Before the Launch with Brenna McGowan

Brenna McGowan

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.

  1. JAN 27

    Launch Predictions Part Two

    This week, we’re breaking down more launch trends for online businesses, and the great news is that “simplicity” is a common theme! The people getting the best results right now aren’t the ones adding more funnel steps, more platforms, or more emails. So what are they doing? In this episode, we’re unpacking: The “simpler than you think” launch setups that are converting right now (and why the extra bells + whistles aren’t helping) Where sales are actually hiding after you launch — and the follow-up most people skip The pre-selling moves that build momentum before cart open (so you’re not relying on last-minute urgency) How to use AI in a way that sounds like you (and doesn’t make your copy, content, and launch feel soulless) The trust-builder more people are using instead of a traditional “pitch” Want to hear the real behind-the-scenes strategies? Grab your free ticket to Behind the Launch, happening February 2-6, to discover what’s working with launches NOW!  🎟️ Get your free ticket here: https://behindthelaunch.co/ Bonus (because I love a good deal): Get 3 months free of Hello Audio with code LAUNCH (valid through February 9). 👉 https://buy.stripe.com/00gcO28yV5jg0Ny4gn?prefilled_promo_code=LAUNCH And if you want to try the segmentation tool I mentioned in this episode, here’s the link to RightMessage: 👉 https://rightmessage.com/?fp_ref=brenna13 Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    17 min
  2. JAN 20

    My 2026 Launch Predictions (Part 1)

    My 2026 Launch Predictions (Part 1) In this episode, I’m sharing my top 5 launch predictions for 2026 based on 20+ behind-the-scenes conversations I recorded for Behind the Launch. This is Part 1 — and it’s basically a shortcut to what I think you should tweak before your next launch so you’re not relying on outdated strategies (or random marketing advice from 2020). In this episode, I’m breaking down:The launch strategy everyone keeps declaring “dead”… that’s still converting The one thing I kept hearing in debrief after debrief that explains why some launches pop and others stall What buyers need from you before they’ll believe the offer is for them The tiny shift that turns “interested” people into “I’m in” people The easiest place to pull messaging that sounds like your audience wrote it for you The most useful kind of launch data (and no, it’s not clicks) Want more behind-the-scenes?Grab your free ticket to Behind the Launch from February 2-6 to discover what’s working NOW with launches!  🎟️ Get your free ticket to Behind the Launch → www.behindthelaunch.co Want to try Hello Audio? Use my affiliate link to get 3 months free with the code launch: Start here. Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    15 min
5
out of 5
30 Ratings

About

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.