The Marketing Voicenote

Gemma Clifton
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  • Marketing

The podcast for wellness practitioners, coaches, and soulful business owners ready to ditch the marketing pressure, reclaim their voice, and grow with soul. No more rigid systems and strategies, just marketing in a way that feels good for the soul and for everyone, this is different, so I'm celebrating that. I'm helping you find your own way to define how you do your marketing in a way that feels good. If traditional marketing advice has ever made you feel overwhelmed, out of alignment, or just plain bored, you're in the right place. Hosted by Gemma Clifton, a marketing strategist, mindset mentor, and busy mum of 3, this podcast brings you real talk, intuitive strategy, and practical tools to help you simplify your marketing, create magnetic content, and grow a business that feels as good as it looks in a way that works for you. Expect solo episodes, pep talks, client stories, and occasional expert chats , all designed to help you build visibility, confidence, and momentum… without burning out or selling your soul.

  1. May 12

    Energy Out | Where Your Marketing Is Actually Breaking Down

    Send us Fan Mail This is part two of my Marketing Equation series. In part one, we looked at energy in, the foundations underneath your marketing, like your rest, boundaries, focus, and overall capacity. In this episode, we’re looking at energy out. This is the actual marketing you’re putting into the world. I break down the three core areas I believe every business needs: PR and visibilitySocial media and contentEmail marketing and nurturing Most business owners put all of their energy into one area (usually social media) and wonder why things still feel inconsistent. But if you’re not bringing new people in, building trust, and nurturing them over time, there will always be gaps. In this episode, I’ll help you look at where your energy is going, what might be missing, and how to build a much more balanced and sustainable marketing system. Because marketing doesn’t need to be more complicated. It just needs to make sense. If you want support with your marketing from a real person (not AI), you can find me here: Instagram: https://instagram.com/gemmacliftonmarketing Join the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

    13 min

  2. May 6

    Energy In = Energy Out | Why Your Marketing Isn’t Landing

    Send us Fan Mail If your marketing feels forced right now, your content isn’t landing, or everything feels a bit heavy… this is probably the part you need to focus on first. Not better hooks. Not more content. Not posting more. Your energy in. In this episode, I’m talking about why your marketing is always a reflection of what’s going on underneath it, and why rest, nourishment, boundaries, and actually giving yourself space matters more than most people realise. Because you can’t expect clear, magnetic marketing from a burnt out brain. I also talk about one thing that has genuinely changed the game for me recently — my Lockd Pod. It’s helped me properly switch off, be more present, and stop constantly reaching for my phone every five seconds. If you want one, I’ve got a discount code: GEMMA10 https://trylockd.com/ If you want support with your marketing from a real person (not AI), you can find me here: Instagram: https://instagram.com/gemmacliftonmarketing Join the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

    9 min

  3. Apr 29

    My Marketing Fail - What Not To Do!

    Send us Fan Mail In this episode, I’m sharing what happened when Jen and I launched an event… and nobody bought. At first glance, it looked like a failure. But when we went to the venue anyway, everything changed. We got clear. We got inspired. We got aligned with what we actually wanted to create — and the next version of the event feels bigger, stronger and so much more exciting. This episode is about why marketing is never just strategy. Marketing is energy. If your content feels flat, your sales feel hard, or nothing seems to be landing right now… it might not be your offer. It might be your energy behind it. Inside this episode I talk about: Why our first event didn’t landWhat changed when we stopped forcing itWhy alignment matters in businessHow your energy affects your marketingWhat we’re creating next: MAIN EVENT If you’ve ever felt like something isn’t working, this one is for you. Join the MAIN EVENT Waitlist https://gemmaclifton.com/main-event?fbclid=PAZnRzaARe5ulleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAaco_A0_-6IH4tFfBfcO1PLMPZ6RlYMzpyeSRbKfvaZEEckj2B15GN3o9gPHkg_aem_RCU-DkdzFp2CsQVYibp5dw If you want support with your marketing from a real person (not AI), you can find me here: Instagram: https://instagram.com/gemmacliftonmarketing Join the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

    12 min

  4. Apr 20

    How I Helped a Wellness Brand Generate £19,000 in One Weekend with Email Marketing

    Send us Fan Mail In this episode, I’m taking you behind the scenes of how I helped wellness brand Onyx generate £19,000 in sales over one Bank Holiday anniversary weekend through email marketing, without pushy tactics, spammy discounts or shouting at their audience. I break down the exact strategy we used, including: • Why we didn’t start with sales emails  • How trust-building content increased engagement  • The power of brand tone and audience clarity  • How lifestyle-led emails primed customers to buy  • Why open rates and click-through rates matter more than vanity metrics  • The role of automations and flows in driving consistent revenue  • How thoughtful campaigns can outperform aggressive selling If you’re a founder, freelancer or marketer wanting to turn email into a revenue channel that actually feels good, this episode will give you practical ideas you can apply straight away. You can find me at:  www.gemmaclifton.co.uk www.instagram.com/gemmacliftonmarketing Join the waitlist for The Marketing Collective: https://gemmaclifton.com/marketing-collective-wait-6630 Or get in touch if you’d like 1:1 support with your marketing strategy, email marketing or brand growth. If you want support with your marketing from a real person (not AI), you can find me here: Instagram: https://instagram.com/gemmacliftonmarketing Join the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

    32 min

  5. Apr 8

    How I Use AI in My Marketing Without Sounding Like a Robot

    Send us Fan Mail If you’re using AI to create your content… this is your reminder to pause. Because there’s a big difference between using AI to enhance your marketing and using it to replace your thinking. And most people don’t realise when they’ve crossed that line. In this voice note, I’m sharing how I actually use AI in my marketing, not to create content for me, but to refine, sharpen, and elevate what’s already there. Because your best content doesn’t come from a tool. It comes from you. And when you rely too heavily on AI, you slowly lose the ability to think, create, and communicate in a way that actually connects. If your content has started to feel flat, forced, or like it could belong to anyone… this is probably why. If you want support with your marketing from a real person (not AI), you can find me here: Instagram: https://instagram.com/gemmacliftonmarketing Join the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

    16 min

  6. Apr 8

    Visibility Call with a PT & Gym Owner

    Send us Fan Mail This episode dives into another Visibility Call — this time with a personal trainer and gym owner who felt overwhelmed and unclear about her marketing. We explored how to make her messaging clearer, revive her engaged community using data she already has, and create a super-simple marketing plan she can actually stick to (plus how to outsource smartly).  Mentioned: Masterclass link — where I break down everything I’ve learned from the Visibility Calls. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk I'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love. If you want support with your marketing from a real person (not AI), you can find me here: Instagram: https://instagram.com/gemmacliftonmarketing Join the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

    9 min

  7. Apr 8

    Visibility Call with a Yoga Teacher

    Send us Fan Mail In this episode, I share what came up during a recent Visibility Call with a yoga teacher who wanted to market her offers without feeling “salesy.” We created a plan to help her show up authentically, talk about herself and her personal brand, and attract more of the right people through clearer messaging. Listen for practical ways to make your content feel natural, not forced.  Mentioned: Masterclass link — where I break down everything I’ve learned from the Visibility Calls. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk I'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love. If you want support with your marketing from a real person (not AI), you can find me here: Instagram: https://instagram.com/gemmacliftonmarketing Join the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

    9 min

  8. Mar 16

    Why Marketing Is Really About Self-Leadership

    Send us Fan Mail Marketing advice is everywhere. Strategies, content ideas, formulas for what to post. But honestly… most business owners don’t struggle because they don’t know enough. They struggle because marketing requires self-leadership. Leading yourself to show up. Leading yourself to stay visible. Leading yourself to keep going even when the results aren’t immediate. That’s what I talk about in this week’s podcast episode. Because the shift most business owners need isn’t another marketing tactic — it’s building the habit of marketing. Which is exactly why I created The Marketing Collective  A space for business owners who are already showing up in their marketing but want it to feel clearer, more consistent, and actually start attracting the right clients. If you want to stop overthinking your marketing and start implementing it, the Collective is where we do that. Listen to the episode and let me know what resonates You can find me at www.instagram.com/gemmacliftonmarketing If you want support with your marketing from a real person (not AI), you can find me here: Instagram: https://instagram.com/gemmacliftonmarketing Join the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

    10 min
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About

The podcast for wellness practitioners, coaches, and soulful business owners ready to ditch the marketing pressure, reclaim their voice, and grow with soul. No more rigid systems and strategies, just marketing in a way that feels good for the soul and for everyone, this is different, so I'm celebrating that. I'm helping you find your own way to define how you do your marketing in a way that feels good. If traditional marketing advice has ever made you feel overwhelmed, out of alignment, or just plain bored, you're in the right place. Hosted by Gemma Clifton, a marketing strategist, mindset mentor, and busy mum of 3, this podcast brings you real talk, intuitive strategy, and practical tools to help you simplify your marketing, create magnetic content, and grow a business that feels as good as it looks in a way that works for you. Expect solo episodes, pep talks, client stories, and occasional expert chats , all designed to help you build visibility, confidence, and momentum… without burning out or selling your soul.

Information

  • Creator
    Gemma Clifton
  • Years Active
    2025 - 2026
  • Episodes
    26
  • Rating
    Explicit
  • Copyright
    © 2026 The Marketing Voicenote
  • Show Website
    The Marketing Voicenote