The Painters Circle

Tas Moulis
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Welcome to The Painters Circle, the ultimate podcast for painting business owners looking to elevate their operations and achieve lasting success. If you're struggling to scale your painting business, manage a growing team, or attract high-quality clients, this is the show for you. Hosted by industry experts, we dive deep into proven coaching, consulting, and mentoring strategies that help painting business owners build more profitable, stress-free operations that run smoothly even without your constant involvement. Whether you're looking to fine-tune your business processes, implement effective marketing tactics, or streamline your client acquisition, The Painters Circle provides actionable insights and real-world advice from experienced mentors who’ve helped countless painting businesses thrive. Tune in for expert tips, inspiring success stories, and game-changing strategies to grow your business and take it to the next level. Ready to transform your painting business? Let’s get started.

  1. 3d ago

    #061 - No more sales objection in just 11 minutes! (Here's how I would do it)

    Does it feel like every customer is making their decision based on price? You send the quote. They question the price, tell you someone else is cheaper, or disappear completely. But what if the problem isn’t actually your price? In Episode 61 of The Painters Circle, Tas breaks down why painting business owners continually run into price objections and why the sales conversation BEFORE you present the quote matters so much. If all you talk about is your paint, your process, your team and the work you’re going to perform, you give the customer very little else to compare besides price. Instead, you need to understand the outcome they actually want and why that outcome matters to them. In this episode, Tas covers: • Why customers keep pushing back on price • Intrinsic value vs perceived value • Why superficial sales questions aren’t enough • How to uncover what a customer REALLY wants • Why Tas prefers presenting price live • Why your quotes aren’t actually “free” • How to stop competing with the cheapest painter • Why your job isn’t to convince someone to buy • The questions to ask before presenting your proposal A customer saying “I want my house painted” isn’t enough. Maybe they're preparing for a wedding, selling the property, moving in, moving out or trying to hit an important deadline. Until you understand the reason underneath the request, you don't fully understand what they value. Stop assuming. Start asking better questions. 🎙️ The Painters Circle | Episode 61 Want more clarity and control over your painting business? PainterOS™ Accelerator: https://accelerator.painteroperatingsystem.com/ Subscribe to Painter Coach: https://www.youtube.com/@paintercoach Timestamps Keeping these lean like we established: 00:00 Why Customers Keep Questioning Your Price 00:49 Every Objection Starts With an Unanswered Question 01:19 Intrinsic Value vs Perceived Value 02:11 What Does Your Customer REALLY Want? 03:16 Why Tas Presents Price Live 03:38 Stop Assuming, Start Asking 06:46 Questions Are the Answers 08:05 You’re Not in the Quoting Business 08:27 Do Customers Actually Want the Cheapest Quote? 09:00 Your Job Isn’t to Convince Them 10:43 The Real Problem Behind Price Objections

  2. Sep 3

    #060 - Think You're Too Expensive? Watch This Before Lowering Your Price

    Do you keep losing painting jobs because your quote is “too expensive”? Or at least... is that what you think is happening? One of the most common things Tas hears from painting business owners is that they're losing jobs because of price. So in this episode of The Painters Circle, Tas challenges that belief. Because when you walk into every quote already expecting the customer to think you're too expensive, it can completely change the way you approach the conversation. You start focusing on price. You second-guess your quote. You struggle to communicate value. And sometimes, you start discounting before you've even discovered what the customer actually wants. Tas even dives into 365 days of data from his own painting business, looking at hundreds of lost opportunities to understand whether price was really the problem. In this episode, you'll learn: • Why you might feel like you're constantly losing jobs on price • How your own beliefs can affect a sales conversation • Why you should track the real reasons you're losing quotes • The difference between price and perceived value • Why customers aren't simply buying a paint job • How to uncover the outcome your customer actually wants • The three filters influencing buying decisions • Why discounting isn't always the answer • How to approach your next quote differently Because people don't simply buy based on price. They buy based on the value they perceive in the outcome. Before you lower your price again, ask yourself: Is your price actually the problem? PainterOS™ Accelerator: https://accelerator.painteroperatingsystem.com/ Subscribe to Painter Coach: https://www.youtube.com/@paintercoach YouTube Timestamps00:00 Are You Losing Jobs Because of Price? 00:45 “I Keep Losing Jobs on Price” 02:14 What the Data Actually Says 03:51 People Don’t Buy Based on Price 04:50 What Does Your Customer Actually Value? 07:04 Sell the Outcome, Not the Price 09:30 The 3 Reasons People Make Buying Decisions 12:31 What to Do If You’re Losing Jobs on Price

  3. Aug 27

    #059 - How to get consistent quotes from your marketing!

    Sick of spending money on marketing that doesn't work? Facebook Ads. Google Ads. SEO. Lead generation companies. You've tried the tactics... but the quotes still aren't coming in consistently. Here's the problem: It might not be the marketing tactic that's failing. It might be the strategy behind it. In this week's episode of The Painters Circle, Tas breaks down the framework he uses to turn marketing from an expense into an investment. Instead of jumping from one tactic to another, Tas explains how painting business owners can think about marketing through three levels: Tactics → Strategy → Principles Because running Meta Ads, Google Ads, SEO, signage and referrals at the same time might make you feel busy... But busy doesn't necessarily mean profitable. In this episode you'll learn: ✅ The 3 types of marketing available to painting businesses ✅ Why jumping between marketing tactics creates noise and confusion ✅ The difference between a marketing tactic and a marketing strategy ✅ Why getting more leads shouldn't be your only objective ✅ How to build a simple funnel around your marketing ✅ Why you should nurture leads that aren't ready for a quote today ✅ The marketing number every business owner should understand ✅ Why Tas targets a 10:1 return on marketing spend ✅ How Tas's Facebook marketing reached $12.90 back for every $1 spent ✅ The Tactics → Strategy → Principles framework One of the biggest lessons from this episode is simple: Marketing shouldn't just cost you money. When it's working properly, you should understand exactly what you're putting in and what you're getting back. $1 in. How many dollars out? That's the game. So before saying: “Facebook Ads don't work.” “Google Ads don't work.” “SEO doesn't work.” Ask yourself a different question: Do I actually have a strategy behind the tactic? Because the goal isn't to do more marketing. The goal is to build a predictable and consistent way of attracting the right customers into your painting business. 🎯 Want more predictable revenue and consistent profits in your painting business? PainterOS™ Accelerator is available now. 🔗 https://accelerator.painteroperatingsystem.com/ 🎙️ New episodes of The Painters Circle every Thursday at 5PM (AEST). Available on YouTube, Spotify and Apple Podcasts. YouTube: https://www.youtube.com/@paintercoach Spotify: https://open.spotify.com/show/2MxPkThmbxNfsd9FtoIq2D?si=a8ffb79eaa2f4d75 Apple Podcasts: https://podcasts.apple.com/de/podcast/the-painters-circle/id1821598579?l=en-GB Timestamps 00:00 - Is Your Marketing Wasting Money? 00:34 - Why Most Painting Businesses Get Marketing Wrong 00:41 - The 3 Types of Marketing 01:06 - Relationship Marketing 01:16 - Why We're Focusing on Paid Marketing 01:26 - Stop Thinking Tactically 01:56 - The Marketing Offers Targeting Painters 02:25 - The Marketing Pyramid 02:47 - Why Stacking Tactics Creates Confusion 03:15 - Tactics vs Strategy 03:40 - A Better Way to Run Meta Ads 04:04 - Build a Database, Not Just Quotes 04:28 - Building a Simple Marketing Funnel 05:06 - “Google Ads Don't Work” 05:30 - Maybe the Platform Isn't the Problem 05:47 - The Marketing Metric You NEED to Know 05:56 - What Is ROAS? 06:06 - Why Tas Targets 10:1 06:12 - $1 In → $12.90 Out 06:29 - Marketing Is an Investment, Not an Expense 06:44 - The Marketing Vending Machine 07:02 - Tactics → Strategy → Principles 07:25 - The Principles Behind Great Marketing 07:33 - Understanding Leverage 07:51 - Interested vs Interesting 08:22 - The Marketing Trifecta 08:29 - How to Create Predictable Leads 08:47 - $1 In, How Many Dollars Out? 09:10 - It's Not About the Marketing 09:19 - Outro

  4. Aug 20

    #058 - The #1 Quoting Mistake Most Painting Businesses Make

    Want more predictable revenue and consistent profits in your painting business? PainterOS™ Accelerator is available now. https://accelerator.painteroperatingsystem.com/ You don't need more quotes. You need more conversations. One of the biggest mistakes painting business owners make is believing their job is to get as many quotes out the door as possible. But you're not in the quoting business. You're in the painting business. In this week's episode of The Painters Circle, Tas breaks down a pattern he noticed after speaking with dozens of painting business owners at a recent trade expo and workshop in Melbourne. The question kept coming up: “How do I get more quotes?” But that might be the wrong question. Before someone becomes a quote, they're a lead. Before they become a customer, you need to understand what they actually want, why they want it, when they need it, and whether you're the right business to help them. And simply emailing another PDF isn't necessarily going to get you there. 🎙️ New episodes of The Painters Circle every Thursday at 5PM (AEST). Available on YouTube, Spotify and Apple Podcasts. YouTube: https://www.youtube.com/@paintercoach Spotify: https://open.spotify.com/show/2MxPkThmbxNfsd9FtoIq2D?si=a8ffb79eaa2f4d75 Apple Podcasts: https://podcasts.apple.com/de/podcast/the-painters-circle/id1821598579?l=en-GB Timestamps 00:00 - You Don't Need 40 Quotes 00:20 - Welcome to The Painters Circle 00:40 - The #1 Mistake Painting Business Owners Make 00:46 - What Tas Learned From Painters in Melbourne 01:03 - “How Do I Get More Quotes?” 01:14 - What Actually Counts as a Lead? 01:29 - The First Number You Need to Track 01:44 - How to Qualify Your Leads 02:00 - When a Lead Becomes a Quote 02:15 - Want More Quotes? Start Here 02:40 - Why Painters Are Losing Opportunities 02:59 - Why Aren't You Presenting Quotes Live? 03:19 - You're NOT in the Quoting Business 03:36 - PainterOS™ Accelerator 05:43 - You're in the Painting Business 06:17 - What Your Customer Actually Wants 06:54 - The Quote Is Only One Step 07:16 - The Sales Process Painters Should Follow 07:46 - Why You Should Present Proposals Live 08:04 - The #1 Quoting Mistake Explained 08:13 - 40 Quotes vs 40 Conversations 08:24 - Stop Focusing on the Quote 08:56 - Change the Way You Think About Quoting 09:13 - Leads vs Quotes 09:35 - The Big Takeaway 10:00 - Outro

  5. Aug 13

    #057 - How to Use AI in Your Business in 2026

    PainterOS™ Accelerator is available now. 🔗 https://accelerator.painteroperatingsystem.com/ AI isn't going to magically fix your painting business. But used properly, it can help you save time, analyse information faster, reduce wasted spend, and make better business decisions. In this week's episode of The Painters Circle, Tas breaks down how he's actually using AI inside his businesses, beyond simply asking ChatGPT to write an email. One example? Tas took more than 800 quotes from the previous financial year and used AI to analyse where the leads came from, what they were worth, conversion performance, and which marketing channels were actually producing results. That analysis helped identify underperforming marketing activities and contributed to cutting $36,000 in marketing spend and redirecting that money towards areas that were performing. But there's a catch: AI is only as useful as the information and direction you give it. The goal isn't to use AI because everyone else is talking about it. The goal is to ask: What outcome am I trying to achieve, and can this tool help me get there faster? Because your job isn't to be busy. Your job is to be effective. 🎯 Want more predictable revenue and consistent profits in your painting business? 🎙️ New episodes of The Painters Circle every Thursday at 5PM (AEST). Available on YouTube, Spotify and Apple Podcasts. YouTube: https://www.youtube.com/@paintercoach Spotify: https://open.spotify.com/show/2MxPkThmbxNfsd9FtoIq2D?si=a8ffb79eaa2f4d75 Apple Podcasts: https://podcasts.apple.com/de/podcast/the-painters-circle/id1821598579?l=en-GB Timestamps: 00:00 - Better Inputs = Better AI Results 00:35 - Welcome to The Painters Circle 00:57 - Should Painting Businesses Be Using AI? 01:32 - Why Tas Decided to Deep Dive Into AI 02:08 - Can AI Save You Time & Money? 02:47 - AI Is Just a Fancy Calculator 03:10 - Stop Using AI Just to Write Emails 03:17 - Using AI to Analyse Business Reports 03:46 - Getting Better at AI Through Repetition 04:05 - How Tas Uses ChatGPT & Claude 04:54 - Analysing 800+ Quotes With AI 06:09 - Building a Business Report in Minutes 06:33 - Finding Which Marketing Channels Actually Work 07:07 - PainterOS™ Accelerator 08:52 - Turning AI Insights Into Business Decisions 09:35 - Cutting $36,000 in Marketing Spend 10:14 - The Biggest Mistake Business Owners Make With AI 10:49 - How to Get Better Results From AI 11:01 - Why AI Will Become Part of Every Painting Business 11:57 - Your Job Isn't to Be Busy 12:19 - AI: Tool or Distraction? 12:53 - Final Thoughts

  6. Aug 6

    #056 - The Habit Every Successful Business Owner Has

    Feeling overwhelmed in your painting business? You're not alone. Most business owners think they need to work harder to get ahead. But the real problem isn't effort. It's consistency. In this episode of The Painters Circle, Tas shares why overwhelm isn't caused by having too much to do. It's caused by the habits you repeat every single day. From starting your morning in your inbox to reacting to everyone else's priorities, Tas explains why your daily rituals determine your long-term results. If you're constantly busy but still feel like you're falling behind, this episode will help you create more clarity, build better habits, and take back control of your business. 🎯 Struggling to scale your painting business? Join the circle of experts at The Painters Circle and get the guidance you need to grow your business. 👉 https://pages.paintercoach.com/the-painters-circle In this episode, you'll learn: ✅ Why consistency beats motivation every time ✅ The hidden reason business owners feel overwhelmed ✅ How your morning routine impacts your business ✅ Why starting your day in your inbox is costing you ✅ Simple daily habits that create long-term success ✅ How to build rituals that make running your business easier One of the biggest lessons from this episode is simple: You don't rise to your goals. You fall to your habits. If you change what you repeatedly do, you'll change the results your business produces. Whether you're running a painting business, trade business, or service business, this episode will help you become more focused, more consistent, and more effective. 🚀 PainterOS™ Accelerator available now! Learn more: https://accelerator.painteroperatingsystem.com/ 🎙️ Available on YouTube, Spotify, and Apple Podcasts. YouTube: https://www.youtube.com/@paintercoach Spotify: https://open.spotify.com/show/2MxPkThmbxNfsd9FtoIq2D?si=a8ffb79eaa2f4d75 Apple Podcasts: https://podcasts.apple.com/de/podcast/the-painters-circle/id1821598579?l=en-GB ⏱️ Timestamps 00:00 - Excellence Is a Habit 00:54 - Why Consistency Matters More Than Motivation 01:50 - The Real Cause of Overwhelm 02:46 - Busy Doesn't Mean Productive 03:14 - The Habits That Help You Stay Consistent 04:06 - The 1,000-Day Consistency Challenge 05:02 - Why You Need Space to Think 05:18 - Stop Starting Your Day in Your Inbox 06:50 - Creating Better Business Habits 08:08 - Building Your Default Diary 09:48 - The Most Important Business Habits 10:02 - Why Behaviour Beats Process 11:13 - PainterOS™ Accelerator 12:59 - My Daily Non-Negotiable Habit 13:43 - Why Nothing Changes Until You Do 14:06 - The First Step to Ending Overwhelm 15:04 - Final Thoughts

  7. Jul 30

    #055 - You're Tracking the WRONG Numbers in Your Business

    You're working harder than ever... so why aren't the results improving? Most painting business owners aren't failing because they aren't working hard enough. They're failing because they're measuring the wrong things. In this episode of The Painter Circle, Tas breaks down the small handful of numbers that actually drive business growth and explains why collecting data isn't the goal. The goal is making better decisions. If you've ever felt overwhelmed by reports, KPIs, dashboards, or endless spreadsheets, this episode will help you simplify your business and focus on the metrics that genuinely move the needle. In this episode you'll learn: Why being busy doesn't always equal growth The difference between critical and non-critical metrics The "Oxygen, Water & Food" framework for business numbers Leading vs lagging indicators Why sales aren't the same as revenue How to stop drowning in reports and start making better decisions No fluff. No theory. Just practical business advice for painting business owners. Do you want predictable revenue and more profitable jobs? Learn more about PainterOS Accelerator below. 🌐 https://accelerator.painteroperatingsystem.com/ 🎙️ New episodes every Thursday at 5PM (AEST) Follow Painter Coach for more business advice for painting contractors. ⏱️ Timestamps 00:00 Why reporting isn't the goal 00:32 Welcome to The Painter Circle 00:53 Busy but getting nowhere? 01:21 Real client case study 02:25 Why effort wasn't matching results 02:42 Not all business numbers are equal 03:18 The Oxygen, Water & Food framework 04:31 The hierarchy of business metrics 04:49 Why definitions matter (Sales vs Estimates) 06:03 The leading indicators every owner should track 06:29 Sales are NOT revenue 07:28 Which numbers actually drive profit? 08:25 Scheduling is the oxygen of your business 10:14 Why working harder won't fix your business 10:48 PainterOS Accelerator 11:59 Capacity, scheduling & growth 13:13 Production metrics 14:12 The missing part of every business meeting 15:37 The real purpose of business data 16:38 Simplifying your business numbers 17:01 Outro

  8. Jul 23

    #054 - How to Prepare Your Painting Business for More Profit in Just 10 Minutes!

    What happens if your business doubles overnight? Most business owners think they'd celebrate. But would your business actually survive it? In this episode of The Painters Circle, Tas challenges painting business owners with a simple question: If your leads, sales and workload doubled tomorrow... would your business be ready? The truth is, most businesses aren't held back by a lack of opportunities. They're held back by systems that can't support growth. Tas shares why trying to stay the same is actually moving backwards, how to identify where your business will break under pressure, and why simplifying your operations is the key to sustainable growth. If your goal this financial year is to grow without working more hours, this episode is for you. 🎯 Ready to build a painting business that scales? Discover PainterOS™ Accelerator, the execution ecosystem designed specifically for painting business owners who want more predictable revenue, better systems, and complete clarity on what to do next. 👉 https://accelerator.painteroperatingsystem.com/ In this episode, you'll learn: ✅ Why staying the same actually means falling behind ✅ The "Magic Wand" question every business owner should ask ✅ How to identify the bottlenecks stopping your business from scaling ✅ Why most businesses become a Frankenstein of systems over time ✅ How simplifying your processes creates better growth ✅ Why AI and automation should support your business, not complicate it ✅ How to prepare your business for the next level before growth arrives One of the biggest lessons from this episode is simple: Simple scales. Complex fails. The businesses that grow sustainably aren't the ones adding more software, more people, and more complexity. They're the ones removing friction, building better systems, and making growth easier. Whether you're running a painting business, trade business, or service business, this episode will help you prepare your business for sustainable growth. 🚀 PainterOS™ Accelerator is available now. Learn more: https://accelerator.painteroperatingsystem.com/ 🎙️ Available on YouTube, Spotify & Apple Podcasts 📺 YouTube: https://www.youtube.com/@paintercoach 🎧 Spotify: https://open.spotify.com/show/2MxPkThmbxNfsd9FtoIq2D 🍎 Apple Podcasts: https://podcasts.apple.com/de/podcast/the-painters-circle/id1821598579 ⏱️ Timestamps 00:00 - Three Choices for the New Financial Year 01:02 - Why Standing Still Means Going Backwards 01:26 - The Magic Wand Growth Exercise 02:17 - Can Your Business Handle Double the Work? 03:12 - Where Businesses Break When They Scale 04:03 - The "Frankenstein Business" Problem 04:57 - Why Every Business Needs a Blueprint 05:18 - PainterOS™ Accelerator 07:04 - Mapping Every Step of the Customer Journey 08:03 - Eliminating Duplication & Manual Work 08:40 - Simple Scales. Complex Fails. 09:22 - Is Your Business Ready for Growth? 10:00 - Remove Friction Before You Scale 10:27 - Your Goal for the Next 12 Months

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About

Welcome to The Painters Circle, the ultimate podcast for painting business owners looking to elevate their operations and achieve lasting success. If you're struggling to scale your painting business, manage a growing team, or attract high-quality clients, this is the show for you. Hosted by industry experts, we dive deep into proven coaching, consulting, and mentoring strategies that help painting business owners build more profitable, stress-free operations that run smoothly even without your constant involvement. Whether you're looking to fine-tune your business processes, implement effective marketing tactics, or streamline your client acquisition, The Painters Circle provides actionable insights and real-world advice from experienced mentors who’ve helped countless painting businesses thrive. Tune in for expert tips, inspiring success stories, and game-changing strategies to grow your business and take it to the next level. Ready to transform your painting business? Let’s get started.

Information

  • Creator
    Tas Moulis
  • Years Active
    2025 - 2026
  • Episodes
    58
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Tas Moulis
  • Show Website
    The Painters Circle

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