Trained Well | Helping Insurance Teams Sell More, Train Faster, and Win Bigger

George Elossais
  • 5.0 (1)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Tactical insurance sales training for producers, team members, and agency owners who want to write more lines, close more life & health, and grow their agency—fast. Powered by Trainwell and AI George

  1. FEB 6

    Why Most Insurance Agencies Stop Growing at 8–12 Employees (And How to Break Past It)

    Most agencies don’t stop growing because they can’t scale — they stop because they never shift from thinking like an agent to thinking like a business owner. In this episode of the Trained Well Podcast, George Elossais sits down with Peyton Pettus, founder of ROAM, to talk about how he went from chasing pins, plaques, and promotions… to building a multi-office operation with 35+ employees. Peyton shares the mindset shift that drove his growth: reinvesting for years, surrounding himself with high-level mentors, and learning to think like a franchise — not a producer. You’ll learn: • Why most agents stop growing at 8–12 team members • How “finite thinking” and leaderboards cap your potential • The reinvestment mindset that creates long-term scale • Why pulling top producers out of one office can stall your second location Listen to the full episode here:https://youtu.be/GNs-oXIk7aY?si=CiSVXm6-VZvGycKj Guest: Peyton Pettus ROAM: useroamperformance.com Host: George Elossais YouTube: youtube.com/@GeorgeElossais Instagram: instagram.com/georgeelossais trainWell: trainwell.co

    5 min

  2. FEB 6

    Your Business Isn’t Different”: Coach Carroll’s Wake-Up Call for Insurance Agents

    Most business owners don’t fail because they don’t have leads — they fail because they refuse to follow the fundamentals. In this episode of the Trained Well Podcast, George Elossais talks with DJ Carroll (Coach Carroll) from Carroll Media Corp about the mindset and operating principles that separate winners from people who stay stuck. Coach Carroll explains why “my business is different” is a lie people tell themselves when they don’t want to do the work — and breaks down the three fundamentals every agency must track: If people don’t know you, they can’t buy from you Bad operations destroy good marketing Poor money management kills growth They also get into brand-building through social media, why cutting marketing is the fastest way to disappear, and why you’ll lose to the agent who calls the lead back in 5 minutes. Listen to the full episode here: https://youtu.be/FlNfR1HD0_s Guest: DJ Carroll (Coach Carroll) Carroll Media Corp: facebook.com/carrollmediacorp Instagram: instagram.com/carrollmedia Website: carroll.media Host: George Elossais YouTube: youtube.com/@GeorgeElossais Instagram: instagram.com/georgeelossais trainWell: trainwell.co

    6 min

  3. JAN 16

    Stop Paying for SEO: Coach Carroll Explains What Actually Works for Insurance Agents

    Most insurance agents think they have a marketing problem… when they really have a brand problem. In this episode of the Trained Well Podcast, George Elossais sits down with DJ Carroll (Coach Carroll) from Carroll Media Corp to talk about what’s changing in marketing right now — and what insurance agents need to do to win in an AI-search world. Coach Carroll breaks down why paying for SEO on corporate-provided websites is often a waste of money for captive agents, why branded searches convert dramatically higher, and why speed-to-lead, funnel tracking, and disciplined execution matter more than ever. What you’ll learn: • Why SEO is evolving into GEO / AEO (AI search optimization) • Why you can’t “SEO your way out” of a corporate site • The marketing funnel + sales funnel every agency should track • Why most agents don’t actually track ROI (and how that limits growth) • How to stop relying on low-quality internet leads and build local dominance Listen to the full episode here: https://youtu.be/8VE6DDWaLfk Guest: DJ Carroll (Coach Carroll) Carroll Media Corp Facebook: facebook.com/carrollmediacorp Instagram: instagram.com/carrollmedia Website: carroll.media Host: George Elossais YouTube: youtube.com/@GeorgeElossais Instagram: instagram.com/georgeelossais trainwell: trainwell.co

    8 min

  4. JAN 5

    Ping Pong Tables Aren’t Culture: Peyton Pettus on Building Culture + Incentives That Drive Results

    In this episode of the Trained Well Podcast, George Elossais talks with Peyton Pettus about what actually maintains culture as a team grows — and why real culture is built through development and accountability, not superficial perks. They also break down the origin story of ROAM (founded by Peyton’s wife, Angie Pettus), and how incentives work best when team members choose what motivates them — from travel to 401K contributions to time off — instead of leadership guessing. You’ll learn: • Why culture naturally shifts as teams scale • Why perks aren’t culture (they’re recruiting tools) • How to “develop the weakness” into culture • How ROAM boosts buy-in by letting employees choose motivation • Why incentive systems should be built around ROI • The accountability test for sales teams (and how it reveals who’s serious) Listen to the full episode here: https://youtu.be/GNs-oXIk7aY?si=CiSVXm6-VZvGycKj Guest: Peyton Pettus ROAM: useroamperformance.com Host: George Elossais YouTube: youtube.com/@GeorgeElossais Instagram: instagram.com/georgeelossais trainwell: https://trainwell.co

    6 min

  5. 11/17/2025

    6-Step System to STOP Wasting Time & Write More Policies

    Most insurance agents don’t have a lead problem — they have a time problem disguised as one.In this episode, George Elossais breaks down the exact system his agency uses to close 95% of production on the first call — without adding a single extra hour to the day.If you’ve ever felt like you were busy all day but didn’t actually get anything done, this training will show you how to fix that. George shares his 6-Level Sales Prioritization Framework, his Win the Day goals, and the daily structure that keeps top producers focused on what actually makes money — selling.You’ll learn how to: ✅ Eliminate “busy work” that drains production ✅ Focus only on high-value, money-making activities ✅ Close more deals on the first call ✅ Reclaim hours every week with a simple prioritization systemGet your free one-page Sales Prioritization System PDF — a visual guide showing exactly what to work on at any moment of the day. 👉 Download it here: https://trainwell.co/salesprioritization-handoutWant the exact scripts, word-tracks, and objection-handling systems that make this possible? 👉 Visit https://trainwell.co to access the full training system used by top-10 agencies nationwide.📺 Next Watch / ListenNext Video: The Perfect Sales Process: 6 Questions vs. 5 Fundamentals — learn the questions that lead to first-call closes.

    9 min

  6. 11/17/2025

    How AI Is Changing the Game for Agents: DJ Carroll (Coach Carroll) on Marketing That Works

    DJ Carroll (Coach Carroll) — entrepreneur, author of The Hunter Head Game, and founder of Carroll Media — joins George Elossais on Trained Well to reveal the mindset, systems, and AI innovations driving modern agency growth. From blue-collar beginnings to leading-edge innovation with Alli, his AI team member that helps agencies answer calls, identify leads, and automate follow-ups, Coach explains how to win in a world where attention, authenticity, and execution separate winners from quitters. 🎯 What You’ll Learn: Why betting on yourself changes everything The 3 fundamentals every business must master How AI search (GEO and AEO) is replacing traditional SEO Why most agencies don’t have a marketing problem — they have an operations problem How AI team members like Alli are redefining productivity and customer service 💡 Free Resource: Get your Top 10 Insurance Objections and Responses cheat sheet — proven scripts to handle client pushback and close more deals: https://trainwell.co/top10objections  👤 Guest: DJ Carroll (Coach Carroll) — Founder of Carroll Media, creator of Alli, and author of The Hunter Head Game Facebook: https://www.facebook.com/carrollmediacorp/ Instagram:https://www.instagram.com/carrollmedia/  Book: https://thehunterheadgame.com  Carroll Media: https://carroll.media/  🎙️ Host: George Elossais, founder of trainwell and host of Trained Well https://trainwell.co  If this episode fired you up, follow the show, rate and review, and share it with a friend in the industry who’s ready to level up.

    49 min

  7. 11/13/2025

    The Unspoken Fears That Are Killing Your Insurance Sales

    💥 Download the Fearless Closer’s Scorecard (free) → https://trainwell.co/fearless-handout  Ever been told, “I’m not buying anything today”? The worst thing you can do is believe it. In this episode, George breaks down the fears holding most agents back from closing — and gives you the exact system to destroy them. From overcoming the “fear of yes” to handling the dreaded “I need to talk to my financial advisor” objection, this training will change how you sell forever. You’ll discover: The hidden fears that kill your deals The real reason confidence beats rates every time The 6 rules top producers follow to close more business Why treating every prospect like a buyer changes everything 💥 Download the Fearless Closer’s Scorecard (free) → https://trainwell.co/fearless-handout 🎓 Learn more about TrainWell → trainwell.co

    12 min

  8. 10/22/2025

    How Peyton Pettus Built Three High-Performing Insurance Offices and a Winning Culture

    How do you lead three thriving offices, a 35+ person team, and still protect your culture? Peyton Pettus, a top-ranked Georgia-based insurance agent, joins George Ellosais to break down how he built a team-first, systems-driven organization that scales. You’ll learn how Peyton: Transforms recognition into ROI through ROAM Performance Builds leaders who think like owners Keeps incentives motivating and measurable Balances growth, profit, and people 🎁 Free Resource: Top 10 Insurance Objections and Responses: https://trainwell.co/top10objections 📍 Learn more about ROAM: https://www.useroamperformance.com/ Follow the Trained Well Podcast for weekly conversations on leadership, culture, and business performance.

    39 min
See All (30)

About

Tactical insurance sales training for producers, team members, and agency owners who want to write more lines, close more life & health, and grow their agency—fast. Powered by Trainwell and AI George

Information