Becoming No Ordinary Woman

Joanna Petrie-Rout

Follow my journey as I lead myself out of a 36 year corporate career and into a life of entrepreneurship, travel and living my big dreams. I am on a mission to help 100,000 women break free from the identities they have outgrown and to lead themselves in the direction of their wildest dreams too. In this podcast I share personal stories, transformative insights and powerful activations to help you break free and make bold moves as you claim the life you were born to live. This is where purpose meets passion, soul meets strategy and women step into extraordinary.

  1. FEB 27

    Episode 39 Stop letting 'age' be a dream killer

    The Story In this episode, Joanna shares her journey of embracing change and adventure as she prepares to travel indefinitely, starting with the Camino de Santiago. She challenges the notion that age should limit dreams and encourages listeners to pursue their passions regardless of societal expectations. Joanna emphasises the importance of adapting dreams to fit personal circumstances and offers practical steps for listeners to redefine and pursue their aspirations. The episode concludes with a message of curiosity and openness to new beginnings, reminding listeners that their dreams are waiting for them. Takeaways Many people limit their dreams based on age, but this is often a cultural conditioning.Joanna reflects on her life and how she has never set age as a limitation.Examples of women achieving success later in life inspire others to pursue their dreams.Dreams can be adapted to fit personal circumstances and preferences.Practical steps include separating dreams from timelines and defining what matters about the dream.Borrow evidence from others who have succeeded later in life to combat self-doubt.Taking small actions can keep dreams alive and create momentum.Curiosity and openness to new experiences are essential for pursuing dreams. Strategy 1. Separate the dream from the timeline.A dream does not expire just because a number changes. The timeline might shift. The method might evolve. But the desire itself is data. It is there for a reason. 2. Call out the story you are telling yourself about age.Is it actually your belief? Or is it cultural conditioning?Who decided 50 means slow down? Who decided 40 means it’s too late? Most of these “rules” are inherited — not chosen. 3. Define what actually matters about the dream.Like we did with the Camino.Strip it back to the essence. What is non-negotiable? What is flexible? Often you don’t need to abandon the dream — you need to redesign it. 4. Borrow evidence.When self-doubt creeps in, look for proof. Women who started later. Women who pivoted. Women who adapted. If someone else has done it differently, it expands what is possible for you. 5. Take one visible step.Dreams die in delay.They stay alive in action.Not the whole plan. Just the next step. Open the tab. Book the call. Buy the guidebook. Start the Instagram page. Momentum creates belief. Soul – Journal Prompts Where have I quietly put a ceiling on myself because of age?What dream have I labelled “too late” — and is that actually true?If age were irrelevant, what would I allow myself to pursue?What is the essence of the dream? (Freedom? Expression? Impact? Adventure?)How could I redesign this dream so that it works for me now?If I fast-forward 10 years, which would I regret more — trying and adapting… or never starting? Universal Guidance – Page of Cups This is the card of curiosity.Of emotional openness.Of new beginnings that feel slightly unexpected. The Page of Cups does not worry about whether she is “too old” to try something new. She follows the nudge. She listens to the whisper. She allows herself to be surprised by life. This card asks you to approach your dreams with wonder instead of judgement. It says:Stay open.Stay playful.Stay willing to begin again. Age is not the energy of the Page of Cups. Possibility is. Follow our adventures https://www.instagram.com/justusandtheworld Watch Dr Sian Proctor achieve her dream of going to Space on Netflix - Countdown: Inspiration 4 Mission to Space 🙌🏼 Loved this episode? If this resonated with you, I would be so grateful if you could:✨ Follow or subscribe to the podcast so you never miss an episode✨ Rate and review — it helps more women find this space✨ Share this episode with a friend who’s on the edge of something extraordinary 🌐 Connect with Me Let’s keep this conversation going! 📸 Instagram: @becomingnoordinarywoman🌍 Website: www.joannapetrierout.com💌 Email: support@joannapetrierout.com

    15 min
  2. FEB 20

    Episode 38 - How To Break Free From Golden Handcuffs

    SHOW NOTES In this episode of 'Becoming No Ordinary Woman', Joanna explores the concept of 'golden handcuffs'—the invisible constraints that come with success, which can lead to feelings of entrapment and unfulfilment. She shares her personal journey of breaking free from these constraints and offers practical strategies for women who feel stuck in their careers or identities. The conversation emphasises the importance of self-discovery, redefining one's identity, and taking actionable steps towards liberation and fulfilment. Takeaways Golden handcuffs are a prison we create for ourselves.Fulfilment is the key difference in feeling trapped.It's not about being trapped in something terrible, but attached to something admirable.Identity shifts are always uncomfortable but necessary for growth.You don't break golden handcuffs in one dramatic leap; it takes stages.Clarity reduces the psychological weight of fear.Start living as the woman you're becoming now.Each small act rewires your capacity for risk.Golden handcuffs tighten when decisions are vague or delayed.Strategy - How to break golden handcuffs Step 1: Separate Reality from Fear Grab a piece of paper and write two columns: Column 1: What is objectively true if I leave?Column 2: What am I imagining might happen? Most women realise that clarity reduces psychological weight. Step 2: Identify – think about What You’re Actually Attached To Ask yourself: Is it the money? Or the meaning you attach to the money? Is it the title? Or who you get to be because of the title? Name the attachment precisely. You can’t release what you haven’t defined Step 3: Rebuild Identity Before You Resign This is critical. If you wait until you leave to decide who you are your nervous system will panic. Instead Start living as the woman you’re becoming now. Step 4: Increase Your Tolerance for Discomfort Expansion and evolution require discomfort. If you are going to live you dream beyond the handcuffs you have to: Start saying no to what no longer serves who you are becomingSetting new standards and boundaries for yourselfMaking small courageous decisions, one step at a time. They compound!Investing in yourselfLet people misunderstand you – people will fall away because they liked the old you and that is ok.Step 5: Create a Decision Timeline Golden handcuffs tighten when decisions are vague or keep getting put off and delayed. Set a date. Not to leap. To decide. SOUL Journal prompts If no one was watching, what would you choose?If all the status, the salary and the success was to disappear overnight, what would you be choosing next?Who are you protecting by staying?What part of you feels unseen in your current life?If you stay five more years, how does that feel in your body?Are you loyal to your comfort…or loyal to your potential? UNIVERSAL GUIDANCE — The Devil The Devil in tarot isn’t about evil. It’s about attachment. It’s about the illusion of bondage. In the traditional imagery of The Devil tarot card, the chains around the figures are loose. They can step away. But they don’t. Because the cage feels familiar. Because the attachment feels comfortable. Because freedom feels uncertain. This card asks: Where are you giving your power away to something that isn’t actually holding you? Golden handcuffs are rarely locked from the outside. They’re agreements. And agreements can be renegotiated. The Devil is not a warning. It’s an invitation. To reclaim your authority. 🙌🏼 Loved this episode? If this resonated with you, I would be so grateful if you could:✨ Follow or subscribe to the podcast so you never miss an episode✨ Rate and review — it helps more women find this space✨ Share this episode with a friend who’s on the edge of something extraordinary 🌐 Connect with Me Let’s keep this conversation going! 📸 Instagram: @becomingnoordinarywoman🌍 Website: www.joannapetrierout.com💌 Email: support@joannapetrierout.com

    17 min
  3. FEB 13

    Episode 37 - The Secret Cost of Staying Stuck (and how to resolve it)

    Story In this episode, Joanna discusses the often unrecognised cost of remaining stagnant in life, emphasisng that staying in a comfortable yet unfulfilling situation can lead to a subtle erosion of self-trust and confidence. She shares her personal journey of feeling stuck despite external success and offers practical strategies for women to move forward, including calculating the real cost of inaction, separating thinking from leading, and rebuilding self-trust through action. Joanna encourages listeners to embrace the tension of growth and make decisions that align with their true selves. Takeaways Staying in a comfortable situation can have hidden costs.Self-trust erodes when we choose comfort over change.It's important to recognise the subtle signs of stagnation.Calculating the real cost of inaction is crucial.Thinking is not the same as leading; action is necessary.Small, aligned actions can lead to significant change.You can't make a wrong decision; every choice is a step forward.Awareness without ownership changes nothing.Embrace the tension of growth as a sign of evolution.Deciding to move forward is a powerful act of self-leadership.Strategy 1: Calculate the Real Cost Most women focus on what they might lose by choosing. Very few calculate what staying is costing them. 2: Separate Thinking from Leading Thinking feels productive. It feels responsible. But thinking is not the same as leading yourself. Thinking gathers information. Leading makes decisions. 3: Reduce the Size of the Move You don’t need to choose the rest of your life. You need to choose your next move. What is the smallest aligned action you could take in the next 30 days? 4: Rebuild Self-Trust Through Action Self-trust isn’t restored by thinking harder. It’s restored by following through. SOUL WISDOM - Journal Prompts Where in your life are you saying “not yet”… and what are you protecting? If nothing changes in the next 12 months, who do you become? What identity are you afraid to outgrow? If you fully trusted yourself, what would you already have done? What would choosing yourself look like (without chaos, just clarity? Universal Guidance - 5 of Wands This is a card of tension. Of friction. Of competing forces. It represents internal conflict. The part of you that wants expansion.The part of you that wants safety.The part that wants colour.The part that wants predictability. It’s that internal push and pull. And that tension does not mean you are broken. It means you are evolving. This card tells you that the discomfort you feel at a crossroads is not confusion. It is competing identities. It is the old version of you and the emerging version of you negotiating for leadership. The Five of Wands is not asking you to remove the tension. It’s asking you to lead within it. Instead of asking, “How do I make this easier?”Ask, “Which version of me gets to lead now?” Friction builds strength. Conflict precedes clarity. Tension creates decision. You are not in chaos. You are in growth. And growth requires participation. Are you to experience The Shift? The Shift is a 90-minute private mentoring session where we slow everything down, get radically honest, and create clarity around what needs to change — so you can move forward with intention rather than momentum. It’s for the woman who knows she can’t walk the same path this year and doesn’t want to wait until December to realise that nothing changed. You can find out more information and  book your session HERE 🙌🏼 Loved this episode? If this resonated with you, I would be so grateful if you could:✨ Follow or subscribe to the podcast so you never miss an episode✨ Rate and review — it helps more women find this space✨ Share this episode with a friend who’s on the edge of something extraordinary 🌐 Connect with Me Let’s keep this conversation going! 📸 Instagram: @becomingnoordinarywoman🌍 Website: www.joannapetrierout.com💌 Email: support@joannapetrierout.com

    14 min
  4. FEB 6

    Episode 36 - I was told my life would be limited - I am glad I didn't listen

    Summary In this episode, Joanna reflects on the impact of limiting narratives imposed by others throughout her life. She shares personal stories of overcoming expectations, particularly regarding her health, education, and personal life. Joanna emphasises the importance of self-discovery and breaking free from societal norms, especially as women age. She provides practical steps for listeners to identify and dismantle these limiting beliefs, encouraging them to trust themselves and pursue their true desires. Takeaways It's important to recognise when others' narratives shape your life.Self-trust is built through listening inward instead of outward.You can redefine what your life looks like at any age.Identifying borrowed voices can help you reclaim your narrative.Desire can feel blurry; simplify by asking what you want more or less of.Taking small self-trust actions can dismantle limiting beliefs.You are not behind or late; you're at a crossroads.Your life will expand as you release limiting stories.Courage and a decision are key to personal growth. Strategy 1) Spot the Borrowed Voice 2) Track Your ‘Should’ Hotspots 3) Separate Fear From Truth 4) Re-centre on Desire With One Clean Question  5) Make One Self-Trust Move This Week SOUL – Journal prompts Whose voice do I hear when I imagine changing my life?What story did someone else write for me that I never consciously questioned?What version of me did I become to stay safe, approved of, or accepted? What is it costing me to keep listening? UNIVERSAL GUIDANCE – Two of Cups This card is often associated with partnership, harmony, and mutual choice. But today, I want you to see it as something deeper. The Two of Cups is about inner union. It’s the moment you stop abandoning yourself.The moment you choose alignment over approval.The moment you meet yourself honestly — and say, I choose you. This card asks:Can you trust yourself enough to walk forward without external validation?Can you honour your truth, even if it disrupts the life you’ve carefully built? This isn’t about burning everything down. It’s about coming back into right relationship with yourself. And when you do — everything else begins to rearrange. Are you to experience The Shift? The Shift is a 90-minute private mentoring session where we slow everything down, get radically honest, and create clarity around what needs to change — so you can move forward with intention rather than momentum. It’s for the woman who knows she can’t walk the same path this year and doesn’t want to wait until December to realise that nothing changed. You can find out more information and  book your session HERE 🙌🏼 Loved this episode? If this resonated with you, I would be so grateful if you could:✨ Follow or subscribe to the podcast so you never miss an episode✨ Rate and review — it helps more women find this space✨ Share this episode with a friend who’s on the edge of something extraordinary 🌐 Connect with Me Let’s keep this conversation going! 📸 Instagram: @becomingnoordinarywoman🌍 Website: www.joannapetrierout.com💌 Email: support@joannapetrierout.com

    15 min
  5. JAN 30

    Episode 35 -Vision Boards – The Magnetic Power of Blending Science, Soul & Self-Leadership

    In this episode of Becoming No Ordinary Woman, Joanna explores the magnetic power of vision boards when they are created through a blend of science, soul, and self-leadership. She reframes vision boards as an intentional alignment tool rather than wishful thinking or surface-level inspiration, explaining why they work when identity, emotion, and nervous system readiness are honoured. Joanna shares the neuroscience principles that make vision boards effective, alongside spiritual concepts such as Ask–Believe–Receive, showing why both structure and ritual are essential. Drawing on her own lived experience, she guides listeners through how to create a vision board that stretches without overwhelming, supports emotional safety, and anchors desired results through aligned mindset, behaviour, and action. This episode weaves together the core themes of the January arc — word of the year, memory-making, and consciously choosing a path — and closes with an invitation to move beyond imagining a new era and begin inhabiting it, one aligned choice at a time. Takeaways Vision boards are not fluff — and they are not magic; they work when science and soul meet.The brain resists sudden, unsafe change, even when the vision is positive.A vision board should stretch you without overwhelming your nervous system.Emotion is the accelerator — how you want to feel matters more than what you want to have.Identity leads behaviour; lasting change begins with who you choose to be.Alignment looks like thoughts → emotions → behaviour → actions → results.Reverse engineering your vision creates clarity and momentum.Vision boards work for both micro change and full transformation — the principles stay the same.Ceremony matters; presence and intention amplify the power of creation.A new era doesn’t begin in imagination — it begins in how you choose to live, now. Strategy Before you even begin collecting images, the pre-work matters. A vision board is not the starting point — it’s the integration. Your pre-work might include: Your word of the yearMemory making: “What kind of year do I want to remember?”Choosing a path: comfort or expansionCompleting the Wheel of LifeExploring your Be / Do / HaveOnce you have clarity, reverse engineer the vision: Results – What do I want to experience or create?Actions & behaviours – How does the woman living this life move through her days?Emotions – How does she feel most of the time?Mindset & identity – Who has she chosen to be?Your images should reflect all layers, not just the outcome. That is the difference between intention and hope. UNIVERSAL GUIDANCE Queen of Swords She represents clarity, discernment, and self-leadership. The Queen of Swords doesn’t fantasise.She chooses.And then she aligns her life accordingly Her message is simple:Be honest about what you’re choosing — and what you’re no longer willing to tolerate. Your vision doesn’t need to be prettier.It needs to be truer. Clarity is not harsh.Clarity is leadership. An Invitation - Are you to experience The Shift The Shift is a 90-minute private mentoring session where we slow everything down, get radically honest, and create clarity around what needs to change — so you can move forward with intention rather than momentum. It’s for the woman who knows she can’t walk the same path this year and doesn’t want to wait until December to realise that nothing changed. You can find out more information and  book your session HERE 🙌🏼 Loved this episode? If this resonated with you, I would be so grateful if you could:✨ Follow or subscribe to the podcast so you never miss an episode✨ Rate and review — it helps more women find this space✨ Share this episode with a friend who’s on the edge of something extraordinary 🌐 Connect with Me Let’s keep this conversation going! 📸 Instagram: @becomingnoordinarywoman🌍 Website: www.joannapetrierout.com💌 Email: support@joannapetrierout.com

    17 min
  6. JAN 23

    Episode 34 - Intentionally choosing the tone for 2026

    Summary In this episode of Becoming No Ordinary Woman, Joanna discusses the importance of approaching the new year with intention rather than self-judgment. She emphasises the significance of identity over goals, introducing the concept of a 'word of the year' as an anchor for personal growth. Joanna encourages listeners to focus on creating meaningful memories instead of merely achieving milestones and to consciously choose between a default path and a soul-led path. The episode concludes with a call to commit to an extraordinary year through intentional choices. Takeaways This year is not over. You have not failed.Extraordinary years are chosen, not stumbled into.Your word is an identity anchor.Memory-led years change who you are.What memories do you want to create this year?Choosing the soul-led path doesn't mean life becomes easy.What you don't change, you choose.The friction you feel this year doesn't mean you're on the wrong path.This does not have to be just another year.Let's choose extraordinary together Strategy - The Three Tools: 1 - Choose a word of the year that serves as your context for 2026 2 - Create a year of memories - Make a list of the things you would love to intentionally experience this year  3 - Choose your path - The default path or The Soul Path Soul - Journal Prompts: What tone are you choosing to live from this year?What word feels like an identity shift for you?What intentional memories do you want to create — and why do they matter?Which path are you consciously stepping onto?What are you no longer willing to carry into this year? Universal Guidance - 5 of Wands This card is often misunderstood. It’s not about chaos.It’s not about things going wrong. It’s about friction during growth. The Five of Wands appears when: Old identities and new identities are co-existingDifferent desires are alive inside youThe familiar self and the emerging self are negotiating spaceWhen you choose a new path, harmony doesn’t arrive first.Dialogue does. Tension does. Questions do. And that is not failure. That is initiation. The friction you feel this year doesn’t mean you’re on the wrong path.It means something new is forming. An invitation - Are you ready to experience The Shift The Shift is a 90-minute private mentoring session where we slow everything down, get radically honest, and create clarity around what needs to change — so you can move forward with intention rather than momentum. It’s for the woman who knows she can’t walk the same path this year and doesn’t want to wait until December to realise that nothing changed. You can find out more information and  book your session HERE 🙌🏼 Loved this episode? If this resonated with you, I would be so grateful if you could:✨ Follow or subscribe to the podcast so you never miss an episode✨ Rate and review — it helps more women find this space✨ Share this episode with a friend who’s on the edge of something extraordinary 🌐 Connect with Me Let’s keep this conversation going! 📸 Instagram: @becomingnoordinarywoman🌍 Website: www.joannapetrierout.com💌 Email: support@joannapetrierout.com

    17 min
  7. JAN 16

    Episode 33 - How to close the chapter before you write the next one : The powerful step most women skip each January

    Summary In this episode of "Becoming No Ordinary Woman," Joanna emphasises the importance of reflecting on the past year before diving into new resolutions. She highlights that a staggering 88% of New Year's resolutions are often abandoned by mid-January, largely due to the rush to set goals without properly closing out the previous year. Joanna advocates for a more intentional approach, suggesting that the winter season is a time for rest, integration, and reflection rather than forcing growth. She shares her personal journey through a challenging year, illustrating how taking the time to pause and reflect can lead to meaningful insights and a clearer path forward. Joanna introduces practical strategies for closing out the year with intention, focusing on honest reflection and conscious release. She outlines four key areas to explore: identifying peak moments, learning from challenges, recognising personal growth, and understanding the mindset that dominated the year. By engaging in this reflective process, listeners can gain clarity and set themselves up for a more fulfilling year ahead, embracing their personal power and narrative. Strategy 1. Review your peak moments in 2025 and look for commonalities What was common about these moments?Who were you with?Which of your values were being activated? 2. Review what didn’t go so well —  what did it teach you? 3 Review your personal growth: What mindset dominated your year?What emotions did you most frequently experience?What energy did you lead with, masculine or feminine?What actions did you take towards your big goals/ dreams? 4 What identity did you embody and how did this serve you?  Decision points:  What are you leaving behind because it no longer serves me? What are taking with you into 2026 to make it your most fully lived year yet? What if you wrote the 2026 version of you a letter, what would yousay?  SOUL — Journaling for Compassionate Completion What are you proud of yourself for surviving last year?What did you give your energy to that you no longer want to carry forward?What part of you is tired — and what does she need now?What truth became clear only through lived experience?If last year was a chapter title, what would it be — and what title feels true for the chapter ahead? UNIVERSAL WISDOM — The Star The Star always appears after upheaval.After endings.After something has fallen away. It is not a card of urgency or striving.It doesn’t ask you to prove anything. It is a card of restoration.Of healing.Of renewed trust. The Star reminds us that hope doesn’t come from pushing forward. It comes from laying things down. From honesty.From gentleness.From allowing yourself to begin again without dragging the past behind you. This is the energy of conscious completion. You don’t need to rush the next chapter.You need to trust that something new can emerge when you stop carrying what’s complete. Are YOU ready to experience The Shift? The Shift is a 90-minute private mentoring session where we slow everything down, get radically honest, and create clarity around what needs to change — so you can move forward with intention rather than momentum. It’s for the woman who knows she can’t walk the same path this year and doesn’t want to wait until December to realise that nothing changed. You can book your session HERE 🙌🏼 Loved this episode? If this resonated with you, I would be so grateful if you could:✨ Follow or subscribe to the podcast so you never miss an episode✨ Rate and review — it helps more women find this space✨ Share this episode with a friend who’s on the edge of something extraordinary 🌐 Connect with Me Let’s keep this conversation going! 📸 Instagram: @becomingnoordinarywoman🌍 Website: www.joannapetrierout.com💌 Email: support@joannapetrierout.com

    17 min

About

Follow my journey as I lead myself out of a 36 year corporate career and into a life of entrepreneurship, travel and living my big dreams. I am on a mission to help 100,000 women break free from the identities they have outgrown and to lead themselves in the direction of their wildest dreams too. In this podcast I share personal stories, transformative insights and powerful activations to help you break free and make bold moves as you claim the life you were born to live. This is where purpose meets passion, soul meets strategy and women step into extraordinary.