The eCom Growth Show

The eCom Growth Show

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The eCom Growth Show is sponsored by eCom Triage.

Sep 10

Ep. 89 The Amazon Operator Who Built an Agency Backwards

What changes when an Amazon agency is run by an operator with capital and inventory on the line? Danan Coleman talks with Tom Cochrane, Founder of Eleviam, about the operator-first approach behind building an Amazon operation before an agency. Tom shares lessons from $5M+ in Amazon inventory: cash flow, forecasting, supplier terms, margins, and staying in stock. He also explains how Eleviam aligns Amazon and TikTok Shop rather than treating them separately. They cover TikTok Shop’s halo effect, Amazon’s role as a shopper trust layer, review-led listing optimization, and “self-defense” ads that protect branded searches from competitors. 🔗 CONNECT WITH TOM COCHRANE Website: https://eleviam.io LinkedIn: https://www.linkedin.com/in/thomasgcochrane X: https://x.com/TomCochrane YouTube: https://www.youtube.com/@EleviamAgency AI Creative Strategist: https://eleviam.io/ai-creative-strategist ⌛ TIMESTAMPS 00:00 Meet Tom Cochrane and Eleviam 00:57 Building an agency backwards 04:03 $5M+ in Amazon inventory lessons 07:20 Improving listings one test at a time 10:34 Forecasting inventory for Q4 13:11 The case for omnichannel growth 16:49 What self-defense ads are 19:36 Multichannel mistakes to avoid 22:05 Using reviews and AI to lift conversion 25:50 Automating inventory and account monitoring 27:37 Eleviam’s AI Creative Strategist #TheeComGrowthShow #AmazonSelling #TikTokShop 🔗 KEEP IN TOUCH 🌐 https://ecomgrowth.show 🎧 https://www.youtube.com/@eComGrowthShow 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow 👋 ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews
Sep 7

Ep. 88 TikTok Shop Beyond GMV: How Creator Content Drives Omnichannel Growth

What if your TikTok Shop isn’t profitable, but it’s still driving growth for your brand? In this episode of The eCom Growth Show, Danan Coleman talks with Paul Baron, Agency Partnerships Lead at Reacher, about why brands need to look beyond TikTok Shop GMV to understand the true impact of creator content. Drawing from his experience as an Amazon brand owner, agency owner, TikTok Shop creator, and creator coach, Paul explains how TikTok can drive product discovery and influence sales across Amazon, Shopify, retail, and other channels. If you're an ecommerce brand using TikTok Shop or creator marketing, this episode offers a look at what it really takes to turn creator content into an omnichannel growth engine. 🔗 CONNECT WITH PAUL LinkedIn: linkedin.com/in/jpaulbaron TikTok: tiktok.com/@realdadreviews Email: paul@reacherapp.com Reacher: reacherapp.com ⌛ TIMESTAMPS 00:00 Introduction 03:40 Meet Paul Baron 08:12 Lessons From Building an Amazon Brand 10:14 Greed, Overleveraging & Comparison 14:10 The Amazon Review & Black Hat Attack 17:42 Why Brands Should Be on TikTok Shop 19:37 TikTok’s Omnichannel Halo Effect 22:21 How Reacher Helps Brands Work With Creators 23:30 Becoming a TikTok Shop Creator 25:38 From $0 to $30K in Monthly Commission 28:51 How Brands & Creators Miscommunicate 30:56 The Problem With Creator Licensing Rights 32:16 What Brands Should Focus on With Creators 34:57 Measuring the Right TikTok Shop Metrics 35:29 The 3–6 Month Investment Period 36:41 Connect With Paul #TheeComGrowthShow #TikTokShop #CreatorMarketing 🔗 KEEP IN TOUCH 🌐 https://ecomgrowth.show 🎧 https://www.youtube.com/@eComGrowthShow 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow 👋 ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews
Aug 31

Ep. 87 Turning Dreams Into Reality With TikTok Shop

What does it take to make TikTok Shop a real growth channel? In this episode of The eCom Growth Show, Danan Coleman talks with Tommy Lynch, Founder of Cult Content, about TikTok Shop, creator marketing, and why brands need to look beyond immediate profitability. Discover what makes TikTok Shop work, from patience and capital to creator relationships and realistic expectations. 🔗CONNECT WITH TOMMY LYNCH LinkedIn: https://www.linkedin.com/in/tommy-lynch-236baa253 Instagram: https://instagram.com/tommy.lynch_ TikTok: https://www.tiktok.com/@tommylynch_ YouTube: https://www.youtube.com/@Cult-Content-CC Cult Content: https://cultcontent.cc Book a Call: https://consultants.cultcontent.cc/consultants/tommy-lynch ⌛ TIMESTAMPS 00:00 Introduction 01:02 Meet Tommy Lynch & Cult Content 01:28 Creator Carnival: Brands & Creators 02:29 From a School Bus to TikTok Marketing 04:23 Why TikTok Shop Is a Growth Channel 05:13 TikTok Shop: Discovery & Conversion 06:11 What Tommy Loves About TikTok 07:13 The Brand-Creator Connection 08:23 Biggest TikTok Shop Misconception 09:40 TikTok's Amazon & Shopify Halo Effect 10:42 How Brands Should Invest in TikTok 11:41 Building Brand Evangelists 12:31 How Many Creators Do You Need? 13:19 Finding the Right Creators 14:37 Using AI to Find Creators 15:44 What to Know Before Launching 16:43 TikTok Shop Is a Long-Term Investment 18:11 Connect With Tommy #TheeComGrowthShow #TikTokShop #SocialCommerce 🔗 KEEP IN TOUCH 🌐 https://ecomgrowth.show 🎧 https://www.youtube.com/@eComGrowthShow 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow 👋 ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews
Aug 21

Ep. 86 What's Really Holding Your Ecommerce Brand Back?

What’s really holding ecommerce brands back from profitable growth? In this episode of The eCom Growth Show, Danan Coleman talks with Hai Mag, CEO of Eva Commerce, about why bigger ad budgets don't automatically lead to growth and what brands should focus on instead. 🔗 CONNECT WITH HAI & EVA COMMERCE Hai: https://www.linkedin.com/in/growthjedi/ Eva: https://www.linkedin.com/company/eva-commerce-inc Instagram: https://www.instagram.com/eva_commerce/ Facebook: https://www.facebook.com/eva.ecommerce/ YouTube: http://www.youtube.com/@eva-guru Reddit: https://www.reddit.com/user/Eva_Guru/ Website: https://eva.guru Mention The eCom Growth Show or Danan Coleman when reaching out to Eva Commerce. ⌛ Timestamps 00:00 Introduction 00:46 Defining Entrepreneurial Success 03:03 Biggest Ecommerce Growth Misconception 05:35 Conversion Rate & Ad Efficiency 06:47 Finding Wasted Ad Spend 08:20 Launching a Brand Today 09:21 Amazon & TikTok Shop Together 10:27 TikTok Creators & Amazon 11:35 AI's Competitive Advantage 12:28 Becoming 3X More Productive With AI 13:20 Will AI Replace Ecommerce Jobs? 17:13 AI Creating New Opportunities 19:34 What Separates Winning Brands? 23:01 Has Ecommerce Become Too Complex? 23:31 Why Some Agencies Survive 25:29 Connected Commerce & Eva #TheeComGrowthShow #eCommerceGrowth #EvaCommerce 🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW 🌐 https://ecomgrowth.show 🎧 https://www.youtube.com/@eComGrowthShow 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow 👋 ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews
Aug 17

Ep. 85 Beyond Amazon: How to Win on Walmart & Scale Multichannel with Michal Chapnick

Amazon sellers know they should expand beyond Amazon, but adding another marketplace can quickly mean more listings, more software, and more work. In this episode of The eCom Growth Show, Danan Coleman is joined by Michal Chapnick, eCommerce entrepreneur and Walmart marketplace expert, to discuss what it really takes to succeed on Walmart and scale across multiple sales channels. Michal breaks down why Amazon strategies don't always translate to Walmart, how to approach Walmart keyword research and listings, what helps brands rank, and how Crazy Vendor can simplify multichannel operations through listings, fulfillment, automation, and reimbursements. 🔗 CONNECT WITH MICHAL CHAPNICK LinkedIn: https://www.linkedin.com/in/michal-chapnick/ Facebook: https://web.facebook.com/groups/sellingonwalmartmarketplace YouTube: https://www.youtube.com/@crazyvendorOfficial 🎁 SPECIAL OFFER Try Crazy Vendor free for 21 days using code DANAN. Crazy Vendor: https://crazyvendor.io ⌛ TIMESTAMPS 00:00 – Introduction 01:36 – Meet Michal Chapnick 02:28 – Biggest mistakes Amazon sellers make on Walmart 04:28 – Walmart keyword research 09:28 – Is Walmart still a blue ocean? 12:14 – Why multichannel selling matters 15:35 – Which marketplaces should brands prioritize? 17:14 – How to win on Walmart 18:22 – Getting reviews on Walmart 20:18 – Creating listings with Crazy Vendor 23:22 – How Walmart supports growing brands 25:22 – Simplifying multichannel operations 27:07 – Crazy Vendor free trial & reimbursements 28:13 – Why sellers should expand beyond Amazon #TheeComGrowthShow #WalmartMarketplace #CrazyVendor 🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW 🌐 https://ecomgrowth.show 🎧 https://www.youtube.com/@eComGrowthShow 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow 👋 ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews
Aug 10

Ep. 84: Agents and MCP: The Future of Amazon Selling

What happens when AI stops answering questions and starts running parts of your Amazon business? In this episode of The eCom Growth Show, Danan Coleman is joined by Jaimin Patel, Founder & CEO of Aakaar AI, to explore how AI agents and Model Context Protocol (MCP) are changing Amazon advertising, listings, analytics, and operations. 🔗 Connect with Jaimin: LinkedIn: https://www.linkedin.com/in/jaiminpatel2 Aakaar AI: https://www.aakaarai.com 🎁 SPECIAL OFFER Mention The eCom Growth Show or Danan Coleman when signing up and get 25% off any Aakaar AI plan, including MCP or Ad Agents. ⌛ Timestamps 00:00 – Introduction 00:34 – Meet Jaimin Patel and Aakaar AI 02:29 – Jaimin’s background in tech 04:11 – Trusting AI-powered PPC 05:02 – Machine learning vs. AI agents 06:39 – What makes an AI ad agent different 07:41 – Understanding context intelligence 09:25 – Going beyond AI answers 11:28 – Why AI should reduce work 13:07 – Managing AI at Amazon scale 14:15 – What AI tool builders are missing 16:06 – Rule-based PPC vs. true agents 17:25 – How AI learns from seller feedback 18:27 – What is MCP? 19:04 – Model Context Protocol explained 20:29 – MCP vs. traditional APIs 22:42 – Connecting Amazon data through MCP 22:59 – Seller Central, Vendor Central, Brand Analytics & Ads 23:16 – Using Amazon data to improve decisions 25:34 – Aakaar vs. connecting directly to Amazon 26:22 – Using Aakaar MCP with Claude and ChatGPT 26:45 – Building workflows and automations 27:41 – Security, traceability & AI hallucinations 29:08 – Learn more about Aakaar AI 29:38 – 25% off for The eCom Growth Show listeners 30:30 – Closing #TheeComGrowthShow #AakaarAI #AmazonSelling 🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW 🌐 https://ecomgrowth.show 🎧 https://open.spotify.com/show/1RhujTmwvMqIK1eoWGA6vn 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow 👋 ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews
Jul 31

Ep. 83 TikTok Shop: What It Really Takes to Scale with Ian Page

TikTok Shop has quickly become one of the biggest opportunities for eCommerce brands, but scaling successfully takes far more than simply opening a shop. In this episode of The eCom Growth Show, Danan Coleman is joined by Ian Page, CEO of Bullseye Sellers, to discuss what it really takes to build and scale a profitable TikTok Shop business. If you're an Amazon seller considering TikTok Shop, this episode will help you understand whether your brand is ready, what to expect, and how to approach the platform with realistic expectations. 🔗 Connect with Ian Page Website: https://bullseyesellers.com LinkedIn: https://www.linkedin.com/in/ian-page-6a178688 Instagram: https://www.instagram.com/bullseyesellers/ Facebook: https://www.facebook.com/bullseyesellers/ YouTube: https://www.youtube.com/@bullseyesellers ⏱️ Timestamps 00:00 Introduction 00:20 Why TikTok Shop approvals are so difficult 02:22 Why Ian is bullish on TikTok Shop 04:21 The challenging first six months on TikTok Shop 06:50 From slow growth to a $16,000 viral day 09:49 How TikTok Shop drives Amazon sales 10:42 When brands should expect profitability 12:34 Understanding TikTok's Amazon spillover effect 14:09 Why product economics matter 15:28 Why Bullseye Sellers rejects half of all applicants 17:25 How TikTok's audience has evolved 19:59 Choosing the right products for TikTok Shop 22:07 When your brand is ready to expand beyond Amazon 23:47 How to work with Bullseye Sellers 24:52 Final thoughts #TheeComGrowthShow #TikTokShop #AmazonSellers 🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW 🌐 https://ecomgrowth.show 🎧 https://www.youtube.com/@eComGrowthShow 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow 👋 ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews
Jul 28

Ep. 82 Why Most Content Fails And How to Create Content People Actually Consume

Most brands create content. Very few create content people actually finish. In this episode of The eCom Growth Show, Danan Coleman is joined by veteran content strategist and author Dave McDaniel to explore what separates content that gets ignored from content that builds trust, captures attention, and drives conversions. From blog posts and newsletters to YouTube videos and product pages, Dave shares practical frameworks that help brands write for real people, not just search engines. They also discuss how AI has changed content creation, why keyword stuffing is dead, and how businesses can stand out by communicating with clarity instead of complexity. Whether you're creating content for Amazon, Shopify, DTC, or any eCommerce brand, this episode is packed with actionable advice you can apply immediately. 🔗 Connect with Dave McDaniel Website: https://fortysuns.com YouTube: https://www.youtube.com/@FortySuns LinkedIn: https://www.linkedin.com/in/davidgmcdaniel ⏱️ Timestamps 00:00 Introduction 00:57 The secret to capturing attention with content 05:18 How long should blogs and articles be? 08:27 Keeping readers and viewers engaged 10:32 Why knowing your audience matters 13:36 Lessons from creating video content 17:03 A simple framework for engaging videos 20:59 Building trust through educational content 24:08 Newsletters people actually want to read 25:50 Content writing in the age of AI 27:38 Dave's book Forty Suns and the future of space #TheeComGrowthShow #ContentMarketing #eCommerce 🔗 KEEP IN TOUCH: THE ECOM GROWTH SHOW 🌐 https://ecomgrowth.show 🎧 https://www.youtube.com/@eComGrowthShow 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow 👋 ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

The eCom Growth Show is sponsored by eCom Triage.

Creator

The eCom Growth Show
Years Active

2025 - 2026
Episodes

89
Rating

Clean
Copyright

© 2026 The eCom Growth Show
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The eCom Growth Show