The Painters Circle

Tas Moulis

Welcome to The Painters Circle, the ultimate podcast for painting business owners looking to elevate their operations and achieve lasting success. If you're struggling to scale your painting business, manage a growing team, or attract high-quality clients, this is the show for you. Hosted by industry experts, we dive deep into proven coaching, consulting, and mentoring strategies that help painting business owners build more profitable, stress-free operations that run smoothly even without your constant involvement. Whether you're looking to fine-tune your business processes, implement effective marketing tactics, or streamline your client acquisition, The Painters Circle provides actionable insights and real-world advice from experienced mentors who’ve helped countless painting businesses thrive. Tune in for expert tips, inspiring success stories, and game-changing strategies to grow your business and take it to the next level. Ready to transform your painting business? Let’s get started.

  1. 1D AGO

    #033 - Coaching Success: John went From Customer Service to Managing his Own Painting Business!

    Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder In this episode, Tas sits down with John from JC Painting Solutions in Sydney to unpack how sales coaching transformed his painting business. John shares how shifting from a customer service approach to service-based selling and presenting live proposals has boosted his conversion rates, adding around $40K per month in additional revenue. He opens up about qualifying customers better, streamlining the quoting process, and why detaching from the outcome is key to sales mastery. The conversation dives into the power of repetition and mastery, how small changes compound into huge long-term results, and why learning the right skills gives your business leverage. John reflects on how these new processes not only increased revenue but also reduced wasted time, simplified operations, and created clarity and confidence in every client interaction. This episode is perfect for trade business owners who want to learn how coaching, sales process design, and skill mastery can create massive growth without adding extra hours. Follow us: https://www.paintercoach.com/ https://www.instagram.com/paintercoach/ https://www.facebook.com/paintercoach Timestamps: 00:00 John’s Background and Running Jake Painting Solutions 03:00 Sales Coaching Journey and Sales Mastery Live 06:00 Moving from Customer Service to Service-Based Selling 09:00 Asking Questions, Qualifying Customers, and Streamlining Quotes 12:00 Presenting Proposals Live and Increasing Conversion Rates 15:00 Sales Results, Revenue Impact, and Compounding Skills 18:00 Mastery Through Reps and Building Confidence in Sales 21:00 Detached Selling, Efficiency, and Scaling Impact 24:00 Recommendations, Applying Skills Beyond Sales, and Final Reflections

    32 min
  2. FEB 19

    #032 - More Leads Won’t Save Your Painting Business (Here’s Why)

    Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder In this episode of The Painter Circle, Tas breaks down a hard truth many painting business owners overlook. More leads won’t fix your stress if your team can’t deliver the work properly. When jobs stack up, quality drops, timelines blow out, and the business starts running you instead of the other way around. Tas explains why chasing more sales can be the wrong move when systems, staff, and leadership aren’t ready to support growth. From overworked crews to missed details and burnout, capacity issues quietly cap your income and damage your reputation long before the phone stops ringing. This episode is about shifting focus from “How do I get more work?” to “How do I build a team that can handle the work I already have?” If you’re busy, booked out, and still feeling stuck, this conversation will help you identify what’s really holding your painting business back and how to fix it properly. Follow us: https://www.paintercoach.com/ https://www.instagram.com/paintercoach/ https://www.facebook.com/paintercoach Timestamps: 00:00 Introduction: The Key to Making Money This Year 00:22 Welcome to the Painters Circle 00:42 Understanding Sales Problems 01:13 Breaking Down Business Functions 01:51 Sales vs. Scheduling 02:45 Capacity and Revenue 03:46 Scheduling Problems Explained 04:47 Capacity Problems Explained 06:23 Revenue Goals and Capacity 07:02 Sales and Capacity Pipeline 08:07 Lead Time and Pipeline Management 09:01 Client Expectations and Market Realities 10:12 Pipeline Length and Opportunity Loss 10:33 Game Plan Builder 11:04 Defining Comfortable Lead Time 11:17 Pros and Cons of Long Lead Times 13:42 Managing Capacity and Pricing 15:16 Sales vs. Revenue 16:03 Disconnecting Sales from Revenue 16:37 The Reality of Cost Increases 17:05 Avoiding False Economies 17:41 Importance of Capacity Management 18:01 Evaluating Sales and Capacity Pipeline 18:32 Strategies for Capacity Management 19:11 Pricing as a Lever 20:05 Increasing Revenue Without Increasing Capacity 20:25 Comprehensive Business Management 20:56 The Circle Program 21:29 Tools for Visibility and Planning 21:59 Making Informed Decisions 22:30 The Importance of a Clear Plan 22:40 The Right Tools for Success 22:44 Support Through The Circle 22:54 Learn More About The Circle 23:15 Final Thoughts and Farewell 23:19 Subscribe for More Tips 23:28 Follow Us on Social Media

    23 min
  3. FEB 12

    #031 - Coaching Success: How Habib Built his Million Dollars Trade Business Without Burning Out!

    Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder In this episode, Tas sits down with Habib from Final Touch in Sydney to unpack his journey from starting a painting business in his mum’s spare bedroom to running a $2.4M company with a lean, high-performing team. Habib shares how he began solo in 2017, training his first apprentice and gradually building a team while learning the importance of structure, delegation, and focus. He opens up about the challenges of wearing every hat: sales, operations, admin, and scheduling and how over time he learned to identify the “biggest domino” that would free his time and accelerate growth. The conversation dives into leadership, coaching, and scaling a business strategically. Habib explains how focusing on operational improvement, empowering his team to make decisions, and eliminating distractions allowed him to step out of the day-to-day while still maintaining control and quality. They also explore time management, setting realistic goals, and why deep focus on the right projects creates more momentum than spreading yourself too thin. The episode wraps with insights on clarity, intentional growth, and how coaching and developing your team can transform both the business and your own experience of running it. Follow us: https://www.paintercoach.com/ https://www.instagram.com/paintercoach/ https://www.facebook.com/paintercoach Timestamps: 00:00 Habib’s Background and Starting Final Touch 03:00 Early Growth, Working Solo, and Hiring First Team Members 06:00 Building a Lean Team and Focusing on Key Roles 09:00 Identifying the Biggest Domino and Operational Improvement 12:00 Eliminating Distractions and Closing Open Loops 15:00 Coaching the Team, Leadership, and Decision-Making 18:00 Planning for 2026, Setting Clear Goals, and Creating Space 21:00 Enjoying the Work, Team Empowerment, and Sustainable Growth 24:00 Reviewing 2025, Strategic Focus, and Building the Business by Design

    26 min
  4. FEB 5

    #030 - Here's WHY you need to Grow your Painting Business Social Presence!

    Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder Great painters don’t fail because of bad work. They fail because too many people never see the work in the first place. In this episode of The Painter Circle, Tas dives deep into why social presence has become one of the most important tools for painting trade business owners. Not for chasing likes or trends, but for building trust before the first phone call ever happens. Homeowners want to see proof. They want to know who’s coming into their space. And they want confidence that they’re hiring a professional, not taking a gamble. Tas breaks down how simple photos, short videos, and consistent posting can turn everyday jobs into long-term visibility, referrals, and repeat work. Your finished projects shouldn’t disappear once the drop sheets are packed up. When shared properly, they keep working for your business, reminding past clients to refer you and helping new clients choose you before price even becomes the conversation. If you’re already doing quality work but feel like your business isn’t growing the way it should, this episode will change how you look at social media. It’s not about being everywhere. It’s about being seen where your customers already are. Follow us: https://www.paintercoach.com/ https://www.instagram.com/paintercoach/ https://www.facebook.com/paintercoach Timestamps: 00:00 Introduction to the Painters Circle 00:18 The Importance of Visibility 00:40 Welcome and Podcast Overview 01:02 The Lead Generation Challenge 01:44 Understanding Marketing vs. Sales 02:52 The Three Focus Areas in Marketing 03:21 The Limitations of Free Marketing 04:42 Exploring Paid Marketing 05:16 Signage and Vehicle Wraps 05:51 Targeting Quality Leads 06:55 The Role of a Website 07:39 The Power of Google Ads 08:43 The Hybrid Approach: Relationships 09:53 Building a Referral System 10:25 The Reality of Business Visibility 11:03 The Distraction Dilemma 13:43 Strategic Long-Term Thinking 14:48 The Cost of Urgency 16:21 Avoiding the Lead Generation Cycle 17:59 The Importance of Consistency 18:39 Marketing vs. Sales Revisited 19:19 Choosing Your Marketing Strategy 19:44 Setting Clear Goals 22:36 Handling Increased Lead Flow 23:01 The Complexity of Lead Management 23:29 The Role of Automation 23:37 The Real Challenge: Post-Lead Flow 24:00 Revisiting the Importance of Visibility 24:47 Three Key Takeaways 25:07 Simplifying Marketing Strategies 25:24 The Core Function of Marketing 26:06 The Business Workflow 26:21 Engagement and Feedback 26:31 Final Thoughts and Farewell 26:35 Subscribe and Stay Connected 26:44 Follow Us on Social Media 26:47 Closing Remarks

    27 min
  5. JAN 29

    #029 - Coaching Success: The Moment Craig's Trade Business Finally Scaled!

    Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder In this episode, Tas sits down with Craig from Altitude Solutions in the Blue Mountains to unpack his ten-year journey from working long hours on the tools to building a scalable, high-performing trade business. Craig shares how his business started almost accidentally while working full-time, juggling after-hours jobs and weekends, before finally making the leap. He opens up about the early grind, hiring his first apprentice, doing invoicing late at night, and learning the hard way that growth without structure leads to burnout. The conversation dives deep into leadership, sales versus capacity, and the mindset shift required to scale beyond a ceiling. Craig explains how setting a clear revenue target, removing himself from day-to-day operations, and investing in sales transformed the business. They also break down opportunity cost, hiring decisions, team structure, and why simplifying the business created more momentum with less effort. The episode wraps with reflections on predictability, long-term thinking, and why clarity and focus matter more than working harder. Follow us: https://www.paintercoach.com/ https://www.instagram.com/paintercoach/ https://www.facebook.com/paintercoach Timestamps: 00:00 Craig’s Background and How the Business Started 03:00 Early Growth, Long Hours, and First Apprentices 07:00 Hitting the Ceiling and Stepping Off the Tools 11:00 Setting the Three Million Revenue Goal 15:00 Sales Focus, Capacity Problems, and Opportunity Cost 20:00 Hiring, Burnout, and Fixing Operations 26:00 Predictability, Simplification, and Business Clarity 33:00 Long-Term Vision, Leadership, and Final Reflections

    36 min
  6. JAN 22

    #028: The Only Free Business Planning Tool You need in 2026!

    Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder In this episode, Tas kicks off 2026 by speaking directly to business owners who feel stuck in a reactive cycle and unsure why growth hasn’t followed effort. Tas breaks down why nothing changes without a clear game plan and why reviewing 2025 properly is the first step to winning in 2026. He walks through how most business owners stay busy but unfocused, jumping from task to task without clarity on what actually moves the business forward. The conversation introduces Tas’s free Business Game Plan Builder, an AI-powered tool designed to help business owners review the past year, identify bottlenecks, prioritise the right projects, and break goals into clear quarterly actions without overwhelm. Tas also unpacks the Three Ps: Pricing, Performance, and Pipeline, explaining how identifying constraints, simplifying execution, and raising standards across sales and operations leads to sustainable growth. He shares practical examples around sales, marketing, hiring, and process design, highlighting how small, consistent improvements compound over time. This episode is perfect for trade and service business owners who want to stop reacting, build a clear plan for 2026, and create real momentum using structure, support, and smarter systems rather than longer hours. Follow us: https://www.paintercoach.com/ https://www.instagram.com/paintercoach/ https://www.facebook.com/paintercoach Timestamps: 00:00 Introduction: Breaking the Cycle 00:41 Welcome to The Painter Circle 01:07 Reflecting on 2025 02:04 The Importance of Reviewing the Year 02:36 Wins and Lessons from 2025 03:01 Living a Reactive Business 03:25 How to Win in 2026 03:45 Step 1: Create a Plan 03:59 Reviewing 2025 for Planning 04:51 Introducing the Game Plan Builder 06:09 The Three Ps: Pricing, Performance, Pipeline 06:32 Identifying Bottlenecks 06:58 Avoiding Homework Overload 07:39 Golden Circle Client Insights 10:16 Focus on One or Two Projects 10:59 Step 2: Execute the Plan 11:33 The Importance of Clear Goals 11:53 Why Do You Want It? 12:19 AI-Assisted Game Plan Builder 13:02 Breaking Down the Plan into Quarters 13:26 Step 3: Get Support 13:47 Internal and External Support 14:14 Managing Sales and Marketing 14:37 Avoiding Overwork and Burnout 15:26 Breaking Old Patterns 16:21 Micromanaging Quotes 16:47 Low Tech Solutions 17:43 Hiring the Right People 18:10 Building Real-World Processes 18:28 Turning Chaos into a Plan 20:22 Eliminating Distractions 21:10 Getting Better at Sales 22:50 Raising Your Standards 23:38 Practical Example: QPA Team 24:33 Using AI to Improve 25:52 Summary and Free Plan Offer 29:02 Final Thoughts and Encouragement 29:58 Outro: Stay Cool, Be Well

    30 min
  7. JAN 15

    #027 - Coaching Success: The Decision That Changed Brett’s Business Forever

    Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle In this episode of The Painter’s Circle, Tas sits down with Brett to unpack his journey from working long hours on the tools to running a scalable, profitable painting business. Brett shares how he started in 2008 as a solo operator, the physical and mental toll of working six to seven days a week, and the turning point that forced him to step away from the tools. He opens up about the challenges of under-pricing, learning to let go of control, and discovering the true value of his business. They dive deep into mindset shifts around pricing and sales, communicating value to clients, buying back time, and restructuring the business so Brett can focus on high value activities. The episode wraps with Brett’s vision for the future, delegating operations, expanding the team, and building a business that works without relying on him day to day. Follow us: https://www.paintercoach.com/ https://www.instagram.com/paintercoach/ https://www.facebook.com/paintercoach Timestamps: 00:00 Brett’s Journey and Business Beginnings 01:40 Long Hours on the Tools and Early Growth 04:25 Being Forced Off the Tools and Letting Go 06:30 Discovering Under-pricing and Hidden Issues 08:10 Shifting into Sales and Business Leadership 10:00 Mindset Shift Around Value and Pricing 13:20 Sales Skills, Communication, and Big Wins 14:50 Buying Back Time and Future Goals 16:10 Structuring the Business for Growth

    18 min
  8. JAN 8

    #026 - Coaching Success: How Paige Balances Family, Business, and a Fast Growing Painting Company!

    Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle In this episode of The Painter’s Circle, Tas sits down with Paige, the driving force behind Pure Perfection Painting alongside Dillon. Paige shares an honest and insightful look into the early days of the business and the challenges that came with rapid growth. They talk about balancing family life with business responsibilities, managing a growing team, and the importance of staying level headed when making key decisions. Paige also highlights the value of customer satisfaction, strong time management, and the benefits of having a dedicated office space for a painting company. Listeners will get a behind the scenes look at what it takes to build a high performing painting business while keeping family and leadership at the core. Follow us: https://www.paintercoach.com/ https://www.instagram.com/paintercoach/ https://www.facebook.com/paintercoach Timestamps: 00:00 Introduction and Welcome 00:26 The Beginnings of Pure Perfection Painting 01:04 Rapid Growth and Challenges 01:33 Managing Responsibilities and Employees 03:41 Balancing Family and Business 05:01 The Importance of Time Management 05:42 Reflections on Work Life Balance 11:17 Hands On Leadership and Team Dynamics 12:11 Balancing Business and Family Life 12:40 Dillon's Impulsiveness vs. Level Headed Decisions 13:45 Vision for the Business 14:54 Painting as a Luxury and Craft 16:05 Importance of Customer Satisfaction 17:48 Benefits of Having a Dedicated Office Space 20:19 Team Efficiency and Productivity 23:10 Final Thoughts and Gratitude

    24 min

About

Welcome to The Painters Circle, the ultimate podcast for painting business owners looking to elevate their operations and achieve lasting success. If you're struggling to scale your painting business, manage a growing team, or attract high-quality clients, this is the show for you. Hosted by industry experts, we dive deep into proven coaching, consulting, and mentoring strategies that help painting business owners build more profitable, stress-free operations that run smoothly even without your constant involvement. Whether you're looking to fine-tune your business processes, implement effective marketing tactics, or streamline your client acquisition, The Painters Circle provides actionable insights and real-world advice from experienced mentors who’ve helped countless painting businesses thrive. Tune in for expert tips, inspiring success stories, and game-changing strategies to grow your business and take it to the next level. Ready to transform your painting business? Let’s get started.