B2B Marketing Pint

Brendan Ziolo & Brian O'Grady
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  • UPDATED BIWEEKLY

๐“๐š๐ฉ ๐ข๐ง๐ญ๐จ ๐…๐ซ๐ž๐ฌ๐ก ๐ˆ๐๐ž๐š๐ฌ ๐ฐ๐ข๐ญ๐ก ๐๐ซ๐ž๐ง๐๐š๐ง & ๐๐ซ๐ข๐š๐ง ๐˜‰2๐˜‰ ๐˜”๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜—๐˜ช๐˜ฏ๐˜ต is the compact podcast for B2B technology marketers looking to sharpen their competitive edge. Hosted by marketing veterans ๐๐ซ๐ข๐š๐ง ๐Ž'๐†๐ซ๐š๐๐ฒ and ๐๐ซ๐ž๐ง๐๐š๐ง ๐™๐ข๐จ๐ฅ๐จโ€”with decades of experience across scale-ups and Fortune 50sโ€”the show delivers practical takeaways that cut through the smoke and mirrors. ๐ŸŽ™ Join Brian & Brendan and their lineup of accomplished B2B guests as they explore whatโ€™s working, whatโ€™s not, and why. Expect sharp conversations on topics like branding, content, and demand genโ€”infused with smart remarks and better insights. ๐Ÿง  Whether you're prepping for your next big meeting or just thirsty for fresh thinking, grab a quick pint of B2B marketing insight. ๐Ÿ‘‰ www.b2bmarketingpint.com๐Ÿ”— LinkedIn๐Ÿ‘ Facebook๐Ÿ“ธ Instagramโ–ถ๏ธ YouTube

Episodes

  1. Deliver Boxes. Deliver Pipeline: How Gifting Drives B2B Revenue

    2D AGOโ€„ยทโ€„VIDEO

    Deliver Boxes. Deliver Pipeline: How Gifting Drives B2B Revenue

    Direct mail isn't dead. It's back and it's smarter. In the Season 2 premiere of B2B Marketing Pint, weโ€™re joined by Kris Rudeegraap, Co-Founder and CEO of Sendoso, to break down why gifting and direct mail are showing up again in serious B2B demand gen programs โ€” and why itโ€™s not your grandparentsโ€™ mail campaign. We cover whatโ€™s driving the comeback (rising ad costs, crowded inboxes, shrinking email response rates), the best-performing use cases (SDR meeting-booking, ABM buying committees, demo show-rate boosts, customer expansion), and the biggest ways teams screw it up (hello, spray-and-pray). Kris also shares how AI is changing the game with better targeting, address data, personalization, and the move toward always-on, automated sendingโ€”more like an ad platform, but physical.  If you want pipeline without just throwing more money at clicks, this oneโ€™s for you.

    35 min
  2. Your Emails Don't Suckโ€”Your System Does

    11/11/2025โ€„ยทโ€„VIDEO

    Your Emails Don't Suckโ€”Your System Does

    ๐ŸŽ™๏ธIs email dead? Not even close. In this final pour of Season 1, Brian and Brendan sit down with Pierce Ujjainwala, co-founder of Knak, to unravel the persistent myths and modern complexities of email marketing in 2025.Pierce breaks down why emails arenโ€™t the problemโ€”it's the bloated systems and legacy workflows slowing marketers down. From HTML headaches and rendering nightmares to the overengineering trap enterprises fall into, we dig into why even today, marketers still struggle to send a decent email. And yeahโ€”we talk AI, creative copy, and why good subject lines are worth their weight in gold. The conversation flows naturally in part because it's hosted in Knak's own speakeasy, with its own beer, and in part because Pierce, Brendan and Brian like to have a good time. If youโ€™ve ever had to fight a template to get a campaign out the door, this oneโ€™s for you.

    38 min
  3. It's called Go-to-Market for a Reason: Let's Get Out of the Office

    10/28/2025โ€„ยทโ€„VIDEO

    It's called Go-to-Market for a Reason: Let's Get Out of the Office

    Crack open a Guinness with Peter Meyers, founder of Portage Sales, to discuss go-to-market strategy that actually delivers. From the importance of sales and marketing alignment to practical AI adoption tips, Peter shares what separates top-performing sales leaders from the rest. We also cover how to escape planning theatre, avoid random acts of marketing, and why building momentum matters more than perfection. And yesโ€”we talk beer, leadership, and the myth that marketing is optional. Spoiler: itโ€™s not. Whether you're refreshing your GTM playbook or looking to bridge the sales-marketing gap, this pint is packed with actionable insights and a...Molson Canadian???

    40 min
  4. ๐ŸŽงEarned Media or Bust: Why PR Beats Paid in the Long Term

    10/14/2025โ€„ยทโ€„VIDEO

    ๐ŸŽงEarned Media or Bust: Why PR Beats Paid in the Long Term

    Brian and Brendan crack a cold one with PR powerhouse Cathy Summers, who brings 20+ years of Silicon Valley media savvy to the table. They dig into why earned media still matters in a world dominated by Google, LinkedIn, and AI-powered ad platforms. From building credibility to lasting search visibility, Cathy explains how PR can out-punch paid when it's done rightโ€”and when it really isn't worth a press release. Youโ€™ll learn: Why the best PR starts with story, not spin How AI and SEO now depend on earned content When a press release doesn't make sense Why the trades still matterโ€”and how to use them strategically The myth that โ€œany press is good pressโ€ (spoiler: itโ€™s not)Whether you're planning your next campaign or trying to stay out of PR trouble, this episode has the insights B2B marketers need to scale smart.

    38 min
  5. ๐ŸŒ Marketing with a Mission: How to Make a Clean Break

    09/30/2025โ€„ยทโ€„VIDEO

    ๐ŸŒ Marketing with a Mission: How to Make a Clean Break

    What happens when a seasoned B2B tech marketer follows her passion into climate tech? In this episode of B2B Marketing Pint, Brendan & Brian connect with MYNO Carbon's Chief Revenue Officer, Amy Campbell. From leading campaigns at Nokia to championing carbon removal, Amy shares her story of making a bold career pivotโ€”leaving big telecom for a mission-driven career that pursues her passion. They dive into: Why Amy traded telecom for climate tech How she navigated the leap into a new industry The scrappy, startup approach to marketing with limited budgets Building markets vs. competing in mature ones Cooperative marketing (even with competitors) The reality of aligning passion with performanceIf youโ€™ve ever wondered whether you can pursue your passion & your marketing careerโ€”this oneโ€™s for you. ๐Ÿน Also, Amy breaks the beer streak and brings a peach vodka seltzer to the pint table. Unorthodox but we'll allow it!

    28 min
  6. When You Have AI, Who Needs a Dashboard?

    09/16/2025โ€„ยทโ€„VIDEO

    When You Have AI, Who Needs a Dashboard?

    Brendan & Brian open a pint with Allan Wille, co-founder & CEO of Klipfolio, to talk dashboards, data, & decision-making in the age of AI. From their shared roots in SaaS to a lively debate on whether dashboards are obsolete, this episode dives into what makes a dashboard actually usefulโ€”and why definitions matter more than ever. Plus, we explore the role of visualization and why dashboards deserve a spot on your screen. Bonus: the gang proposes the mysterious "Brendan Metric", Brian sips local suds in Sudbury, and Muskoka Brewery gets a cameo.

    38 min
  7. ๐ŸŽ™๏ธDemand Gen Across Borders: How to Scale with AI, Partners & Competitors Too ๐ŸŒ

    09/02/2025โ€„ยทโ€„VIDEO

    ๐ŸŽ™๏ธDemand Gen Across Borders: How to Scale with AI, Partners & Competitors Too ๐ŸŒ

    From Fortune 50 boardrooms to scrappy startup scrums, Santosh Kumar has seen what worksโ€”and what flopsโ€”when it comes to scaling demand gen across time zones. In this episode, he joins Brian and Brendan for a cross-continental conversation on: Why your U.S. playbook wonโ€™t work in Vietnam What demand gen looks like when partnersโ€”and even competitorsโ€”join the effort Why startups can be too agile, and enterprises not agile enough AI: Who has the edgeโ€”startups or giants like IBM? The #1 mistake in global marketing (and what to do instead)This one's full of practical, field-tested advice. Whether you're navigating APAC or North America, grab your coffee (or tequila?) and learn how to make demand gen work across borders.

    33 min
  8. ๐ŸŽ™๏ธSales Therapy: Fixing the Founder-to-Funnel Gap

    08/19/2025โ€„ยทโ€„VIDEO

    ๐ŸŽ™๏ธSales Therapy: Fixing the Founder-to-Funnel Gap

    ๐Ÿ“„Is your founder-led sales approach hitting a wall? You're not alone. In this episode of B2B Marketing Pint, Brian and Brendan sit down with Craig Hewardโ€”founder of the Sales Mentor Collectiveโ€”to explore the often messy transition from founder-led sales to a scalable, repeatable revenue engine. Expect candid conversation (and a few cold ones) as we unpack: Why most founders wait too long to hire real sales help How to spot whether you need a hunter, closer, or something in between What you must write down before scaling sales (spoiler: itโ€™s more than you think) How to stop the finger-pointing between marketing and sales Plus, Craigโ€™s take on the biggest myth about salespeopleGrab a pint and join us for some revenue therapy. Because scaling sales isn't magicโ€”it's process, patience, and a pint of honesty.

    41 min
  9. ๐ŸŽ™๏ธProduct Marketing: The Glue Holding Tech Together

    08/05/2025โ€„ยทโ€„VIDEO

    ๐ŸŽ™๏ธProduct Marketing: The Glue Holding Tech Together

    ๐Ÿ“„How do you make product marketing work in a B2B tech company? In episode 3, weโ€™re joined by Wendy Mooreโ€”VP of Marketing at Martello Technologies and longtime tech marketing pro. We unpack the reality of product marketing beyond the buzzwords. What skills matter most? Why do some product marketers succeed while others flame out? And whatโ€™s the biggest myth that drives Wendy nuts? Youโ€™ll learn Why product messaging is your #1 differentiator How to enable sales without being their crutch Why consumption pricing flopped (and how they fixed it) How to spot and grow product marketing talent What most people still get wrong about the roleWhether you're in marketing, sales, or product, this one helps you understand how product marketing works when itโ€™s done right. Fresh content poured for you by Brendan Ziolo (Zinc Marketing) and Brian Oโ€™Grady (Search Warrant): crack a pint and join us for some sharp ideas and smarter strategy.

    27 min
  10. Hire? Outsource? Or AI?: How & When to Build Your Marketing Team's Skillset

    07/22/2025โ€„ยทโ€„VIDEO

    Hire? Outsource? Or AI?: How & When to Build Your Marketing Team's Skillset

    Which roles do you hire, what skills can you outsource, and when can AI fill the gap? Building a modern marketing team demands smart calls on how and when to scale your teamโ€”without blowing your budget. In episode 2 of B2B Marketing Pint, Brendan and Brian crack a cold one with marketing leader Heather Ritchie who shares hard-earned insights from her time leading teams at global giants like Nokia and scrappy startups too. Youโ€™ll learn: โ€“ The must-have hire for early-stage teamsโ€“ What skills to outsourceโ€”and how to avoid common trapsโ€“ How AI is reshaping hiring and team designโ€“ What to prioritize when budgets are tightโ€“ Heatherโ€™s top 3 hiring mistakesโ€”and what she learned Whether you're building your B2B marketing team from scratch or planning to scale, this episode brings clarity (and a bit of comic relief). ๐Ÿ‘‰ Subscribe for your bi-weekly dose of high-proof B2B strategy, straight from the pint glass.

    37 min
  11. ๐ŸŽ™๏ธThe 3 Talents Every B2B Marketer Needs

    07/08/2025โ€„ยทโ€„VIDEO

    ๐ŸŽ™๏ธThe 3 Talents Every B2B Marketer Needs

    ๐Ÿ“In this kickoff episode of "B2B Marketing Pint", Brian and Brendan crack open a zero-proof brew with veteran tech marketer John Blackmore to explore his "three-talent triangle" for modern marketing: the storyteller, the mathematician, and the psychologist. Youโ€™ll hear how great marketers blend narrative, data, and human insightโ€”and why most fall short. From web heatmaps to cognitive dissonance, John unpacks practical examples and valuable 'A Ha' moments. Expect a sharp pour of stories, wit, and ideas for B2B tech pros who want something new for their next meetingโ€”and the market.

    39 min
  12. Your B2B Marketing Pint: Official Trailer!

    TRAILERโ€„ยทโ€„VIDEO

    Your B2B Marketing Pint: Official Trailer!

    ๐ŸŽง ๐—ช๐—ฒ๐—น๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜๐—ผ ๐—•๐Ÿฎ๐—• ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฃ๐—ถ๐—ป๐˜ โ€” ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฆ๐—ต๐—ผ๐—ฟ๐˜๐—ฐ๐˜‚๐˜ ๐˜๐—ผ ๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฟ ๐—•๐Ÿฎ๐—• ๐—ง๐—ฒ๐—ฐ๐—ต ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด Weโ€™re Brendan Ziolo and Brian Oโ€™Grady โ€” two B2B marketing vets with 50+ years of combined experience helping tech companies scale. In this quick trailer, get a taste of whatโ€™s on tap: hot takes, practical advice, and no-BS conversations about whatโ€™s working in marketing today. From branding to demand gen, we crack open sharp ideas with guests whoโ€™ve been in the trenches. Whether youโ€™ve got 20 minutes on your commute or time for a quick pint, youโ€™ll leave smarter โ€” and maybe with a laugh or two. Subscribe now: we tap the first episode shortly...

    2 min

Trailer

About

๐“๐š๐ฉ ๐ข๐ง๐ญ๐จ ๐…๐ซ๐ž๐ฌ๐ก ๐ˆ๐๐ž๐š๐ฌ ๐ฐ๐ข๐ญ๐ก ๐๐ซ๐ž๐ง๐๐š๐ง & ๐๐ซ๐ข๐š๐ง ๐˜‰2๐˜‰ ๐˜”๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜—๐˜ช๐˜ฏ๐˜ต is the compact podcast for B2B technology marketers looking to sharpen their competitive edge. Hosted by marketing veterans ๐๐ซ๐ข๐š๐ง ๐Ž'๐†๐ซ๐š๐๐ฒ and ๐๐ซ๐ž๐ง๐๐š๐ง ๐™๐ข๐จ๐ฅ๐จโ€”with decades of experience across scale-ups and Fortune 50sโ€”the show delivers practical takeaways that cut through the smoke and mirrors. ๐ŸŽ™ Join Brian & Brendan and their lineup of accomplished B2B guests as they explore whatโ€™s working, whatโ€™s not, and why. Expect sharp conversations on topics like branding, content, and demand genโ€”infused with smart remarks and better insights. ๐Ÿง  Whether you're prepping for your next big meeting or just thirsty for fresh thinking, grab a quick pint of B2B marketing insight. ๐Ÿ‘‰ www.b2bmarketingpint.com๐Ÿ”— LinkedIn๐Ÿ‘ Facebook๐Ÿ“ธ Instagramโ–ถ๏ธ YouTube

Information

  • Creator
    Brendan Ziolo & Brian O'Grady
  • Years Active
    2025 - 2026
  • Episodes
    12
  • Rating
    Clean
  • Show Website
    B2B Marketing Pint