The eCom Growth Show

The eCom Growth Show
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The eCom Growth Show is sponsored by eCom Triage.

  1. 1d ago

    Ep. 92 Amazon Listing Storytelling That Converts with Corina Haro

    What if your Amazon listing isn't converting because you're telling the wrong story? In this episode of The eCom Growth Show, Danan Coleman sits down with Corina Haro, Co-Founder of Salto Innovation and Creator of StorySell™, to explore how Amazon brands can turn customer insights, storytelling, and strategic content into a more effective sales journey. With experience supporting over 500 brands, Corina explains why simply listing product features isn't enough to win customers. She shares how understanding buyer personas, addressing objections, and creating intentional content can help brands differentiate their products in a competitive marketplace. They also discuss why your Amazon hero image needs continuous refinement, how to structure listing images to guide shoppers toward a purchase, and how buyer surveys, preference tests, and Amazon Experiments can help validate creative decisions. Whether you're an Amazon seller, ecommerce brand owner, or marketer looking to improve product listing conversion rates, this episode offers practical insights into creating content that gives customers a reason to choose your brand. 🔗 CONNECT WITH CORINA HARO LinkedIn: https://www.linkedin.com/in/corinaharo Instagram: https://www.instagram.com/corinaharo YouTube: https://www.youtube.com/@saltoinnovation Salto Innovation: https://saltoinnovation.com StorySell System: https://storysellsystem.ai ⌛ TIMESTAMPS 00:00 Introduction to Corina Haro and StorySell 00:46 Why storytelling matters for Amazon brands 03:31 What brands get wrong about Amazon listing content 06:14 Danan's real-world example of targeting the wrong customer 07:54 Understanding buyers before designing product images 08:44 Creating an Amazon listing that guides the customer journey 10:16 Why Amazon hero images need continuous optimization 11:08 Standing out when competing products look the same 12:04 Using buyer surveys, preference tests, and Amazon Experiments 12:59 Where to connect with Corina and learn about StorySell 14:02 Final thoughts and closing remarks #TheeComGrowthShow #AmazonListingOptimization #StorySell 🔗 KEEP IN TOUCH: THE ECOM GROWTH SHOW 🌐 https://ecomgrowth.show 🎧 https://www.youtube.com/@eComGrowthShow 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

    Ep. 92 Amazon Listing Storytelling That Converts with Corina Haro

  2. 6d ago

    Ep. 91 Buy, Build, and Scale: The Amazon Acquisition Playbook with Dr. Travis Zigler

    What if your Amazon business generates millions in revenue but isn't worth nearly as much as you think? In this episode of The eCom Growth Show, Danan Coleman talks with Dr. Travis Zigler, Co-Founder of Freedom Brands and Profitable Pineapple Ads, about buying, scaling, and selling ecommerce businesses. If you're an Amazon seller considering an exit or an entrepreneur looking to acquire and scale ecommerce brands, this episode offers valuable insights. 🔗 CONNECT WITH DR. TRAVIS ZIGLER LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a Instagram: https://www.instagram.com/drtraviszigler Facebook: https://www.facebook.com/DRTravisZigler YouTube: https://www.youtube.com/@ProfitablePineapple Profitable Pineapple Ads: https://profitablepineapple.com Freedom Brands: https://freedombrands.net Eye Believe Foundation: https://eyebelieve.foundation ⌛ TIMESTAMPS 00:00 Introduction 01:06 From Optometrist to Ecommerce Entrepreneur 03:54 Building and Selling Eye Love 05:04 Learning Private Equity and Acquisitions 07:14 Freedom Brands' First Acquisitions 09:17 Acquiring Earth's Daughter and Professor Killamoth 12:32 The Amazon Business Acquisition Process 15:04 Offers, LOIs, and Due Diligence 16:14 Using AI for Business Acquisitions 16:58 SBA Loans and Seller Financing 18:26 Challenges After Acquiring a Brand 21:27 Acquisition Red Flags 23:01 How Owner Dependency Affects Valuation 24:37 Understanding EBITDA, SDE, and Multiples 25:53 Why Profit Matters More Than Revenue 29:18 Buying vs. Building Ecommerce Brands 30:18 Scaling Through Strategic Acquisitions 31:43 Holding Companies and Exit Planning 34:50 Connect with Dr. Travis Zigler #TheeComGrowthShow #AmazonFBA #BusinessAcquisitions KEEP IN TOUCH: THE ECOM GROWTH SHOW 🌐 https://ecomgrowth.show 🎧 https://www.youtube.com/@eComGrowthShow 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

    Ep. 91 Buy, Build, and Scale: The Amazon Acquisition Playbook with Dr. Travis Zigler

  3. Oct 9

    Ep. 90 From Engineering to Ecommerce with Andrew Erickson

    How does an engineer become a successful ecommerce entrepreneur, and go on to build and sell multiple Amazon brands? In this episode of The eCom Growth Show, Danan Coleman talks with Andrew Erickson, Founder of InventoryHero.ai, a former engineer, and first-place winner of the 2026 Billion Dollar Seller Summit AI competition. If you are building an Amazon brand, preparing for an eventual exit, or looking for smarter ways to manage inventory with AI, this episode is packed with practical insights. 🔗 CONNECT WITH ANDREW ERICKSON LinkedIn: https://www.linkedin.com/in/andrew-erickson-7982b913/ Instagram: https://www.instagram.com/theandrewerickson/ YouTube: https://www.youtube.com/@InventoryHeroAI InventoryHero.ai: https://www.inventoryhero.ai/ Free AI Hackathons: https://inventoryhero.ai/ai-agents ⌛ TIMESTAMPS 00:00 – Introduction 01:22 – Meet Andrew Erickson: engineer turned entrepreneur 02:20 – Amazon brand exit multiples and the aggregator market 07:42 – How a beer-cap map launched Andrew’s ecommerce career 14:26 – The stockout problem that led Andrew to quit his day job 16:21 – Building resilience as an entrepreneur 18:39 – Financial independence and de-risking after an exit 20:43 – Why AI is transforming ecommerce 22:28 – Practical ways Amazon sellers can use AI today 26:11 – AI for strategic planning, product images, and listing optimization 27:29 – The rise of AI-generated video for ecommerce brands 31:18 – Using AI to build systems, websites, and workflows 34:51 – Inside InventoryHero.ai: forecasting and supply-chain management 37:33 – Managing supplier relationships and inventory across channels 38:19 – What to expect in Andrew’s next episode Stay tuned for more conversations to help you build smarter, more profitable ecommerce brands. #TheeComGrowthShow #AmazonFBA #InventoryManagement KEEP IN TOUCH: THE ECOM GROWTH SHOW 🌐 https://ecomgrowth.show 🎧 https://open.spotify.com/show/1RhujTmwvMqIK1eoWGA6vn 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

    Ep. 90 From Engineering to Ecommerce with Andrew Erickson

  4. Sep 10

    Ep. 89 The Amazon Operator Who Built an Agency Backwards

    What changes when an Amazon agency is run by an operator with capital and inventory on the line? Danan Coleman talks with Tom Cochrane, Founder of Eleviam, about the operator-first approach behind building an Amazon operation before an agency. Tom shares lessons from $5M+ in Amazon inventory: cash flow, forecasting, supplier terms, margins, and staying in stock. He also explains how Eleviam aligns Amazon and TikTok Shop rather than treating them separately. They cover TikTok Shop’s halo effect, Amazon’s role as a shopper trust layer, review-led listing optimization, and “self-defense” ads that protect branded searches from competitors. 🔗 CONNECT WITH TOM COCHRANE Website: https://eleviam.io LinkedIn: https://www.linkedin.com/in/thomasgcochrane X: https://x.com/TomCochrane YouTube: https://www.youtube.com/@EleviamAgency AI Creative Strategist: https://eleviam.io/ai-creative-strategist ⌛ TIMESTAMPS 00:00 Meet Tom Cochrane and Eleviam 00:57 Building an agency backwards 04:03 $5M+ in Amazon inventory lessons 07:20 Improving listings one test at a time 10:34 Forecasting inventory for Q4 13:11 The case for omnichannel growth 16:49 What self-defense ads are 19:36 Multichannel mistakes to avoid 22:05 Using reviews and AI to lift conversion 25:50 Automating inventory and account monitoring 27:37 Eleviam’s AI Creative Strategist #TheeComGrowthShow #AmazonSelling #TikTokShop 🔗 KEEP IN TOUCH 🌐 https://ecomgrowth.show 🎧 https://www.youtube.com/@eComGrowthShow 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow 👋 ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

    Ep. 89 The Amazon Operator Who Built an Agency Backwards

  5. Sep 7

    Ep. 88 TikTok Shop Beyond GMV: How Creator Content Drives Omnichannel Growth

    What if your TikTok Shop isn’t profitable, but it’s still driving growth for your brand? In this episode of The eCom Growth Show, Danan Coleman talks with Paul Baron, Agency Partnerships Lead at Reacher, about why brands need to look beyond TikTok Shop GMV to understand the true impact of creator content. Drawing from his experience as an Amazon brand owner, agency owner, TikTok Shop creator, and creator coach, Paul explains how TikTok can drive product discovery and influence sales across Amazon, Shopify, retail, and other channels. If you're an ecommerce brand using TikTok Shop or creator marketing, this episode offers a look at what it really takes to turn creator content into an omnichannel growth engine. 🔗 CONNECT WITH PAUL LinkedIn: linkedin.com/in/jpaulbaron TikTok: tiktok.com/@realdadreviews Email: paul@reacherapp.com Reacher: reacherapp.com ⌛ TIMESTAMPS 00:00 Introduction 03:40 Meet Paul Baron 08:12 Lessons From Building an Amazon Brand 10:14 Greed, Overleveraging & Comparison 14:10 The Amazon Review & Black Hat Attack 17:42 Why Brands Should Be on TikTok Shop 19:37 TikTok’s Omnichannel Halo Effect 22:21 How Reacher Helps Brands Work With Creators 23:30 Becoming a TikTok Shop Creator 25:38 From $0 to $30K in Monthly Commission 28:51 How Brands & Creators Miscommunicate 30:56 The Problem With Creator Licensing Rights 32:16 What Brands Should Focus on With Creators 34:57 Measuring the Right TikTok Shop Metrics 35:29 The 3–6 Month Investment Period 36:41 Connect With Paul #TheeComGrowthShow #TikTokShop #CreatorMarketing 🔗 KEEP IN TOUCH 🌐 https://ecomgrowth.show 🎧 https://www.youtube.com/@eComGrowthShow 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow 👋 ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

    Ep. 88 TikTok Shop Beyond GMV: How Creator Content Drives Omnichannel Growth

  6. Aug 31

    Ep. 87 Turning Dreams Into Reality With TikTok Shop

    What does it take to make TikTok Shop a real growth channel? In this episode of The eCom Growth Show, Danan Coleman talks with Tommy Lynch, Founder of Cult Content, about TikTok Shop, creator marketing, and why brands need to look beyond immediate profitability. Discover what makes TikTok Shop work, from patience and capital to creator relationships and realistic expectations. 🔗CONNECT WITH TOMMY LYNCH LinkedIn: https://www.linkedin.com/in/tommy-lynch-236baa253 Instagram: https://instagram.com/tommy.lynch_ TikTok: https://www.tiktok.com/@tommylynch_ YouTube: https://www.youtube.com/@Cult-Content-CC Cult Content: https://cultcontent.cc Book a Call: https://consultants.cultcontent.cc/consultants/tommy-lynch ⌛ TIMESTAMPS 00:00 Introduction 01:02 Meet Tommy Lynch & Cult Content 01:28 Creator Carnival: Brands & Creators 02:29 From a School Bus to TikTok Marketing 04:23 Why TikTok Shop Is a Growth Channel 05:13 TikTok Shop: Discovery & Conversion 06:11 What Tommy Loves About TikTok 07:13 The Brand-Creator Connection 08:23 Biggest TikTok Shop Misconception 09:40 TikTok's Amazon & Shopify Halo Effect 10:42 How Brands Should Invest in TikTok 11:41 Building Brand Evangelists 12:31 How Many Creators Do You Need? 13:19 Finding the Right Creators 14:37 Using AI to Find Creators 15:44 What to Know Before Launching 16:43 TikTok Shop Is a Long-Term Investment 18:11 Connect With Tommy #TheeComGrowthShow #TikTokShop #SocialCommerce 🔗 KEEP IN TOUCH 🌐 https://ecomgrowth.show 🎧 https://www.youtube.com/@eComGrowthShow 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow 👋 ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

    Ep. 87 Turning Dreams Into Reality With TikTok Shop

  7. Aug 21

    Ep. 86 What's Really Holding Your Ecommerce Brand Back?

    What’s really holding ecommerce brands back from profitable growth? In this episode of The eCom Growth Show, Danan Coleman talks with Hai Mag, CEO of Eva Commerce, about why bigger ad budgets don't automatically lead to growth and what brands should focus on instead. 🔗 CONNECT WITH HAI & EVA COMMERCE Hai: https://www.linkedin.com/in/growthjedi/ Eva: https://www.linkedin.com/company/eva-commerce-inc Instagram: https://www.instagram.com/eva_commerce/ Facebook: https://www.facebook.com/eva.ecommerce/ YouTube: http://www.youtube.com/@eva-guru Reddit: https://www.reddit.com/user/Eva_Guru/ Website: https://eva.guru Mention The eCom Growth Show or Danan Coleman when reaching out to Eva Commerce. ⌛ Timestamps 00:00 Introduction 00:46 Defining Entrepreneurial Success 03:03 Biggest Ecommerce Growth Misconception 05:35 Conversion Rate & Ad Efficiency 06:47 Finding Wasted Ad Spend 08:20 Launching a Brand Today 09:21 Amazon & TikTok Shop Together 10:27 TikTok Creators & Amazon 11:35 AI's Competitive Advantage 12:28 Becoming 3X More Productive With AI 13:20 Will AI Replace Ecommerce Jobs? 17:13 AI Creating New Opportunities 19:34 What Separates Winning Brands? 23:01 Has Ecommerce Become Too Complex? 23:31 Why Some Agencies Survive 25:29 Connected Commerce & Eva #TheeComGrowthShow #eCommerceGrowth #EvaCommerce 🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW 🌐 https://ecomgrowth.show 🎧 https://www.youtube.com/@eComGrowthShow 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow 👋 ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

    Ep. 86 What's Really Holding Your Ecommerce Brand Back?

  8. Aug 17

    Ep. 85 Beyond Amazon: How to Win on Walmart & Scale Multichannel with Michal Chapnick

    Amazon sellers know they should expand beyond Amazon, but adding another marketplace can quickly mean more listings, more software, and more work. In this episode of The eCom Growth Show, Danan Coleman is joined by Michal Chapnick, eCommerce entrepreneur and Walmart marketplace expert, to discuss what it really takes to succeed on Walmart and scale across multiple sales channels. Michal breaks down why Amazon strategies don't always translate to Walmart, how to approach Walmart keyword research and listings, what helps brands rank, and how Crazy Vendor can simplify multichannel operations through listings, fulfillment, automation, and reimbursements. 🔗 CONNECT WITH MICHAL CHAPNICK LinkedIn: https://www.linkedin.com/in/michal-chapnick/ Facebook: https://web.facebook.com/groups/sellingonwalmartmarketplace YouTube: https://www.youtube.com/@crazyvendorOfficial 🎁 SPECIAL OFFER Try Crazy Vendor free for 21 days using code DANAN. Crazy Vendor: https://crazyvendor.io ⌛ TIMESTAMPS 00:00 – Introduction 01:36 – Meet Michal Chapnick 02:28 – Biggest mistakes Amazon sellers make on Walmart 04:28 – Walmart keyword research 09:28 – Is Walmart still a blue ocean? 12:14 – Why multichannel selling matters 15:35 – Which marketplaces should brands prioritize? 17:14 – How to win on Walmart 18:22 – Getting reviews on Walmart 20:18 – Creating listings with Crazy Vendor 23:22 – How Walmart supports growing brands 25:22 – Simplifying multichannel operations 27:07 – Crazy Vendor free trial & reimbursements 28:13 – Why sellers should expand beyond Amazon #TheeComGrowthShow #WalmartMarketplace #CrazyVendor 🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW 🌐 https://ecomgrowth.show 🎧 https://www.youtube.com/@eComGrowthShow 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow 👋 ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

    Ep. 85 Beyond Amazon: How to Win on Walmart & Scale Multichannel with Michal Chapnick
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The eCom Growth Show is sponsored by eCom Triage.

Information

  • Creator
    The eCom Growth Show
  • Years Active
    2025 - 2026
  • Episodes
    92
  • Rating
    Clean
  • Copyright
    © 2026 The eCom Growth Show
  • Show Website
    The eCom Growth Show