, and practical strategies they can use right away. If you are a solopreneur, coach, consultant, or small team leader who wants a brand and website that finally feel aligned with who you are, you are in the right place. Your host is Amanda DeMoura, a serial entrepreneur, Showit website designer, and the creative mind behind One Wild Brand. Here, you will learn smarter website strategy, simple branding principles that make a big difference, and real talk about what entrepreneurship looks like while raising young kids. Inside each episode, you will find tips that help your website convert better, your brand feel more polished, and your business run a little smoother. You will also hear honest conversations with other women who are building big things, along with the occasional behind the scenes pep talk when you need encouragement the most. So grab a coffee and settle in. Together, we will build a business and a brand that feel intentional, aligned, and wildly you.

Episodes

  1. JAN 12

    A Major Shift in The Online Business Space

    In this episode, I’m sharing something I’ve been sensing more and more clearly; a real shift happening in the online business space, and what that means for business owners heading into 2026 and beyond. This conversation isn’t about calling anyone out. It’s about patterns, signals, and paying attention. I’m reflecting on recent industry changes, buyer behavior, content trends, and trust (and how all of this affects how we show up, sell, and stay relevant without burning everything down). In This Episode, I Talk About: A behind-the-scenes recap of the holidays, getting sick as a family, motherhood, and easing back into workWhy recent pivots from long-standing industry leaders signal something bigger happeningHow overly polished, scripted content is creating disconnectThe difference between “perfect” messaging and believable messagingWhy trust, not urgency, is the real currency right nowHow buyer behavior has changed (and why impulse purchases are down)The rise of lower-ticket offers, extended payment plans, and membershipsWhy careless AI-generated content is hurting connectionHow launches are evolving and what buyers need during the decision windowWhy clarity matters more than scale in today’s noisy online worldHow to stay nimble, human, and sharp in 2026 and beyondResources & Concepts I Mention: The E-Myth – A book I love that explains the three roles in every business: the entrepreneur, the manager, and the technicianThe Coven – Creative Bodega’s membership for female entrepreneurs focused on content creation, Canva education, and ongoing supportThe Major Shifts I’m Seeing Right Now: 1. The Buyer Has Changed Buyers are more thoughtful, less impulsive, and far less motivated by artificial urgency. 2. Trust Is the New Currency In a world flooded with AI content, human voice, honesty, and lived experience matter more than perfection. 3. Launching Looks Different Now Traditional launch formulas aren’t hitting the same. Buyers need clarity, support, and connection - especially mid-decision. 4. Payment Behavior Is Telling a Story Extended payment plans often outperform pay-in-full, signaling a shift toward flexibility over rigidity. 5. Memberships Are Rising People want continuity, ongoing support, and relationships. Not just one-time transformations. 6. Sharpness Over Scale Clear messaging, honest positioning, thoughtful offers, and consistency now beat chasing growth at all costs. My Biggest Takeaway: The businesses that win right now aren’t the loudest or the most polished, they’re the most human! You don’t need to reinvent yourself or your business. You need to pay attention, stay flexible, and build trust before urgency. Stay Connected With Me: 📧 Email Me! I want to hear from you: amanda@onewildbrand.com 👉 Explore my services: www.onewildbrand.com 📸 Follow along on Instagram: @onewildbrand

    40 min
  2. 12/17/2025

    Why Email Marketing is King in 2026

    Instagram algorithms will keep changing. Platforms will come and go. But your email list? That’s one of the only marketing assets you actually own. In this episode, I’m breaking down why email marketing still matters in 2026, what’s changing, what’s staying the same, and how solopreneurs, service providers, and female business owners can build an email list that actually works for them – without overwhelm or spammy tactics. Whether your list is at zero, sitting untouched, or already growing, this episode will help you create a simple, sustainable plan you can actually stick with. What You’ll Learn in This Episode Why social media is rented land – and email is ownedHow big brands use email marketing (and how small businesses can do the same)Why newsletters work best when they’re treated like a real productWhat email marketing will look like in 2026The six biggest email trends shaping the futureHow to personalize emails without becoming a data expertWhy replies matter more than open ratesHow AI can support your voice without replacing itSimple email strategies you can start this weekEmail Marketing in 2026: What’s Changing Hyper-personalization using tags, segments, and opt-insAI and automation used as a support tool, not a replacementPrivacy and permission-based marketing becoming more important than everThe newsletter renaissance – less marketing voice, more human voiceEmail as the hub connecting your podcast, blog, Instagram, Pinterest, and offersSix Practical Email Strategies You Can Start This Week Treat your email list like a garden – plant seeds and pull weedsUse simple segmentation without overwhelmSet up a welcome sequence that builds trustBefriend AI and use it as an assistantDesign emails for mobile readers firstOptimize for replies, not perfectionTools Mentioned Flodesk – my go-to email marketing platform for designers, creatives, and service providersCanvaShowitChatGPTFinal Thoughts If your entire marketing strategy lives on social media, this episode is your sign to rethink that. Email marketing isn’t about doing more – it’s about building something that lasts. Start small. Pick one thing. Write one email. Set up one opt-in. Progress will always beat perfection. 📧 Email Me! I want to hear from you: amanda@onewildbrand.com 👉 Explore my services: www.onewildbrand.com 📸 Follow along on Instagram: @onewildbrand

    34 min
  3. 10/23/2025

    The Lie That It’s Too Late – Why It’s Actually Easier to Build a Business After 30

    If you’ve ever thought, “I missed my shot,” this one’s for you. Today I’m calling out the myth that success has an expiration date and showing you why your 30s and 40s are actually your superpower. I share how I launched my first business at 35, scaled it, sold it, and then started One Wild Brand at 38 – with more clarity, boundaries, and alignment than ever. We’ll talk about late-bloomer examples, why experience beats hustle culture, and how to start a business or podcast without getting stuck in perfection. Spoiler: there’s always room for the version only you can build. What You’ll Hear Why “too late” is a lie – and who benefits from you believing itHow starting later gives you clarity, confidence, and stronger boundariesThe 30-second mindset shift to get moving todayWhy podcasting is still wide open – and exactly how to beginThe “toolbox” exercise to surface the skills and stories you already haveTimestamps 06:00 – Life lately: birthday, family, and perspective08:30 – Today’s topic: the myth of “too late”10:30 – Late-bloomer truth: wisdom, boundaries, and audience fit12:10 – Examples: Vera Wang at 40, Martha Stewart at 4115:00 – From scaling to selling – and why I built differently this time18:00 – Alignment over hustle – designing work that fits real life20:00 – You’re not starting from scratch – you’re starting from experience23:00 – Podcasting isn’t “too saturated” – here’s the data and the plan26:00 – There’s always room when you do something different – niche stories33:00 – What starting later gives you: clarity, resilience, focus37:00 – “Is school too late?” A 30-year career perspective40:00 – Takeaways + your next right stepResources Free guide: How to Start a Podcast in 6 Steps → Download hereMy episode on podcast tools & workflow → Listen hereCheck out my companion blog post: Read hereKeep the convo going Loved this? Share it with a friend who needs the pep talk. Tag me with your biggest takeaway and the one step you’re taking this week. And if this episode helped, a quick rating or review helps other women find it. 💛 📧 Email Me! I want to hear from you: amanda@onewildbrand.com 👉 Explore my services: www.onewildbrand.com 📸 Follow along on Instagram: @onewildbrand

    42 min
  4. 09/17/2025

    Building Businesses and Babies

    Building businesses while raising babies isn’t a Pinterest-perfect feed. It’s yogurt spills on new sneakers, colicky nights, and figuring out how to keep moving forward when the “work during naps” advice doesn’t cut it. In this episode, I get real about what it looked like to grow (and sell) my first company while becoming a mom – and what it looks like now, building One Wild Brand with a toddler and a newborn. Whether you’re a fellow mompreneur or just curious how anyone juggles both, you’ll walk away with perspective, encouragement, and a few strategies that made the hard days survivable (and the good days worth celebrating). What You’ll Learn in This Episode Why I chose to start a business while pregnant (and what fueled my “why”)A day-in-the-life of running a company with a newborn and toddlerThe role of support systems – from family to outsourcing helpWhy I sold my first business before baby #2 (and how that opened the door to One Wild Brand)The truth behind “work while the baby naps” How I’m building differently now – vision boards, planners, and outsourcingWhy celebrating micro-wins matters just as much as hitting the big onesResources & Mentions Flodesk – my go-to email platform for opt-ins and automated sequencesThe Pink Stuff Spray – my new best friend for toddler messesPaper Planner + Vision Board – my non-negotiables for staying anchoredLinks & Next Steps 🎧 Listen to Episode 1: My Origin Story if you want the full backstory✨ Ready for a website that feels like you? Work with me at One Wild Brand📩 Get my free Podcast Starter Guide if launching your own show is on your vision board📧 Email Me! I want to hear from you: amanda@onewildbrand.com 👉 Explore my services: www.onewildbrand.com 📸 Follow along on Instagram: @onewildbrand

    43 min
  5. 06/28/2025

    My Top 5 Tech Tools for Female Entrepreneurs

    If you’re running a business with big dreams and limited time (hi, hello 👋), this episode is your techy little cheat sheet. I’m sharing the top 5 tools I lean on daily to run my business, stay organized, and make marketing easier—from website design to emails to AI. These are tools I swear by—ones that actually make your life easier instead of overwhelming you. Whether you’re just getting started or looking to tighten up your systems, grab your espresso and dive in. ☕ 🔧 Tools Mentioned in This Episode: Showit – My go-to website platform (and the one I design on for clients!)➡️ https://showit.com/r/zwrmm9z5 — Get your first month free!Canva – For all things content, design, and brand consistency➡️ https://www.canva.comChatGPT – My behind-the-scenes content assistant➡️ https://chat.openai.comFlodesk – For dreamy email marketing and beautiful forms➡️ https://flodesk.com/c/3TZV5G — Get 50% off for life!Haute Stock – My favorite source for styled stock photos➡️ https://members.hautestock.co/a/onewildbrand✨ Want to take it further? Grab my 62 done-for-you Canva templates to level up your content game: ➡️ https://onewildbrand.com/done-for-you-canva-templates 💬 Let’s connect! If you loved this episode, leave a review, follow the pod, or come hang out on Instagram @onewildbrand. I’d love to hear your favorite tool from today’s episode! 📧 Email Me! I want to hear from you: amanda@onewildbrand.com 👉 Explore my services: www.onewildbrand.com 📸 Follow along on Instagram: @onewildbrand

    24 min
  6. 06/21/2025

    Why I Switched to Showit: The Website Platform That Changed My Business

    In this solo episode, Amanda takes you behind the scenes of her favorite website platform—Showit—and why it’s her go-to for creative entrepreneurs who want total control over their brand without needing to know a single line of code. You’ll hear how switching to Showit was the missing puzzle piece in her branding journey, giving her the freedom to design with confidence, make real-time edits, and finally create a site that felt as professional as her business truly was. From clunky templates to beautifully branded, Amanda explains why Showit is worth every penny—and how it empowered her to help other women do the same. If you’re tired of feeling boxed in by other platforms or waiting on a developer to fix every tiny update, this episode is your permission slip to explore something better. 💡 What You’ll Learn: Why Amanda ditched traditional website platforms and never looked backWhat makes Showit different from Squarespace, Wix, or WordPress (especially for creatives!)How Showit helped Amanda finally feel like her brand matched her brillianceThe surprising ways a well-designed site can boost your confidence and conversionsReal talk on DIYing your site vs. hiring a designer—and how Showit makes both easier🔗 Links & Resources: 👩‍💻 Check out Amanda’s Showit design services: www.onewildbrand.com📱 Follow along on Instagram: @onewildbrand✨ Want free creative resources? Grab Amanda’s freebies https://onewildbrand.com/resources📧 Email Me! I want to hear from you: amanda@onewildbrand.com 👉 Explore my services: www.onewildbrand.com 📸 Follow along on Instagram: @onewildbrand

    24 min

Ratings & Reviews

5
out of 5
3 Ratings

About

The One Wild Brand Podcast is where women in business come to get clarity, confidence, and practical strategies they can use right away. If you are a solopreneur, coach, consultant, or small team leader who wants a brand and website that finally feel aligned with who you are, you are in the right place. Your host is Amanda DeMoura, a serial entrepreneur, Showit website designer, and the creative mind behind One Wild Brand. Here, you will learn smarter website strategy, simple branding principles that make a big difference, and real talk about what entrepreneurship looks like while raising young kids. Inside each episode, you will find tips that help your website convert better, your brand feel more polished, and your business run a little smoother. You will also hear honest conversations with other women who are building big things, along with the occasional behind the scenes pep talk when you need encouragement the most. So grab a coffee and settle in. Together, we will build a business and a brand that feel intentional, aligned, and wildly you.