The Next Play

Ovvio Media
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The Next Play by Ovvio is where global martech founders and GTM leaders get real about scaling beyond borders. No fluff, no feature lists — just sharp takes on what actually works when taking your tech to new markets. From use-case obsession to strategy over demos, we unpack the moves that drive real growth. If you’re thinking about LATAM, or just your next play — this is where it starts.

Episodes

  1. 08/04/2025

    Brazil: The Next MarTech Frontier

    In this episode of The Next Play by Ovvio, we continue the conversation from our previous discussion on Product-Led vs. Value-Led Growth (PLG vs. VLG). We now zoom in on Brazil versus the US as a great international expansion target — especially for MarTech founders coming from EMEA. The episode compares market size, competition, cost of entry, and regional strategy, positioning Brazil as a high-potential, less saturated launchpad for value-driven growth. But is it for you?

    11 min

  2. 06/30/2025

    From PLG to VLG: MarTech's Strategic Reframe

    Product-led growth (PLG) is powerful, but it’s not enough when expanding across borders or selling complex martech/adtech solutions. VLG – Value-Led Growth – is a call to prioritize the buyer’s actual challenge over the product's features. This is not just a marketing trend. It’s a philosophical and commercial shift.

    12 min
  • 2 Episodes

About

The Next Play by Ovvio is where global martech founders and GTM leaders get real about scaling beyond borders. No fluff, no feature lists — just sharp takes on what actually works when taking your tech to new markets. From use-case obsession to strategy over demos, we unpack the moves that drive real growth. If you’re thinking about LATAM, or just your next play — this is where it starts.

Information

  • Creator
    Ovvio Media
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © Ovvio Media
  • Show Website
    The Next Play