Noqadem Lakom

Noqadem Lakom
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  • Updated Biweekly

Arabic Podcast presenting the heart, art and passion found within the Creative Industry: from Food & Hospitality to Lifestyle & Architecture. Hosted by Wesam Masoud

  1. Aug 12

    Episode 1 - Season 3 - Ahmed Talaat with Wesam Masoud - The Journey to Finding Your Passion

    In this episode of Noqadem Lakom, Wesam Masoud talks with Ahmed Talaat, actor, architect, and international course designer, about his unique journey across acting, architecture, and equestrian sports. Ahmed shares how his passion for horses led him from show jumping competitions to becoming an internationally recognized course designer. He also reflects on his acting career, the roles that shaped his journey, why villain characters offer actors greater creative freedom, and his perspective on today's film industry and his latest movie. The conversation goes beyond career milestones to explore the human side of success, dealing with fame, making the right life choices, staying motivated through setbacks, and understanding leadership as a balance of talent, responsibility, and lasting impact.

    Episode 1 - Season 3 - Ahmed Talaat with Wesam Masoud - The Journey to Finding Your Passion

  2. Jun 29

    Episode 6 - Season 2 - Suhail Torky & Luay Torky with Wesam Masoud - Sustainable Success in the Restaurant Industry

    In this episode of Noqadem Lakom, Wesam Masoud talks with Suhail Torky, Executive Chairman of Saal Food, and Luay Torky, Co-Founder & Managing Partner of Saal Food, about a partnership that has lasted for more than 25 years and shaped one of the region’s most successful restaurant businesses. They share the story behind Saal Food & Buffalo Burger, discussing restaurant operations, smart expansion, cost management, and the role of product quality in building a lasting brand. The conversation also explores business partnerships, scaling at the right time, overcoming workforce challenges, & the practical lessons every aspiring restaurant entrepreneur should know.

    Episode 6 - Season 2 - Suhail Torky & Luay Torky with Wesam Masoud - Sustainable Success in the Restaurant Industry

  3. May 20

    Episode 5 - Season 2 - Ramez Youssef with Wesam Masoud - Challenges & Opportunities in Content Creation

    In this episode of Noqadem Lakom, Wesam Masoud talks with Ramez Youssef, Co-founder of Tayarah, Society of Play, and Al-Zomra, about his journey between engineering, entrepreneurship, and content creation, and how those experiences shaped his mindset and opened unconventional paths in both business and life. They explore how content can balance value and entertainment without losing its depth or impact, and discuss the mindset needed to launch projects successfully and stay motivated even after failure. Drawing from Ramez’s experience, the conversation also dives into how content evolves across different platforms, the impact of AI on idea development and creative processes, and the philosophy behind delegating responsibilities within companies.

    Episode 5 - Season 2 - Ramez Youssef with Wesam Masoud - Challenges & Opportunities in Content Creation

  4. Apr 15

    Episode 4 - Season 2 - Mohamed Fares with Wesam Masoud - Creativity & Innovation in Building Projects

    In this episode of Noqadem Lakom, Wesam Masoud talks with Mohamed Fares, Co-founder of Alchemy Group - MF & Associates, Alchemy Architecture, Alchemy experience, and Tamara Haus, about the mindset behind creativity and building impactful ventures. They discuss how to break beyond traditional thinking, what makes a project stand out in a competitive market, and how to spot opportunities even in the middle of challenges. He also shares his approach to handling pressure, turning ideas into real-world projects, and continuously evolving while staying true to his vision.

    Episode 4 - Season 2 - Mohamed Fares with Wesam Masoud - Creativity & Innovation in Building Projects

  5. Mar 11

    Episode 3 - Season 2 - Farouk Kadous with Wesam Masoud - Investment & Entrepreneurship

    In this episode of Noqadem Lakom, Wesam Masoud talks with Farouk Kadous, Founder & CEO of Kadico (Chickin Worx / Burg & Shaw) and Elsewedy Agrico, about the relationship between investors and founders. They explore how investors think before backing a venture, how they evaluate ideas and teams, and the key criteria that determine whether a project is truly scalable. The conversation also highlights common mistakes entrepreneurs make while seeking funding or building their operational foundations. Farouk shares practical lessons and advice for both investors and founders on choosing the right partners, building strong teams, and managing businesses with a professional mindset that ensures long-term sustainability.

    Episode 3 - Season 2 - Farouk Kadous with Wesam Masoud - Investment & Entrepreneurship

  6. Jan 31

    Episode 2 - Season 2 - Mamdouh Khaled with Wesam Masoud - Starting & Scaling Restaurants

    In this episode of Noqadem Lakom, Wesam Masoud talks with Mamdouh Khaled, Founder of Labash, Pasta 2 Go, and Bouza Roll, about turning ideas and trends into successful food business concepts. They discuss when a restaurant should be built around the product versus the customer experience, and how that choice shapes brand identity, concept design, and long-term growth.  The conversation also covers the right timing for expansion, how to navigate early-stage challenges and market feedback, and the core values that define successful restaurant management.

    Episode 2 - Season 2 - Mamdouh Khaled with Wesam Masoud - Starting & Scaling Restaurants

  7. 12/31/2025

    Episode 1 - Season 2 - Omar Maher with Wesam Masoud - The Future of AI

    In this episode of Noqadem Lakom, Wesam Masoud talks with Omar Maher, CEO & Co-founder of Monta AI, about how artificial intelligence is shaping our daily lives and the way we work. They explore how companies are adopting AI, the right steps to prepare teams and systems, and the growing role of AI agents and how they could eventually be trusted to manage entire organizations. Omar also explains how AI agents are designed and developed, the importance of teaching children how to use AI responsibly, and the growing need for data awareness and protection. The conversation highlights key projects that shaped Omar’s professional journey, his personal advice for using AI responsibly, and the biggest concerns surrounding the future relationship between humans and advanced technology.

    Episode 1 - Season 2 - Omar Maher with Wesam Masoud - The Future of AI

  8. 09/30/2025

    Episode 6 - Tamer El-Leithy with Wesam Masoud

    In this episode of Noqadem Lakom, Wesam Masoud talks with Tamer El-Leithy, Founder of Hara Hachi Bu, about what it really takes to launch and grow a restaurant. From building the right team and handling customer feedback, to shaping a brand and choosing the best marketing channels, Tamer shares hard-earned lessons from his journey. He also dives into his passion for sushi, his take on fine dining in the local market, and which restaurant concepts he believes are set to thrive in the coming years.

    Episode 6 - Tamer El-Leithy with Wesam Masoud
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About

Arabic Podcast presenting the heart, art and passion found within the Creative Industry: from Food & Hospitality to Lifestyle & Architecture. Hosted by Wesam Masoud

Information

  • Creator
    Noqadem Lakom
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © 2026 Noqadem Lakom
  • Show Website
    Noqadem Lakom