Business of Coaching Workshop

TurnKey Coach
  • 4.0 (4)
  • Entrepreneurship
  • Updated Weekly

Are you a coach struggling to grow your business without burning out? Join the experts from TurnKey Coach on The Business of Coaching Workshop, where we help strength, nutrition, and health coaches build profitable, sustainable coaching businesses. We simplify the business side of coaching, share actionable systems for growth, and help you turn great coaching into long-term client success. What you'll gain: Stop the churn: Discover how to retain more clients and break free from the constant hustle for new leads. Coach with confidence: Learn to deliver high-value services online without sacrificing your personal touch. Simplify and scale: Streamline your tools, clarify your offers, and win back your time without compromising results. Tune in for expert guidance, real-world coaching insights, and practical strategies that will take your coaching business to the next level.

  1. 5d ago

    Online Coaching Automation: Save Time Without Losing the Personal Touch

    Online coaches should spend their time coaching, not repeating the same admin tasks every week. In this Business of Coaching Workshop, Mac McGregor hosts an open office-hours session focused on making the day-to-day work of coaching easier. The conversation covers ways coaches can streamline programming, client check-ins, scheduling, workout delivery, and other repetitive parts of running an online or hybrid coaching business. You'll hear how tools like automatic program advancement can reduce the time spent copying workouts from week to week, how better client dashboards and check-ins can reduce unnecessary back-and-forth, and why the right automation should support your coaching rather than replace it. The goal is simple: remove repetitive work so you can spend more of your time making coaching decisions, helping clients, and growing your business. Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  PS - Want to increase your dollar-per-hour earnings? Learn how to, for free, RIGHT HERE.

  2. Sep 18

    How to Grow Your Online Coaching Business Without Burning Out

    More clients. More revenue. More content. More growth. That sounds like success—until the business starts taking over your life. Jon Vlahogiannakos has been a fitness coach for more than a decade and has spent the last five years mentoring hundreds of fitness coaches. At one point, he grew his own roster to more than 70 clients while also mentoring other coaches. The business was growing, but his training, nutrition, family time, and ability to step away from work started to suffer. Jon joins Niki Sims to talk about how online fitness coaches can grow without building a business that eventually burns them out. They discuss how to choose the clients you actually want to work with, why your content should speak directly to those people, and how to stop comparing your social media to every other coach online. Jon explains why coaches do not need to follow every trend or copy what is already popular. Instead, they should find a content style that fits their strengths, get more reps, and become better at communicating their own message. They also dig into the other side of growth: capacity. How many clients can you actually coach well? What does your income goal require from your time? When should you simplify, delegate, or stop doing something completely? Jon shares his "subtraction list" exercise, which helps coaches separate the work that gives them energy from the work that drains them so they can build a simpler and more sustainable business. If you are an online fitness coach trying to get more clients, improve your content, and grow without making coaching your entire life, this conversation will help you think more clearly about what you are actually building. Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  Connect with our guest Instagram: https://www.instagram.com/strongjonfitness/  Website: https://strongjon.com/diagnostic  PS - Want to know the next step for your business? Learn it  HERE, in under 2 minutes.

  3. Sep 11

    Client Retention: Be Yourself & Coach the Right People

    Getting more clients is great. Keeping the right clients is better. Wyatt Christensen of Rebuild Stronger joins Andrew Jackson and the Business of Coaching Workshop to break down what actually drives long-term client retention—and why it starts before a client ever signs up. Wyatt explains why coaches need to set clear expectations, understand who they coach best, and be willing to turn away clients who aren't a good fit. Instead of trying to serve everyone, coaches can build stronger relationships by being honest about their expertise, their personality, and the culture they create. They also discuss the value of building a referral network, why referring someone elsewhere can actually generate future business, and why a positive offboarding experience matters just as much as onboarding. Most importantly, Wyatt argues that client retention isn't something you manufacture with a tactic. It's the outcome of doing your job well and consistently delivering a great client experience. In this episode: Why client retention creates a more stable coaching business Setting expectations before a client signs up Filtering for clients who fit your expertise and personality Why coaches shouldn't try to be someone they're not Building a referral network for clients you shouldn't coach Finding your niche when you're still a newer coach Prioritizing client experience over client count How to handle clients who decide to leave Why a great offboarding experience can lead to referrals—and even returning clients Building systems before aggressively growing your roster Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender Connect with our guest Instagram:  https://www.instagram.com/wyatt.strength.coach/  PS - Want to keep more clients. Check out the churn calculator HERE.

  4. Sep 4

    How to Build a Scalable Coaching Business

    What separates a good coach from someone who can build a sustainable coaching business? In this Business of Coaching Workshop, Andrew Jackson breaks down key lessons from the Scalable Coaches Conference, including how to create repeatable systems, use hybrid coaching, move beyond selling individual sessions, improve client retention, generate more referrals, and identify the bottleneck limiting your business. They also discuss why your clients are paying for the result of your coaching—not the amount of time you spend working behind the scenes—and why getting a new client an early win can have a major impact on long-term retention. If you want to serve more clients without simply working more hours, this episode gives you practical ways to make your coaching business more scalable. Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender PS - Register to attend the weekly, free Business of Coaching Workshop HERE.

  5. Aug 21

    Is Business Coaching for Fitness Coaches Worth the Investment?

    Fitness coaches understand why clients hire coaches. The information is already out there, but information alone does not tell you what to do first, what to ignore, or how to avoid wasting months making preventable mistakes. The same is true in business. Business coaching for fitness coaches can provide sequencing, confidence, accountability, permission, and access to a valuable network. The right mentor can help you solve problems faster and compress years of trial and error into a much shorter path. But not every course, certification, or mentorship is worth the investment. Andrew Jackson breaks down how coaches should evaluate paid education and mentorship, including whether the person has real students with verifiable results, whether they still operate the kind of business they teach, whether they can explain the mechanics behind their advice, and whether the community surrounding them adds real value. The bigger question is not simply, "Can I afford this?" It is whether the investment can help you get where you want to go faster, avoid unnecessary mistakes, and make better use of your most limited resource: time. Topics include: Why more information is rarely the real solution How coaching and mentorship compress time When paying for education makes sense How to evaluate a business coach or mentor Why real-world experience matters more than theory The value of community and professional networks Certifications versus practical experience Imposter syndrome and knowing when you simply need more reps Finding people who have already built what you want to build Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender PS - Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Reserve your seat HERE.

  6. Aug 14

    How to Build a Coaching Offer That Actually Works

    Knowing how to coach is not the same as knowing how to turn your expertise into a coaching business. In this episode of the Business of Coaching Workshop, Andrew Jackson and CJ Gotcher break down how coaches can turn their knowledge and skills into a clear, repeatable coaching product. CJ explains his framework for building an offer around the right audience, creating a service you can actually deliver, and developing a predictable process for sales, onboarding, and fulfillment. They also discuss why coaches should start with the client rather than the features of the service, how an introductory coaching session can become an on-ramp to ongoing coaching, and why defining your fulfillment process is essential if you want to grow without creating more work for yourself. Finally, Andrew and CJ look at how courses and educational resources can fit into a coaching business—from lead magnets and onboarding to standalone products—and how TurnKey Coach can bring programming, communication, courses, and client fulfillment into one ecosystem. Whether you are getting your first coaching clients or trying to make an existing service more scalable, the goal is the same: build an offer that is appealing to the right person, deliverable at a high level, and repeatable enough to improve over time. Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender PS - Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Reserve your seat HERE.

  7. Aug 7

    How to Get More Coaching Clients Without a Big Following

    Being a great coach is not enough to build a successful coaching business. You also need a consistent way to attract leads, start conversations, follow up, and turn interested people into paying clients. Mike Crowson, CEO and co-founder of AR Funnel, joins Andrew Jackson to explain why the online coaching market is not as saturated as it feels—and why coaches with smaller audiences can still build profitable businesses. They discuss why posting content and waiting is not a marketing strategy, how many conversations coaches should start each day, why imperfect action beats endless preparation, and how to create content and lead magnets for a clearly defined ideal client. You'll also learn: Why great coaches often lose to better marketers How to turn social media engagement into actual leads Why coaches should track daily marketing inputs How to create a lead magnet people genuinely want Why most prospects need nurturing before they are ready to buy How texting and automation can improve follow-up Why your existing contacts may be your best source of new clients How to connect marketing, onboarding, and coaching fulfillment You do not need a massive following to grow your coaching business. You need a clear audience, a valuable offer, consistent outreach, and a reliable system for following up with the people who show interest. Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender Connect with Mike Instagram: https://www.instagram.com/mike_crowson/  Call: https://arfunnel.io/ar-booking  PS - Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Reserve your seat HERE.

  8. Jul 31

    How Much Should You Charge for Online Coaching?

    How much should you charge for online coaching—and how do you know whether your price can actually support your business? In this episode of the Business of Coaching Workshop, Andrew Jackson and Mac McGregor explain how coaches can build sustainable pricing without simply copying competitors or trying to become the cheapest option in their market. They discuss how to reverse-engineer your prices from the income you need, the time required to serve each client, and the type of coaching business you want to build. They also explore how different service tiers, hybrid coaching, and lower-touch offers can help you serve clients at multiple price points without discounting your best service. You'll learn: How to calculate the real time required to coach each client Why competitor pricing can become a trap How to establish your minimum sustainable income When an introductory or founding-client offer makes sense How to connect your pricing to the value clients receive Why higher-paying clients may be more invested in the process How to raise prices without surprising loyal clients How hybrid coaching can increase your effective hourly rate Your internal pricing calculations may be based on time, but your clients are not buying minutes. They are buying expertise, accountability, confidence, and a path toward the result they want. Learn how to create an offer that works for the client, supports the coach, and gives your business room to grow. Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender PS - Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Reserve your seat HERE.

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About

Are you a coach struggling to grow your business without burning out? Join the experts from TurnKey Coach on The Business of Coaching Workshop, where we help strength, nutrition, and health coaches build profitable, sustainable coaching businesses. We simplify the business side of coaching, share actionable systems for growth, and help you turn great coaching into long-term client success. What you'll gain: Stop the churn: Discover how to retain more clients and break free from the constant hustle for new leads. Coach with confidence: Learn to deliver high-value services online without sacrificing your personal touch. Simplify and scale: Streamline your tools, clarify your offers, and win back your time without compromising results. Tune in for expert guidance, real-world coaching insights, and practical strategies that will take your coaching business to the next level.

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