Healthcare Distilled

Airto Zamorano
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Dive into engaging conversations hosted by Airto Zamorano, the CEO and founder of Numana Medical & Numana Digital, where practice owners and business leaders share their real-world experiences managing medical practices. Each episode is packed with practical insights on healthcare marketing, patient engagement, and strategies to boost practice growth, all explained in a clear, approachable way.  Whether you're looking to streamline operations or take your practice to the next level, this podcast has something for you. Tune in, get inspired, and discover how to make your practice thrive!

Episodes

  1. Should You Buy or Start a Practice? The Most Pressing Questions Answered

    DEC 10

    Should You Buy or Start a Practice? The Most Pressing Questions Answered

    In this insightful episode of Healthcare Distilled, host Airto Zamorano talks to Carly Carlson and Jenny Smerud, partners at Fiat Tax Advisors, who specialize in healthcare accounting with years of experience helping doctors, dentists, and veterinarians successfully buy, sell, and build thriving medical practices. They discuss the dream of owning a practice and navigating the "harsh reality of the business side", which often feels like "navigating a jungle blindfolded." Carly and Jenny share valuable insights on: The pros and cons of buying versus starting a new practice from an accountant's point of view.The biggest financial differences between buying and starting, including cash flow and what to expect when financing.Evaluating an existing practice before buying, looking beyond just the numbers.Why most practice acquisitions fail, and how it has nothing to do with financials but with culture and personality.Whether you're a medical professional or an aspiring entrepreneur, this conversation is packed with practical advice and actionable tips to help you navigate the challenges of business growth. Learn how to avoid costly mistakes and fast-track your path to practice ownership success. Visit Fiat Tax Advisors: https://www.fiattax.com/  👉 Subscribe to the channel for more stories and insights from industry leaders! 🔗 Book a free consultation with Numana Medical today: https://go.numanamedical.com/

    39 min
  2. What They DON'T Teach You About Practice Building

    NOV 19

    What They DON'T Teach You About Practice Building

    Tune in as Airto Zamorano, CEO of Numana Medical, talks to Dr. Colin Pero, a double board-certified ENT & Facial Plastic Surgeon based in Dallas, TX.  Running a medical practice takes far more than clinical skill, it’s a test of leadership, strategy, and the ability to evolve in a constantly changing industry. How do you go from being a great clinician to building a truly successful business?  Learning how to balance both sides not only drives growth but also creates a more fulfilling, sustainable career. Hear the unfiltered realities of growing a private practice, from the early challenges of finding confidence and purpose, to the strategies that create lasting growth. Dr. Pero shares how genuine patient care, team alignment, and data-driven marketing form the foundation of a thriving medical practice. Join us to discover valuable insights as Airto and Dr. Pero discuss what it really takes to build, grow, and sustain a successful medical practice. Overcoming "impostor syndrome" early in practice.The challenges and rewards when transitioning your practice’s medical focus.The critical importance of patient experience and customer service for an aesthetics practice.Building and managing a team with the right mindset (medical vs. cosmetic).Why doctors MUST be hands-on in practice building. You can't just delegate everything!Strategic planning, data analysis, and choosing the right partners for success.Balancing a demanding career with family life. Visit Dr. Pero’s practice: https://drpero.com/ 👉 Subscribe to the channel for more stories and insights from industry leaders! 🔗 Book a free consultation with Numana Medical today: https://go.numanamedical.com/

    54 min
  3. Employment Law Essentials for Practice Owners & Administrators

    SEP 1

    Employment Law Essentials for Practice Owners & Administrators

    Tune in as Airto Zamorano, CEO of Numana Medical, talks to employment law expert Cherie Silberman (Founder of Empath Law).  Running a medical or dental practice comes with complex HR challenges. Are you protected from costly lawsuits and compliance issues? Avoid devastating legal battles and create a thriving workplace!  This essential guide tackles the specific employment law risks medical and dental practices face daily – risks many owners and administrators overlook. Think your small practice is immune to HR issues because you're "like family"? Think again. In this episode, Cherie reveals common but costly pitfalls – from faulty handbooks grabbed off the internet to misclassifying staff for overtime – that can lead to six-figure lawsuits and PR nightmares. Join us to discover valuable insights as Airto and Cherie discuss practical, preventative steps to safeguard your medical practice. Creating legally sound (and useful!) employee handbooksTraining managers to avoid liability ("eyes and ears of the company")Distinguishing between a toxic workplace and unlawful harassmentMastering wage & hour laws (FLSA), overtime, and employee classificationImplementing effective documentation for performance and disciplineUnderstanding risks from patient and vendor interactionsFostering a safe reporting culture to address issues earlyLearn how to proactively protect your practice, your reputation, and your bottom line. Visit Cherie’s practice: https://www.empathlaw.com/  👉 Subscribe to the channel for more stories and insights from industry leaders! 🔗 Book a free consultation with Numana Medical today: https://go.numanamedical.com/

    1h 31m
  4. Beyond the Hustle - Building a Thriving Medical Practice

    JUL 21

    Beyond the Hustle - Building a Thriving Medical Practice

    In this inspiring episode of Healthcare Distilled, host Airto Zamorano talks to Kendrick McCarty, an advanced nurse practitioner and entrepreneur. They discuss Kendrick’s journey from employee to business owner and how he built a thriving medical practice.  Kendrick shares valuable insights on: The reality of owning a business: long hours, hard work, and big rewards.The importance of calculated risks and avoiding complacency.Scaling a business from brick-and-mortar to telehealth and reaching new markets.Cultivating a supportive team culture.Whether you're a medical professional or an aspiring entrepreneur, this conversation is packed with practical advice and actionable tips to help you navigate the challenges of business growth. Learn how Kendrick turned his vision into a successful venture and gain inspiration for your own entrepreneurial journey! 💡 Don’t miss these key takeaways: Why investing in your people is the key to long-term success.How to expand your services without cutting corners.The mindset shift that takes you from surviving to thriving. 👉 Subscribe to the channel for more stories and insights from industry leaders! 🔗 Book a free consultation with Numana Medical today: https://go.numanamedical.com/  Visit Kendrick’s practice:  https://inceptiontelehealth.com/   |     https://fygulfcoast.com/  👉 Subscribe to the channel for more stories and insights from industry leaders! 🔗 Book a free consultation with Numana Medical today: https://go.numanamedical.com/

    1h 30m
  5. How This Doctor Grew Her Practice While Consistently Attracting Ideal Patients

    JUN 25

    How This Doctor Grew Her Practice While Consistently Attracting Ideal Patients

    Tune in as Airto Zamorano, CEO of Numana Medical, talks to Dr. Sarah Neitzel, a long-time client and the owner of Peninsula Podiatry, Pure Peninsula Spa, and Visionary Practice Solutions. In this fun and insightful conversation, Dr. Neitzel shares her journey of how to grow a medical practice by boosting patient acquisition and improving online visibility with smart digital marketing strategies. As a podiatrist, Dr. Neitzel talks about her experiences starting a clinic and opening a medical practice, diving into the challenges she faced and the importance of building a strong brand to attract patients. She highlights how exceptional patient experiences and word-of-mouth referrals can really make a difference in growing patient volume. Airto and Dr. Neitzel also discuss the benefits of investing in employee development and maintaining effective communication to keep the whole team aligned with the practice’s goals. Whether you’re just starting out in the medical practice startup phase or looking to expand your existing practice, this episode is packed with practical tips for healthcare professionals on how to get more patients and stand out in private practice. Join us to discover valuable insights from Dr. Neitzel’s firsthand experience navigating the digital marketing space and getting her practice noticed by both new and returning patients! 🔗 Book a free consultation with Numana Medical today: https://go.numanamedical.com/ 👉 Subscribe to the channel for more stories and insights from industry leaders! 🔗 Book a free consultation with Numana Medical today: https://go.numanamedical.com/

    1h 45m
  • 5 Episodes

About

Dive into engaging conversations hosted by Airto Zamorano, the CEO and founder of Numana Medical & Numana Digital, where practice owners and business leaders share their real-world experiences managing medical practices. Each episode is packed with practical insights on healthcare marketing, patient engagement, and strategies to boost practice growth, all explained in a clear, approachable way.  Whether you're looking to streamline operations or take your practice to the next level, this podcast has something for you. Tune in, get inspired, and discover how to make your practice thrive!

Information

  • Creator
    Airto Zamorano
  • Years Active
    2K
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2025 Healthcare Distilled
  • Show Website
    Healthcare Distilled