Psychology of Selling with Psydom

Santosh Venkat
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  • SOCIETY & CULTURE

Psychology of Selling is a groundbreaking exploration of the art and science of persuasion and selling, taught by Dr Robert Cialdini, Professor of Psychology & Marketing at Arizona State University, that has transformed the way millions of people approach personal and professional interactions. Brimming with insightful analysis and real-world examples,we will delve into the fundamental principles of persuasion that underlie successful communication, negotiation and influence. This podcast serves as an indispensable resource for anyone seeking to enhance their persuasive abilities and achieve success in both their personal and professional lives.

Episodes

  1. 04/12/2024

    Social Proof

    Have you ever wondered why the trust level of your firm increases when you include a universally recognized logo like Apple, Google or Microsoft in your client list? After all, if a big, successful company that everyone knows decides to trust your business, everyone else can do the same! Listen to our latest Podcast episode to explore the magic of Social Proof!

    6 min

  2. 03/07/2024

    Contrast Misreaction

    Salespeople across industries use the contrast technique to present two options: an inferior and a superior one. This technique is a favourite among many, and if used intelligently, it can be an effective way to provide contrasting options to customers.

    8 min

  3. 02/22/2024

    Scarcity

    The rarer or more difficult it is to obtain a product, offer, or piece of content is, the more valuable it becomes. Because we think the product will soon be unavailable to us, we're more likely to buy it than if there were no impression of scarcity. The perceived scarcity can inspire a sense of urgency within consumers, and they make purchasing decisions faster than they usually might. People are also more willing to pay more money because a cost-benefit analysis might say that losing out on a product or service is worse than the money it costs to get it.

    7 min

  4. 01/29/2024

    Liking Bias

    Understand how to use Liking Principle with your prospects to tilt the sale in your favour. Once can use this principle to form long term friendships with clients.

    6 min

  5. 01/09/2024

    Reciprocity

    In this episode, we share real-world examples on how reciprocity is the ultimate success strategy. You'll learn how to : Gain a competitive edge by embracing the power of reciprocityHow to get people to say YES to youBuild a network of loyal customers and partners who will champion your brand and help you achieve your goals

    6 min
  • 5 Episodes

About

Psychology of Selling is a groundbreaking exploration of the art and science of persuasion and selling, taught by Dr Robert Cialdini, Professor of Psychology & Marketing at Arizona State University, that has transformed the way millions of people approach personal and professional interactions. Brimming with insightful analysis and real-world examples,we will delve into the fundamental principles of persuasion that underlie successful communication, negotiation and influence. This podcast serves as an indispensable resource for anyone seeking to enhance their persuasive abilities and achieve success in both their personal and professional lives.

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