Decoded

Dr. Jurgi Camblong

Decoded is the podcast hosted by Dr. Jurgi Camblong - Founder and Executive Chairman of the Board of SOPHiA GENETICS, molecular biologist, and global leader and pioneer of data-driven medicine. In each episode, he connects with world-class scientists, clinicians, innovators, and policymakers to uncover how data, technology, and clinical expertise converge to transform care. From accelerating cancer diagnostics to transforming the understanding of rare and inherited disorders, Decoded goes beyond the buzz to reveal how innovation translates into real outcomes for patients worldwide. With a sharp focus on multimodal data, AI in healthcare, and global equal access to patient care, Decoded goes beyond theory to decode what’s working - and what it takes to scale innovation that truly improves lives.

  1. Sep 16

    From Balance Sheets to Biodiversity: Business as a Force for Good

    What does it take for a 130-year-old company to remain at the forefront of pharmaceutical innovation? In this episode of Decoded, Dr. Jurgi Camblong sits down with André Hoffmann, Vice-Chair of Roche and the fourth generation of the Hoffmann family to lead the company since 1896, to discuss how genomics and AI are transforming pharmaceutical innovation and what organizational structures enable long-term thinking in business. André has spent his career at one of the world's largest pharmaceutical companies, observing how the industry is adapting to new technologies and changing approaches to drug discovery. He brings perspective on how companies can invest in long-term innovation cycles, the strategic considerations of different ownership models, and how businesses measure value and impact. You'll hear: * How genomics is dismantling the blockbuster playbook * Where AI fits into modern drug discovery and development * The talent, infrastructure, and mindset shifts this requires * Why 130 years of family ownership is a business superpower * How new accounting systems can measure what we actually take from nature * What real success looks like (hint: it's not in your bank account)  This is a conversation about the intersection of technology, business structure, and purpose in modern pharma. André shares insights on ownership models, innovation timelines, how organizations adapt to precision medicine, and why the way we measure success in business needs to evolve.

About

Decoded is the podcast hosted by Dr. Jurgi Camblong - Founder and Executive Chairman of the Board of SOPHiA GENETICS, molecular biologist, and global leader and pioneer of data-driven medicine. In each episode, he connects with world-class scientists, clinicians, innovators, and policymakers to uncover how data, technology, and clinical expertise converge to transform care. From accelerating cancer diagnostics to transforming the understanding of rare and inherited disorders, Decoded goes beyond the buzz to reveal how innovation translates into real outcomes for patients worldwide. With a sharp focus on multimodal data, AI in healthcare, and global equal access to patient care, Decoded goes beyond theory to decode what’s working - and what it takes to scale innovation that truly improves lives.