23mile Podcast

Kayode Odeleye

Building an enduring company is the true proof of success 23mile Podcast brings you candid conversations with leaders who have gone the distance, sharing unfiltered lessons on scaling their companies, conquering setbacks, and engineering their exits.

  1. 12/04/2025

    Zombie Startups: How Losing a $1B Fintech Platform Inspired a Contrarian Bet on VC Failures

    Krista Morgan built a fintech company that processed $1 billion in transactions and scaled to $10M in revenue. Then it collapsed in 90 days due to fraud. Instead of walking away, she turned that painful experience into a contrarian investment thesis: buying the "venture orphans" that VCs leave behind. As CEO of Edited Capital, Krista has completed 13 acquisitions of B2B SaaS companies stuck between can't raise and won't die. Her firm buys at 1x revenue multiples and transforms unprofitable venture-backed startups into sustainable, profitable businesses. In this episode: How Krista raised $18M equity + $120M debt for P2B InvestorThe fraud that took her company from solvent to insolvent overnightExecuting a 90-day restructuring and saleWhy 75% of VC-backed startups fail (and how to rescue them)The 100-day playbook: Salesforce for 11 opportunities vs. Google SheetsWhat founders must understand before taking venture capitalWorking with VCs during distressed situationsHow to win over founders who are stuck between optimism and realityKey Takeaways:"I realized when I sold my company that there was so much value capture that was just lost. That is the core of our thesis." (Krista Morgan) Connect with Krista:LinkedIn: linkedin.com/in/kristamorganCompany: editedcapital.com 23mile brings you candid conversations with leaders who've gone the distance. Real stories about scaling, exits, and the messy stuff that doesn't make it into press releases. Hosted by Kayode Odeleye: https://www.linkedin.com/in/kayodeodeleye/ Subscribe to 23mile for regular episodes with founders who've actually gone the distance. Hit follow so you don't miss the next story.

    51 min
  2. 11/13/2025

    From £1,000 to Over £1Million: How Sally Wynter Bootstrapped MUHU to an Exit in 5 Months

    Sally Wynter achieved what most founders only dream of. Remarkably, she did it without connections, capital, or a single penny spent on advertising. Growing up on free school meals in North London, Sally had to Google "what is an entrepreneur?" before launching MUHU, the UK's first CBD-infused gin, from her bedroom. Using her journalism background as her secret weapon, she bootstrapped her way to two acquisition offers and sold to Next Frontier Brands at age 25. In this episode, Sally shares the tactical playbook: how she staged product photos with a house plant and sparkling water to unlock pre-orders, convinced distilleries to work for free, and leveraged earned media to drive growth. But she doesn't sugarcoat it—she also opens up about the mental health toll, the bittersweet reality of losing control post-acquisition, and how burnout nearly broke her this year. Now building Hunch, an AI-powered platform democratizing career opportunities for Gen Z, Sally proves that resourcefulness beats resources every time. What you'll learn: How to bootstrap a product business on £1,000PR strategies that replace advertising spend entirelyThe unfiltered truth about M&A as a first-time founderTurning disadvantages into competitive advantagesBuilding multiple ventures post-exitGuest: Sally Wynter | Founder, Hunch & MUHU Spirits (exited) Connect: Visit gethunch.com | Follow Sally on LinkedIn and TikTok

    44 min

About

Building an enduring company is the true proof of success 23mile Podcast brings you candid conversations with leaders who have gone the distance, sharing unfiltered lessons on scaling their companies, conquering setbacks, and engineering their exits.