The Painters Circle

Tas Moulis
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Welcome to The Painters Circle, the ultimate podcast for painting business owners looking to elevate their operations and achieve lasting success. If you're struggling to scale your painting business, manage a growing team, or attract high-quality clients, this is the show for you. Hosted by industry experts, we dive deep into proven coaching, consulting, and mentoring strategies that help painting business owners build more profitable, stress-free operations that run smoothly even without your constant involvement. Whether you're looking to fine-tune your business processes, implement effective marketing tactics, or streamline your client acquisition, The Painters Circle provides actionable insights and real-world advice from experienced mentors who’ve helped countless painting businesses thrive. Tune in for expert tips, inspiring success stories, and game-changing strategies to grow your business and take it to the next level. Ready to transform your painting business? Let’s get started.

  1. 4d ago

    #064 - Are you tired of inconsistent cash flow in your Business?

    If you’re new to the channel, I’m Tas, founder of Painter Coach. I help painting business owners build more profitable, predictable businesses without sacrificing all their time to do it. A little about me... I grew up in the painting industry and built my own painting business before moving into coaching other painting business owners. We help painters across Australia build better businesses. We focus on the numbers, systems, sales, team and performance that actually move the needle. We built PainterOS™ to help painting business owners get clearer on their targets and execute against them. And through The Painters Circle, I share the lessons, mistakes and strategies I’ve picked up along the way. One thing I’ve learned? Most painting businesses are constantly trying to balance two problems. Not enough work. Or plenty of work, but not enough time or people to get it done. And when you’re the person responsible for both winning the work and helping deliver it, it’s easy to get caught bouncing between the two. Sell. Get busy. Stop selling. Finish the work. Get quiet. Start selling again. The goal isn’t to keep running that cycle. It’s to build a business that can handle both sides without everything relying on you. That’s what this episode is about. Do you want help building a more predictable painting business? PainterOS™ Accelerator: https://accelerator.painteroperatingsystem.com/ 🎙️ More from The Painters Circle: https://pages.paintercoach.com/the-painters-circle 📺 Subscribe to Painter Coach: https://www.youtube.com/@paintercoach Timestamps: 00:00 Why Your Business Goes From Busy to Quiet 00:14 The Painters Circle 00:35 The Two Problems Every Painting Business Faces 01:11 Sales vs. Delivery 01:57 Understanding Your Pipeline 03:06 The Hamster Wheel Effect 03:31 Why Today’s Results Started Months Ago 04:02 PainterOS™ Accelerator 06:09 Breaking the Cycle 07:06 Building More Capacity 07:28 Selling Problem or Delivery Problem? 09:24 Don’t Stop the Activities That Bring in Work

  2. Sep 24

    #063 - How to stop OVERTHINKING as a Business Owner.

    If you’re new to the channel, I’m Tas, founder of Painter Coach. I help painting business owners build more profitable, predictable businesses without sacrificing all their time to do it. A little about me... I grew up in the painting industry and built my own painting business before moving into coaching other painting business owners. We help painters across Australia build better businesses. We focus on the numbers, systems, sales, team and performance that actually move the needle. We built PainterOS™ to help painting business owners get clearer on their targets and execute against them. And through The Painters Circle, I share the lessons, mistakes and strategies I’ve picked up along the way. One thing I’ve learned? You don’t need to have everything figured out before you move. Make the decision. Get the feedback. Correct course. Get better. Because sitting there overthinking the perfect move usually gets you nowhere. Correct, don’t protect. That’s what this episode is about. Do you want help building a more predictable painting business? PainterOS™ Accelerator: https://accelerator.painteroperatingsystem.com/ 🎙️ More from The Painters Circle: https://pages.paintercoach.com/the-painters-circle 📺 Subscribe to Painter Coach: https://www.youtube.com/@paintercoach Timestamps: 00:00 Stop Overthinking and Just Do the Thing 00:24 The Painters Circle 00:45 Why New Business Owners Get Stuck 01:43 Overthinking Slows Down Your Business 02:16 Correct, Don’t Protect 03:13 Why New Things Feel Overwhelming 04:25 Give Yourself Time to Get Better 04:56 PainterOS™ Accelerator 07:03 The Power of One Hour a Week 08:07 You Have to Do the Thing 08:53 Build the Habit of Getting Better 09:27 How to Get Yourself Unstuck

  3. Sep 17

    #062 - How to Buy Back Your Time as a Business Owner

    “I just don’t have enough time.” Tas has heard it repeatedly from painting business owners. There’s marketing to work on, sales to improve, numbers to understand, jobs to deliver, customers to deal with and a team to manage. But what if the problem isn’t actually time? In this episode of The Painters Circle, Tas breaks down why managing your priorities may be far more important than trying to manage every minute of your day. More money and a bigger team don’t automatically give you more freedom. Tas shares the example of a painting business doing around $3 million in annual revenue with a large team, yet the owner still had virtually no spare time. The real question is: Where is your attention going? If you’re spending hours doing admin, driving materials around, checking invoices and completing tasks someone else, a process or technology could handle, you’re sacrificing time that could be spent on higher-value activities. In this episode, Tas covers: • Why more revenue doesn’t automatically mean more time • Time management vs priority management • Where a business owner’s attention should go • Why not every task deserves equal priority • Delegating low-value activities • Using a default diary • How to track where your time actually goes • Using ChatGPT to audit your time • The “unpaid Uber driver” problem • Calculating the return on your time • How business owners can start buying back their time Your job as a business owner isn’t simply to stay busy. It’s to work on the right things at the right time. 🎙️ The Painters Circle PainterOS™ Accelerator: https://accelerator.painteroperatingsystem.com/ Subscribe to Painter Coach: https://www.youtube.com/@paintercoach Timestamps Keeping these streamlined: 00:00 You Don’t Have a Time Problem 00:37 “I Just Don’t Have Time” 01:30 Stop Managing Time, Manage Priorities 02:28 Where Is Your Attention Going? 03:19 Should You Really Be Doing the Admin? 06:27 What Should a Business Owner Prioritise? 06:58 Build a Default Diary 07:54 Track Where Your Time Actually Goes 08:39 The “Unpaid Uber Driver” Problem 09:31 You Have a Priority Problem 10:06 What Is Your Time Actually Worth?

  4. Sep 10

    #061 - No more sales objection in just 11 minutes! (Here's how I would do it)

    Does it feel like every customer is making their decision based on price? You send the quote. They question the price, tell you someone else is cheaper, or disappear completely. But what if the problem isn’t actually your price? In Episode 61 of The Painters Circle, Tas breaks down why painting business owners continually run into price objections and why the sales conversation BEFORE you present the quote matters so much. If all you talk about is your paint, your process, your team and the work you’re going to perform, you give the customer very little else to compare besides price. Instead, you need to understand the outcome they actually want and why that outcome matters to them. In this episode, Tas covers: • Why customers keep pushing back on price • Intrinsic value vs perceived value • Why superficial sales questions aren’t enough • How to uncover what a customer REALLY wants • Why Tas prefers presenting price live • Why your quotes aren’t actually “free” • How to stop competing with the cheapest painter • Why your job isn’t to convince someone to buy • The questions to ask before presenting your proposal A customer saying “I want my house painted” isn’t enough. Maybe they're preparing for a wedding, selling the property, moving in, moving out or trying to hit an important deadline. Until you understand the reason underneath the request, you don't fully understand what they value. Stop assuming. Start asking better questions. 🎙️ The Painters Circle | Episode 61 Want more clarity and control over your painting business? PainterOS™ Accelerator: https://accelerator.painteroperatingsystem.com/ Subscribe to Painter Coach: https://www.youtube.com/@paintercoach Timestamps Keeping these lean like we established: 00:00 Why Customers Keep Questioning Your Price 00:49 Every Objection Starts With an Unanswered Question 01:19 Intrinsic Value vs Perceived Value 02:11 What Does Your Customer REALLY Want? 03:16 Why Tas Presents Price Live 03:38 Stop Assuming, Start Asking 06:46 Questions Are the Answers 08:05 You’re Not in the Quoting Business 08:27 Do Customers Actually Want the Cheapest Quote? 09:00 Your Job Isn’t to Convince Them 10:43 The Real Problem Behind Price Objections

  5. Sep 3

    #060 - Think You're Too Expensive? Watch This Before Lowering Your Price

    Do you keep losing painting jobs because your quote is “too expensive”? Or at least... is that what you think is happening? One of the most common things Tas hears from painting business owners is that they're losing jobs because of price. So in this episode of The Painters Circle, Tas challenges that belief. Because when you walk into every quote already expecting the customer to think you're too expensive, it can completely change the way you approach the conversation. You start focusing on price. You second-guess your quote. You struggle to communicate value. And sometimes, you start discounting before you've even discovered what the customer actually wants. Tas even dives into 365 days of data from his own painting business, looking at hundreds of lost opportunities to understand whether price was really the problem. In this episode, you'll learn: • Why you might feel like you're constantly losing jobs on price • How your own beliefs can affect a sales conversation • Why you should track the real reasons you're losing quotes • The difference between price and perceived value • Why customers aren't simply buying a paint job • How to uncover the outcome your customer actually wants • The three filters influencing buying decisions • Why discounting isn't always the answer • How to approach your next quote differently Because people don't simply buy based on price. They buy based on the value they perceive in the outcome. Before you lower your price again, ask yourself: Is your price actually the problem? PainterOS™ Accelerator: https://accelerator.painteroperatingsystem.com/ Subscribe to Painter Coach: https://www.youtube.com/@paintercoach YouTube Timestamps00:00 Are You Losing Jobs Because of Price? 00:45 “I Keep Losing Jobs on Price” 02:14 What the Data Actually Says 03:51 People Don’t Buy Based on Price 04:50 What Does Your Customer Actually Value? 07:04 Sell the Outcome, Not the Price 09:30 The 3 Reasons People Make Buying Decisions 12:31 What to Do If You’re Losing Jobs on Price

  6. Aug 27

    #059 - How to get consistent quotes from your marketing!

    Sick of spending money on marketing that doesn't work? Facebook Ads. Google Ads. SEO. Lead generation companies. You've tried the tactics... but the quotes still aren't coming in consistently. Here's the problem: It might not be the marketing tactic that's failing. It might be the strategy behind it. In this week's episode of The Painters Circle, Tas breaks down the framework he uses to turn marketing from an expense into an investment. Instead of jumping from one tactic to another, Tas explains how painting business owners can think about marketing through three levels: Tactics → Strategy → Principles Because running Meta Ads, Google Ads, SEO, signage and referrals at the same time might make you feel busy... But busy doesn't necessarily mean profitable. In this episode you'll learn: ✅ The 3 types of marketing available to painting businesses ✅ Why jumping between marketing tactics creates noise and confusion ✅ The difference between a marketing tactic and a marketing strategy ✅ Why getting more leads shouldn't be your only objective ✅ How to build a simple funnel around your marketing ✅ Why you should nurture leads that aren't ready for a quote today ✅ The marketing number every business owner should understand ✅ Why Tas targets a 10:1 return on marketing spend ✅ How Tas's Facebook marketing reached $12.90 back for every $1 spent ✅ The Tactics → Strategy → Principles framework One of the biggest lessons from this episode is simple: Marketing shouldn't just cost you money. When it's working properly, you should understand exactly what you're putting in and what you're getting back. $1 in. How many dollars out? That's the game. So before saying: “Facebook Ads don't work.” “Google Ads don't work.” “SEO doesn't work.” Ask yourself a different question: Do I actually have a strategy behind the tactic? Because the goal isn't to do more marketing. The goal is to build a predictable and consistent way of attracting the right customers into your painting business. 🎯 Want more predictable revenue and consistent profits in your painting business? PainterOS™ Accelerator is available now. 🔗 https://accelerator.painteroperatingsystem.com/ 🎙️ New episodes of The Painters Circle every Thursday at 5PM (AEST). Available on YouTube, Spotify and Apple Podcasts. YouTube: https://www.youtube.com/@paintercoach Spotify: https://open.spotify.com/show/2MxPkThmbxNfsd9FtoIq2D?si=a8ffb79eaa2f4d75 Apple Podcasts: https://podcasts.apple.com/de/podcast/the-painters-circle/id1821598579?l=en-GB Timestamps 00:00 - Is Your Marketing Wasting Money? 00:34 - Why Most Painting Businesses Get Marketing Wrong 00:41 - The 3 Types of Marketing 01:06 - Relationship Marketing 01:16 - Why We're Focusing on Paid Marketing 01:26 - Stop Thinking Tactically 01:56 - The Marketing Offers Targeting Painters 02:25 - The Marketing Pyramid 02:47 - Why Stacking Tactics Creates Confusion 03:15 - Tactics vs Strategy 03:40 - A Better Way to Run Meta Ads 04:04 - Build a Database, Not Just Quotes 04:28 - Building a Simple Marketing Funnel 05:06 - “Google Ads Don't Work” 05:30 - Maybe the Platform Isn't the Problem 05:47 - The Marketing Metric You NEED to Know 05:56 - What Is ROAS? 06:06 - Why Tas Targets 10:1 06:12 - $1 In → $12.90 Out 06:29 - Marketing Is an Investment, Not an Expense 06:44 - The Marketing Vending Machine 07:02 - Tactics → Strategy → Principles 07:25 - The Principles Behind Great Marketing 07:33 - Understanding Leverage 07:51 - Interested vs Interesting 08:22 - The Marketing Trifecta 08:29 - How to Create Predictable Leads 08:47 - $1 In, How Many Dollars Out? 09:10 - It's Not About the Marketing 09:19 - Outro

  7. Aug 20

    #058 - The #1 Quoting Mistake Most Painting Businesses Make

    Want more predictable revenue and consistent profits in your painting business? PainterOS™ Accelerator is available now. https://accelerator.painteroperatingsystem.com/ You don't need more quotes. You need more conversations. One of the biggest mistakes painting business owners make is believing their job is to get as many quotes out the door as possible. But you're not in the quoting business. You're in the painting business. In this week's episode of The Painters Circle, Tas breaks down a pattern he noticed after speaking with dozens of painting business owners at a recent trade expo and workshop in Melbourne. The question kept coming up: “How do I get more quotes?” But that might be the wrong question. Before someone becomes a quote, they're a lead. Before they become a customer, you need to understand what they actually want, why they want it, when they need it, and whether you're the right business to help them. And simply emailing another PDF isn't necessarily going to get you there. 🎙️ New episodes of The Painters Circle every Thursday at 5PM (AEST). Available on YouTube, Spotify and Apple Podcasts. YouTube: https://www.youtube.com/@paintercoach Spotify: https://open.spotify.com/show/2MxPkThmbxNfsd9FtoIq2D?si=a8ffb79eaa2f4d75 Apple Podcasts: https://podcasts.apple.com/de/podcast/the-painters-circle/id1821598579?l=en-GB Timestamps 00:00 - You Don't Need 40 Quotes 00:20 - Welcome to The Painters Circle 00:40 - The #1 Mistake Painting Business Owners Make 00:46 - What Tas Learned From Painters in Melbourne 01:03 - “How Do I Get More Quotes?” 01:14 - What Actually Counts as a Lead? 01:29 - The First Number You Need to Track 01:44 - How to Qualify Your Leads 02:00 - When a Lead Becomes a Quote 02:15 - Want More Quotes? Start Here 02:40 - Why Painters Are Losing Opportunities 02:59 - Why Aren't You Presenting Quotes Live? 03:19 - You're NOT in the Quoting Business 03:36 - PainterOS™ Accelerator 05:43 - You're in the Painting Business 06:17 - What Your Customer Actually Wants 06:54 - The Quote Is Only One Step 07:16 - The Sales Process Painters Should Follow 07:46 - Why You Should Present Proposals Live 08:04 - The #1 Quoting Mistake Explained 08:13 - 40 Quotes vs 40 Conversations 08:24 - Stop Focusing on the Quote 08:56 - Change the Way You Think About Quoting 09:13 - Leads vs Quotes 09:35 - The Big Takeaway 10:00 - Outro

  8. Aug 13

    #057 - How to Use AI in Your Business in 2026

    PainterOS™ Accelerator is available now. 🔗 https://accelerator.painteroperatingsystem.com/ AI isn't going to magically fix your painting business. But used properly, it can help you save time, analyse information faster, reduce wasted spend, and make better business decisions. In this week's episode of The Painters Circle, Tas breaks down how he's actually using AI inside his businesses, beyond simply asking ChatGPT to write an email. One example? Tas took more than 800 quotes from the previous financial year and used AI to analyse where the leads came from, what they were worth, conversion performance, and which marketing channels were actually producing results. That analysis helped identify underperforming marketing activities and contributed to cutting $36,000 in marketing spend and redirecting that money towards areas that were performing. But there's a catch: AI is only as useful as the information and direction you give it. The goal isn't to use AI because everyone else is talking about it. The goal is to ask: What outcome am I trying to achieve, and can this tool help me get there faster? Because your job isn't to be busy. Your job is to be effective. 🎯 Want more predictable revenue and consistent profits in your painting business? 🎙️ New episodes of The Painters Circle every Thursday at 5PM (AEST). Available on YouTube, Spotify and Apple Podcasts. YouTube: https://www.youtube.com/@paintercoach Spotify: https://open.spotify.com/show/2MxPkThmbxNfsd9FtoIq2D?si=a8ffb79eaa2f4d75 Apple Podcasts: https://podcasts.apple.com/de/podcast/the-painters-circle/id1821598579?l=en-GB Timestamps: 00:00 - Better Inputs = Better AI Results 00:35 - Welcome to The Painters Circle 00:57 - Should Painting Businesses Be Using AI? 01:32 - Why Tas Decided to Deep Dive Into AI 02:08 - Can AI Save You Time & Money? 02:47 - AI Is Just a Fancy Calculator 03:10 - Stop Using AI Just to Write Emails 03:17 - Using AI to Analyse Business Reports 03:46 - Getting Better at AI Through Repetition 04:05 - How Tas Uses ChatGPT & Claude 04:54 - Analysing 800+ Quotes With AI 06:09 - Building a Business Report in Minutes 06:33 - Finding Which Marketing Channels Actually Work 07:07 - PainterOS™ Accelerator 08:52 - Turning AI Insights Into Business Decisions 09:35 - Cutting $36,000 in Marketing Spend 10:14 - The Biggest Mistake Business Owners Make With AI 10:49 - How to Get Better Results From AI 11:01 - Why AI Will Become Part of Every Painting Business 11:57 - Your Job Isn't to Be Busy 12:19 - AI: Tool or Distraction? 12:53 - Final Thoughts

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About

Welcome to The Painters Circle, the ultimate podcast for painting business owners looking to elevate their operations and achieve lasting success. If you're struggling to scale your painting business, manage a growing team, or attract high-quality clients, this is the show for you. Hosted by industry experts, we dive deep into proven coaching, consulting, and mentoring strategies that help painting business owners build more profitable, stress-free operations that run smoothly even without your constant involvement. Whether you're looking to fine-tune your business processes, implement effective marketing tactics, or streamline your client acquisition, The Painters Circle provides actionable insights and real-world advice from experienced mentors who’ve helped countless painting businesses thrive. Tune in for expert tips, inspiring success stories, and game-changing strategies to grow your business and take it to the next level. Ready to transform your painting business? Let’s get started.

Information

  • Creator
    Tas Moulis
  • Years Active
    2025 - 2026
  • Episodes
    61
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Tas Moulis
  • Show Website
    The Painters Circle