The Cash Pay Podcast: Growth Strategies for Profitable Medspas & Wellness Clinics

The Medspa Society
  • 5.0 (4)
  • MARKETING
  • UPDATED WEEKLY

Cash Pay is the go-to podcast for MedSpa, IV therapy, and wellness business owners who want real strategies to scale—without the guesswork. Hosted by Hillary Small, a cash-pay industry expert with over a decade of experience, this show delivers actionable insights to grow and optimize your practice. Hear from industry experts, cut through the noise, and learn what actually works in marketing, operations, and patient experience. Running a profitable practice doesn’t have to be hard. Subscribe now so you never miss an episode!

  1. FEB 5

    5 Things Every Million-Dollar Medspa Has in Common (From Real Practice Data)

    What separates med spas that hit seven figures from the ones that sustain seven figures year after year? In this episode of the Cash Pay Podcast, we’re breaking down the five most consistent patterns found in million-dollar-plus medical aesthetics practices based on real data, real clients, and years of hands-on experience working with profitable practices through the The Medspa Society. Tune In to Hear: The #1 mindset shift million-dollar med spas have about branding and marketingWhy cutting corners early almost always leads to expensive fixes laterThe role founder involvement plays in scaling faster and leading betterHow top practices think about retention as relationship-building, not automationWhy chasing trends in services and equipment can stall growth instead of accelerate it Learn More & Connect: Website: www.themedspasociety.com Instagram: @medspasociety Connect With Hillary: hillary@themedspasociety.com Free Tools & Resources to Grow Your Business: • MedSpa & Wellness Practice Start-Up Guide: https://themedspasociety.com/start-up-guide-lp • The MedSpa Society’s Little Black Book of Vendors & Resources: https://the-medspa-society.myflodesk.com/lbb

    14 min

  2. 09/24/2025

    Defeated by No-Shows & One-Time Clients - As Seen On Reddit Series

    In this episode of The Cash Pay Podcast, host Hillary Small kicks off a new series called As Seen On Reddit, where she unpacks real-world challenges that medspa and wellness practice owners are facing—and the community-driven solutions that can make all the difference. The first post in the series comes from an owner feeling defeated by constant no-shows and one-time clients. Hillary breaks down the most effective responses from industry peers and shares her own insights on how to protect your schedule and improve retention. You’ll discover practical strategies like requiring cards on file, setting and enforcing no-show fees, and automating appointment reminders to cut down on empty chairs. Hillary also highlights the importance of rebooking clients before they leave, creating memberships or loyalty programs that encourage repeat visits, and building authentic in-clinic experiences that keep patients coming back. If you’ve ever felt frustrated by inconsistent schedules or the revolving door of one-time patients, this episode will give you actionable ways to stabilize revenue and strengthen client loyalty. 🎧 Listen now and subscribe so you never miss an episode. Learn More & Connect:Website: www.themedspasociety.comInstagram: @medspasocietyConnect With Hillary: hillary@themedspasociety.com Free Tools & Resources to Grow Your Business:• MedSpa & Wellness Practice Start-Up Guide• The MedSpa Society’s Little Black Book of Vendors & Resources

    15 min

  3. 08/26/2025

    Medspa Website Essentials: What You Need to Know Before You Build or Redesign

    In this episode of The Cash Pay Podcast, host Hillary Small breaks down what every aesthetics and wellness practice owner needs to know before building or redesigning a website. From planning and wireframing to compliance considerations and future-proofing, Hillary shares the essential steps that ensure your site becomes a true growth engine for your business. You’ll learn why preparation is critical, how your site copy can affect your ability to advertise services like PRP and Stem Cells, and the must-have tracking tools that should be implemented from day one. Hillary also walks you through the professional website build process—from structure to design to development—and explains how to set your site up for SEO, easy updates, and measurable ROI. If you’re ready to make your website more than just an online brochure and turn it into a powerful driver of new patients and revenue, this episode will give you the clarity and confidence you need. 🎧 Listen now and subscribe so you never miss an episode. Learn More & Connect:Website: www.themedspasociety.comInstagram: @medspasocietyConnect With Hillary: hillary@themedspasociety.com Free Tools & Resources to Grow Your Business:• MedSpa & Wellness Practice Start-Up Guide• The MedSpa Society’s Little Black Book of Vendors & Resources

    22 min

  4. 08/19/2025

    10 Creative Ways To Get More Prospects For Your Medspa Or Wellness Practice

    In this episode of The Cash Pay Podcast, host Hillary Small dives into 10 creative ways to attract more qualified prospects to your practice. From interactive quizzes and high-value ebooks to community partnerships and corporate wellness programs, Hillary shares actionable strategies that help you generate leads who are truly ready to convert. You’ll also discover how to leverage powerful quiz-building tools like Typeform, ScoreApp, and Interact to create engaging assessments that not only capture attention but also segment your audience for more personalized marketing. If you’re looking to move beyond chasing random leads and start building a pipeline of right-fit clients, this episode is packed with ideas you can implement right away. 🎧 Listen now and subscribe so you never miss an episode. Learn More & Connect:Website: www.themedspasociety.comInstagram: @medspasocietyConnect With Hillary: hillary@themedspasociety.com Free Tools & Resources to Grow Your Business:• MedSpa & Wellness Practice Start-Up Guide• The MedSpa Society’s Little Black Book of Vendors & Resources

    13 min

  5. 08/12/2025

    Selling Through Service: How to Build Trust and Boost Rebookings

    In this episode of The Cash Pay Podcast, host Hillary Small is joined by industry experts Elizabeth Donat and Meghan O'Brien to explore the art of building trust and emotional connections with clients. Discover how to create meaningful client experiences from the first interaction, both in-person and through social media, to drive retention and loyalty. Learn about the importance of consultations, treatment plans, and the emotional tone of client interactions in fostering long-term relationships. Tune in for insights on how to make your practice stand out in a saturated market by focusing on authenticity and human connection. 🎧 Listen now and subscribe so you never miss an episode. Connect With Meghan: https://www.meghanobrien.net/ @marketingwithmeg Connect With Elizabeth https://www.elizabethdonat.com/ @elizabethmdonat Learn More & Connect: Website: www.themedspasociety.com Instagram: @medspasociety Connect With Hillary: hillary@themedspasociety.com Free Tools & Resources to Grow Your Business: • MedSpa & Wellness Practice Start-Up Guide • The MedSpa Society’s Little Black Book of Vendors & Resources

    53 min

  6. 08/05/2025

    The Marketing Blueprint: How to Promote Your Practice With Purpose

    In this episode of The Cash Pay Podcast, Hillary Small breaks down one of the most misunderstood concepts in business—marketing versus advertising—and why knowing the difference is essential to your growth. She explains how to build a strong marketing foundation with clear branding, messaging, and service positioning before investing in promotion. From there, Hillary walks you through creating a marketing plan that integrates both organic and paid strategies, tailored to your market, competition, and seasonality. You’ll learn how to set a marketing budget based on projected gross revenue, track results to understand what’s working, and maintain the consistency needed to see long-term results. Hillary also shares how business development, referrals, and community engagement can amplify your marketing efforts without relying solely on paid channels. 🎧 Listen now and subscribe so you never miss an episode. Learn More & Connect:Website: www.themedspasociety.comInstagram: @medspasocietyConnect With Hillary: hillary@themedspasociety.com Free Tools & Resources to Grow Your Business: MedSpa & Wellness Practice Start-Up Guide The MedSpa Society’s Little Black Book of Vendors & Resources

    17 min

  7. 07/29/2025

    Avoiding Agency Regret: What to Ask Before Hiring a MedSpa Marketing Partner

    In this episode of The Cash Pay Podcast, Hillary Small dives into a critical decision for every medspa or wellness business owner: how to choose the right marketing agency. Whether you’re just starting out or ready to scale, the agency you partner with will shape everything from your brand identity and website to your lead generation, advertising, and CRM strategy. Hillary walks you through what to look for in a true strategic partner—one that can take you from brand to launch with full transparency and industry expertise. She breaks down red flags like long-term contracts that lock up your assets, unclear ad spend reporting, and disjointed account management. You'll learn what should be included in a brand package, what questions to ask during your discovery calls, and how to ensure you actually own what you’re paying for—from your website to your Google accounts and CRM data. 🎧 Listen now and subscribe so you never miss an episode. Learn More & Connect:Website: www.themedspasociety.comInstagram: @medspasocietyConnect With Hillary: hillary@themedspasociety.com Free Tools & Resources to Grow Your Business: MedSpa & Wellness Practice Start-Up Guide The MedSpa Society’s Little Black Book of Vendors & Resources

    14 min

  8. 07/22/2025

    How To Choose The Best Practice Management Software For Your Medspa

    In this episode of The Cash Pay Podcast, Hillary Small tackles one of the most important operational decisions facing aesthetics and wellness practices: choosing the right practice management system. Whether you're opening a brand-new medspa or looking to upgrade your current system, Hillary guides you through evaluating the most critical features—from patient experience and marketing capabilities to operational considerations and point-of-sale solutions. Hillary shares practical insights on what features to prioritize, why price shouldn’t be your only deciding factor, and how to ensure your chosen system supports both immediate needs and long-term growth. You’ll gain clarity on the strengths and limitations of out-of-the-box solutions versus custom integrations, helping you confidently choose the technology stack that best aligns with your practice's goals. 🎧 Listen now and subscribe so you never miss an episode. Learn More & Connect: Website: www.themedspasociety.comInstagram: @medspasocietyConnect With Hillary: hillary@themedspasociety.com Resources Mentioned In This Episode: Guide to the Top Medspa Software Platforms Free Tools & Resources to Grow Your Business: MedSpa & Wellness Practice Start-Up Guide The MedSpa Society’s Little Black Book of Vendors & Resources

    16 min
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About

Cash Pay is the go-to podcast for MedSpa, IV therapy, and wellness business owners who want real strategies to scale—without the guesswork. Hosted by Hillary Small, a cash-pay industry expert with over a decade of experience, this show delivers actionable insights to grow and optimize your practice. Hear from industry experts, cut through the noise, and learn what actually works in marketing, operations, and patient experience. Running a profitable practice doesn’t have to be hard. Subscribe now so you never miss an episode!

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