E-Coffee with Experts

Digital Web Solutions
  • 5.0 (2)
  • Business

Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!

  1. 3d ago

    Devon Vocke: The Four Cs Behind Repeat AI Recommendations

    Devon Vocke, Co-Founder at Evoke Strategy, joins E-Coffee with Experts to talk about full-funnel digital PR, SEO, and how brands are discovered through AI search. Drawing on Evoke’s AI visibility research, Devon explains why a brand’s presence can change with the model, wording, buyer intent, geography, and context. He shares four factors behind durable visibility: clarity, consistency, credibility, and coverage, and explains why repeated appearances across relevant buyer questions tell more than a single visibility score. The conversation looks at how a company’s website makes claims while third-party coverage can corroborate them, why traditional SEO remains foundational, and how backlinks and unlinked mentions can contribute to authority and context. Devon also discusses turning proprietary research into conversations and distribution, measuring conversions and pipeline when clicks decline, and using self-reported attribution alongside other imperfect signals. For marketing teams planning their next steps, his advice is to get out of the boardroom, listen to how buyers describe their needs, benchmark those questions, build evidence, and connect visibility to business impact. Watch the full episode for a practical discussion of digital PR, AI discovery, and the measures marketers can use when traffic no longer tells the whole story. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:13: Introduction 01:13 - 03:42: Career path across agency, tech, and e-commerce 03:42 - 05:55: Why PR and digital marketing work better together 05:55 - 07:11: Scaling Evoke and letting specialists lead 07:11 - 08:47: Rebrand, authority, and AI discovery 08:47 - 11:47: Why AI visibility changes by prompt and context 11:47 - 14:05: The four Cs of durable AI visibility 14:05 - 16:21: Where traditional SEO still matters 16:21 - 18:45: Website claims and third-party corroboration 18:45 - 20:07: Backlinks, unlinked mentions, and authority 20:07 - 22:51: Turning original research into conversations 22:51 - 24:55: Keeping a consistent brand narrative 24:55 - 27:01: Measuring visibility when clicks decline 27:01 - 27:59: Listen to buyers and benchmark their questions 27:59 - 28:56: What Devon and Evoke are working on next 28:56 - 29:43: Closing thoughts  Connect with Devon Vocke  https://www.linkedin.com/in/devonvocke/  https://evokestrategy.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

  2. 4d ago

    Adam Smartschan: How Technical B2B Brands Earn Visibility in AI Search

    Adam Smartschan, Chief Strategy Officer at Altitude Marketing, joins Michael Barber on E-Coffee with Experts to discuss how B2B buyers are finding and evaluating technical providers as AI becomes part of their research. Drawing on Altitude’s work across technology, life sciences, and manufacturing, Adam explains why niche companies need to be clear about the problems they solve, the applications they support, and the experience they can share. In the CDMO context, that may mean describing work tied to a specific development stage or type of drug while respecting client confidentiality. Adam also explains why technical documentation, integrations, and buyer-focused content can matter more than a polished homepage or broad company claims. The conversation covers how to break marketing work into smaller tasks and assign suitable work to AI, while keeping human judgment in the final presentation. Adam discusses software budgets, AI-referred inquiries, zero-click discovery, and why he sees today’s conversational AI ads as better suited to brand awareness than precise conversion. Watch or listen for practical ideas on making technical expertise easier to find, assess, and trust. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:03: Introduction 01:03 - 03:07: Build versus buy for marketing tools 03:07 - 05:20: Agency partnerships that last 05:20 - 08:07: Designing websites for technical buyers 08:07 - 11:58: Where AI helps, and where people matter 11:58 - 14:33: Marketing budgets and the SaaS layer 14:33 - 18:31: SEO and AI search for CDMOs 18:31 - 20:39: Building a CDMO marketing team 20:39 - 23:35: Showing technical credibility to AI and buyers 23:35 - 26:44: Making a B2B website easier to understand 26:44 - 29:59: Do AI platforms need different strategies? 29:59 - 34:02: AI discovery, ads, and user intent 34:02 - 35:28: Advertising inside AI conversations 35:28 - 37:28: Reducing friction in AI-guided buyer journeys 37:28 - 39:24: What is next for Adam and Altitude 39:24 - 41:07: Closing thoughts  Connect with Adam Smartschan  https://www.linkedin.com/in/adam-smartschan  https://altitudemarketing.com/contact-altitude/  Subscribe to Digital Web Solutions Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global/ LinkedIn: https://www.linkedin.com/company/digital-web-solutions.

  3. 5d ago

    Bernie Clark: How AI Search Is Changing Visibility for Law Firms

    Bernie Clark, Founder at Majux, brings more than 20 years of marketing and business development experience from inside the legal industry to this conversation about digital marketing for law firms. He explains why a useful legal SEO strategy has to account for both practice area and geography, from the different research needs of workers’ compensation and criminal defense to the role of local pages. Bernie also shares how his team watches for content cannibalization, decides when pages should be combined, and revisits content that earns impressions but is not reaching the first page. The conversation moves beyond rankings to what happens after a prospect calls. Bernie describes reviewing calls, checking after-hours and Spanish-language coverage, and working with firms on intake scripts and call flows so leads do not disappear unnoticed. He discusses the value of client knowledge and local data when expanding into new areas, and why a polished website or standard call prompt may not fit every audience. Bernie then looks at AI search visibility: citations and reputational signals overlap with local search, though reliable measurement is still developing. For law firm marketers, agency teams, and SEO practitioners, this episode connects search strategy with the real questions prospects ask and the intake experience that follows. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:54: Introduction 01:54 - 04:26: Marketing from the Client Side 04:26 - 05:52: Building a Legal Marketing Agency 05:52 - 08:14: Search Intent and Purchase Decisions 08:14 - 09:35: Balancing Research and Local SEO Content 09:35 - 12:03: Commercial Value vs Search Volume 12:03 - 14:19: Diagnosing Content Cannibalization 14:19 - 19:34: Law Firm Intake and Missed Leads 19:34 - 23:41: Planning Geographic Expansion 23:41 - 25:08: Learning from Lead Conversations 25:08 - 27:41: What Call Listening Reveals 27:41 - 30:01: Consistent Content and Site Cleanup 30:01 - 32:07: AI Search Visibility for Law Firms 32:07 - 33:59: Local Search and AI Reputation Signals 33:59 - 35:42: What’s Next for Bernie and Majux? 35:42 - 36:33: Closing Thoughts  Connect with Bernie Clark  https://www.linkedin.com/in/bernie-clark/  https://www.majux.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

  4. Sep 24

    Brad Casper: How to Scale an Agency Without Trying to Do Everything Yourself

    Brad Casper, CEO of Heart & Soul Marketing, joins E-Coffee with Experts to discuss what it takes to build sustainable growth across consumer brands, agencies, and private-equity-backed businesses. Drawing on more than three decades of leadership experience with companies including Procter & Gamble, Church & Dwight, the Dial Corporation, and the Phoenix Suns, Brad explains why leaders should focus on their strengths, choose partnerships that fill capability gaps, and build the processes and role clarity that make growth repeatable. The conversation also explores what Brad learned from leading across the United States, Japan, and China; why enthusiastic listening can change the way a leader understands people; and how Heart and Soul is using AI to accelerate research, meeting summaries, analysis, and creative thinking without replacing human judgment. Brad shares lessons from private equity, the tension between short-term financial returns and long-term brand equity, and why modern marketers need to balance demand capture with future demand creation. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:43: Introduction 01:43 - 03:41: Principles for sustainable growth 03:41 - 06:04: Scaling through partnerships 06:04 - 07:40: Building repeatable agency growth 07:40 - 10:22: The ingredients of sustainable growth 10:22 - 14:12: Culturally adaptive leadership 14:12 - 16:26: Listening beyond language 16:26 - 20:33: Enthusiastic listening and consensus 20:33 - 23:51: Where AI is earning its place 23:51 - 26:20: AI makes the work faster 26:20 - 30:25: Private equity and value creation 30:25 - 33:25: Balancing brand equity and performance 33:25 - 35:24: Heart and Soul’s national ambition 35:24 - 36:57: Closing thoughts  Connect with Brad Casper  https://www.linkedin.com/in/brad-casper/  http://www.gotheartandsoul.com  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

  5. Sep 23

    Dennis Lazard: Why Topical Authority and Brand Mentions Matter in AI Search

    Dennis Lazard, Founder of ESA Digital, joins E-Coffee with Experts to unpack how search is changing as brands compete for visibility in ChatGPT, Gemini, Claude, and Google AI Overviews. Dennis traces his path from building an early AI project for Google Ads to growing an agency that works with funded and established SaaS, AI apps, and technology brands. He shares what he learned from starting ESA Digital during the UK lockdown, winning its first client, and building the agency largely through referrals. The conversation then moves into international SEO, including multi-language testing, AI-assisted content, human rewriting, and the difference between traffic and revenue across markets. Dennis also explains how he thinks LLMs evaluate brands: topical authority, answers to the questions people ask, brand authority, mentions, and citations. He discusses why classic SEO metrics do not yet translate neatly to LLM visibility, why reliable query-volume and click-through-rate benchmarks are still missing, and how agencies may evolve toward AI-native service-as-software platforms. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:05: Introduction 01:05 - 03:42: From Google Ads AI to LLMs and GEO 03:42 - 05:23: Starting ESA Digital during lockdown 05:23 - 06:59: First client and referral-led growth 06:59 - 08:04: Why specialize in SaaS and tech 08:04 - 09:21: When startups are not ready for SEO 09:21 - 11:18: Building an ROI-led SEO strategy 11:18 - 14:01: What international SEO taught Dennis 14:01 - 16:47: How LLMs surface brands 16:47 - 18:12: The measurement gap in AI search 18:12 - 20:04: Dennis’s favorite SEO tools 20:04 - 22:42: The future of AI-native agencies 22:42 - 23:33: Writing the next SEO chapter 23:33 - 25:36: Final thoughts  Connect with Dennis Lazard  https://www.linkedin.com/in/dennislazard/  https://www.esadigitalagency.com/ Check out 155 AI ranking factors list here: https://www.esadigitalagency.com/ai-ranking-factors-2026  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

  6. Sep 21

    Olabinjo Adeniran: Google Still Drives Nearly 98% of His Site Traffic. What About AI?

    What happens after someone finds your product through search? Olabinjo Adeniran, a London-based Product and Growth Marketing Consultant focused on fintech, joins E-Coffee with Experts to discuss how SEO, onboarding, and retention connect. Drawing on his work with crypto and payments products, Olabinjo explains how search strategy changes with product maturity, why first-time buyers need trust and a simple purchase experience, and what writing Bundle’s early app copy taught him about reducing time to value. He shares the early retention signals his team watched and explains why a salary deposit can be a meaningful activation event for a digital bank. The conversation also covers his observation that Google still brings nearly 98% of traffic to his own sites, how he uses AI in marketing workflows, and his interest in lifecycle SEO: content that helps existing customers use a product. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:40: Introduction 01:40 - 04:23: SEO strategy across fintech growth stages 04:23 - 06:50: Building trust with first-time crypto buyers 06:50 - 08:29: Product copy and onboarding for growth 08:29 - 10:07: Early retention signals and repeat transactions 10:07 - 12:29: Choosing meaningful activation events 12:29 - 15:36: Google search versus AI search traffic 15:36 - 18:28: AI tools for marketing and analytics 18:28 - 20:36: Lifecycle SEO for existing customers  Connect with Olabinjo Adeniran  https://www.linkedin.com/in/olabinjo  growthpartners.online  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

  7. Sep 18

    Brian McLeod: The SEO Migration Strategy Behind a 150% Click Increase

    Brian McLeod, AI SEO Director of Level Agency, joins us to break down what’s working across ChatGPT, Google AI Overviews, and Perplexity. Brian shares his unexpected path from theater to enterprise SEO, along with lessons from major projects, including a migration that drove 150% click growth, a 40% search performance lift for TCS Education, and work that tripled a financial services client’s AI visibility against competitors. We get into what makes enterprise SEO migrations work, why client trust matters just as much as the strategy itself, and why consistency and specificity can matter more than simply chasing backlinks. Brian also explains why clicks and sessions no longer tell the full story. In AI search, the bigger question is whether your brand is actually becoming the answer. Plus, he shares how he’s using Claude to build automated SEO audit tools, and why AI can get you 70–90% of the way there, but still needs human judgment to finish the job. If you work in SEO, GEO, or enterprise marketing, there’s plenty to take away from this one. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:03: Introduction 01:03 - 02:29: Brian McLeod's Path Into SEO 02:29 - 04:16: Building Client Trust Beyond the Strategy Deck 04:16 - 06:41: Building SEO Credibility From Scratch at TCS Education 06:41 - 07:52: Why Measurement Matters More in the Age of GEO 07:52 - 10:04: The Operating Model for Enterprise SEO 10:04 - 10:42: The Coca-Cola Governance Framework Results 10:42 - 12:57: What Separates a Successful Enterprise Migration 12:57 - 15:19: Winning AI Visibility in Financial Services 15:19 - 17:04: Strategy for Multi-Category Brands 17:04 - 19:15: Off-Page Signals That Move the Needle in AI Search 19:15 - 21:31: How Social Media Shapes Brand Discoverability 21:31 - 23:49: Google AI vs ChatGPT and Perplexity Retrieval 23:49 - 25:57: When Technical SEO Isn't Enough 25:57 - 29:42: Building AI Workflows and Automations at Level Agency 29:42 - 31:51: Closing Thoughts  Connect with Brian McLeod  https://www.linkedin.com/in/briansmcleod/  https://www.level.agency/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

  8. Sep 17

    Andrew Mazzonna: Why Backlinks Still Matter for SEO and AI Rankings

    Andrew Mazzonna, SEO Director of VEA Technologies, joins E-Coffee with Experts to share how he got into SEO in a pretty unexpected way, discovering Black Hat World during a rough freshman year of college. What started with teaching himself WordPress and experimenting through trial and error eventually turned into a career spanning self-storage, e-commerce, and enterprise agency work. In this episode, Andrew talks about how VEA Technologies is using AI to build a library of Claude skills for things like location page creation, sitemap monitoring, and content workflows. He also explains why self-storage is such a tough niche to stand out in organically, where proximity and reviews can matter more than keywords, and the difference between brand-level and facility-level visibility in AI search. We also get into entity clarity, topical authority, structured data, and what makes content more likely to get cited by AI platforms. And while AI search is changing the game, Andrew explains why he still sees backlinks as table stakes for both traditional SEO and AI visibility. To wrap things up, Andrew shares his take on learning SEO through trial and error, and one simple reminder: give yourself some grace. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:11: Introduction 01:11 - 02:40: Andrew's Journey Into SEO and VR Technologies 02:40 - 04:34: Lessons From Hands-On Learning and Staying Close to Execution 04:34 - 05:39: Scaling SEO With Claude Skills 05:39 - 06:42: Why Self-Storage SEO Is So Competitive 06:42 - 07:52: Brand-Level vs Facility-Level AI Visibility 07:52 - 08:42: Finding the Right Questions Behind Search Intent 08:42 - 09:13: The Biggest Shift in SEO and AI 09:13 - 10:15: How AI Is Making Long-Tail Search More Accessible 10:15 - 10:45: Andrew's Favorite AI Platforms 10:45 - 11:37: Entity Clarity and Topical Authority for LLMs vs Google 11:37 - 12:24: Are Backlinks Still Dead? Andrew's Take 12:24 - 13:38: What AI Citation-Ready Content Actually Looks Like 13:38 - 14:41: Advice to His Younger Self 14:41 - 16:55: Closing Thoughts  Connect with Andrew Mazzonna  https://www.linkedin.com/in/andrew-mazzonna-58b60b83/  veatechnologies.com  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

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Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!

Information

  • Creator
    Digital Web Solutions
  • Years Active
    2025 - 2026
  • Episodes
    434
  • Rating
    Clean
  • Copyright
    © Copyright 2023 Digital Web Solutions
  • Show Website
    E-Coffee with Experts